Today, I’d like to share some practical tips about how to automate your MLM Business. First off, I don’t believe you can automate 100% of your business, but you can automate parts of it.
Your job is to work smart and be as productive as possible in the least amount of time. That is my mindset about the business. If you don’t automate parts of your network marketing business, you will run yourself ragged and accomplish far less than you are capable of.
I can’t speak for you, but I joined this industry to have more free time, not to create myself a never ending job.
First Things First
Before you attempt to automate your MLM Business, the first thing you must do is make a list of common tasks you do each month to grow and maintain your business. Take out a piece of paper and write down everything you can think of. Be as specific as possible.
Put a lot of thought into this. Don’t wing it. Your list could easily have 50 to 100 different tasks. Once you have your list of tasks complete, take some time and brainstorm one or two ways to automate each of those tasks.
Some tasks might be impossible to automate, but I am 100% sure at least 75% of the things you do to grow your MLM Business can be automated.
How to Automate Your MLM Business
What I want to do below is share some simple strategies to automate your MLM Business. These are things I currently do, or have done in the past with great success. I suggest you start with just one or two of these ideas and gradually expand as you learn the ropes and figure things out.
Automate Your Prospecting & Lead Generation
Here are a few examples of how to automate your prospecting and lead generation efforts.
Set up a pay per click campaign. Some of my favorite platforms are Microsoft Advertising, Google Adwords and Facebook sponsored ads. You can set up an ad one time and generate endless leads 24/7. Yes, you need a substantial advertising budget to make this work but it’s worth it.
Set up an automated postcard marketing campaign. There are companies you can hire who will do your entire campaign for you from start to finish. They will design your postcard, provide leads, put the stamps on your postcards and mail them for you. Yes, you pay a premium to have this done, but it’s a smart investment in your business because it saves you time.
Establish a team advertising CO-OP or participate in your upline’s CO-OP. A CO-OP is when people pool their money together and one experienced person does the advertising for everyone. I do this frequently with my team and it saves everyone time and money. If you have an upline offering this service, you should at least learn more about it. If no one in your upline offers it, you might want to provide this service for your own team.
Use a software program to synchronize your social media platforms. For example, you can use HootSuite (I am not affiliated with them). You can create one post and then let HootSuite upload your post on multiple social media platforms for you. This could literally save you 30-60 minutes per day. Over the course of a month, that adds up to a lot of time.
Use a car magnet. Once it’s on your vehicle there’s nothing for you to do except drive around and live your life.
Hire a virtual assistant. You can hire a virtual assistant to help you find leads. They can leave blog and forum comments, write articles for guest posts and article directories, scour the Yellow Pages for prospects, compile lists of leads, send out an initial email to your prospects, etc. I typically hire people from the Philippines for just $3 to $5 per hour. That is a good wage for them, they are happy to have the work, and they normally do a great job.
Automate Your Presenting, Follow-Up & Closing
Here are a few examples of how to automate your recruiting.
Use a pre-recorded presentation to share the business opportunity and products. I suggest using a video, but a sizzle call also works well. If it normally takes you 1-hour to give a presentation and another 60-minutes driving to and from your prospect’s location, this will save you an incredible amount of time. In today’s internet age, it just doesn’t make sense to give face-to-face presentations.
Set up an auto-responder campaign to follow-up with your prospects. I use Aweber and The Mighty Giant to help me do this. Even if you are building your business face-to-face, you want to leverage an auto-responder. You can follow-up with thousands of prospects at once with the push of a button.
Leverage a texting service. I used SimpleTexting.com for a while. I could type up one text message and send it to hundreds of team members and/or prospects at once. It literally took me less than one minute to do.
Automate Your Training
Here are a few examples to help you automate your training.
Schedule posts in your Facebook group. You can do this with Hootsuite or in Facebook itself. Each morning, I simply login to Facebook and schedule my entire day’s worth of posts at one time. It takes me about 10-minutes to do. This is much smarter than logging in to Facebook every 30 to 60-minutes to post something new.
Record your training conference conference calls and webinars. Once the training is finished, post the recording in your group, on your website, and email it to everyone on your team.
Create a Facebook group or team website. It’s vital to have a website or Facebook group your team members can visit and access your training. People can share files, ask questions, help each other, and upload useful content for the team. Think of your website or Facebook group as your base camp or hub of operations.
Use an online scheduler. This will let your team members see what times you have available for coaching and they can book a time that works for the both of you. Some of my peers use Vcita.com.
Communicate with your entire team by email or a Facebook chat. This lets you push out the important information to everyone in one message. It’s a lot faster and easier than communicating with people individually.
Rotate trainers. If possible, empower some of your trusted leaders to help run the weekly meetings. It doesn’t always have to be the same person running the meetings. Share the responsibility. Find a different person to do the meeting each week, for at least the next 4-weeks. You should provide a template for them to follow. On average, I spend about 4-8 hours PREPARING for my weekly meeting. Even though I don’t delegate this yet, when I do so it will save me a lot of time.
In conclusion, these are some of my best tips on how to automate your MLM Business. None of this is rocket science. Anyone can learn and implement each one of these ideas if they choose to. The bottom line is being busy is overrated. What you really want to do is create a business that gives you more time, not takes more of your time. The only way to make that happen is with automation.
What are your thoughts? What are your best tips to automate your MLM Business? Leave a comment below to let me know what you think. I look forward to hearing from you.