So, what are the best MLM Products to sell? That depends who you ask. Every rep you talk with will tell you their products are the best. And rightfully so. If someone told me their company’s products sucked, I would run for the hills!
Our industry offers many types of products to choose from. Some of the more popular product categories include:
- Skin Care
- Weight Loss
- Health & Nutrition
- Essential Oils
- Personal Care
- Shampoos, Lotions and Potions
- Pet Products
- Food & Coffee
These products are popular because they are mass market, consumable, and must be reordered each month. This leads to repeat orders and residual income.
It’s important to realize that not all products are a good fit for every person. It’s vital you find a product line and company you are over the top excited about. This will give you enthusiasm, conviction, and credibility.
When you are looking for the best MLM Products to sell, I suggest you evaluate them in each of the categories listed below to see how they stack up with you. Make sure they pass your “common sense” test and you aren’t just joining the company to make a quick buck.
Remember, if the products don’t make sense, neither does the business.
The Best MLM Products to Sell: Important Considerations
Here are the things you should consider before choosing a product line. These are listed in no particular order.
Mass Market Appeal
The easiest products to sell are mass market products. These are products a large percentage of the population is ALREADY buying. This might include shampoo, vitamins, food, coffee, skin care, weight loss products, etc.
The major benefit of mass market products is that you are not asking someone to create a new spending habit. Since the person is already buying a similar product, you’re just asking them to change stores.
In marketing, there is a product continuum from “niche” to “mass market.” If you have a large market share selling niche products, you likely realize good margins and have a viable business model. Your volume of sales is probably less than a mass market reseller, who likely sells more products in higher quantities. But your gross margins are likely higher.
The mass market reseller has a much larger target market. The drawback to the mass market segment is that gross margins tend to be very slim. Nonetheless, mass market retailers with a high market share also have a very viable business model. ~ PracticalEcommerce.com
Ease of Purchase
The next consideration is the ease of purchase. How difficult is it for your prospect to make a purchase? Can they buy directly from you and you give them the product out of your inventory right now?
Or do they need to go online and create a free account? How hard is the check out process? How expensive is shipping? How long will it take to arrive? Do they have to give their social security number to make a purchase?
These are all things you must consider. You want it to be simple and easy for your customer to buy from you.
When you are focusing on making the user experience amazing, you’ll also have to focus on ease of purchase. Make it as easy as possible for people to buy from your app. Do you know why that should be your goal? The fewer steps that users will have to take to purchase from your app, the easier the purchase process will be and the more likely it will be for them to come back and buy more from you. ~ MCommerceApp.com
Money Back Guarantee
What type of money back guarantee does the company offer? Is it easy to get a refund or do you have to jump through a bunch of hoops? Is it an empty bottle money back guarantee? Are there restocking fees? These are good to know things.
When you offer a guarantee, customers are more impressed by the fact that you stand behind your product than the potential to get their money refunded. In other words, the fact that you’re offering a money–back guarantee must mean the product works well. ~ Entrepreneur.com
What sales literature is available to you? Are there brochures, catalogs, or flyers you can use to help explain the benefits and features of the product? Can you give your prospects a sample sized version to try out ahead of time?
Sales literature is the collection of materials businesses use to educate customers and help them make buying decisions. These materials can include pieces such as specification sheets, price lists, brochures, catalogs, media kits and order forms. With the ongoing switch from print materials to electronic communications, some of these tried-and-true materials are being converted to digital formats. ~ AZCentral.com
Are the products unique and different or are they “me too” products? If they are “me too” products, you must realize that the only way to really differentiate yourself is by price. Since MLM Products aren’t the cheapest priced products, this might be a tough sell.
Is there any independent research backing the products? This can be beneficial but is not a requirement as I see it. This would include peer reviewed medical studies or third-party lab tests.
Do you have testimonials you can share with your prospects? These might come from yourself, your team, the company, YouTube, etc. Testimonials will help you get more sales. They are vital. Why? Your prospect might not believe what you tell them about the product, but they will believe a testimonial from someone else.
Simply put, customer testimonials create something of a self-fulfilling prophecy regarding your connection with your target audience. Someone enjoys your product or service, so you encourage them to leave a positive review or testimonial. Consumers naturally trust each other more than they trust just marketing collateral, so that testimonial adds more weight to the decision they’re trying to make. Those initial happy customers, therefore, encourage more purchases, which creates more happy customers, etc.
Price vs. Competition
If there are competing and similar products in the marketplace, how do your products stack up to those in terms of price? For example, if your item is 10x more expensive than a remarkably similar item at Walmart, it will be next to impossible to make sales.
I saved the most important tip for last. Do you honestly BELIEVE in your company’s products? Have they helped you? Do you use them yourself? Are you your own best customer? If you don’t have 100% conviction and belief in your own products, they will be next to impossible to sell.
If you believe your product or service can fulfill a true need, it’s your moral obligation to sell it. ~ Zig Ziglar
In summary, these are my best tips on the best MLM Products to sell. I personally believe it’s crucial for you to find a company with products you are 100% passionate about. If the products don’t make sense, neither will the business!
What are your thoughts? What tips can you suggest? Leave a comment below to let me know what you think. I look forward to hearing from you.
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