If you’re trying to learn how to build a MLM Business online, you are in the right place at the right time. I have personally spent more than $75,000 and ten years of my life to learn, implement and master this process.
Bookmark this page. Share it with your team. Come back to this page once a week for the next 90-days and re-read it, and pick up what you missed the first time around. And whatever you do, take this information and apply it in your network marketing business immediately, rather than just think about it.
I’m sharing these tips with you today so you don’t have to make the same mistakes I did. Trust me, I’ve made more mistakes than I could even list here. Thankfully, I learned from each mistake and discovered what works.
My tips on how to build a MLM Business online are broken down into seven steps for success. Just follow these steps in order and you will quickly separate yourself from the masses in our industry.
The First Thing You Need to Know
From a legal, ethical and moral point of view, I feel I must tell you something right out the gate. Here it goes.
Everyone wants to build their network marketing business online. It sure as hell sounds easy and sexy. You see ads all over the internet that make it sound that way.
“Join my automated system.”
“We’ll do all your recruiting for you.”
“We build your team for you.”
“We’ve found the secret.”
“Push button profits.”
This is all BULL SHIT. Building your MLM Business online IS NOT EASY. Figuring out how to build my MLM Business online has been the hardest thing I have ever done in my life. And I’m a smart, hard-working dude.
There is a HUGE learning curve to build a MLM business online. It is NOT fast, free or easy, contrary to what anyone else tells you. There are no secrets or shortcuts either.
If you think there is a push button system, you are fooling yourself. The only people who make money with “push button systems” are the creators of those systems who happily take your hard-earned cash by appealing to your greed to get something for nothing.
Also, if you think you can just spam your link everywhere on different social media sites and people will magically buy from you, get ready to eat a big lunch. If you think you can just “blast an email” to two million people and you’ll get a bunch of new distributors, you better go out and buy some TUMS, because your stomach will hurt (so will your checkbook)!
If you think you don’t have to “talk to people” because you are building your business online, you are kidding yourself.
There will ALWAYS be a human element to this business. It is a people business. You cannot replace that with the internet. Food for thought.
Also, network marketing is really designed to be a warm market business. You might be the 1 in 1,000 who can build your business online, but 99% of the people you sponsor won’t be able to figure it out.
It is certainly not duplicatable. That’s why most successful distributors don’t encourage it or teach it.
The real power of the internet is your ability to leverage the internet to meet people worldwide 24/7.
You can leverage your time and work smart. You can also have people contact you first.
Your goal should be to meet people online, but take that relationship offline as quickly as possible.
On the other hand, the internet can also be a huge distraction. It’s not for everyone. And you don’t HAVE to use the internet to build your network marketing business.
Most top earners in our industry stick to the old school methods, because they are proven and work. Yes, these top earners might have a small online presence, but their major focus is still belly to belly.
Now that we have that out-of-the-way, let’s dive into the training.
How to Build a MLM Business Online: The 7 Steps
I’ve broken this process down into 7 steps to keep things simple. Follow these steps and you can’t go wrong.
Step # 1: Determine Your Target Market
Let me start by telling you that you can’t be all things to all people.
If everyone is a prospect, NO ONE is a prospect. Remember that.
All businesses have a TARGET MARKET. Network marketing is no different.
A target market is a group of customers within a business’s serviceable available market at which a business aims its marketing efforts and resources. A target market is a subset of the total market for a product or service.
I like to think of a target market as a segmented group of people within a specific demographic who are MOST LIKELY to be interested in what you have to offer. Here are ten examples of different target markets:
- Other network marketers
- Stay at home moms
- Small business owners
- Corporate executives
- Insurance agents
- People who currently buy natural health products
- Marathon runners
- Men in their 40’s
- Single women
I don’t think that one target market is any better than another. However, if I was going to give you one tip I would tell you to pick a target market that you have something in common with. This makes life easier for you. Pick a target market you understand.
Personally, my target markets are network marketers, small business owners and military people. Why? Because I am/was all three of these things myself.
As a result, I can relate to them. I know how they think. I know what they worry about. I know what interests them. We have common ground. This gives us an instant connection when we communicate.
Choose your target market wisely. You can always change it later on, but start with one you have experience with.
If you are a high school teacher, recruit other high school teachers. If you are a mechanic, recruit other mechanics. This is some of the best wisdom on this page.
Once you have identified a target market, you want to make sure you ONLY advertise to people in your target market.
Step # 2: Determine Your Unique Selling Proposition
Also known as a USP, your unique selling proposition lets people know WHY they should do business with you, and not someone else. It’s what differentiates you from your competitors.
For example, I am “The No B.S. Network Marketer.” I call a spade a spade, do not use hype and am no non-sense.
Not every prospect will like that. But my ideal prospect does. Remember, you don’t want to be all things to all people. Instead, you want to attract a certain type of prospect.
If you don’t know WHY someone should join YOUR TEAM over someone else in your company, no one will join your team.
Look at everyone in your company and figure out what makes you different and unique. Until you do this you will spin your wheels in the business.
This is a basic marketing principle that very few network marketers understand. Put some serious thought into your USP. Get it right the first time around. Once you do that you can move to the next step.
Before you can begin to sell your product or service to anyone else, you have to sell yourself on it. This is especially important when your product or service is similar to those around you. Very few businesses are one-of-a-kind. Just look around you: How many clothing retailers, hardware stores, air conditioning installers and electricians are truly unique?
The key to effective selling in this situation is what advertising and marketing professionals call a “unique selling proposition” (USP). Unless you can pinpoint what makes your business unique in a world of homogeneous competitors, you cannot target your sales efforts successfully.
Pinpointing your USP requires some hard soul-searching and creativity. One way to start is to analyze how other companies use their USPs to their advantage. This requires careful analysis of other companies’ ads and marketing messages. If you analyze what they say they sell, not just their product or service characteristics, you can learn a great deal about how companies distinguish themselves from competitors.
Step # 3: Set Up Your Capture Page
Step three is to create your capture page. This is a fairly simple step.
Contrary to what some people might say, you don’t need a blog or fancy website. All you really need is a capture page. If I knew what I knew now, and had to start over again, all I would use is a capture page. I would not create a blog.
A capture page is a one-page website designed to collect people’s name and email. This is where you send all of your advertisements to. People visit your capture page, type in their name and email and become a lead. It’s that simple.
You want your capture page to be unique and simple. Here is a photo of one of my capture pages, just to give you an example. If you want to see what it looks like on my website, just click on the image.
You can hire someone on Fiverr.com or Upwork.com to create your capture page for you.
Step # 4: Get an Auto-Responder
Once you have a capture page, you need to get an auto-responder.
This is nothing more than a software program that lets you collect and manage your email leads. I personally use Aweber. I’ve been using them for about ten years now and swear by them.
Your auto-responder allows you to keep in touch with your email leads 24/7. It automates your follow-up process so you don’t have to do it all yourself. My auto-responder is hands down my most valuable business tool.
I would give up my blog and downline before I ever gave up my email autoresponder and list.
You can synchronize your auto-responder with your blog, your podcasts, or your YouTube channel. You can even create capture pages and connect them with your auto-responder.
When you get an auto-responder, you need to set up your email campaigns and lists. You can have more than list. You might have one list for your products and another for your business opportunity. You should even have a list for your current team members and customers.
It’s totally up to you. I have a list for my business opportunity and one that is generic for MLM training. I also have one for my team. Do whatever is relevant to your situation.
Keep in mind your auto-responder is connected to your capture page.
Finally, please know that your auto-responder is your SALES FUNNEL. It sifts and sorts through your leads for you, weeds out the tire kickers and puts you in touch with people who are ready to buy or join.
Basically, people keep getting your messages until they buy, die or unsubscribe!
Step # 5: Traffic
Once you have your capture page and auto-responder set up, you should spend 90% or more of your time and money generating traffic. You want a tsunami of high quality, targeted traffic visiting your lead capture page every single day.
Ideally, you want thousands of people visiting your capture page each day. There are many ways to do this. Some of the common ways to generate traffic include:
- YouTube Videos
- Article Marketing
- Banner Ads
- Pay Per Click Ads
- Advertising in Newspapers or Magazines
- Solo Ads
- Direct Mail
- Social Media
- Email Signature
I suggest you pick ONE paid and ONE free marketing method and do nothing else for at least one year. You want to master traffic. If you try to do too many things at once you will only dilute your efforts.
FOCUS on one or two marketing strategies and learn everything you can about them.You can try new strategies once you have those two traffic strategies mastered.
I’d also like to chime in and tell you there is NO SUCH THING as free traffic. Even if the traffic doesn’t cost you money to generate, it costs you time. And time is money.
Ideally, I recommend paid traffic over free traffic because you have more control over it. It’s also much faster to start generating paid traffic compared to free traffic. Plus, you can scale your efforts once you find a paid strategy that is working well.
You should also study direct response marketing. Study guys like Mike Dillard, Frank Kern and Dan Kennedy. Take courses. Read books about whichever traffic methods you choose.
Never stop learning. Take massive action, learn from your mistakes and persist.
If there is only one thing in common among top internet marketers, it’s their ability to send an endless amount of targeted traffic to their offer.
One last tip. Once you pick the lead generation strategies you want to use, head on over to YouTube and study up on it. All of these methods have hundreds of tutorial videos on YouTube on how to generate leads. Best of all, the training is free.
Step # 6: Follow-Up & Build a Relationship
Most people who opt-in to your email list won’t buy from you right away. It might take several months or even several years before your leads join your primary MLM Company or purchase products from you.
You have to remember that people buy from people they like, know and trust. It takes time to build up that trust. It also comes down to timing. Not all of your leads are in the market for what you are offering them today.
In addition, most people need to see a message at least 10-20 times before they will ever respond favorably. In order to do that, you need to follow-up. I suggest you send 2-3 emails per week to your email list, and even up to one email per day.
Your goal is to educate and entertain your prospect to show them that you offer something of value. Don’t make the mistake of always pitching your business opportunity or products in each mail.
Instead, focus on educating your leads by sharing helpful videos, articles and lessons that will help them solve their problems. Provide value and establish yourself as a leader. Build credibility. Sell by teaching!
You can mention your products and opportunity in the P.S. line of each email. That is what I suggest.
As you build up your credibility your leads will start to like, know and trust you: just what you want. Once you have this credibility, it’s much easier to make sales and recruit new distributors. Never forget that people buy from people they like, know and trust.
Step # 7: Build Your Primary MLM Company
Your ultimate goal is to build your primary MLM Company. Building your primary MLM Company will happen naturally as a result of doing everything else I mentioned above.
As you add people to your email list each day and cultivate a relationship with them, many of them will want to join your team, EVENTUALLY. They’ll see the value you provide and realize you would be a good sponsor for them to work with.
What’s great about using an auto-responder is that you weed out a lot of the tire kickers and thumb suckers. You don’t have to even call your prospects. You wait for them to call or email you. That is what I do.
It’s like a dream come true. You become the hunted, not the hunter.
As a few years go by, you should have a large team of distributors that provides a nice residual income for you. That is what you ultimately want.
Plus, you will have a huge email list of people you can recommend different affiliate products to, so you end up with multiple streams of income.
Bonus Tips for Success
Even if you are a master at doing things online, you should still do some offline things too. When you meet people in day-to-day life you can share your business opportunity and products with them and help them get started.
Offline skills are important to know because not everyone you sponsor will want to build their business online. You’ll still need a game-plan for them.
Also, as you a build a MLM Business online, you can use OFFLINE strategies to promote your capture page. Postcard marketing is my favorite offline strategy.
Downsides of Building Your MLM Business Online
What are the major downsides of building a MLM Business Online? I do not write any of this information to scare you off, or be negative. I simply want to “open your eyes” to some of the problems you will face with online MLM. It definitely won’t be as easy as you think, so you should know what you are getting yourself into.
# 1: High Attrition
When you sponsor people online, and you don’t get to interact with them face to face, most of the folks will drop out like flies. Network marketing is about connections and friendships. It’s hard to build connections and friendships 100% online. It can be done, but it’s really HARD to do.
People are more likely to quit when they have never met you personally and really aren’t close friends with you. If they are easy to sponsor they will be easy to quit. To be quite frank with you, I’ve never met a top earner in any company who built their team 100% online.
# 2: It’s Not Duplicatable
This is the biggest problem with online MLM. Even if you are a master at it, most of your team will not have the desire or skill-set to figure out blogging, SEO, video marketing, email marketing, article marketing, pay-per-click advertising, social media strategies and all of the other things they have to figure out.
Why do you think so many leaders teach old school MLM? Because anyone can talk to a friend, have a home party, or do a one-on-one presentation.
# 3: Steep Learning Curve
I’ve talked about this in several other articles. The bottom line is that there is a STEEP learning curve to building your network marketing business online. Don’t let anyone else tell you that it’s easy either. It’s not. It took me a few years doing it full-time to figure it out. Yes, you might do it quicker than I did, but I guarantee it’s going to take at least a three years of part-time effort to learn the ropes of online network marketing.
Most people can’t learn online marketing strategies AND build a network marketing business at the same time. What happens is they put their network marketing business building efforts on hold while they try to figure out the online stuff, so they never end up building a team.
Did you hear that? Let me say it again so it sinks in.
Most people put their network marketing business building efforts on hold while they try to figure out the online stuff, so they never end up building a team.
And that’s the problem with it!
# 4: Crazy Competition
The internet has CRAZY competition. Back in the late 1990’s and early to mid 2000’s, the internet was like the Wild West for network marketers. Anything went. You could get one penny clicks and create leads like crazy. Not so anymore. There is so much competition today online that it is extremely hard to get noticed and stand above the crowd. And if you want to do that you better have deep pockets!
Spend even five minutes on Facebook or Google or YouTube and you will see tons of paid ads for opportunities, products, and systems. Most of these people are paying $1 or more PER CLICK just for you to see their ad.
Look at how many YouTube videos there are about network marketing. Type in almost any MLM term on Google and you will get MILLIONS of search results. Each day the competition gets tougher.
# 5: Very Time Consuming
Running a blog and website online to build a MLM Business like I do takes a lot of time. It’s time-consuming to research, edit and write blog posts, send emails, make videos, work on SEO and all the other countless things you have to do to keep your business going. For the average part-time person, there’s not enough time in the day to do it right (and still build a team).
Factor in the learning curve, and trying to build your MLM Business online can take over your life! Yes, once you have everything set up and working smoothly it’s low maintenance. But to get to that point you have to invest tons of time and money. And most folks aren’t willing to do that.
Please note, I am not trying to be all gloom and doom here. As I mentioned earlier, if you know what you are doing, or are willing to take the time and money to develop your online marketing skills, the internet is a fun, exciting and an effective way to grow your MLM Business. But for most reps it’s more of a nightmare!
Online vs. Offline MLM Recruiting
After nearly 10-years of building my MLM business online, and finally getting really good at it, I am 100% convinced that it is NOT the best option for most people in our industry. It is just too expensive, time-consuming and competitive for the average person to get good at it.
So many folks are drawn to the internet because they think it will be fast and easy to recruit other people into their business. They think by focusing online they won’t have to talk to people or get rejected. Boy, are they wrong!
Over the past four to five years, hundreds of thousands of network marketers have shifted their efforts to online recruiting, most failing miserably. Yet, when you look at most of the top earners in our industry, their major focus is still OFFLINE recruiting. Of course, many of them have some type of online presence, but that is not their primary focus.
And think about it this way for a minute. How many emails do you get a day pitching you on a business opportunity? How many ads do you see on the internet each day pitching you a business opportunity? How many YouTube videos are pitching you on a business? Can you spend even 2-minutes on Facebook without seeing a MLM related ad?
Like most other people, you have developed AD BLINDNESS, meaning you ignore most of these ads.
Now, think about this for a moment. How many times do you get pitched FACE TO FACE each day about a business opportunity? I can’t speak for you, but over the past TEN YEARS I have only been prospected once face to face about a MLM Business. Can you believe that? To me, it just means that there is a wonderful opportunity out there still to build your business face to face.
And one last thing. Anyone can make a name list of 100-200 people, but not everyone can master internet marketing.
Myths About Building Your MLM Business Online
I figured I would take a few minutes and cover some of the myths about building your MLM Business online. That way you have a clear thought process if you decide this strategy is something you want to pursue.
# 1: It’s easy.
Yeah, right. If it was easy, everyone would do it. Nothing worth accomplishing is fast, free or easy. Anyone telling you it is easy is either lying to you or trying to sell you something.
# 2: It’s fast.
I’m a pretty smart dude and it took me five to seven years to really figure it out. Yes, if you already have internet marketing knowledge, it will be faster for you. But if not, it will take you a while to learn the ropes, make mistakes and learn from your mistakes.
# 3: Anyone can do it.
Not really. Most people will not have the discipline or mental toughness to stick it out, pay their dues, and learn. From personal experience, about 99 in 100 people who try building their MLM Business online give up before they ever figure it out.
# 4: All you need is a website.
There are lots of pretty websites in the internet world that don’t get any exposure. Your website actually isn’t all that important. What is important is the amount of targeted traffic you send to your website every single day. Traffic is king!
# 5: It’s free.
Nothing is free. Even if something doesn’t cost you money, it will cost you your time. And, that is one thing you can never get back. If you are broke, or aren’t willing to invest in your business education, don’t even try to build your MLM business online. You can’t nickel and dime your way to success.
# 6: You need to use someone else’s system.
There are lots of “marketing systems” for network marketers. In my opinion, all of these systems are useless UNLESS you learn traffic. Just joining one of these systems will do not do you any good. MARKETING is what you must learn.
My Three Takeaways
First off, whether you are building your MLM Business online or offline, you want your own capture page and auto-responder, so you can build your list and follow-up with your prospects on auto-pilot.
Next, you still need to add the personal touch. You must be willing to form connections with your prospects and talk with them on the phone, ZOOM, or in person. You can’t just hide behind your computer. Your goal is to meet people online and then take that relationship offline as quickly as possible.
Finally, if you’re focusing on building your MLM Business online, more than 90% of your time, money and energy must be focused on TRAFFIC. Unless you can send a steady stream of targeted traffic to your capture pages, you will fail.
My Suggested Resource
This is one the marketing system I have used to personally recruit around 1,000 people in less than 2 years. It includes capture pages, auto-responders, training and a great community. Take a free tour.
This really is the process to build a MLM Business online, as I see it. It’s what many top earners do. It’s what I do. It works for me and I know it can work for you, too.
What are your thoughts? What do you think about my tips on how to build a MLM Business online? What strategies have you used in the past to build your MLM business online? What are your best tips? Just leave a comment below to share your thoughts. I look forward to hearing from you.
Disclaimer: Even if you follow this process, I cannot guarantee your success. Individual results will always vary. In addition, it might take you a few YEARS of applying this process and tweaking what you do to finally master it.