In today’s article, I’d like to share some of my best attraction marketing ideas. While this information is geared for network marketers, it will benefit anyone looking to expand their business online via attraction marketing.
What is Attraction Marketing?
What is Attraction Marketing?In my own words, attraction marketing is the process of selling by teaching. It’s positioning yourself as an expert, attracting people to you, providing value, and monetizing your audience by offering practical solutions to their problems. It’s normally done through content marketing, such as blogging, YouTube, or social media.
Here’s a definition I found online:
Attraction marketing is a term for a method of marketing a product or service. It works by providing valuable information about the item before convincing customers to buy. It’s a powerful marketing strategy for both lead generation and brand loyalty. ~ Hub Spot
Should You Use It?
Attraction marketing is not for everyone. It takes a TON of time and hard work to create fresh, high quality content on a consistent basis. It’s a never ending process of creating new content every few days, or even every day. It’s a great option for someone who is not camera shy or introverted. It can also be a great option for someone with NO marketing budget.
I would also add in that some niches are overly competitive. If you’re going to leverage attraction marketing, you want to give yourself the best chance to succeed. You want to pick a niche where there is plenty of demand, but not a ton of competition. That way you can stand out in the crowd and get noticed.
Please consider your different marketing options before choosing attraction marketing. Like anything else, it is much easier said than done.
Attraction Marketing Ideas
What you will see below are some of my top attraction marketing ideas. Think of these as different ways to come up with fresh, high quality content for your audience. It should be assumed that before you do any of these things, you have your own platform set up, such as a blog, Facebook group, or YouTube channel.
# 1: Review Products
One great thing you can do is review products. Reviews are very popular online. Review your company’s products. Review competitor’s products. Discuss what you like and dislike about each product. Be open, honest, and transparent. Give people enough information so they can decide if the product will be a good value for them.
“Honesty is the best policy” is one of the most widely-used idioms for a reason. More often than not it’s true. In fact, the first rule of writing a compelling review is being honest.
Source: namecheap
# 2: Interview an Expert
This is one of my favorite attraction marketing ideas. Identify several famous or talented people in your niche and interview them. Be prepared, ask great questions, and let them talk.
# 3: Discuss Common Problems
Identify the most common problems in your industry and offer practical solutions. Talk about why the problem exists and identify several simple things someone can do to overcome that problem.
Attraction marketing appeals to customers because it feels like a friend is recommending a product or service as a direct solution to their problems. This is far removed from the traditional advertising experience.
Source: Fabrik
# 4: Talk About Mistakes You’ve Made in the Past
Talking about your past mistakes and failures is a great way to do attraction marketing. Be humble, talk about how the experience affected you, and share what you did to overcome it. Be honest, open, and transparent. This makes you relatable with your audience.
When you share your story, experiences, and truth with others, you gain a different level of respect. Listening to things and reading things with an autobiographical context is something that has the ability to grip someone emotionally.
Source: The Daily Aztec
# 5: Compare Similar Products
Identify two to three similar products and talk about the ins and outs of each product. Share your opinion on which product stands out to you the most, and why.
Product Comparisons require research. Use available material such as marketing collateral and the web as the basis of your research. However, if possible you may want to purchase or subscribe to products that you are comparing. This will give you an opportunity to complete the subscription or purchase process and experience the product as a customer. Using the product will give you the ability to test the product features and determine if the features are useful, a hinderance or just nice to haves.
Source: brainmates
# 6: Discuss Common Myths in Your Industry
Make a list of the most common myths in your industry and make a video or podcast about each myth. Talk about why it’s a myth (in your opinion) and share what you think people really need to know about it. Examples might include:
- Top 10 Myths about Network Marketing
- Top 7 Myths About Owning a Home-Based Business
- Top 20 Myths About Recruiting Online
# 7: Create How to Articles or Videos
How to articles and videos are very popular. You can write articles (or create videos) such as:
- How to Generate Leads on LinkedIn
- How to Reduce Attrition in Your MLM Business
- How to Find Quality Reps
- How to Retail More Products
You get the gist!
Viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text.
Source: iMPACT
# 8: Solve Problems
Identify common challenges people deal with in your industry and offer practical solutions they can apply to help them move forward. Examples might include:
- How to Manage Your Time Better
- How to Keep People from Quitting
- How to Get Your Team to Do Something
Providing expert advice often creates an implicit debt that recipients will want to repay.
Source: Harvard Business Review
# 9: Discuss Industry Trends
Identify trends in your industry and talk about these trends in detail. Talk about the good and bad things about each trend and discuss how you see things playing out in the years to come.
As author and motivational speaker John Maxwell once said, “Change is inevitable, but growth is optional.” While you can’t stop the momentum of change like technology or regulations, you can take steps to grow in tandem with those changes. That’s why keeping up with industry trends is the best answer.
Source: DemandJump
# 10: Book Reviews
Review books about your industry. Share what you learned from the book. Discuss what you liked and disliked about the book. If possible, interview the author of the book.
In 2020, U.S. book revenue grew across multiple categories, and despite the gains in digital book sales, print remains dominant. Over three billion U.S. dollars of the 8.6 billion dollar total was derived from hardback books, and paperback and mass market book sales revenue also increased year-over-year.
Source: Statista
# 11: Research Popular Search Terms Online
Do some keyword research online to identify popular search terms. Make a sorted list, based on supply and demand, and start pumping out content for each of those keywords. If people are searching for certain keywords online, you know there is an interest in it.
# 12: Ask Your Audience
If you have an email list or social media following, ask them what they want you to create content about. You will come up with some amazing ideas you never considered yourself.
When you ask a question or start a conversation with your audience, you show that you care about their concerns, experiences, and opinions. You create a connection that makes them more open to receive the information or ideas that you want to share with them. When you connect with your audience members and listen to their views, you let the spotlight shine on them.
Source: VoxImpact
# 13: Top Lists
Top lists are one of my favorite attraction marketing ideas. For example, you could create content such as:
- Top 10 MLM Weight Loss Products
- Top 10 MLM Companies of 2020
- Top 20 Under the Radar MLM Companies
- My Top 10 MLM Mistakes
- How to Use Network Marketing to Get out of Debt
Final Thoughts
In conclusion, these are some of my best attraction marketing ideas. If you leverage these 13 tips, you should never run out of ideas for fresh content.
However, before you jump into attraction marketing, please know that it is much easier said than done. It takes a tremendous amount of work and a little bit of luck.
What are your thoughts? What are your best attraction marketing ideas? Leave a comment below to let me know what you think. I look forward to hearing from you.
Suggested Reading
- Magnetic Sponsoring by Mike Dillard
- One Million Followers
- Authority Marketing
- Influencer
- Attraction Marketing Formula
Chuck Holmes
20+ Year Network Marketing Professional
Top Earner & Top Recruiter
Email: mrchuckholmes@gmail.com
P.S. Learn how to grow a successful network marketing business. Secret tips, training, and practical ideas. Free training delivered by email.
Content marketing remains one of the growing marketing strategies in the business world. This strategy positions the person as an authority in the niche. The best method to sell to people is to offer value to them since the human mind is resistant to being sold to. Giving valuable content helps one to gain the trust of the audience, eliminating the seal on the mind.
The article states that even though content marketing is gold, it is not for the faint-hearted. You always have to show up and give value. Consistency is essential for the success of this marketing strategy. With the tips in this article, one won’t run out of content. You can also use a survey to get ideas from your audience.
Yes, content marketing works, but it is a never ending job, like you said. If possible, it’s good to outsource part of your content marketing so you can free up some time to do other income producing activities. That’s what I try to do.
This list just gave me so many content ideas! As a small business owner, I have always struggled to the find the right type of content to create in order to attract my target audience. These tips will surely help me put out valuable content for my audience and I might attract new customers as well.
Posting reviews about the products and talking about your experience really help in building trust with your followers and it’s something I will place more emphasis on starting now. Thank you for these amazing ideas!
Yes, posting reviews is a great way to draw people in, if you are transparent and reveal the good and the bad, and whether or not you make money to provide a certain perspective.
Well I get why you say “it is easier said than done”. It seems to me that you need a previous plan and a well thought strategy. Where do you recommend to start?
I think that one of the most effective attraction marketing ideas is the first one that you mention.You can set up a nice recording studio for your Youtube videos, write high quality scripts and interact with your audience through the comment section. People tend to retain more information when they watch a short and precise video. It is a lot of work yes, but it is worth it.
When it comes to attraction marketing, you must first identify your niche. Then you must identify your unique selling proposition. In other words, what makes you different and why should people do business with you. Finally, you must share your message to educate and entertain others and position yourself as an expert in your chosen niche.
What a wonderful list. Thank you so much!
This list is an asset for anyone who runs an online business. But there’s something I’d like to mention. I’m a camera-shy person, but I think the attraction market works for me. I run an IG page to promote and educate my audience about content writing. It doesn’t require videos or anything that needs me to use the camera. What I do is I create posts using Canva so camera-shy people can try this.
However, as Chuck said, attraction marketing is not for everyone. A friend of mine tried attraction marketing, but he couldn’t do it well. He said it’s not his cup of tea.
But then, you don’t have to decide based on our ideas. For me, it worked, so maybe you can just give it a try and see.
Thanks to Chuck, this list is a lifesaver!
You can still do attraction marketing if you are camera shy. You can do videos with Power Point slides. You can do podcasts. You can write articles. The options are endless.
I think most people are used to the ideas of branding. That’s what most companies do to keep their name out there, especially the big companies. I like the idea of attraction marketing. When you educate someone and position yourself as an expert, without coming across as a pushy salesman, it draws people to you.
Big businesses that have big advertising budgets focus on branding. They want to keep their brand name in front of you. Small businesses don’t have that luxury. This is why attraction marketing and direct response marketing should be the primary marketing strategy for the small business owner.
Reviews are my go-to attraction marketing method and I love that you’ve included them on your list! They don’t get the attention that they deserve despite being used everywhere from blogs to YouTube videos, mostly because no one realizes what they’re doing when they post a favorable review video. If only they knew!
For an MLM professional trying to bolster a product, reviews are especially beneficial. They require a minute budget and can be done and redone until you the review accurately captures the personality behind the product.
I do agree, though, that you have to be careful when it comes to reviews because as much as we want to believe that everyone on the internet is honest, we know that that simply isn’t true.
When it comes to reviews, there are good ones and bad ones. I think it’s important to disclose your relationship with the product or company. For example, if you are a rep and you are talking about one of your company’s products, you need to let them know you make money from the sale. Or, if a company pays you to review a product, you should disclose that as well. That’s how I see it.
From my personal experience this works like a charm. I find that I’m more likely to buy a product or sign up for something if the person that’s selling knows what they’re talking about. It’s kind of comforting when you’re talking to someone and they can answer all your questions. As evidenced by this article, it’s a very time consuming process, but I believe it pays off in the long run, because it shows people that you really care about the product and know it’s pros and cons, specifications… which in turn makes you feel more authoritative, and we all know people are more inclined to believe an authoritative person.
I love when people do reviews or teach a subject and they are very knowledgeable about it. They cover the pros and cons. They talk about their experience. They tell you everything about it and then leave it up to you to make a decision that is best for you. This is attraction marketing in a nutshell.
Interviews work like a charm. That’s why Joe Rogan is so popular. You almost feel like you are in the same room when you are listening to an interview.
And, as a selling tool, it works even better. People get to listen to your stories and spend more time with you. They will end up probably liking you.
Even more, you can use that interview to put products in front of prospects or tell them that you are giving away free samples if they give you their address.
And with their address, you can send them some offers!
Interviews are great. You can interview others on your own YouTube channel or podcast or you can be a guest speaker on someone else’s. Either way it helps get your name out there.
Previously, I have used several marketing ideas to sell the products but never tried these attraction marketing ideas. It is actually a great idea to start as it doesn’t require a marketing budget. Reviewing products is important as I read reviews as well. It helps me decide whether I should buy it or not. I liked the idea of comparing similar products and determining the pros and cons, and I usually buy products like this. Furthermore, you discuss how-to guide and solve problems tricks, and I think I should try them. I find this article informative and interesting. Thanks for sharing it.
Yes, doing product reviews is one of my favorite attraction marketing ideas. Comparing your company’s products to similar products works great IF you are transparent, honest, and talk about the good and bad perspectives.
This is another great article you have published and marketing a MLM business is very important in being successful. Reviewing products and creating a good description is key in marketing your product to customers. As a customer I always find myself looking at the reviews because they are usually more honest than the description. I did not think about how admitting previous mistakes publicly would impact a business. Being relatable is important if you are wanting to establish connections within your company.
I look at reviews too. Most consumers do. Like you said, people often trust reviews more than they do the product description. I would just warn people to read both good and bad reviews and also understand that anyone can write anything they want on the internet, and it doesn’t even have to be true. Sometimes people have an agenda when they write a review.