Today, I want to share some of my best sources for fresh MLM Leads. I would personally define a fresh MLM lead as someone who has requested information about joining YOUR network marketing company within the past 72-hours, and hasn’t been contacted by anyone else yet.
Obviously, a lead is not a lead. Not all leads are created equal. That’s how I see it.
A lead that you generate yourself will always be a better qualified lead than one that you buy from a vendor. Buying leads is better than doing nothing at all, but learning to generate your own leads is much better and wiser.
With that being said, learning how to generate your own leads can be a big challenge for some people. There is a steep learning curve required. It will require patience, time, and money.
Today, I’m going to share 10 simple things you could do to create your own fresh MLM Leads.
Please don’t try to do every strategy on this list. Just find one or two strategies that make sense to you and focus on those exclusively. Keep in mind, these strategies are listed in no particular order.
10 Best Sources for Fresh MLM Leads
# 1: Local Events
I believe local events are the best source for fresh MLM Leads. You could set up a vendor booth at one of these events, either by yourself, or with another team member. You could have a professional table layout, product samples, and information about your opportunity.
You can “mingle” with the people who visit your booth and collect leads. Try to get everyone to fill out some type of form, so you can follow-up with each person after the event.
Your number one objective at the event is to collect people’s contact information. Have a raffle to do this. In some cases, you can easily generate 100+ leads in one day.
Be sure to talk with the other vendors at the event as well. These will be some of your best prospects.
Finally, if you can’t afford to set up at a local event, go as an attendee and network with people you meet there.
Direct interaction improves the quality of communication and enhances the customer’s ability to understand your products or services, and your ability to understand their needs and interests. Marketers can make more quality leads at trade shows than they can from their desks by cold-calling or emailing.
# 2: Facebook Live
Facebook Live is easy to do and is extremely powerful. You could start doing a daily Facebook Live on your personal Facebook page. You could start educating your friends and family about a specific topic, without ever mentioning the name of your company or products.
For example, if you sell weight loss items, you could share your own weight loss story, or educate people about different tips and strategies to drop those extra pounds.
At the end of each video, you could have a strong call to action asking people to private message you, or call you, if they’d like additional help or have questions. Your real goal is to educate people, spark curiosity, and get people to contact you first.
Facebook Live videos are more likely to appear in your followers’ newsfeeds. This is crucial because changes in Facebook’s algorithms have now made it more difficult for brands to get their content seen by fans. By doing Facebook Live videos, businesses have a better chance of driving organic traffic to their Facebook page and, eventually, to their website.
# 3: Postcards
Make sure your postcard is generic and doesn’t say the name of your company or product. Give away something free on the postcard, such as a free eBook, video, or special report, and use a two-step selling process.
The key to postcards is to have a good mailing list, a good offer, and to mail postcards every single day. You can’t just mail a few postcards here and there and expect much. You want to mail at least 1,000 postcards per month.
On your postcard, be sure to send your visitors to a capture page, so they can become a lead and start receiving your auto-responder email messages.
If you are looking for a new way for your business to gain attention, direct mail postcards can be an important addition to your marketing plan. They generate buzz over potential sales, and they can be successful with a little bit of creativity and an understanding of your intended audience.
# 4: Current Customers
Current customers are a great source of fresh MLM Leads. You should ask all of your existing customers who they know who might be interested in becoming a customer or distributor.
You could even pay your existing customers for referrals, similar to a finder’s fee. You should also ask all of your customers if they would like to upgrade their account to a distributor, and start buying the product or service at wholesale cost.
According to research by Deloitte, 42 percent of respondents said they tell family and friends about a positive experience while only 32 percent said they talk about negative experiences. This research suggest that happy customers are also happy to give referrals.
Let your customers do the talking for you by asking for referrals. Nothing boosts your company’s credibility more than a happy customer telling their friends and family about you. Referrals are the best lead generation strategy out there. When closing a sale, be sure to ask your buyer if they know anyone who might appreciate your product or service.
# 5: Pay Per Click
This strategy is not for the feint at heart or someone with a small advertising budget. You will need a big budget and a steep learning curve to get this going smoothly, but it’s worth considering. You could use Google, Facebook, Bing or another pay-per-click vendor, create your own ad, and start generating leads.
I’ve been using this strategy for almost ten years now and absolutely love it. Once you figure it out, it’s wonderful, because you can turn up and turn down your advertising whenever you want. You can easily scale your efforts, just by raising your budget.
When you’re starting your PPC lead gen campaign, you need a batch of keywords to target. You can get these keywords in a number of places, like Google Ads, but it’s important that the keywords you target are closely related to your business. The reason that’s important is because you’ll make it easier for potential customers to find you.
The only limit you have on keywords is how many you can afford to promote in your PPC campaign. If you’re on a tight budget, only target a few high-value keywords at first. If you have a big budget, then you can shoot for the stars and target as many keywords as you can think of.
Source: Web FX
# 6: LinkedIn
LinkedIn is a great source of fresh MLM leads, if you go about it the right way. You could create your own groups, write articles, update your personal profile, or even do LinkedIn paid ads. Most people on LinkedIn are there to network and enhance their career. This is a great platform for network marketers, when you do it right and don’t spam people.
75 percent of all registered LinkedIn users have incomes over $50,000, and 44 percent have incomes over $75,000.
Executives from all Fortune 500 companies are on LinkedIn, and a recent survey of business executives found that 76 percent of them check their LinkedIn accounts on a daily basis. ~ Neil Patel
# 7: Raffle
You could team up with a local business, preferably a “mom and pop” style small business. You could do a fish bowl raffle for a free product. Basically, you put an empty fishbowl next to the cash register. Each person must fill out a small piece of paper with a few simple questions to enter the raffle.
The questions ask each person if they would be interested in learning more about the products or business. You pick a winner for the contest, and follow-up with everyone else as well. In many cases, you can generate 100-200 fresh MLM leads in just a few days.
As a marketer, you’re probably familiar with lead qualifying questions. Maybe you even work closely with your sales team to determine what types of questions to include in content and on landing pages.
Asking the right questions will determine who is a good lead, and who isn’t a good fit. Use your entry form to ask people about their role, company, budget size, or even their business goals. Based on that information, you can determine which people might be interested in your product or service, and which people you can immediately disqualify.
# 8: Email Signature
Creating an email signature just makes sense. Most people send out at least twenty to fifty emails per day. What you would do is create a catchy email signature that does not mention the name of your company or products.
Your goal is to pique the other person’s curiosity. Your email signature is automatically attached to every email you send out and to every email you reply to. Your recipients will get your email, and if they are interested in learning more about what you are offering them, they will click on your link or give you a call.
Think of your signature as your “famous last words.”
What’s the last impression you want your emails to leave? Do you want them to laugh? Read a blog post? Sign up for a free trial? Make a purchase?
Whatever your goal is, optimize your signature content around that. Then, once you’ve got the content, focus on making it visually appealing. Or, at the very least, not ugly.
# 9: Car Magnet or Sticker
Another great source of fresh MLM leads is a car magnet or car sticker. Whatever you do, do NOT mention the name of your company on the sticker. Keep it generic.
Have a sticker that says “Fire Your Boss” or “Drop Those Last 20 Pounds” and provide your email or phone number on the sticker or magnet. Every time you drive to work, or do errands, your magnet or sticker will be working for you.
A large number of companies across the world now use car door magnets for promoting their business. When done correctly, these small advertising mediums have the ability to provide you with more hits on your website, an increase in customer inquiries, and more opportunities to increase your revenue. ~ CarSigns.com
# 10: Yard Signs
Yard signs are a great source of fresh MLM Leads. Please check your HOA and local zoning laws first, so you don’t get yourself into any kind of legal trouble. Provide a catchy headline, a call to action, and a way for people to contact you to learn more.
If your business has only a single location, the only brand awareness that you’re spreading in your area is word-of-mouth and awareness to those who drive by your business.
Spreading yard signs throughout your area of business is a great way to spread awareness of the services you offer and your company’s name and logo.
Source: AZ Banners
Bonus Tip: Solo Ads
Solo Ads are one of my favorite sources of fresh MLM leads. A solo ad works like this. Someone has a large targeted email list geared around a specific niche. For a fee, you can send the list owner your email and then they will email it out to their subscribers on your behalf.
I run solo ads each week and do very well with them. They are the quickest way I’ve found to generate fresh MLM leads. You can learn more about solo ads here.
In conclusion, these are some simple ideas on how to get more fresh MLM leads. Keep in mind there isn’t one secret strategy. Simply choose one or two strategies that resonate with you and focus on those exclusively. You’ll be glad you did!
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you.