Today I am going to do a review of Attraction Marketing Formula by Ferny Ceballos. I have purchased the course myself, studied it, and applied what I learned. The information was extremely helpful for me, and I know it will help you as well.
I first learned about the concept of Attraction Marketing way back in 2009 when I purchased Magnetic Sponsoring. I took what I learned in that course and built a very successful online business. I credit that one book to my online success.
This book is equally as good. For anyone new to the idea of attraction marketing, it’s simply the process of positioning yourself as an expert, promoting yourself, educating others, and providing value so people contact you first. I like to think of it as selling by educating, acting as a teacher rather than a salesperson.
If you spend any amount of time at all in the online world, you will see tons of people promoting the next best thing. There are literally thousands of money making ideas online. Some are good. Some are great. Most suck. However, the people who do well promoting their program understand attraction marketing.
Successful business people in every endeavor realize that people like to do business with people they know, like, and trust. People like to do business with someone who is an expert, a professional, someone who knows what they are doing.
Let me put it in context for a moment. If you were going to sell your home today, would you want the brand new person at the real estate office who has never sold a home before to list your house or would you rather work with the top agent? You don’t have to answer that question because I already know the answer. People want to work with the expert. People want to work with the best of the best.
Now, let’s get back to the review for a moment. The Attraction Marketing Formula course is good, really good. It’s well written and easy to read. It took me about 2.5 hours to read it. It will help you IF you take the time to study it and apply what you learn. Overall, I give the course a 9 of 10 and consider it a valuable asset in my business library. It also comes with a 30-day money back guarantee so there is no risk to try it out.
Who This Course Will Help
All business owners need to know about marketing, specifically Attraction Marketing. Here is a short list of people the book will help the most.
- Network Marketers
- Internet Marketers
- Affiliate Marketers
- And just about anyone else!
Attraction Marketing Formula
This course is an eBook, a PDF file that you can print out. It’s available for instant download once you make a purchase. It features 184 pages. Here is the breakdown for each chapter.
- Chapter 1: Introduction
- Chapter 2: Using the Internet to Automate Your Lead Generation and Downline Building
- Chapter 3: How to Brand Your Business and Get Thousands of People to Trust Your Every Word
- Chapter 4: What Doing Your Laundry Can Teach You About Building Your Marketing Pipeline
- Chapter 5: The Magic Slot Machine – How to Profit from Your Prospects Even if They Never Buy Your Product or Join You
- Chapter 6: How to Do Market Research Which Will Give you a Totally Unfair Advantage Over Your Competitors
- Chapter 7: Cyber Real Estate – The Secrets to Staking Your Claim on a Valuable Piece of .COM Terrain
- Chapter 8: How to Build the Doorway To Your Online Empire and Start Generating Endless Leads
- Chapter 9: How to Use Email Automation to Grow Your List, Relationship and Bank Account
- Chapter 10: Final Thoughts
Top Ferny Ceballos Quotes
Here are some of my favorite quotes from the course. After each quote, I will provide my own thoughts about it.
# 1: Success in entrepreneurship is a process, not a destination.
Success takes time: two steps forward and three steps back. Focus on improving daily. Keep improving and in due time you will hit your goals.
# 2: There is no greater compliment to a business owner than a referral.
If you’re doing your job right, you should naturally get referrals. Of course, it helps if you ask for referrals, too!
# 3: Building your MLM business only using traditional methods, achieving wealth and freedom is a very difficult uphill battle, which will include more disappearing prospects and your downline dropping like flies like never in the history of the industry.
Old school network marketing still works, but time has changed. To work smart you should leverage technology whenever possible.
# 4: 92% of people who go online are looking for information, not looking to buy.
Very few people who visit your offer or website will buy the first time they learn about you. Most people are collecting information as part of their decision making process.
# 5: If they seek information, and you provide them information related to what they seek, you provide value and not a sales pitch.
Focus on teaching, helping, and educating people. This buys you goodwill with your prospects. When they are ready to buy, they will think of you!
# 6: Expert (You) + Good Marketing + Good Product = $$$$$
If you have these three ingredients, you will make more sales and generate more profit!
# 7: When people see you as an expert, they will want your opinion.
People love experts. These are people they respect and admire and listen to.
# 8: If you sell vitamins, position yourself as a nutritional expert who can help people lose weight, relieve ailments, and get healthy.
This is a much better idea than pitching your company or product.
# 9: Effective marketing and promotion should be a passive action, for the most part.
Ideally, you want to automate most of your marketing so you can still have a life.
# 10: Once you flick to your marketing, the only people you should be talking to are serious prospects interested in your mentorship and/or opportunity and during normal hours, not while keeping your head from hitting the softness of your pillow.
Your marketing should sift and sort your prospects, so you only interact with serious people. This makes building your business fun.
# 11: The real asset in a business is you.
You are your own brand. People don’t join businesses. They join people. Be someone worth joining.
# 12: Your real business is your brand, your face, your vitality, your confidence, your enthusiasm, and your solution.
This goes hand in hand with the previous quote. You are your own brand!
# 13: With attraction marketing, people are buying into you before your product or opportunity.
With attraction marketing you only talk with pre-sold prospects who reach out to you first.
# 14: Your core asset lies in your list of subscribers and the relationship you have with them.
The money is in your list, assuming the people on your list like, know, and trust you.
# 15: You just need to create a large enough list of people who value your expertise.
Your # 1 goal is to add new prospects to your list daily. These are people who opt-in and subscribe to your email list.
# 16: You must keep in constant contact over time, so that you may build a relationship with your prospect, gain their trust, and be there when they are ready to buy.
It takes time to build a relationship (and trust) with your prospects. This is why it’s important to communicate by email several times per week.
# 17: As your pipeline grows, you will find that the timing will be right, for someone every single day!
The more people you have in your pipeline, the more sales and money you will make!
# 18: Don’t spend your time chasing after one lead.
Don’t chase anyone. Wait for prospects to come to you first.
# 19: The most crucial part of any marketing campaign is bringing the “eyeballs to the table.”
You can have the best offer in the world, but if no one knows about it you will fail.
# 20: What sets Direct Response apart from other forms of advertising is that it is laser targeted, can be easily tracked, and includes a “call to action.”
Direct Marketing is much better than Mass Marketing. You must use the sniper approach rather than the shotgun approach. Test everything you do, ditch the losers, and keep improving.
# 21: Ask for the sale.
When prospects do reach out to you, you still must close them. Ask them to buy!
# 22: Prospects don’t care about your company, your brand, your product (not yet), or any feature of your business. They care about their problems and how to solve them.
Once I understood this, my life and business changed.
# 23: A big issue in any business is breaking even on the marketing and advertising.
If you can have a self liquidating offer that covers most of your advertising costs, it means you can generate leads for free, scale your marketing, and advertise forever.
# 24: It’s a lot easier to sell a $20 to $50 retail product to someone than it is to get them to commit to your more expensive product, service, or business opportunity.
When you promote something low-cost first, it’s much easier to sell something more expensive to those same people in the future.
# 25: It’s always easier to sell to an existing customer than to sell to a cold contact.
Your current and former customers are your best source of new sales.
# 26: The benefit of marketing an information product is the high profit margin; typically ranging from 90% to 100%.
Selling your own information products, such as an eBook, provides better margins and returns than most physical products.
# 27: People want to learn how to do something before they actually do it and are willing to pay for information rather than trying to figure it out themselves or go through long hours of research.
People would rather pay to learn how to do something than actually go and do it.
# 28: People do not like to be sold, but they love to buy.
Your job is to use effective marketing so your prospects sell themselves on whatever it is you are offering.
# 29: Most successful businesses have figured out that getting people to shop is easy, as long as it’s their idea to buy.
People love to spend money on stuff they WANT to buy.
# 30: It’s much easier to bring people to your product or business opportunity by educating them on the benefits over time that it is to shove a bottle of vitamins in their face and say, “This is good for you. Buy it!”
People buy a drill because they want a hole, not because they want a drill. Show your prospects what’s in it for them and they will buy.
# 31: Long-term customers are people who make the buying decision on their own.
If someone has to be pressured or convinced to buy or join, they won’t stay around long-term.
# 32: Talking with your prospects about their pains and offering a solution from a consultative position is what you want to do in your sales process, starting with establishing a relationship and rapport.
Find a problem and offer a solution. That is what we get paid to do!
# 33: Whatever you retail as a front-end info product, make sure it is valued at 10 times what you sold it for.
Don’t sell crap or junk. Offer something with more value than the price you are selling it for.
# 34: Your job is to offer your subscribers solutions even if they don’t become a client or distributor for your primary business. Give your customers options and let them decide.
Let people sell themselves. Offer different things that might help them solve their problems (and at different price points).
# 35: The simplest option is to promote an already existing high-ticket affiliate product, which they can pay you high commissions per sale.
It’s a lot easier to find a high converting affiliate offer than it is to go and create your own product or service.
# 36: Bottom-line, whether you create your own products or leverage our products, you’ll want to monetize the people who may not be ready to join your team.
You need a way to make money, even if people don’t buy your MLM Products or join your team.
# 37: Keep your emails generic, wrapped in stories, and content filled.
Write your emails in a conversational tone. Provide value. Be educational and entertaining.
# 38: You must first decide WHO you want to target and WHAT you want to sell them.
If everyone is a prospect, no one is a prospect. Focus on your target market.
# 39: You may want to take a different approach and target people who may potentially become product customers.
Sometimes in MLM, it’s easier to lead with the products than the business.
# 40: People looking to make money have an employee mindset, while people looking to start a home business have an entrepreneurial mindset.
This is solid gold. You want people with an entrepreneurial mindset, not people with an employee mindset.
# 41: Not capturing visitor information is a HUGE gap. Over 90% of all online sales happen in the follow up.
Your # 1 goal is to “capture” people’s email address. Why? Because most people will need multiple follow ups and exposures before they are ready to buy.
# 42: Everyone is unique, and the closer you get to offering the unique solutions to your prospect’s unique problem, the more likely they will become your customer.
Each person’s situation is different. The more “tailored” your approach, the better.
# 43: Your best target market consists of people who already buy or use your product or service or something similar.
It’s a lot easier to sell something to someone already using a similar product than it is to get someone to create a new spending habit.
# 44: Once you’ve created a big enough online presence, you might find people that just want to join you. They won’t care what your opportunity is.
People join people. If you are someone worth joining, people will want to work with you.
# 45: It’s not about what you like. It’s about what works!
If your strategy doesn’t work, it doesn’t matter how much you like it. Stop doing it and replace it with something that does work.
# 46: In a good sales funnel, 90% of your revenue will come from building a relationship and trust with a list.
You will make sales without trying to sell anything. If you provide value, people will naturally buy things you subtly recommend.
# 47: 10% or less of visitors who find you will be ready to buy right away.
For most people, the timing to buy right now is not right. But they will be ready in the future. If you stay in touch with them and provide value, there’s a good chance when they are ready to buy they will do business with you.
# 48: It is the relationship you have with your list that will either make or break you.
Build a list. Build a relationship with your list. Monetize your list. This is the secret formula.
# 49: The advantage to promoting an inexpensive front-end product is that it puts less pressure on your prospect.
There isn’t much for your prospect to evaluate when you are offering a low cost, $10 to $100, product or service.
# 50: Don’t forget that people like to buy and are looking for the resources to buy that will solve their problems.
People spend money every single day. People love to buy, especially if what you have will help them solve their problems.
My Biggest Takeaways
Here are ten of the most important lessons I learned in the course.
- How to Build a List
- How to Create Capture Pages That Convert
- How to Generate Multiple Streams of Income
- How to Generate Leads for Free
- How to Use a Funded Proposal to Build Your Business
- How to Get People to Like, Know and Trust You
- How to Follow-up with People Automatically at the Push of a Button
- How to Make Money Even When People Don’t Join Your MLM Business
- How to Build a You, Inc. Business
- How to Carve Out a Piece of Internet Real Estate
About Ferny Ceballos
Ferny Ceballos is a recovering engineer turned internet marketing expert, specializing in funded proposals and search engine marketing. Having graduated form MIT ’02 and USC ’07 in engineering, Ferny is able to bring a unique perspective to the internet marketing and network marketing world. ~ Source
In review, the Attraction Marketing Formula Course by Ferny Ceballos is a great course for anyone looking to use Attraction Marketing in their business. It’s loaded with great tips, easy to read, and a very good resource to add to your business library. If you haven’t tried it out yet you should.
What are your thoughts? Have you read the “Attraction Marketing Formula” yet? If so, what did you like about the course? Leave a comment below to share your thoughts. I look forward to hearing from you.