Today’s lesson should be common sense for most of you. Unfortunately, a lot of people mess this up in our industry and it really drives me crazy. I hope to fix that so you don’t make the same mistake that so many distributors do.
I learned a long time ago that leaders are accessible to their followers. They don’t hide behind a desk, website, answering machine, or title. They know they have an obligation to be accessible to the people that they lead. After all, leadership is a people business. Network marketing is a people business as well.
To me, being accessible to your followers, team members and prospects is the sign of a good network marketing leader. Doing it doesn’t make you a leader, but failing to do it proves that you aren’t a leader. If nothing else, being accessible is a good starting point to effective leadership, trust and communication.
Network marketing is no different than the traditional business world when it comes to leadership and being accessible. As a leader, or potential leader, you need to be accessible to your team members, your customers and your prospects. This means that you answer your phone, you return calls promptly, you listen when people ask you questions, you respond to emails promptly, and you show a genuine interest in others. Simply put, you are easy to get a hold of and communicate with.
You don’t hide behind your website or desk. You don’t let your calls go straight to voicemail. You don’t keep people waiting. You don’t let emails sit in your inbox for days or weeks. You let people know that their questions are important and you do your best to answer them promptly.
After all, if you don’t answer your phone, return calls, or return emails promptly, why would people WANT to do business with you? I wouldn’t want an upline or sponsor like that and I’m sure you wouldn’t either. In addition, I don’t want to spend my money with ANY business that doesn’t value me as a customer! How about you?
By all means, you can have boundaries. You don’t have to answer your phone 24/7. If it rings at 11 pm while you are in bed you don’t need to answer it. You can take the weekends off. You don’t have to check your email 24/7. I understand you need to be able to live your life as well. That’s fine.
But make sure you return calls within 24 hours. Make sure you return emails promptly. Even better, let your team know how and when you like to communicate so there are clear boundaries and expectations upfront. This will eliminate most problems before they arise.
The bottom line is to be accessible. Use different forms of communication and always return calls and emails promptly. Don’t keep people waiting. Treat people the way you want to be treated. Show a genuine interest in others. It’s the right thing to do. It will help differentiate you from everyone else in our industry who doesn’t do this.
If you think this lesson is common sense, keep up the good work. If you are messing this up, evaluate yourself and find ways to improve. I hope that helps.