Looking for Avon marketing tips to help you get more Avon leads, customers, and reps? If so, you are in the right place. In this mega-post, I want to share some of my best Avon lead generation strategies, so you can move forward with your Avon business, make more money, and get the results you and deserve. Enjoy.
Top 65 Avon Marketing Tips
First and foremost, most Avon reps drop out because they can’t sell or don’t have enough prospects to talk with. This can be resolved easily with a good marketing plan and some basic skills.
Although I am not in Avon (I was at one point), I am a top earner in my company and I am very good at lead generation and sales. I do not say that to brag. Instead, I want you to know that I am qualified to give you advice on this topic, because I am very passionate and knowledgeable about marketing.
This is a comprehensive list of 65 ways you can get more Avon leads. These Avon marketing tips are listed in no particular order. Keep in mind, you don’t need to do ALL of these things. Just pick out a few things that make sense to you and focus on those. Two to five strategies is more than enough to keep your pipeline full.
# 1: Make Your Name List
The first step to get more Avon leads is to make your name list. Every living adult knows at least 2,000 people by name. Write down your Facebook contacts, email contacts, and phone contacts. That alone should give you well over 2,000 names. Spend a few hours and make a big name list. Act as if you get paid $1000 for each name you come up with. Keep adding names to your list daily.
Your job is not to SELL or RECRUIT these people. Instead, your job is to NOTIFY them that you sell Avon. If they are interested, great. If not, at least they know what you do and can send you referrals from time to time.
“Understand why you are different and how you help, recognize your target market and give them something they might not even realize they are missing.”
# 2: Bumper Stickers
Visit Vista Print, eBay, or Amazon and order an Avon bumper sticker for your car or truck. They are inexpensive, only a few dollars. Whenever you drive around town, run errands, or go anywhere, your bumper sticker will be working for you.
# 3: Car Magnet
Go online an order a custom Avon car magnet, one for each side of your car. Make sure your phone number and website are large font and easy to read. Just like a bumper sticker, your car magnet can work for you 24/7.
Market experts suggest that when people see a brand logo or representation in front of their eyes, they tend to remember it more during the day or week. Vehicle magnets can attract others’ attention and create a long-lasting impression.
# 4: Laundromats
Visit your local laundromats once a week and leave a few catalogs. In addition, put some of your business cards on the bulletin board.
# 5: Facebook Friends
Reach out to each one of your Facebook friends via private message to let them know you sell Avon. Even if they don’t buy from you right then and there, at least they will know you sell Avon.
# 6: Facebook Live
Consider doing some Facebook live broadcasts to educate people about the Avon products and business opportunity. Come up with a posting schedule, such as one per week and stick to it. Make the videos educational and entertaining and short and sweet. EDUCATE people about a different product each week and tell them what they need to do to order it from you. This is one of my favorite Avon marketing tips.
Facebook Live videos produce 6 times as many interactions as traditional videos.
# 7: YouTube
Create educational and entertaining YouTube videos about the Avon products and business and provide your link and contact information in each video. YouTube videos are free to do and they work for you 24/7. Plus, a good video will rank high in the search engines and send you a TON of quality prospects.
# 8: Email Signature
Create a custom email signature for your Avon business. This automatically gets attached to each email that create or reply to. If you send out 10-20 emails per day (on average), that will give you an extra 10-20 exposures.
A photo with a smiling face is scientifically proven to attract more positive attention. People will more likely respond if they believe an email was sent by Jeff and not just by some company.
Source: Smart Insights
# 9: Hold an Open House
Have a party at your house so people can learn more about the Avon products. Invite your neighbors, friends, and family. Make the event memorable and fun. Take orders, collect leads, and book parties with excited guests.
# 10: Ask for Referrals
Ask everyone you talk to who they might know who might be interested in either the Avon products or business opportunity.
# 11: Restrooms
Whenever you visit a public restroom leave a brochure (or a business card) in each stall and a few at the sink.
# 12: Postcards
Order some custom Avon postcards and mail out five to ten each day and hand out five to ten each day. Also, mail postcards to your current and former customers. It’s a good way to stay in touch.
# 13: Business Cards
Get some nice custom business cards made up and give one to each person you talk to. Also, enclose a business card in every piece of outgoing mail.
According to a report from Statistic Brain Research Institute, 72% of people judge a company or a person based on the quality of their business cards.
# 14: Flyers
Create a flyer, or print off one from the back office, and hand out at least five to ten each day.
# 15: Flea Market
Consider setting up at your local flea market to sell Avon products and find new customers. Even better, visit a local flea market and network with the dealers. They are great prospects for the business.
# 16: Church Newsletter
Advertise in your local church newsletter or write an article for it. This is a great way to get your name out there.
# 17: Samples
Hand out Avon samples whenever possible, but always get the person’s contact information first, so you can follow up with them in a few days. This is one of the simplest Avon marketing tips on this list. Anyone can hand out samples.
# 18: Employee Lunch Room
If you have a day job, leave brochures in the employee lunch room. Just make sure you ask for permission first. Give a few catalogs to your friends and have them leave them in their employee lunch room as well.
# 19: Cold Calling
If you are up for it, consider cold calling. Just educate yourself about the Do Not Call list first, and be sure to have a good script. I wouldn’t do this strategy until I have contacted everyone in my warm market first.
# 20: Drop Cards
Create some drop cards and leave them wherever you go. A drop card is slightly bigger than a business card and smaller than a postcard. It has a headline, a few bullet points, and a call to action. Do a Google search for the $100 bill drop cards. They work great.
# 21: Wear a Button
Buy an Avon button and wear it wherever you go. It’s a great way to start conversations with people. When you see someone looking at your button, give them a catalog or your business card.
# 22: Custom Clothing
Order a nice Avon t-shirt or polo shirt and where it whenever possible. Like the button, if you see someone looking at your shirt, strike up a conversation with them or give them a brochure or business card.
A well-custom t-shirt can be quite eye-catching and (if well-designed) it can leave a lasting impression. Viewers might ask about the t-shirt design and eventually talk about your company. This type of conversation creates a lasting impression as it has placed your brand in the minds of the people.
# 23: Fundraisers
Contact your local schools, non-profits, churches and other organizations to set up a fund raiser.
# 24: Office Party
Consider having an office party at your day job, or at one of your customer’s day job. Just make sure you get permission first.
# 25: Contact Former Avon Reps & Customers
Reach out to current and former Avon reps and customers to see if they are interested in shopping with you or rejoining the business. This is your BEST SOURCE of leads.
# 26: Dentist or Doctor’s Office
Talk with your local dentist and doctor and see if you can leave some catalogs and literature in their waiting room.
# 27: Referrals
Ask for referrals whenever possible. Always ask people “who is the most motivated person you know?” and ask them if they know anyone who used to buy or sell Avon. Consider paying people for referrals.
# 28: Elevator Speech
Come up with your own Elevator speech. This is nothing more than 1-2 sentences that clearly explain what you do.
“The purpose of an elevator pitch is to describe a situation or solution so compelling that the person you’re with wants to hear more even after the elevator ride is over.”
# 29: Power of 2
Never let a day go by where you don’t reach out to at least two new prospects about the Avon products or business opportunity.
# 30: Texts
Text everyone you know asking them if they are interested in receiving a free catalog, sample, or link to your website.
# 31: Cell Phone Contacts
Call each person who is one of your cell phone contacts.
# 32: Email Contacts
Email everyone in your email contact list to see if they are open to learning more about the Avon products or business.
# 33: Helpers
Ask people to be your helpers. This can be influential people who aren’t interested in starting a business, but they like to help people and would like to earn some free products or extra cash.
# 34: Join Meetup Groups
Join local meetup groups that interest you and make new friends. Let people know what you do without coming across as pushy or desperate.
When you join a group of like-minded individuals that share your interest or passion in a certain topic, you are able to more quickly make a connection with them. At the same time, many of these individuals will come from diverse backgrounds and share a variety of other interests. In this way, you will expand your network and your sphere of influence to touch people in various industries, parts of the world, and socioeconomic backgrounds that you would never have interacted with before.
# 35: Networking groups
Join local networking groups with other business owners and entrepreneurs. This will help get your name out there.
# 36: LinkedIn
Update your LinkedIn Profile with your Avon information. Start reaching out to other people who you think might be interested in what you have to offer.
# 37: Instagram
Set up an Instagram account and share pictures, videos, and testimonials about your Avon business. This is one of my best Avon marketing tips.
# 38: Pinterest
Set up a Pinterest account and share pictures of the products and happy customers.
Pinterest has over 450 million monthly active users. This means Pinterest now has more monthly active users than both Twitter and Snapchat combined.
# 39: Advertise
Look for local publications, both online and offline, where you can advertise your business.
# 40: Wedding List
Contact everyone who attended your wedding to let them know you just started an Avon business and see if they are interested in shopping your online store.
# 41: Blog
Consider setting up your own beauty blog where you talk about the products or share tips.
# 42: Google Business Profile
Set up your free Avon Google business listing profile so people in your local community can learn more about you. Be sure to have your customers and friends leave you reviews. This will help boost your visibility.
# 43: Guest Blogging
Connect with several bloggers in the makeup, beauty, skin care, or network marketing niche and see if you can do a guest post on their blog. You can provide your link and contact information in your author bio.
# 44: Twitter
Set up a Twitter account for your Avon business and send out a few tweets each day. You can even use software to schedule your tweets.
According to Twitter’s own statistics, 69% of people have bought something as a result of a tweet.
# 45: Join the Chamber of Commerce
Join your local Chamber of Commerce. Get involved in the local community and network with other entrepreneurs.
# 46: Attend Conferences
Attend conferences that interest you and meet new people. Exchange business cards and stay in touch.
# 47: Public Speaking
Get comfortable with public speaking and volunteer your services with several local organizations. Give speeches about the products, or the benefits of having a home-based business. This is a great way to get more Avon leads.
# 48: Volunteer
Volunteer in organizations that interest you. Be friendly and meet new people. You never know who you will meet.
# 49: Handwritten Notes
There are few things more powerful than a handwritten note. Write 2-3 thank you notes each day and be sure to include your business card.
# 50: Christmas and Birthday Presents
Instead of buying regular gifts, send people Avon gifts for their birthday and holiday present. Be sure to include your business card and a catalog.
Sending a gift to a client or colleague can elicit positive feels and association to the gifter. This has proven to nudge important people to return your calls.
Source: Getting People Right
# 51: Podcast
Start your own podcast. This is nothing more than an online radio show. Educate people about the Avon products and business opportunity.
# 52: Webinars
Consider doing a weekly or monthly webinar to educate your prospects about the products and Avon business opportunity.
# 53: Monthly Newsletter
Send out a monthly newsletter in the mail each month to stay in touch with your prospects, customers, and team members.
Newsletters are a good way to keep in touch with customers or interested people for little effort. Sending newsletters on a regular basis reminds readers about the company. When people need a product or service the company offers, they’re likely to call one they hear from regularly.
# 54: Hairdresser or Barber
Ask your hairdresser or barber if you can leave some catalogs at their place of business. Offer them a finder’s fee for any person they refer to you who becomes a customer or Avon rep.
# 55: Advertise in Alumni Newsletters
Reach out to your high school or college and see if you can advertise in the newsletter they send out each month.
# 56: Include a Business Card with Bill Payments
Include a business card with each bill payment that you mail out each month. Heck, put a business card in EVERY piece of outgoing mail.
# 57: Use the Products Yourself
Use as many Avon products as you can. Be your own best customer. This gives you a good product story and helps build up your belief in the company and product line.
“In order to sell a product, you must fully understand the product you are selling.”
# 58: Advertise on Your Voicemail
Include a message on your voicemail to let people know that you are an independent Avon rep.
# 59: Free Makeovers
Offer free makeovers to your prospects so they can see how well the products work.
# 60: Set Up at Job Fairs
Find out about local job fairs and set up a vendor booth. Be sure to collect the names, phone numbers, and emails of everyone you meet and follow up with them after the event.
53% of Generation Z (those individuals born after 2000) are finding jobs by attending career fairs.
Source: HR hero
# 61: Fish Bowl Drawing
Talk with local business owners about doing a fish bowl drawing. Have a weekly or monthly contest to give away some free products, and then follow up with everyone who participated in the contest.
# 62: Reverse Mailings
Every time someone mails you trying to sell you something, mail them back a postcard or a handwritten note with your Avon business card, and some marketing materials. This is one of my “secret ninja” Avon marketing tips.
# 63: Campaign Mailer
Be sure to use the campaign mailer. Make it a point to mail out 50-100 catalogs every campaign. If you’ve never heard of this before, login to your back office to learn more.
# 64: Solo Ads
Consider using solo ads to find new Avon prospects. This is when you reach out to someone with a large email list and they send your email to their list on your behalf.
Ad must be compelling and credible. This can be achieved by building a harmonious ad that attracts attention. This means that elements such as the subject of the Solo Ad, the copy of the email address and the graphic part must be consistent with each other.
# 65: Toss Brochures
Tossing brochures still works. Make it a point to toss at least 100-200 brochures every campaign. Do it consistently and you will get results.
In conclusion, these are 65 Avon marketing tips to help you get more Avon leads, reps, and customers. By no means do you need to follow every tip on this page. Instead, just pick two to five strategies that work for you and focus on those.
What are your thoughts? What do you do to get more Avon leads? What are your best Avon marketing tips? Leave a comment below to let us know what you think. I look forward to hearing from you