Today, I want to talk about a simple concept that a lot of people in our industry just don’t seem to understand.
It’s a simple idea that if people followed, would help build their belief in their business and products, would help them make more money, and would help them reach their goals.
That concept is to be your own best customer.
As I see it, you should never, ever use a competitor’s product.
If your MLM Company has a product or service that you could use, USE IT. Don’t buy something else because it’s cheaper or because you like it more.
Support your own business. It’s just common sense.
Think about it this way for a minute.
- Would someone who owned a Chevy dealership drive a Ford?
- If you owned a mom and pop grocery store would you do your grocery shopping at Wal-mart?
- If you owned a dry cleaning business, would you take your clothes to a competitor?
- If you owned a swimming pool business, would you hire another company to install your own swimming pool?
- If you owned a restaurant, would you go out to eat at a competing restaurant?
In all of these examples listed above, I hope your answer is HECK NO!
Supporting your competition in these examples doesn’t make any sense! By supporting your competition, you are actually hurting your own business.
You see, as a business owner, you need to be your own best customer. You need to use your own products and services.
The last thing you want to do is support your competition.
Using your own products and services shows that you are a good steward of your own money.
It shows your business acumen. It shows that you believe in what you are selling. And it’s good for your business.
After all, if you aren’t willing to use your own products and services, why should anyone else you talk to use them?
I would be very weary of the business owner who didn’t use his own products or services.
I would be weary of someone trying to sell me something that they didn’t use themselves.
Wouldn’t you?
Here’s what I recommend you do.
Look through your company’s catalog or website. Make a list of every item in the catalog that you are using a similar product.
When you’ve used up your product at home replace it with something similar from your own MLM Company, even if it costs more.
Within a few months, replace EVERYTHING in your house that you can with your own products.
The benefits of doing this are huge. First off, you’re using your company’s products so you can learn about the features and benefits and develop your own product story.
This will give you a big advantage when you are trying to retail the products to customers.
Another benefit is the exposure.
When people visit your home they will see your products and some of these folks could become customers or distributors.
Furthermore, your volume will go up, especially if you teach everyone on your team to be their own best customer too.
Simply put, being your own best customer just makes sense.
When you own a business of any kind, the last thing you want to do is shop at a competitor. Buying your own products is an investment in your own business.
I can’t guarantee that being your own best customer will make you successful, but I can guarantee you that if you AREN’T your own best customer, you won’t be successful with your network marketing business.
What do you think about this concept? Does being your own best customer make sense to you? Why or why not? Leave a comment below to share your thoughts. I look forward to hearing from you. Have a great day.
Sincerely,
Chuck Holmes
Network Marketing Professional (21+ years)
Top Recruiter & Top Rep
mrchuckholmes@gmail.com
I was wondering about one little thing on this Chuck; some network marketing companies have a wide variety of products. I won’t name any of the companies, but say you like and use almost everything, but some of the cleaning products are not to your liking. This is so much so that you normally will not even share them with customers unless they directly ask about them.
Would this be a circumstance where it would be ok to use a different product? In my opinion it is because you are not actively supporting or trying to sell that certain product. What are your thoughts?
Sure, that sounds fine. The odds of someone liking every single product are quite rare. I think it’s best to use them all when you can, but there will always be a few exceptions.
Yes ,its really a very much helpful For our own business..
Thanks again to you sir..
Glad I could help.
I completely agree with this post. I hold true to this in my own business. If you are passionate about the product as you should be you won’t even want to use another person’s product. And if you find yourself in a situation where you want to use another person’s product, then perhaps you haven’t found the right thing for you. You add another layer of credibility for your customers when you use the products you promote and sell. And this helps customers to trust you and more likely to try the product when they know you yourself use them.
You are right Diamond. When you sell something that you love, it’s easy to do. You don’t even feel like you are selling it.
It is funny because a lot of what I see in advertising makes think and laugh almost. So many famous people endorse products but outside of these said “ads”, just how often do you see them using these things? I think any great business doesn’t need sex to sell, and their own creators/owners use their products first and for most because it shows how great they are.
Great point.
This is very good and meaningful thought of marketing your own business without any cost. If you use your product, people around you will be interested to try your product but if you do not use your own product they will not go for it.
So true.
This is such a smart way of thinking and working that gets hardly any attention. You need to think as if you are the customer. After all, you too are a person just like your audience and if you wouldn’t buy your product, why would you expect anyone else to? Great post, very helpful.
Being your own best customer mandatory as I see it. If you won’t buy from your own store why would anyone else?
Absolutely!!! I just wouldn’t know why a person wouldn’t follow this advice. Many companies will get rid of employees that they see using the competition’s product.
Yes, they may be more expensive, but it is even higher priced if you lose customers because you are using a different product than what you sell.
I agree, Greg. Being your own best customer should be mandatory.