Today, I want to talk to you about how to buy cheap ezine ads to promote your business online. This is a strategy I have used for more than five years now with much success. It can be done to promote almost any type of business opportunity or affiliate offer online.
What is an Ezine?
An ezine is an online newsletter. Basically, someone (or a business) has built up an email subscriber list, and they send a daily, weekly or monthly email newsletter to their list. The newsletter normally has an article, a quote, a few tips, a helpful video, and some strategically placed ads. Its purpose is to deliver value and encourage repeat business.
What is an Ezine Ad?
An Ezine Ad is simply an advertisement (normally a link) within an ezine. It could also be a banner ad or featured article. The difference between a solo and an ezine ad is that a solo ad is sent out all by itself, in its own email, whereas an ezine ad is part of an ezine.
Why Should You Advertise in Ezines?
There are several reasons you should buy cheap ezine ads. First off, they can be very targeted. If you take the time to shop around, you can find an ezine for just about any niche you can imagine. Examples might include weight loss, horse back riding, make money online, network marketing, gardening, lifting weights, etc.
The readers of the ezine are interested in the topic of the ezine, so it can be a great match if what you are offering would benefit people in that specific target market.
Next, ezine ads are normally cheap, usually in the $5 to $25 range, depending on the size of the ezine (the number of subscribers) and the niche. If you are on a limited advertising budget, buying cheap ezine ads can be a very cost-effective way to market your product or service.
Furthermore, ezine ads are scalable. In most niches, there are hundreds of ezines, if not more, around any given topic. Once you find an ad that works, you can use it in multiple ezines and get even better results.
Finally, ezine ads are quick. Normally, from the time you place an ezine ad until the time it gets sent out is less than a week. Plus, you can use a tracking link to see how well your ezine ad converts for you.
Where Do You Buy Cheap Ezine Ads?
This will vary a lot depending on your niche. The best thing you can do is go to Google or Bing and do a search for your niche plus the word ezine (or email newsletter), and see what comes up. Examples might include:
- Horseback Riding Ezines
- Network Marketing Ezines
- Make Money Online Ezines
- Weight Loss Ezines
I would also search for websites in your niche and reach out to each webmaster to see if they have an ezine you could potentially advertise in. They might not offer ezine ads for sale on their website, but might be open to the idea after you have a conversation with them.
Options for Ezine Ads
There are normally several different options for ezine ads. Those options include:
# 1 Banner Ad – This is when you use a graphic banner ad in the ezine.
# 2 Text Link – This is when you use a text link in the ezine.
# 3 Solo Ad – This would be separate from an ezine, when the publisher sends out your email ad all by itself in a separate email.
# 4 Featured Article – This could be where you write a short two to five paragraph article for the ezine to promote your offer.
# 5 Top Placement – Your ad placed at the top of the ezine.
# 6 Middle Placement – Your ad placed in the middle of the ezine.
# 7 Bottom Placement – Your ad placed at the bottom of the ezine.
Tips for Success with Ezine Ads
# 1 Use a Tracking Link: No matter what you do, use a different tracking link for each ezine that you use. That way you can see how many clicks, how many leads and how many sales, you generated from each ad. Track every ad in every ezine so you know where you stand at all times.
# 2 Test: You have to test out different ads in different ezines to see what converts best. Just because you try one thing once and it doesn’t work, doesn’t mean that a small tweak won’t make a big difference.
# 3 Negotiate a Price: Always ask for a cheaper price for the ezine ad, or ask for a discount for multiple ads placed.
# 4 Make Sure Your Offer Matches the Audience: Always make sure the readers of the ezine are part of your target market for whatever it is that you are promoting. Don’t try to sell steak to vegetarians.
# 5 Run Your Ad More Than Once: If you’re only going to run an ad in an ezine one time, you will not succeed. Be willing to run your ad at least five times in each ezine. Most people need to see something multiple times before they respond.
# 6 Start Small and Scale: Always start small and test your results. If you are fortunate to have a sufficient marketing budget, don’t spend it all at once. Start with a $10 or $20 test and ramp up your efforts as you tweak things and figure out what works best for you.
# 7 Send People to Your Capture Page: You should never send people directly to your sales page first. Always send people to a capture page first and then redirect them to the sales page after they opt in. Your goal is to generate a lead first. Your # 1 objective is to build your list.
# 8 Look for Popular Websites That Don’t Advertise Ezine Ads: Make a list of 10-20 popular websites in your niche and reach out to each webmaster to see if they offer a weekly email newsletter. Ask them if they offer ezine ads. Many webmasters have not even thought of doing this, but would be open to the idea if you asked them.
There you have it folks. These are some of my best tips on how to buy cheap ezine ads to promote your business online. No matter what type of business you own, I highly recommend you consider purchasing ezine ads. They are a simple and cost-effective way to promote your business online, generate more leads and make more sales.
What are your thoughts? Do you ever buy cheap ezine ads? If so, what has your experience been like? Leave a comment below to let me know what you think. I look forward to hearing from you.