Automated MLM Prospecting System: What It Is and How it Works

Today, I want to talk to you about creating your own Automated MLM Prospecting System. I’ll teach you what one is, why you need one and how it works.  I can speak from personal experience since my network marketing business is 100% online and 100% automated.

First and foremost, an automated MLM Prospecting System is simply a process or procedure of generating leads online, and converting those leads into customers and distributors.  It’s a standardized, documented way of running and growing your business.  It’s a system that works for you, even while you sleep.

Why do you need one?  Mostly to work smart.  We all only have so much time in a day. Talking to people is still a good idea, but I also think it’s foolish NOT to leverage technology. The Internet gives you instant access to almost six BILLION people worldwide, and many of these folks are great prospects.  Why not use the internet to meet some of these folks?

I’ll be the first to admit that most network marketers do not have their own Automated MLM Prospecting System.  Instead, most network marketers prospect people face to face and talk to people they meet in every day life.  And while those methods still work great, they aren’t the ONLY way to build a network marketing business.  And they definitely aren’t the way that I want to build my business.

I can’t speak for you, but I want to leverage the internet and have my own systems that let me work smart and generate leads, customers and new distributors, 24/7.  I don’t like pitching people and I don’t like prospecting strangers in day to day life.  I don’t like rejection either.  Yes, I like to talk to people and engage in a friendly conversation, but I don’t want to feel pressured to try to recruit them into my business.

My online system is pretty simple.  It consists of two major components.  The first major component is my blog.  My blog is designed for people in my target market: other network marketers.  I write a daily blog post six days a week.  My content is found in the search engines and a percentage of the people who visit my blog “opt-in” to my email list and become a lead.  I give away a free MLM Boot Camp in exchange for someone joining my list.

People who join my email list get frequent emails from me, 2-3 times per week.  These emails are designed to help me build a relationship with my leads by educating, helping and inspiring them.  I don’t puke my business all over them.  I let them know what I do, but my emails are really designed to teach them new skills and motivate them.

When the timing is right for them, some people on my list call me to join my team.  They typically don’t have any questions.  They just want to know how to sign and how to get started.  I never get rejected.  This is the beauty of my system.

My system also provides MULTIPLE STREAMS OF INCOME.  I make money even when people don’t join my network marketing team, because I recommend different tools, training materials, systems and lead sources in my follow-up emails.  Talk about a winning 1-2 combination.

The second system I use to generate prospects is pay per click advertising.  While many folks hate PPC, I like it.  I generate dirt cheap leads all the time (less than $2 per lead).  I advertise a free MLM CD or a free weight loss report to get people on my list and then I share my products and business with them via email.

These are the only two things I do to grow my business.  Sure, I talk to people I meet from time to time, but it is not my primary or only strategy.  What I like about my Automated MLM Prospecting System is that it doesn’t take me much time.  I work on my business less than one hour per day.

In addition, I meet people from all over the world.  People CALL ME.  I am the hunted, not the hunter.  And when they call they are very happy to talk to me.  To me, this is a lot more enjoyable than getting constant rejection from others.

I will be the first to admit that there are MANY types of Automated MLM Prospecting Systems.  Some people use capture pages.  Some folks use Facebook Ads.  Some people use newspaper classifieds to drive people to a capture page.  Some folks use auto-dialers.  Some folks use postcards.  The options really are endless.

At the end of the day you need a system that (1) drives traffic to a website, (2) captures the leads, and (3) follows up automatically with an auto-responder.  That is really the three things that your system must do.

Once again, if you’re doing Old School MLM, don’t stop.  Old School stuff works.  But, you will get even better results if you can combine online and offline MLM.

What do you think?  What do you use for an Automated MLM Prospecting System?  Leave a comment below to let me know what you do.  I look forward to hearing from you.

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11 thoughts on “Automated MLM Prospecting System: What It Is and How it Works

  1. Greg Boudonck

    Good article Chuck!

    I also use automated prospecting via my website in which I offer a free eBook. As i get sign ups, I utilize Mailchimp to send periodic Newsletters. Now this process is by no means perfect, but it does free up time to be able to handle the many other responsibilities I have.

    I still believe in the “old school” methods, but there is no chance I would have ever talked face to face with the majority of my list since many of them are in countries I will probably never visit.

    I believe in using both the automated and the old school method. As they say, don’t put all your eggs in one basket.

    Reply
  2. Tristan H.

    Old school, offline network marketing is a proven system, but it requires far more effort than an automated system. I’m a bit introverted, don’t like face-to-face rejection, and I don’t like spewing sales pitches in people’s faces, so I think an automated system would suit me well. And I know there are a lot of people, even in MLM, who share my feelings and would also benefit from this type of lead prospecting. Even on someone’s best day, they can only work so many hours and talk to so many people before they get burned out. With an automated system, a computerized lead generator that never tires, you can get leads while working your day job, while sitting on the couch – even in your sleep!

    Reply
  3. Liz

    The beauty of Automated MLM Prospecting is that is does the work for you so you can focus on chasing down other potential leads. The no-pressure, no-rejection approach is beneficial to both potential leads and the marketer. Using it to improve multiple streams of income is a big bonus.

    Reply
  4. Diamond Grant

    What a very smart system Charles. I love working smarter when I can and this seems like a great model you have created that has obviously been working for you. If you can get people to come to you and inquire about what you have to offer, that seems like a wonderful time saving strategy. I really learned from this post.

    Reply
    1. chuckholmes Post author

      Getting people to contact you first really is a big key to success. I cannot stress that enough. When you generate leads and build a relationship with them, just about anything is possible.

      Reply
  5. S.J.

    I have seen first hand what happens when a business does not focus enough on generating new leads and maintaining the ones they currently have. You have to keep working on drawing in more people, and as you said, we only have so much time each day so we need to make the most of it. The MLM System is a great way to do this so thank you for bringing this to people’s attention.

    Reply
  6. Faye

    I enjoyed this post, and will consider this approach. You are right: it is so much nicer (and wastes less of your valuable time) if you are the hunted, and not the hunter. Your blog does the work for you, garnering interest in your business. You have a lot of valuable information to share, and the idea that you give away a free MLM cd (or something else), lets people know that you are genuine, and that you are sincere about wanting to help them succeed. I like that about your website very much.

    Reply
  7. Andrew Braydon

    I like this article. Earlier I used to think that the only way to get good amount of leads is by paying heavy amount on advertisement. This is the first time I heard about Automated MLM Prospecting System and I feel that this is indeed one of the best ways to get leads for your business. It is something like you are building relationship with your prospect customer even before talking to them or meeting them face to face.

    Thank you for sharing this interesting information!

    Reply

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