I recently read the book “Big Al’s Turbo MLM” by ‘Big Al’ Tom Schreiter. I learned about the book from watching a YouTube video online, so I figured I’d order a used copy on Amazon. I got the book in the mail a few days later and read it in one setting. The book was a great read. It was short and to the point. It took me about 90 minutes to read the entire book.
What I like most about “Turbo MLM” is how Big Al tells stories. Whenever he wants to make a point, he tells you a good story. Most of his stories are very educational AND funny. As a result, this makes it really easy to remember things. He also writes in a real simple and easy to follow style. His messages are to the point, without any fluff. Some of the most important things I learned from the book are summarized below.
1. “The measure of a successful multilevel organization is the number of leaders, not the number of distributors (page 116).”
My Take: Many people focus on how big their team is. But at the end of the day, it’s the shaker’s and movers that count. Just because you have a team of 1,000 people does not mean you have 1,000 serious people. In fact, if you have a team that big you probably only have 50 serious people. Therefore, remember to judge the health of your organization by the number of people who sponsor others, attend functions and put in the work.
2. “Performing specific goals and activities daily separates leaders from distributors (page 25).”
My Take: The little things do make all the difference. The most successful distributors in our industry have a daily routine and they are disciplined about it. Success boils down to doing a few important things (prospecting, showing the plan and following up) over-and-over for a consistent period of time.
3. “Long-term multilevel income comes from long-term distributors and customers (page 48).”
My Take: You need people ordering the products every month. It doesn’t matter how big your team is if no one uses the products. The most important thing you can do is get your customers and distributors on auto-ship, so they can “fall in love” with the products and keep ordering them month after month. You get paid from your sales volume, not just for sponsoring people. Your goal is to create volume.
4. “You are only paid for the production of your downline (page 75).”
My Take: Duplication is the key to success in our industry. Your job is to train and motivate your downline. If you do things right, you can get paid a little bit off a thousands of people’s efforts rather than just your own efforts. As J. Paul Getty once said “I’d rather have one percent of a hundred people’s efforts than 100 percent of my own (paraphrased).”
I learned many other helpful things from the book, such as how to:
• Close a presentation
• How to develop leaders in your
• The most important part of a MLM presentation
• The truth about ground floor MLM opportunities
• There are no shortcuts to success
• And much more!
Overall, I give “Turbo MLM” an 8 of 10 stars. The book is copyrighted in 1988 and is published by KAAS Publishing. It has 122 pages. The book retails for $12.95, but you can pick up a used copy on Amazon for a couple dollars. If you haven’t checked out “Turbo MLM” by Big Al Tom Schreiter, you should. It is a great educational book for any novice or experienced network marketer.
What are your thoughts? If you’ve read the book before, leave a comment and tell us how it helped you!
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