World Wide Dream Builders, also known as WWDB, is an Amway Motivational Organization and line of sponsorship within the Amway business.
I spent two and a half years of my life in Amway from 2002 to 2004. At the time, it was known as Quixtar.
I learned lots of helpful business lessons and life lessons from WWDB. Even though I decided to leave Amway, I still cherish my experience.
The lessons I learned during my time in Amway and WWDB continue to shape my life today, more than 10 years later.
The purpose of this article is to provide you an overview of the World Wide Dream Builders training system and tell you about my overall experience.
According to the official WWDB website, the mission statement is:
- To provide opportunity, education, training, motivation, and the right environment through a Free Enterprise System.
- To encourage a life of excellence, with “No Regrets” while partnering with associates around the world in building their own personal business and dreams.
- To impact our generation and generations to come with the truth that God created man
Source: WWDB website
Ron Puryear and His Diamonds
The World Wide Dream Builders training system is used by distributors in Ron Puryear’s line of sponsorship.
Ron Puryear joined the Amway business with his wife Georgia-Lee in 1972. Within 4 years they went Diamond.
By the end of that decade they created Worldwide Dream Builders with the help of the legendary Bill Britt.
Ron Puryear created the WWDB system to train and motivate his team of Amway distributors.
Since then, World Wide Dream Builders has grown significantly. According to recent numbers found on Amway Wikipedia, Ron Puryear has more than 500 downline diamonds in his organization, throughout the world.
Those numbers might have fluctuated a little in recent years, but I still find that very impressive. Obviously, Ron knows how to build a large network, and he’s qualified to teach others to do the same.
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Here is a short list with some of the successful Amway Diamonds in the World Wide Dream Builders line of sponsorship. This is by no means a comprehensive list. They are listed in no particular order.
# 1 Greg and Laurie Duncan: Greg and Laurie are/were Triple Diamonds, one of the most successful WWDB Amway Distributors in the United States.
Greg’s brother, Brad Duncan, was also a Triple Diamond at the time (now a Crown Ambassador). And his parents, Dave and Darlene Duncan, were Founder’s Diamonds, too.
Greg Duncan lives in Washington and is married to Laurie Duncan. Greg joined the Amway business in 1981.
When Greg Duncan first joined the Amway business, he was a medical student and Laurie was a dental hygienist. His upline Emeralds are Terry and Fran Woodhead. His upline Diamonds are Dave and Jan Severn.
Greg and Laurie Duncan went Emerald in 1983, Diamond in 1985, Double Diamond in 1992 and Triple Diamond in 1998. They started their Amway business in Seattle, but eventually moved to Montana. They have two adult children.
I would describe Greg Duncan as an analytical guy. I remember several of his tapes that he made explaining the business opportunity, facts and numbers. I really enjoyed those tapes, because they made the Amway business make sense to me.
In recent years, there have been several claims that Greg Duncan filed for bankruptcy. I do not know if these claims are true or not.
# 2 Brad and Julie Duncan: Brad and Julie Duncan are legends in the Amway Business. They are currently Crowns with Amway (2012).
During my time in Amway, I listened to lots of tapes by Brad Duncan. This guy was a very charismatic guy with a good sense of humor.
He was a great communicator with tons of passion. He explained the Amway business and business building strategies in such an easy and simple manner. That’s what I liked most about Brad Duncan.
The couple started their Amway business more than 30 years ago, while Brad was in his early 20s. Brad was sponsored by his brother (Triple Diamond Greg Duncan).
When Brad joined Amway, he was single. He was working as a construction worker when he first joined Amway. He was broke and living with his brother. He didn’t meet Julie until he’d been in the business for about five years.
His parents (Dave and Darlene Duncan) are also Diamonds in the business and his other brother Dru, is involved in the Amway business.
In a little over a year after starting his business, he reached the Ruby level, replaced his construction job income and retired for good. Now, some 30 years later he has one of the largest Amway Businesses in the United States.
# 3 Al and Kathy Gallo: They are/were Diamond level distributors in the Amway business. Prior to joining Amway, they owned a floral shop. Their upline diamonds are Jim and Judy Head. They joined the business in the 1980s. They went Emerald in 1986 and Diamond in 1987. I’m not sure if they are still active in the Amway business or not.
# 4 Dave and Jan Severn: Dave and Jan were without a doubt my favorite Diamonds in all of Amway. I think of Dave Severn as the General Patton of Amway. He is hard core, old school and gregarious. His tape “Pigs Don’t Know Pigs Stink” is famous in our industry. Read more about Dave and Jan Severn.
# 5 Mike and Barb Popovich: Mike and Barb were both former Air Force Officers. They were really kind and helpful. I really admired Mike. He was fun to be around and always went the extra mile to help his team be successful. Mike was my upline Diamond during my time in Amway. Read more about Mike and Barb Popovich.
# 6 Robert and Shelly Kummer: This is another great couple in the Duncan organization. I heard Robert speak a few times and he was always very motivational. He was a former MCI Executive and he was a great long-distance runner at one point. Read more about Robert and Shelly Kummer.
When I was involved with Amway, Mike Popovich was my upline Diamond and Howie and Theresa Danzik were Mike’s upline Diamond. Mike was a charismatic guy and great leader. My favorite WWDB Diamond of all time was Dave Severn.
# 7 Greg and Kathy Gilmour: They are former Diamonds in the Amway business. The Gilmour’s were downline from Double Diamonds Terry and Linda Felber and were affiliated with the World Wide Dream Builders line of sponsorship.
The couple qualified Diamond in 1994. They had one downline Emerald, John and Deanna Gilmour (Greg’s brother).
Greg was a really funny guy. He could make me laugh until my stomach hurt. He was laid back, personable and very nice. He made the Amway business sound so simple. I heard him speak at a Free Enterprise Day and Spring Leadership in 2002 and 2003. I enjoyed his tapes too.
From what I’ve been told, WWDB is owned by all the Diamonds within Ron’s downline. Each year, some of the top distributors within this line of sponsorship sit on the WWDB Board of Directors and make decisions about the direction of WWDB.
Apparently, all downline Diamonds share partial ownership in WWDB. This is what I heard on the tapes while I was a distributor. I’m not sure if the company policy has changed since then, but it’s definitely a great idea.
WWDB Eagle and Double Eagle Qualifications
WWDB offered a neat incentive program for distributors called Eagle and Double Eagle. The purpose of this program was to get people plugged into the system, ordering the tape of the month, going to events and ordering the products.
If I remember right an Eagle had six legs doing 100 PV per month and earning a bonus check.
They also needed five legs on Standing Order Tape and three legs attending functions. You also had to have a personal volume of 300 PV.
To achieve Double Eagle you needed twice that. You needed 12 legs at 100 PV each and earning a check. You also needed 10 legs on Standing Order Tape and 6 legs attending functions. You also had to have a personal volume of 500 PV.
During my two and a half year stint with WWDB, I was an Eagle and 2500 PV Pin. I worked really hard to get Double Eagle, but never quite accomplished that goal.
I’ve noticed that most Double Eagles are Silvers or are in qualification for Platinum. Double Eagle seems to be the foundation for Platinum and beyond.
I can definitely see the value in going Double Eagle. The best thing about it is that you get your organization wide (profitable). At that point, you can shift some of your efforts and start driving it deep (long term security).
I’m not sure if these requirements have changed since I left Amway.
The River Rendezvous Trip
During my time in the Amway business from 2002 to 2004 WWDB offered an opportunity to qualify for the River Rendezvous trip.
Ron Puryear and his wife Georgia Lee, head of the WWDB owned a beautiful river-front home in Idaho. The house was built in 1995 and has more than 28,000 square feet. It had beautiful pools and was located on a nice lake.
Ron and Georgia Lee Puryear offered Amway distributors within their line of sponsorship the chance to earn a trip there once each year (during the summer). To qualify, the distributors had to meet certain requirements.
If I remember right, the qualifications were that a distributor had to sponsor 10 new Amway distributors in the past 12 months. Of those ten distributors, three had to be at the 1000 PV level or higher and the remaining 7 had to be at 100 PV or higher.
I believe each distributor had to pay for their own airfare, but once they got to the WWDB River Rendezvous event, everything else was paid for.
Although I never personally qualified for the WWDB River Rendezvous trip, I tried very hard. It would have been great to go.
My Experience with World Wide Dream Builders
My experience with WWDB was overall VERY positive. Prior to joining Amway I had never heard of network marketing, Amway or residual income.
I was excited about the opportunity from the moment I first saw the plan. About two weeks after joining Amway, my upline Platinum Keith Gramprie gave me a call to introduce himself. We set up a time to meet at his house for my initial training.
Right from the get go I got plugged into the system. Keith told me it was important, so I followed his lead. I signed up for Standing Order Tape, Communikate, went to the next local rally and attended my first major function shortly thereafter.
I stayed CORE my entire time in Amway and WWDB. I went to every event. I learned so much about life, business, relationships, leadership and communication. The skills I learned while I was building my business even helped me at my job.
I enjoyed the people, the events and the training very much. People frequently ask me why I left. Ultimately, I left for two reasons. I was going through a painful divorce and I had concerns and issues with the business support materials.
Even though I left Amway and WWDB, I have been involved with network marketing ever since.
What The System Does
World Wide Dream Builders provides business support materials such as tapes, books and seminars to motivate and educate Amway Independent Business Owners (IBOs).
These products are sold to downline IBOs for a profit. While I was in, a CD cost $7. I’m not sure what they charge now.
The CDs/tapes provide business training tips and motivation to help distributors learn business the basics such as prospecting, recruiting, retailing products, and so forth.
The system provides a “Standing Order Tape” where Independent Business Owners would receive six tapes or CDs per month. This included one tape a week for two weeks and two tapes a week for the other two weeks.
My total cost for these six tapes was $42. Looking back, I still think that was a great deal. I say that because I still buy generic business CDs such as Tom Hopkins, Zig Ziglar, or Brian Tracy. These CDs cost approximately $10 to $15 each.
In addition to Standing Order Tape, you could also purchase books and other training materials. These items were sold for a profit too.
Furthermore, WWDB also hosted monthly training seminars locally in just about every state. These seminars normally cost $20-$40 per weekend.
In addition, they also hosted quarterly seminars such as Free Enterprise Day, Spring Break, Family Reunion and Dream Night. These were the larger, regional seminars.
In some cases, ten thousand or more Amway Independent Business Owners would attend these big events. I always enjoyed the large seminars. They were motivational and educational.
Finally, the World Wide Dream Builders system also provided a toll free voice broadcast, email and fax line. The service allowed IBOs to send messages to their entire downline with the push of a button. It cost approximately $30 per month, depending on which service you used. I really enjoyed the service and understand the value of it. If I remember right, it was called Communikate.
How Much the System Costs
Here’s the review of the system we just covered, and what it would cost you each month:
- Standing order tape (6 tapes) $42
- Communikate Broadcast $30
- Local Seminar $30
- Major Seminars (avg $30 per month) $30
- Books, Tapes, Extra Tools $50
- Total Average Monthly Cost $182
This number is an estimate, based upon my experience. Disclaimer: These numbers might be different today.
It’s also important to remember that most IBOs never purchase any tools. Heck, most IBOs never sponsor a single person or sell one retail product, either.
When someone joins Amway, they have the option to receive their “educational tools” from their line of sponsorship.
Normally, the upline Platinum sits down with the new IBO to set goals and explain to them what it takes to succeed in Amway. During that counseling session, the Platinum IBO discusses the importance of purchasing tools and using the World Wide Dream Builders training system.
Once again, please keep in mind that most new distributors don’t purchase or use the tools. In fact, only a small percentage of new distributors will buy the business support tools, or treat the business seriously.
During my two plus years in the business, I purchased lots of tools, because I understood the value of them. I wanted to build a large Amway business. And I was willing to do “whatever it takes” to succeed.
When any entrepreneur starts a new business, he or she must educate themselves. It’s vital to success. However, education is only PART of the success. The other key is applied knowledge. Simply put, you must apply what you learn, or you will fail.
Pros and Cons of the World Wide Dream Builders System
Here are the pros of the system as I see it:
- The system tools are priced competitively
- They do teach you a lot about personal development and business
- The information you learn will help you in many areas of your life
Here are the cons of the system as I see it:
- They system does more motivation than real training
- People are taught to hate their jobs
- People are only taught one way to build a business, with no real internet marketing training
- The profits from the systems are a SIGNIFICANT income stream for the Platinums and Diamonds
- Distributors not plugged into the system aren’t treated very well
- Many people are pressured to use the system
- Many succecssful distributors were “secretive” about how much of their money came from the system rather than the busines
The WWDB Controversy
The major controversy over the “system” and “tools” in the Amway business is that some Diamonds make more money promoting their business tools than they do with their Amway business.
This might be true with some Diamonds. However, most new distributors don’t know that. While I was in, I didn’t have a problem with my upline making money off the tools. After all, when I buy books, tapes or a seminar somewhere else, the bookstore or seminar company makes a profit.
Remember, no system is a guarantee of success. Even if the system is good, you must follow it and do what it says. Otherwise, you will fail.
In the Amway business, many people blame the system for their failure. Don’t believe that lie. Think about how many people purchase a weight loss book, but never apply what they learn. When they don’t lose weight, they blame the book. However, if you take a closer look, you will realize they never “applied” the information from the book. The secret to success is anything is to gain knowledge and apply the knowledge.
My belief with the system is that it will benefit the average person who knows nothing about business. The recommended books, the CDs and the conferences do have a value. Yes, it costs money, but I do believe in investing in your business education and spending money to develop new skills.
Here’s what else I would recommend:
- Don’t follow the system blindly and don’t follow any person blindly; fact check and trust your instincts
- Study materials by generic network marketing trainers; there are tons of great YouTube videos, books and generic training
- Don’t spend so much money on business tools that you have negative cash flow or lose money
- Never get all your information from one source
- Never forget that the only two activities that make you money in Amway or MLM in general, are retrailing and recruiting
If you are currently involved with the World Wide Dream Builders, I applaud you. Worldwide Dream builders is a great Amway Motivational Organization. My only advice to you is don’t think WWDB is the solution to your success in Amway. It’s not. It’s only part of your success.
You can listen to all the tapes in the world and attend every seminar, but eventually you need to apply what you learn. If you don’t you are only kidding yourself.
On a side note, if you are currently (or formerly) involved with World Wide Dream Builders, why not share your story? I would love to hear what you liked or disliked about your experience. Leave a comment below to share your thoughts. Thanks for reading my post.
Disclaimer: Both Amway and World Wide Dream Builders are registered trademarks. I am not affiliated with either organization. Individual results will vary. This is just my story.