Before we get too deep into the training, I would suggest that you take out your distributor agreement right now and read it, or call your company support office, to find out if you are allowed to promote your products and business opportunity at flea markets.
Please note that many MLM Companies prohibit this, so make sure you find out the rules first, so you don’t get yourself in legal trouble. Keep in mind I am NOT suggesting you break any rules. If you can’t do it, don’t do it!
I believe flea markets are a wonderful way to recruit new distributors and find more customers for your network marketing business.
Why set up at flea markets? One of the best reasons to set up at flea markets is because of the foot traffic. Many flea markets have anywhere from 5k to 10k visitors on a weekend. Some have more visitors and others have less. In either case, that’s a lot of people. Even if just 2-3% of the visitors stop at your booth, that is a lot of potential prospects.
Additionally, most flea markets are very inexpensive to set up at. Most flea markets cost $10 to $20 to set up for a day. This makes it an effective and low cost marketing strategy to build your MLM Business.
What should you bring with you to set up? Here are some things you should bring when you go to the flea market to promote your MLM or direct sales business: products samples, name tags, candles, candy, pens, paper, prizes, a sheet or table cloth for the table, sign, bottled water, chairs, product displays, breath mints, your appointment book, and lots of business cards.
Tips for Success
Listed below, I would like to share some of my favorite tips for having a successful outing at the flea market.
# 1 Have a Way to Collect Names by Doing a Raffle
You can have people put their business card in your raffle container, or they can fill out a simple questionnaire.
Another way to get people’s contact information is to give away a free sample in exchange for the person’s name, phone numbers and email.
A good flea market should produce minimum 50-100 leads IF your focus is on getting leads. Your job is to follow up with people within 24-48 hours after the flea market. Give them a call, see how they liked the products, and ask them to make a purchase.
# 2 Have a Neat and Organized Booth
Take some time and make your booth neat and organized. You never get a second chance to make a first impression. The day before the flea market, make a checklist of everything you need to bring with you so you don’t forget anything.
Have a table cloth, a poster, name tags, and samples. Bring a radio and play some easy listening music. Consider bringing a couple candles so the booth smells good. At the event, wear a name tag and dress to impress. You don’t have to wear a suit and tie, but look neat and professional.
# 3 Bring a Helper with You
It would be in your best interest to bring a helper with you. You could bring one of your children to help. Even better, you could bring another distributor who is in your team and have them help.
Split the cost of the event with them and split the leads. If your booth gets busy you will want to have someone there to help you answer questions. Plus, you’ll need bathroom breaks, so it’s good to have someone who can cover down for you while you step away for a few moments.
# 4 Network with the Vendors
One of the most overlooked prospects at flea markets is the other vendors. Most of the people setting up at the flea market are entrepreneurial by nature.
It would be in your best interest to connect with these folks and get their business card. I’d say you probably have a better chance of sponsoring one of the vendors than you do sponsoring someone who stops at your booth.
Even if you decide not to set up a booth or table at a flea market, visit your local flea market and talk to the vendors. You will find some awesome prospects.
# 5 Follow Up
You’ve heard that the money is in the follow up. That is so true. Make sure that you call your leads within 2 days after the event. If you aren’t willing to follow up, you shouldn’t set up at the flea market in the first place. If possible, set a follow-up appointment in your day planner with your leads when you first meet them.
You can also add the people to your email drip campaign and direct mail list. Stay in touch with people until they buy or die. The fortune is in the follow up.
In summary, flea markets can be a great resource for network marketers and direct sellers. Assuming that your company does not prohibit you from doing this, I suggest you look into it.
You never know what type of success you will have until you try it out. Just make sure that you follow the advice in this article. Spend most of your time at the event generating leads and be sure to follow up with them after the event.
What are your thoughts? If you’ve ever set up a booth at a flea market to promote your MLM or direct sales business please leave a comment below and tell us about your experience. What worked well? What didn’t work? What tips can you share with others? I look forward to hearing from you. Thanks.