Today, I want to talk to you about how to advertise your MLM Business. I’ll cover the best places and best ways to advertise your MLM Business.
I know there are MILLIONS of network marketers out there wondering where they can get leads for their business. I used to be one of those people.
After all, EVERYONE wants and needs more leads, but most people don’t know how to get them.
Without leads you are doomed.
In my opinion, the # 1 reason people quit our industry is because they don’t know how to get leads.
Most people who are desperate to get more leads eventually decide to ADVERTISE their business.
Because they don’t know what they are doing they get horrible results and lose money, and end up quitting the business. I hope to fix that.
Dumb Advertising Mistakes
First and foremost, you should NEVER advertise your business opportunity: EVER. It’s the fastest way to waste your advertising budget and go broke. I know that sounds weird, but hear me out for a minute.
The truth is people really don’t care about your business opportunity. Most people only care about themselves and their own problems. The sooner you can accept that reality the better off you will be!
If you look across the internet, or in newspapers or magazines you will see everyone doing the same thing. Everyone is promoting a ground floor opportunity, an amazing way to make money and work from home, an opportunity to make six figures a year just by following an automated system, or an ad about why their business is so great.
Most quality prospects have become PUT OFF by these ads, and in most cases these ads get ignored completely.
Secondly, many of these people already have a business opportunity of their own. Therefore, they are not in the market for what you are offering. Hence, your advertising money is wasted.
Plus, if you use this type of ad you will typically attract the wrong type of person. These types of ads typically attract the MLM Junkie, someone who is looking for a job, or someone looking to get rich quick. All of these people are HORRIBLE prospects for your network marketing business.
After all, what do you do when you see and ad about getting rich quick or fast/easy money?
You probably ignore them just like I do.
On a side note, this doesn’t mean that people aren’t interested in your business opportunity.
It just means that the traditional way of advertising your business opportunity doesn’t work like it used to.
Other Posts You Might Enjoy
- MLM Leads That Call You
- Every Prospect is a Prospect for Life
- Dealing with Attrition
- How to Achieve MLM Success
- Multiple Streams of Income
You see, most people are BOMBARDED with marketing messages. Most people are exposed to THOUSANDS of marketing messages every single day, and for the most part, they tune them out. Your goal is to find a way to break down that barrier and get noticed.
Marketing & Advertising 101
Before I get too deep into today’s topic, I should give you a quick class on marketing and advertising.
The first thing you MUST know is that EVERY business has a target market. If everyone is a prospect, no one is a prospect. The more specific you can make your target market the better.
If you haven’t taken the time to determine your target market, you are wasting your advertising money. Don’t spend one penny on advertising until you clearly define your target market. Put some serious thought into it.
Once you know your target market, the second thing you should know is the difference between a one-step and two-step selling process.
What most people do is place an ad to sell something. These are your typical MLM ads that you see in most publications and online.
These are ads that talk about the product, service or business opportunity. These ads use the one-step selling process. This means the purpose of their ad is to make a sale RIGHT THEN AND THERE.
Their ads only appeal to people who are in the market to buy what they are offering TODAY. If they’re not in the market for the ad, since most people won’t be, they have no interest in the ad.
Think of a one-step ad as someone going after the low hanging fruit.
On the other hand, a two-step selling process advertises free information, instead of selling something. Simply put, you focus on generating leads by giving away free information, and then your free information does the selling for you.
The TWO-STEP selling process is the most effective and efficient way to advertise your network marketing business and generate leads, as I see it. From this day forward, ALWAYS use the two-step selling process.
What I Do in My Business
I promote a wellness company. I recruit two types of people: other network marketers and product users. Those are my two target markets.
To potentially recruit other network marketers I give away a free boot camp. It’s a 7-day boot camp designed to teach people how to be successful in the industry. The boot camp provides tons of great information and value.
At the end of the boot camp, I offer my opportunity. Anyone who enjoyed the boot camp, AND is in the market for a new business, normally reaches out to me. They see I know what I am doing. So they call me to learn more.
That makes recruiting easy. It makes the business fun. I don’t pitch anyone. I offer value and let interested people in my target market reach out to me.
I use the two step selling process because it works.
Generate a lead first. Provide value with your free offer. And then follow up with that person until they are ready to buy or join.
Sometimes it takes MONTHS, even YEARS to convert a person into a team member or customer. I don’t care how long it takes because I am in this business for the long haul. I always take the long-term view.
My only focus is to add new leads to my pipeline every single day. My pipeline sifts and sorts through my prospects to help me find the right people.
This is a much better approach than advertising a business opportunity.
What You Can Do
Rather than advertising your business opportunity, you could give away a free report title “Top 10 Mistakes Network Marketers Make”, an eBook you wrote titled “10 Ways to Make Money from Home”, a DVD you created called “10 Ways to Create Passive Income” or anything else that people in your target market would want to know more about.
You would then advertise that free information/item to people in your target market and interested people could request the information by visiting your capture page (and become a lead).
Once people receive and read the information, interested people would get in contact with you. You would also have a good follow up sequence in your auto-responder.
When it comes to finding customers (customer and wholesale buying distributors), you could do the same thing.
For example, if you are with a weight loss company you could give away a FREE REPORT called “7 Secret Tips for Losing Weight.”
You could then advertise this free report in publications read by people in your target market. People would visit your capture page to request the free report and your free report would introduce them to your products.
It’s really that simple.
The Money Is In the Follow Up
Having a good auto-responder sequence is your secret weapon. It lets you follow up automatically.
It gets people to know you, like you and trust you and WANT to buy from you.
All of this is low pressure, efficient and effective.
My emails do all the sifting, sorting and selling for me. I only handle calls when people CALL ME or place an order on my website.
As a result, I don’t have to deal with negative people or get rejected.
If you’re looking for more customers and product users you definitely want to do the same approach with your advertising.
Give away free information that also introduces people to either your products or business.
And then have a good follow-up email or direct mail campaign that does the selling, sifting and sorting for you.
Both of these options are at least 10x more effective than advertising your business opportunity.
How to Get Started
Your steps to get started are:
1) Clearly Identify Your Target Market
2) Create or Find Something to Give Away
3) Advertise Your Free Item/Information
4) Generate Leads
5) Send the Free Item
6) Follow Up, Follow Up, Follow-Up
Once again, your follow-up should be automated, preferably using an auto-responder.
You can also use direct mail or a combination of both methods like I do.
When it comes to the best place to advertise your MLM Business, you simply need to place ads in different media where you will find lots of people in your target market.
And then you need to advertise something for free and utilize the two-step selling process.
- If you sell weight loss products, place an ad in a weight loss magazine or health magazine and give away a free report with tips about losing weight
- If your company has cell phone services, place an ad in a technology magazine with a free report that reviews five different cell phone services
- If your company sells beauty products, place your ad in a beauty magazine with a free audio CD that talks about common beauty and make up mistakes that women make
Make sure you free information provides great value and introduces your product, service or business opportunity to your prospect.
The bottom line is to KNOW your target market, create valuable information to give away AND advertise in venues/places they visit or read. That is the best way to advertise your MLM Business.
I hope this idea resonates with you. If nothing else, try it! See what happens.
I think you will find people are WAY more receptive to free information than they are a business opportunity.
Focus on generating leads and then have a good follow-up system in place to convert some of those leads into customers and distributors.
As I see it, that is the best way and best place to advertise your MLM Business.
On a side note, you should still talk to people when you are out and about living life. Nothing beats face-to-face communication.
But, if you are going to combine prospecting with advertising, this is definitely the strategy I use and recommend.
What are your thoughts? Leave a comment below to let me know what you think. I look forward to hearing from you.