In today’s article, I’d like to share some of my best attraction marketing ideas for MLM Reps. While this information is geared for network marketers, it will benefit anyone looking to expand their business online via attraction marketing.
What is Attraction Marketing?
In my own words, attraction marketing is the process of selling by teaching. It’s positioning yourself as an expert, attracting people to you, providing value, and monetizing your audience by offering practical solutions to their everyday problems. It’s normally done through content marketing, such as blogging, YouTube, or social media.
Here’s a definition I found online:
Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It’s a powerful marketing strategy for both lead generation and brand loyalty. ~ Hub Spot
Should You Use It?
Attraction marketing is not for everyone. It takes a TON of time and hard work to create fresh, high quality content on a consistent basis. It’s a never ending process of creating new content every few days, or even every day. It’s a great option for someone who is not camera shy or introverted. It can also be a great option for someone with NO marketing budget.
I would also add that some niches are overly competitive. If you’re going to leverage attraction marketing, you want to give yourself the best chance to succeed. You want to pick a niche where there is plenty of demand, but not a ton of competition. That way you can stand out in the crowd and get noticed.
Please explore your different marketing options before choosing attraction marketing. Like anything else, it works, but it takes time, patience, and consistency.
Attraction Marketing Ideas
What you will see below are some of my top attraction marketing ideas for MLM Reps. Think of these as different ways to come up with fresh, high quality content for your audience. It should be assumed that before you do any of these things, you have your own platform set up, such as a blog, Facebook group, or YouTube channel.
# 1: Review Products
One easy thing you can do is review products. Reviews are popular online. Review your company’s products. Review your competitor’s products. Discuss what you like and dislike about each product. Be open, honest, and transparent. Give people enough information so they can decide if the product will be a good value for them.
“Honesty is the best policy” is one of the most widely-used idioms for a reason. More often than not it’s true. In fact, the first rule of writing a compelling review is being honest.
# 2: Interview an Expert
This is one of my favorite attraction marketing ideas for MLM Reps. Identify several famous or talented people in your niche and interview them. Be prepared, ask great questions, and let them talk. Showcase their talents. Edify them and make the interview all about them, not you.
# 3: Discuss Common Problems & Offer Solutions
Identify the most common problems in your industry and offer practical solutions. Talk about why the problem exists and identify several simple things someone can do to overcome that problem. Here are some examples:
- Struggling to Get Leads? Here are 5 Simple Solutions.
- Dealing with High Attrition in Your Network Marketing Business? Here Are 3 Things You Should Do Now!
- How to Overcome Burnout in Your MLM Business
- How to Build Your Business in Just an Hour a Day
# 4: Talk About Mistakes You’ve Made in the Past
Talking about your past mistakes and failures is a great way to leverage attraction marketing. Be humble, talk about how the experience affected you, and share what you did to overcome it. Be honest, open, and transparent. Use a heartfelt approach. This makes you relatable with your audience. Few successful people talk about their mistakes, so doing it will appeal to a lot of people in your niche.
# 5: Compare Similar Products
Identify two or three similar products and talk about the ins and outs of each product. Share your opinion on which product stands out to you the most, and why. For example, you could compare your company’s weight loss shake with two competitor’s weight loss shakes. You could talk about the similarities and differences. You could compare prices, ingredients, taste, and a variety of other things.
# 6: Discuss Common Myths in Your Industry
Make a list of the most common myths in your industry and create a video or podcast about each myth. Talk about why it’s a myth (in your opinion) and share what you think people need to know about it. Examples might include:
- Top 10 Myths about Network Marketing
- Top 7 Myths About Owning a Home-Based Business
- Top 20 Myths About Recruiting Online
- 7 Myths About Losing Weight
- 8 Myths About Essential Oils
# 7: Create How to Articles or Videos
How to articles and videos are very popular. You can write articles (or create videos) such as:
- How to Generate Leads on LinkedIn
- How to Reduce Attrition in Your MLM Business
- How to Find Quality Reps
- How to Retail More Products
You get the gist! Think about the topics your audience might be interested in and focus on those. If you don’t know what topics are best, ask your audience and use the ideas they suggest.
# 8: Solve Problems
Identify common challenges people deal with in your industry and offer practical solutions they can apply to help them move forward. Examples might include:
- How to Manage Your Time Better
- How to Keep People from Quitting
- How to Get Your Team to Do Something
Remember, as entrepreneurs we get paid to solve problems. The bigger the problems, and the more problems you can solve, the more money you will make.
# 9: Discuss Industry Trends
Identify trends in your industry and talk about these trends in detail. Talk about the good and bad things about each trend and discuss how you see things playing out in the years to come. If you’re looking for trends to discuss, go to Google Trends.
# 10: Book Reviews
Review books about your industry. Share what you learned from the book. Discuss what you liked and disliked about the book. If possible, interview the author of the book. Most industries have HUNDREDS of published books you can review.
# 11: Research Popular Search Terms Online
Do some keyword research online to identify popular search terms. Make a sorted list, based on supply and demand, and start pumping out content for each of those keywords. If people are searching for certain keywords online, you know there is an interest in it.
# 12: Ask Your Audience
If you have an email list or large social media following, ask them what they want you to create content about. You will come up with some amazing ideas you never would have thought of yourself.
When you ask a question or start a conversation with your audience, you show that you care about their concerns, experiences, and opinions. You create a connection that makes them more open to receive the information or ideas that you want to share with them. When you connect with your audience members and listen to their views, you let the spotlight shine on them.
# 13: Top Lists
Top lists are one of my favorite attraction marketing ideas. For example, you could create content such as:
- Top 10 MLM Weight Loss Products
- Top 10 MLM Companies of 2020
- Top 20 Under the Radar MLM Companies
- My Top 10 MLM Mistakes
- How to Use Network Marketing to Get out of Debt
Recommended Attraction Marketing Course
If you’re ready to learn more about attraction marketing, I HIGHLY recommend this free boot camp. It will teach you how to recruit without chasing people and how to avoid rejection. Get prospects to approach you first. There’s also a course you can purchase if you want to, but that’s optional. At a minimum, go through the free training.
In conclusion, these are some of my best attraction marketing ideas for MLM Reps. If you leverage these 13 tips, you should never run out of ideas for fresh content. However, before you jump into attraction marketing, please know that it takes time, patience, and hard work.
What are your thoughts? What are your best attraction marketing ideas? Leave a comment below to let me know what you think. I look forward to hearing from you. Have a great day. Thanks for stopping by.