Today, I want to talk about what I believe is the best MLM Marketing System.
Before I share my favorite system, I’m going to cover what a MLM Marketing System is, why you need one for your business, how to use one, and several different options you can choose from.
What is a MLM Marketing System?
First off, a system is nothing more than a standardized way of doing something. It’s a documented procedure to accomplish a task. Think about McDonald’s as an example. They have an operations manual that covers every aspect of running the restaurant. That is their system. Each store follows the system and gets a predictable result.
A marketing system is a standardized way to generate leads, follow up with leads, and convert a portion of those leads into paying customers. Therefore, a MLM Marketing System is a standardized way to generate leads, follow up with those leads and convert a portion of them into customers and reps in your business.
What Most People Are Taught
What most people in our industry are taught is to simply work their warm market and prospect strangers (the three-foot rule). Basically, you join a company and make a list of everyone you know and reach out to them about the products or the business opportunity. You invite them to a meeting, live event or three-way call with your upline.
After you work through your warm market, you’re taught to prospect everyone you meet in day-to-day life. In other words, talk with strangers on the bus, at the gas station, grocery store, and anywhere else you visit.
While these methods do work for a select group of people, there are several problems with it. First off, not everyone is an extrovert or confident enough to reach out to everyone they know. Or, maybe they’ve been in other businesses in the past and already burned through their warm market.
In addition, most people in your warm market are not in your “target market.” In other words, they aren’t entrepreneurial, interested in your products or services, and have no desire to do network marketing. This leads to a lot of rejection and frustration.
Your Target Market
You must realize that EVERY business has a target market. This is a highly defined demographic of people who are “most likely” to be interested in what you are offering. Going back to the McDonald’s example, their target market is people who want inexpensive fast food. Their food isn’t the best tasting. It’s not overly nutritious. But, it is cheap and fast.
When it comes to network marketing, you really want to define a target market for your business. You have a target market for the business opportunity, and one for customers. The best target market for the business opportunity is current and former network marketers, because they already have experience and believe in the industry.
The best target market for your products and services is people already buying similar products and services, AND people who have the disposable income to buy what you are offering them. Just remember, it’s hard to sell a steak to a vegetarian.
Why You Need a MLM Marketing System
You need a MLM Marketing System for several reasons. First off, you need leads. You need a constant flow of new leads for your business every single day. The number one reason people fail in this industry, in my opinion, is that they don’t have enough leads. When you don’t have anyone to share your products or opportunity with, your business dies a quick death.
You also need a system because you need a simple way to follow up with people and convert them to reps and customers. Most people need minimum 7 to 20 exposures before they buy or join. In other words, they won’t join your business the first time you talk with them. If you don’t have a system to automate this follow up process, you will leave a lot of money on the table.
You also need a MLM Marketing System to help you sift and sort through your prospects for you. You don’t want to waste a lot of time with tire kickers, broke people, and people who can’t make a decision. You want a good system that sorts through these people for you and puts you in front of people who are interested in what you are offering them. Does that make sense?
Components of a MLM Marketing System
A good MLM Marketing system has the following components:
- A capture page
- An auto-responder for follow up with your prospects
- 10-20 pre-written emails
- A video or webinar to share the business for you
Once you have these components in place, all you need to do is come up with a marketing strategy to PROMOTE your MLM Marketing System, so you can start generating leads. Even with the perfect marketing system, if you don’t have a marketing strategy, you will not succeed. Several ways to promote your MLM Marketing System include:
- Facebook Ads
- Classified Ads
- YouTube Videos
- Post Cards
- Pay Per Click Advertising
- Direct Mail
- Solo Ads
You really have three different options. You can create your own MLM Marketing System, you can use your company’s system, or you can use a generic marketing system.
Each one of these options has advantages and disadvantages. For most people, especially new reps with little internet savvy, creating your own MLM Marketing System is way too expensive and time consuming. It can be downright overwhelming. I’ve created my own MLM Marketing Systems several times. If you know what you are doing, it’s not all that difficult, but for 99% of the people in our industry, it will be a huge challenge.
Your next option is to use your company’s marketing system. Most companies in our industry don’t even have a marketing system, but if your company does, consider yourself lucky. Make sure it has its own capture page, auto-responder, and well written emails.
Also, make sure that the leads are YOURS, and not the company’s. That’s the biggest problems with most company marketing systems. The leads belong to the company and are stuck in the auto-responder, and cannot be exported. If you ever leave the company, you can’t take your leads with you.
Your final option is to use a generic marketing system. This is what I now use and recommend. There are several generic MLM Marketing Systems in the market place. You can just do a quick internet search and see what your options are.
The Best MLM Marketing System
The best MLM Marketing system I’ve ever found in the past 15-years is Power Lead System, sometimes referred to as Lead Lightning. This is a generic marketing system you can use to promote any network marketing business or affiliate program.
It includes capture pages, auto-responders, pre-written email messages, training on how to promote your website, and a great, supportive Facebook community. All of the things you need to succeed are already created for you, and you even have the option to create your own custom capture pages and auto-responders if you choose to.
You can get started for just $7, a one-time fee, but if you want all the bells and whistles, you will pay between $30 and $54 per month. I chose the Gold Member option when I joined because it allowed me to be an affiliate and also make money promoting the system.
What makes Power Lead System so great is you can have it set up in a few minutes and be off to the races. It’s fairly easy to use, although if you’ve never created a capture page or auto-responder messages before, you will go through a short learning curve.
There is also a ton of training in the back office, more than you could possibly go through. They show you different places to advertise, both online and offline. They have example ads. They even do webinars a few times each week teaching you different marketing strategies.
Power Lead System has a great upsell and high conversions (I think so anyway). You can make a great income by promoting the system, which serves as a funded proposal for your network marketing business AND it will promote your primary business for you, at the same time.
It might not be a good fit for everyone, but It’s definitely worth checking out. Once again, I am a very satisfied customer and affiliate. I use their system to promote my primary business.
Whether you go with Power Lead System, My Lead System Pro, your company’s system, or create your own marketing system, you need a marketing system to help you grow your network marketing business. Even if you’re building your business face-to-face, you still want an automated way to follow up with people. This makes your life easier and will lead to better conversions.
There you have it folks. These are my thoughts on the best MLM Marketing System. I have to say that Power Lead System is the best marketing system for your network marketing business. It’s done me well, and I’m very happy with what they offer. I think it’s a tremendous value for the money you spend.
On a side note, I’d love to hear from you. What type of marketing system do you use in your network marketing business? Leave a comment below to let me know what you think. I look forward to hearing from you.