Today, I want to talk to you about building your MLM Business from the bottom up. This is such a simple, yet life changing concept that I learned from my mentor Don Failla. I only wish I would have learned about this concept when I first joined the industry back in 2002.
Most people who join our industry are taught to recruit, recruit, recruit. In other words, recruit as many people as you can and place them on your front line, in order to find a few people who are serious about the business. Throw a bunch of mud against the wall and see what sticks.
While this strategy is better than doing nothing at all, and it does work, I don’t see it as the most efficient or effective way to build a successful network marketing business (just my opinion). In fact, I think there is a much better way to build your business.
The best way to build your network marketing business is from the bottom up, not from the top down. In other words, spend more time working in depth than you do on personal recruiting.
Yes, you will need to personally recruit distributors during your first few months (or first two years) in the business until you find your key people. But once you have 3-7 SERIOUS people who want to build it big, and want your help, it makes more sense to help them succeed than to keep sponsoring people yourself.
Once you get someone sponsored who wants to do the business, your goal is to help them sponsor a few people and get a few customers as quickly as possible, preferably in their first month or two. Once you help them do that, you immediately shift your efforts and start working with their new people. You don’t abandon the person you sponsor, but you now spend more time helping their team grow, so they can go out and recruit more people on their frontline.
For example, you sponsor Judy. Judy is excited about the business and she sponsors Tim, Frank and Mike. Of those three only Tim is interested in building a business and working with you, so you help Tim sponsor Alice, Joe and Kate. Kate is excited about the business and you help her sponsor David, Lance and Destiny. Lance is fired up so you help him get his first few people sponsored.
By working with Lance, you have now motivated and excited Judy, Tim and Kate. They will be excited about the growth of their team. This will give them the added motivation to get to work and keep building, because they have something to lose!
You simply keep repeating this process over and over at the bottom most point of each leg in your organization and never stop until the leg is at least 100 levels deep, if not even deeper. Some people might think this is crazy, but I see a several major benefits.
First and foremost, you have taprooted the leg. That means that the people in the leg are less likely to quit because they now have something to lose. Fear of loss is the greatest motivator in this industry, and if you can help your team members have people on their team, they are less likely to quit the business, even if they aren’t getting paid on those people yet.
Another advantage of driving depth is that you will find typically find your best leaders in depth. In most cases, the people you sponsor won’t be your real leaders. Sure, some might, but it is highly unlikely. Normally, your best leaders show up on level 4, 5, 6 or even deeper.
By driving each leg of your organization at least 10-20 levels deep, the odds are in your favor that a leader will show up somewhere. And when the leader shows up, you won’t have to work as hard in that leg because they will run with it on their own!
The third and final advantage is the roll up. In most compensation plans if the people between you and the leader in depth don’t do anything, or if they quit, the leader’s volume rolls up to you anyway, so it is a win-win proposition. And for them to get paid on the leader in depth, they will have to meet certain volume requirements, so this helps you as well.
Now, I can’t speak for you, but I would much rather find my leaders on level 50 than on my first level. Yes, I would make more initially by having a leader on my first level, but having a leader that deep in your organization helps motivate everyone in the pay leg above them. And that is what you want to happen. Even if just three, four or five people above the leader in the leg get excited because of the leader in depth, your volume will skyrocket!
From this day forward I encourage you to work in depth. Build taproot legs and drive each leg as deep as you can until you find several good leaders in each leg. Always work with the newest, most excited person at the bottom most point in the leg. Do that and your team will stay motivated, grow faster, your volume will go up significantly, and you will build rock solid legs that you don’t need to babysit or keep rebuilding.
What are your thoughts about building your network marketing business from the bottom up? Leave a comment below and let me know what you think. I look forward to hearing from you.
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Chuck HolmesWebmaster, OnlineMLMCommunity.com
Phone: (352) 503-4816
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