Today, I want to write a post about building your MLM Business without using your upline’s system. While I am a big fan of systems, I will be the first to admit that one system will not work for everyone on a team.
You see, everyone is different. We all have different personalities, strengths, skills and talents. Telling everyone they have to build the business the same way is dumb and foolish as I see it.
Asking someone who is scared to speak in groups to do home parties is just plain old dumb. Asking distributors who are naturally shy to utilize the three foot rule is foolish. Asking someone who is good at online marketing to build their business the old school way is stupid.
I could go on and on here, but I hope you are starting to see my point.
What you really want to do as a MLM Sponsor is help EACH team member determine a plan of attack that works for them, based upon their strengths, talents, personality and skills. You teach each new person the basics about prospecting, inviting, doing presentations and following up and let them decide HOW they will do it.
Does that make sense to you?
Using a cookie cutter approach for anyone and everyone is a waste of time and resources. Forcing people to use your system is poor leadership. Contrary to what people think, network marketing is NOT franchising.
Here’s my system for building the business. I teach my team MANY different ways to build a business (about 10) and I have each person choose the strategy that is best for them. The only thing I standardize how and when I do training, not HOW they build their business.
Yes, I see the benefits of having a system that people can follow. Having a system is important. Any system is better than no system. But forcing everyone to use one system is a foolish move.
Because many team members won’t feel comfortable using that method, and therefore, they won’t build a business.
For example, if you have a team of 100 people and you tell everyone they need to make a name list, work their warm market, do home events and prospect strangers, that might work for 20 to 40 of those hundred people. But what would you do with the other 60 to 80 people?
In addition, if you tell everyone on your team to build their business with Facebook, not everyone is going to want to do that. If you had a team of 100 people, maybe 20 to 40 of those 100 people would feel comfortable using that strategy. But what would you do with the other 60 to 80 people?
Are you seeing my point? Does this make sense?
These numbers apply to any business building strategy. No strategy is going to be a good fit for everyone on your team.
So, what does all of this mean to you?
Well, if you are serious about your network marketing business, you need to learn a few different ways to build a business, so you can give your team members different ideas to choose from.
You also need to figure out what your own system will be, based upon your personality, strengths, talents, and skills.
Personally, I hate SELLING. There, I said it. Yes, I am a people person and enjoy chatting with people, but I don’t like to sell. So, I do all of my selling, recruiting and sponsoring by WRITING. That’s right, I build my business by blogging every day. It works for me. I am happy. And I get good results.
In the past, I’ve used other methods offered by my upline, but it just never felt comfortable for me. I wasn’t happy. Something didn’t feel right. I didn’t like the idea that the only reason I was talking to someone was to get them on my team or to sell them something.
It wasn’t until I became a student of the industry and a student of marketing that everything started to come together.
To succeed, you will want to do the same thing in your business! You need to find something that WORKS FOR YOU. Until you do that you won’t get the results that you could and you will be ultra FRUSTRATED.
It will be like revving a car up to 8,000 RPMs, only to be stuck in neutral.
So, here is what I recommend you do right now.
# 1 Make a list of things you are naturally good at. Brainstorm different ways you could grow your network marketing business by using your own strengths and talents. Take out a piece of paper and write down everything that comes to your mind. For example, my strengths are writing and online marketing, so I chose to build my business online by blogging. Come up with a list of at least five to ten things and then rank them in order of significance.
# 2 Learn everything you can about the method you choose. Become an expert in that specific method. You will do that by staying in the trenches and working on that method day in and day out. You should also read books and listen to audio training on the subject and learn everything you can about it. It wouldn’t hurt to find a mentor who is an expert in that method.
# 3 Learn a few additional methods so you can teach your team how to do them. If you are building a large team, you should know at least a few different good ways to build a network marketing business, so you can give your team members several options to choose from. And you should teach this process to them.
# 4 Implement and take massive action using your method. You still need to do the work. Don’t spend so much time trying to learn about the method that you forget to implement it. This is without a doubt the most important step in the process. Without this step nothing will work. Take massive action and don’t look back for a couple of years.
# 5 Learn, grow and tweak things as you go. You won’t be an expert overnight. It will more than likely take you a couple years to really build up your expertise and become an expert in your chosen marketing method. You will keep making small improvements and changes as you learn. Incremental growth is a powerful thing.
# 6 Never stop learning and fine tuning what you do. Become a master of your craft. Keep fine tuning your process and before you know you will be very streamlined and efficient at what you do. I make small tweaks and adjustments to my strategy every day.
The bottom line is that there are MANY different ways to build a successful MLM Business. Ultimately, you have to pick a method or approach that works for you, based upon your own talents, strengths and skills. You don’t have to follow your upline’s system to be successful. Only you can determine which method will be best for you. Follow the six steps mentioned above and you will be well on your way.
What are your thoughts about building your MLM Business without using your upline’s system? Leave a comment below to let me know what you think. I look forward to hearing from you.