I recently read the book “Big Al’s Turbo MLM” by ‘Big Al’ Tom Schreiter. I learned about the book from watching a YouTube video online, so I figured I’d order a used copy on Amazon. I got the book in the mail a few days later and read it in one setting. The book was a great read. It was short and to the point. It took me about 90 minutes to read the entire book.
What I like most about “Turbo MLM” is how Big Al tells stories. Whenever he wants to make a point, he tells you a good story. Most of his stories are very educational AND funny. As a result, this makes it really easy to remember things. He also writes in a real simple and easy to follow style. His messages are to the point, without any fluff. Some of the most important things I learned from the book are summarized below.
1. “The measure of a successful multilevel organization is the number of leaders, not the number of distributors (page 116).”
My Take: Many people focus on how big their team is. But at the end of the day, it’s the shaker’s and movers that count. Just because you have a team of 1,000 people does not mean you have 1,000 serious people. In fact, if you have a team that big you probably only have 50 serious people. Therefore, remember to judge the health of your organization by the number of people who sponsor others, attend functions and put in the work.
2. “Performing specific goals and activities daily separates leaders from distributors (page 25).”
My Take: The little things do make all the difference. The most successful distributors in our industry have a daily routine and they are disciplined about it. Success boils down to doing a few important things (prospecting, showing the plan and following up) over-and-over for a consistent period of time.
3. “Long-term multilevel income comes from long-term distributors and customers (page 48).”
My Take: You need people ordering the products every month. It doesn’t matter how big your team is if no one uses the products. The most important thing you can do is get your customers and distributors on auto-ship, so they can “fall in love” with the products and keep ordering them month after month. You get paid from your sales volume, not just for sponsoring people. Your goal is to create volume.
4. “You are only paid for the production of your downline (page 75).”
My Take: Duplication is the key to success in our industry. Your job is to train and motivate your downline. If you do things right, you can get paid a little bit off a thousands of people’s efforts rather than just your own efforts. As J. Paul Getty once said “I’d rather have one percent of a hundred people’s efforts than 100 percent of my own (paraphrased).”
I learned many other helpful things from the book, such as how to:
• Close a presentation
• How to develop leaders in your
organization
• The most important part of a MLM presentation
• The truth about ground floor MLM opportunities
• There are no shortcuts to success
• And much more!
Overall, I give “Turbo MLM” an 8 of 10 stars. The book is copyrighted in 1988 and is published by KAAS Publishing. It has 122 pages. The book retails for $12.95, but you can pick up a used copy on Amazon for a couple dollars. If you haven’t checked out “Turbo MLM” by Big Al Tom Schreiter, you should. It is a great educational book for any novice or experienced network marketer.
What are your thoughts? If you’ve read the book before, leave a comment and tell us how it helped you!
Chuck Holmes
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
Email: mrchuckholmes@gmail.com
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
It’s true, stories teach the best. Especially in writing, because stories make it memorable. My favorite business book to date is The Four-Hour Work Week for that very reason. It sounds as though Big Al Tom Schreiter’s book Turbo MLM just might get added to my favorites!
The Four Hour Work Week is my favorite business book too. Tim tells some great stories in his put that really put his teachings in perspective.
According to this article, “Big Al’s Turbo MLM” by “Big Al” Tom Schreiter sounds like an interesting read regarding the MLM industry. When it comes to informational books, I like when the author uses a relatable approach to get their points across. It appears as if this author has done so. Even though the book written in 1988, the message of it is timeless.
Success principles in business and life don’t change!
I recently read a book for work that said (paraphrasing) that on any team 20% of the people do 80% of the work.. seems like Big Al’s Turbo MLM covered this same concept plus a lot more I would have liked reading about. It sounds like this book covered in one place a lot of concepts I’ve had to get from a lot of different sources. I will DEFINITELY be picking this up on Amazon.com – thanks for the recommendation!
It was a great book and I highly recommend it.