World Wide Dream Builders, also known as WWDB, is an Amway Motivational Organization and line of sponsorship within the Amway business.
I spent two and a half years of my life in Amway from 2002 to 2004. At the time, it was known as Quixtar. I learned lots of helpful business lessons and life lessons from WWDB. Even though I decided to leave Amway, I still cherish my experience. The lessons I learned during my time in Amway and WWDB continue to shape my life today, more than 14-years later.
The purpose of this article is to provide you an overview of the World Wide Dream Builders training system and tell you about my overall experience.
WWDB Mission Statement
According to the official WWDB website, the mission statement is:
- To provide opportunity, education, training, motivation, and the right environment through a Free Enterprise System.
- To encourage a life of excellence, with “No Regrets” while partnering with associates around the world in building their own personal business and dreams.
- To impact our generation and generations to come with the truth that God created man
Ron Puryear & His WWDB Diamonds
The World Wide Dream Builders training system is used by distributors in Ron Puryear’s line of sponsorship. Ron Puryear joined the Amway business with his wife Georgia-Lee in 1972. Within 4-years they went Diamond.
By the end of that decade they created Worldwide Dream Builders with the help of the legendary Bill Britt.
Ron Puryear created the WWDB system to train and motivate his team of Amway distributors. Since then, World Wide Dream Builders has grown significantly. According to recent numbers found on Amway Wikipedia, Ron Puryear has more than 500 downline diamonds in his organization, throughout the world.
Those numbers might have fluctuated in recent years, but I still find that very impressive. Obviously, Ron Puryear knows how to build a large team, and he’s qualified to teach others to do the same.
List of WWDB Diamonds
Here is a short list with some of the successful Amway Diamonds in the World Wide Dream Builders line of sponsorship. This is by no means a comprehensive list. They are listed in no particular order.
# 1 Greg and Laurie Duncan
Greg and Laurie are/were Triple Diamonds, one of the most successful WWDB Amway Distributors in the United States.
Greg’s brother, Brad Duncan, was also a Triple Diamond at the time (now a Crown Ambassador). His parents, Dave and Darlene Duncan, were Founder’s Diamonds, too.
Greg Duncan lives in Washington and is married to Laurie Duncan. Greg joined the Amway business in 1981.
When Greg Duncan first joined the Amway business, he was a medical student and Laurie was a dental hygienist. His upline Emeralds are Terry and Fran Woodhead. His upline Diamonds are Dave and Jan Severn.
Greg and Laurie Duncan went Emerald in 1983, Diamond in 1985, Double Diamond in 1992 and Triple Diamond in 1998. They started their Amway business in Seattle, but eventually moved to Montana. They have two adult children.
I would describe Greg Duncan as an analytical guy. I remember several of his tapes that he published explaining the business opportunity, facts and numbers. I really enjoyed those tapes, because they made the Amway business make sense to me.
In recent years, there have been several claims that Greg Duncan filed for bankruptcy. I do not know if these claims are true or not.
# 2 Brad and Julie Duncan
Brad and Julie Duncan are legends in the Amway Business. They are currently Crowns with Amway (2012).
During my time in Amway, I listened to lots of tapes by Brad Duncan. This guy was a very charismatic guy with a good sense of humor.
He was a great communicator with tons of passion. He explained the Amway business and business building strategies in such an easy and simple manner. That’s what I liked most about Brad Duncan.
The couple started their Amway business more than 30-years ago, while Brad was in his early 20s. Brad was sponsored by his brother (Triple Diamond Greg Duncan).
When Brad joined Amway, he was single. He was working as a construction worker when he first joined Amway. He was broke and living with his brother. He didn’t meet Julie until he’d been in the business for about five years.
His parents (Dave and Darlene Duncan) are also Diamonds in the business and his other brother Dru, is involved in the Amway business.
In a little over a year after starting his business, he reached the Ruby level, replaced his construction job income and retired for good. Now, some 30-years later he has one of the largest Amway Businesses in the United States.
# 3 Dave & Jan Severn
Who is Dave Severn? Let me begin by telling you that Dave Severn is a legend in the Amway business. He is one of the most popular and most successful distributors with World Wide Dream Builders. He is also an active speaker at several different Amway and AMO events.
He joined Amway in the mid to late 1970s and rose to a very high achievement level within a few short years. He reached the Diamond level in 1981. At his highest point, he reached the status of Executive Diamond. To be quite frank with you, I don’t know what his current pin is.
Dave Severn has three front-line diamonds and many downline Diamonds in his organization. His front-line Diamonds include Karl and Ruby Meyer of the Philippines, Steve and Shauna Faught, and Terry and Fran Woodhead.
Most of the Severn’s downline distributors are under the Woodhead leg. This includes Crown Brad Duncan, Triple Diamond Greg Duncan and Double Diamond Leslie Wolgamott. There are many Diamonds in their organizations too. I’m not sure how big his organization is, but it’s safe to say he as least 100,000 downline distributors in it.
Dave Severn started the Amway business in Idaho. He was contacted by an old friend about the business opportunity and reluctantly joined.
Although he struggled for his first six months in the business, he eventually teamed up with Ron Puryear and built a huge downline. He credits his success to attending a “Family Reunion Seminar” with his wife Jan.
After the seminar, they returned home and built a large organization in just six months. That got Jan home for good, so she could be a stay at home mom. Less than one year after that, Dave walked away from his CPA career and has been full time in the Amway business ever since (more than 30 years).
Prior to joining Amway, Dave was a Certified Public Accountant. He also served in the Army as a Lieutenant.
During my 2.5 years in Amway, Dave was easily my favorite Diamond. What I admired most about him was his assertive personality. He is aggressive, tenacious and a natural leader.
He is also very passionate about Amway, World Wide Dream Builders and entrepreneurship. One of his favorite quotes is “what’s not 19?” This quote refers to the magic number of 20 in Amway. Dave stresses the importance of building a business with at least 20 personal distributors in width, who each get a bonus check. He teaches that “width gives you profitability” and “depth gives you security.”
Additionally, Dave gave a speech many years ago titled “Pigs Don’t Know Pigs Stink.” Although I’m not involved in the business anymore, I still love that tape.
In his speech he discusses that most people really don’t have any type of game-plan for their life. They blindly follow others, have unrewarding careers and don’t live life to the fullest. After that, he discusses why entrepreneurship and the Amway business are so important.
As of this year (2018), Dave has been a full-time Amway Diamonds for more than 30-years. Can you imagine that? How many other network marketers have accomplished that type of feat?
He has achieved what most people only dream of. Although he has many critics, Dave Severn obviously knows how to build a profitable network marketing business. If you’ve never listened to him speak, you should pick up a copy of “Pigs Don’t Know Pigs Stink.” It will blow your mind.
Here is a video I found with the Pigs Don’t Know Pigs Stink audio soundtrack. I hope you enjoy it as much as I do.
# 4 Robert and Shelly Kummer
They are Founders Diamonds in the Amway business. They joined the business in the late 1980s or early 1990s. They qualified Emerald in 1993, Founders Emerald in 1997, Diamond in 2003, and Founders Diamond in 2009. Their upline Diamonds are David and Darlene Duncan. They are affiliated with the World Wide Dream Builders line of sponsorship.
Prior to joining Amway, Bob Kummer was in the telecommunications industry. I believe he worked for MCI. He was also a track star who almost qualified for the 1984 Olympics. I’m not sure what Shelly did for a living prior to Amway.
# 5 Norm & Pam Kizirian
Norm and Pam Kizirian are Executive Diamonds in the Amway Business. During my time in the Amway business, I heard Norm speak at several different events. I would describe him as an intense and passionate guy. He was always fun to listen to. He always shared great leadership tips and wisdom to other distributors.
When the Kizirian’s first saw the Amway business plan, they were heavily in debt and were separated. Norm believed in the Amway business opportunity right away, but Pam was very skeptical at first. Even though Pam was skeptical about Amway, Norm built their Amway business anyway.
Norm Kizirian plugged in to the WWDB system and started showing the plan. He prospected strangers, approached friends and family, and built his business mostly through one-on-one presentations and in-home parties. He got good at sponsoring and working in depth.
Within a short amount of time he had a few key leaders and was growing a large organization. As a Ruby, Norm Kizirian retired from managing two different nursing homes. A couple of years late, they achieved the status of Diamonds.
The Kizirian’s qualified Diamond in 1990 and Executive Diamond in 1999. From what I remember, they were down line from Double Diamonds Terry and Linda Felber.
Former WWDB Amway Diamonds
# 1 Al and Kathy Gallo
They were Diamond level distributors in the Amway business. Prior to joining Amway, they owned a floral shop. Their upline diamonds were Jim and Judy Head. They joined the business in the 1980s. They went Emerald in 1986 and Diamond in 1987. I’m not sure if they are still active in the Amway business or not.
# 2 Mike & Barb Popovich
What should you know about Mike and Barb Popovich? Let me start by telling you that this wonderful couple were my upline Diamonds during my time in Amway. My personal sponsor was Keith and Rhonda Gramprie, who were Ruby Direct Distributors in their own right. Keith and Rhonda were personally sponsored by Mike and Barb Popovich.
Mike and Barb Popovich originally joined Amway in the 1990s. I’m not sure of the exact year. They achieved the Diamond level pin in the early 2000s, sometime around 2001.They both attended the Air Force Academy in Colorado Springs and served several years as Active Duty Air Force officers. By trade, they were engineers.
They learned about the Amway business opportunity from an alumnus of the Air Force Academy. Apparently, they were cold called and shown the business plan. They saw the potential in the business plan and got started right away.
Their upline diamonds were Executive Diamonds Howie and Theresa Danzik, who are also located in Colorado Springs.
Mike is a really great guy with a big heart. He invested lots of time (and some money) helping me build my downline. He always answered my questions honestly and he did what he could to help me grow my team. I am very grateful to have participated in Mike and Barb’s line of sponsorship.
# 3 Greg and Kathy Gilmour
They are former Diamonds in the Amway business. The Gilmour’s were downline from Double Diamonds Terry and Linda Felber and were affiliated with the World Wide Dream Builders line of sponsorship.
The couple qualified Diamond in 1994. They had one downline Emerald, John and Deanna Gilmour (Greg’s brother).
Greg was a really funny guy. He could make me laugh until my stomach hurt. He was laid back, personable and very nice. He made the Amway business sound so simple. I heard him speak at a Free Enterprise Day and Spring Leadership in 2002 and 2003. I enjoyed his tapes too.
From what I’ve been told, WWDB is owned by all the Diamonds within Ron’s downline. Each year, some of the top distributors within this line of sponsorship sit on the WWDB Board of Directors and make decisions about the direction of WWDB.
Apparently, all downline Diamonds share partial ownership in WWDB. This is what I heard on the tapes while I was a distributor. I’m not sure if the company policy has changed since then, but it’s definitely a great idea.
WWDB Eagle and Double Eagle Qualifications
WWDB offered a neat incentive program for distributors called Eagle and Double Eagle. The purpose of this program was to get people plugged into the system, ordering the tape of the month, going to events and ordering the products.
If I remember right an Eagle had six legs doing 100 PV per month and earning a bonus check. They also needed five legs on Standing Order Tape and three legs attending functions. You also had to have a personal volume of 300 PV.
To achieve Double Eagle you needed twice that. You needed 12 legs at 100 PV each and earning a check. You also needed 10 legs on Standing Order Tape and 6 legs attending functions. You also had to have a personal volume of 500 PV.
During my two and a half year stint with WWDB, I was an Eagle and 2500 PV Pin. I worked really hard to get Double Eagle, but never quite accomplished that goal.
I’ve noticed that most Double Eagles are Silvers or are in qualification for Platinum. Double Eagle seems to be the foundation for Platinum and beyond.
I can definitely see the value in going Double Eagle. The best thing about it is that you get your organization wide (profitable). At that point, you can shift some of your efforts and start driving it deep (long-term security).
I’m not sure if these requirements have changed since I left Amway.
The River Rendezvous Trip
Ron and Georgia Lee Puryear used to sponsor the River Rendezvous trip.
They owned a beautiful river-front home in Idaho.The house was built in 1995 and has more than 28,000 square feet. It had beautiful pools and was located on a nice lake.
Ron and Georgia Lee Puryear offered Amway distributors within their line of sponsorship the chance to earn a trip there once each year (during the summer). To qualify, the distributors had to meet certain requirements.
If I remember right, the qualifications were that a distributor had to sponsor 10 new Amway distributors in the past 12-months. Of those ten distributors, three had to be at the 1000 PV level or higher and the remaining 7 had to be at 100 PV or higher.
I believe each distributor had to pay for their own airfare, but once they got to the WWDB River Rendezvous event, everything else was paid for. Although I never personally qualified for the WWDB River Rendezvous trip, I tried very hard. It would have been great to go.
My Experience with World Wide Dream Builders
My experience with WWDB was overall VERY positive. Prior to joining Amway I had never heard of network marketing, Amway or residual income.
I was excited about the opportunity from the moment I first saw the plan. About two weeks after joining Amway, my upline Platinum Keith Gramprie gave me a call to introduce himself. We set up a time to meet at his house for my initial training.
Right from the get go I got plugged into the system. Keith told me it was important, so I followed his lead. I signed up for Standing Order Tape, Communikate, went to the next local rally and attended my first major function shortly thereafter.
I stayed CORE my entire time in Amway and WWDB. I went to every event. I learned so much about life, business, relationships, leadership and communication. The skills I learned while I was building my business even helped me at my job.
I enjoyed the people, the events and the training very much. People frequently ask me why I left. Ultimately, I left for two reasons. I was going through a painful divorce and I had concerns and issues with the business support materials.
Even though I left Amway and WWDB, I have been involved with network marketing ever since.
What The WWDB System Does
World Wide Dream Builders provides business support materials such as CDs, books and seminars to motivate and educate Amway Independent Business Owners (IBOs).
These products are sold to downline IBOs for a profit. While I was involved with WWDB, a CD cost $7. I’m not sure what they charge now.
The CDs/tapes provided business training tips and motivation to help distributors learn business the basics such as prospecting, recruiting, retailing products, and so forth.
The system provides a “Standing Order Tape” where Independent Business Owners would receive six tapes or CDs per month. This included one tape a week for two weeks and two tapes a week for the other two weeks.
My total cost for these six tapes was $42. Looking back, I still think that was a great deal. I say that because I still buy generic business CDs such as Tom Hopkins, Zig Ziglar, or Brian Tracy. These CDs cost approximately $10 to $15 each.
In addition to Standing Order Tape, you could also purchase books and other training materials. These items were sold for a profit too.
Furthermore, WWDB also hosted monthly training seminars locally in just about every state. These seminars normally cost $20-$40 per weekend.
In addition, they also hosted quarterly seminars such as Free Enterprise Day, Spring Break, Family Reunion and Dream Night.These were the larger, regional seminars with thousands of attendees.
In some cases, ten thousand or more Amway Independent Business Owners would attend these big events. I always enjoyed the large seminars. They were motivational and educational.
Finally, the World Wide Dream Builders system also provided a toll free voice broadcast, email and fax line. The service allowed IBOs to send messages to their entire downline with the push of a button. It cost approximately $30 per month, depending on which service you used. I really enjoyed the service and understand the value of it. If I remember right, it was called Communikate.
How Much the WWDB System Costs
Here’s the review of the system we just covered, and what it would cost you each month:
- Standing order tape (6 tapes) $42
- Communikate Broadcast $30
- Local Seminar $30
- Major Seminars (avg $30 per month) $30
- Books, Tapes, Extra Tools $50
- Total Average Monthly Cost $182
This number is an estimate, based upon my own personal experience. Disclaimer: These numbers might be different today. This was during my time in the business from 2002 to 2004.
On average, I invested $200 per month in business support materials while I was involved with World Wide Dream Builders. Some months I spent more and some months I spent less. Keep in mind, this was IN ADDITION to the several hundred dollars per month I spent on product orders.
It’s also important to remember that most IBOs never purchase any tools. Heck, most IBOs never sponsor a single person, reorder, or sell one retail product, either.
When someone joins Amway, they have the option to receive their “educational tools” from their line of sponsorship. Normally, the upline Platinum sits down with the new IBO to set goals and explain to them what it takes to succeed in Amway.
During that counseling session, the Platinum IBO discusses the importance of purchasing tools and using the World Wide Dream Builders training system.
Once again, please keep in mind that most new distributors don’t purchase or use the tools. In fact, only a small percentage of new distributors will buy the business support tools, or treat the business seriously.
During my two plus years in the business, I purchased lots of tools, because I understood the value of them. I wanted to build a large Amway business. And I was willing to do “whatever it takes” to succeed.
When any entrepreneur starts a new business, he or she must educate themselves. It’s vital to their success. However, education is only PART of the success. The other key is applied knowledge. Simply put, you must apply what you learn, or you will fail.
Pros and Cons of the World Wide Dream Builders System
Here are the pros of the system as I see it:
- The system tools are priced competitively
- They do teach you a lot about personal development and business
- The information you learn will help you in many areas of your life, not just the business
Here are the cons of the system as I see it:
- They system does more motivation than real training
- People are taught to hate their jobs
- People are only taught one way to build a business, with no real internet marketing training
- The profits from the systems are a SIGNIFICANT income stream for the Platinums and Diamonds
- Distributors not plugged into the system aren’t treated very well
- Many people are pressured to use the system
- Many successful distributors were “secretive” about how much of their money came from the system rather than the Amway business
The WWDB Controversy
The major controversy over the “system” and “tools” in the Amway business is that most Diamonds make more money promoting their business tools than they do with their Amway business.This is a fact. However, most new distributors don’t know that, because it is not disclosed.
While I was in, I didn’t have a problem with my upline making money off the tools. After all, when I buy books, tapes or a seminar somewhere else, the bookstore or seminar company makes a profit.
Now that I’ve been in our industry for over 16-years, I can tell you this.
- An upline should ONLY make money from helping his team members create more volume and profit, not selling them other stuff
- I personally believe business tools should be sold by the company, not the upline, and they should be priced at cost
- It is not unethical to sell business tools to your team for a profit, but it is bad business
- Don’t follow ANY system blindly and don’t follow ANY person blindly; fact check and trust your instincts
- Study materials by generic network marketing trainers; there are tons of great YouTube videos, books and generic training
- Don’t spend so much money on business tools that you have negative cash flow or lose money
- Never get all your information from one source
- Never forget that the only two activities that make you money in Amway are retailing and recruiting
Amway Legend Ron Puryear Tribute
I received a phone call from a prospect last night and he brought to my attention that Ron Puryear, the Amway legend himself, recently passed away. I don’t know the exact date of his passing, but I’m assuming it was early June 2016.
Here are a few things about him:
- He joined Amway in 1972
- He qualified Diamond in 1976
- At one time his team had nearly 500,000 distributors in it (don’t know current stats)
- At one time they had over 500 Diamonds in the group (don’t know current stats)
- He is the founder of World Wide Dream Builders
- He was an accountant when he first learned about the business
- His wife’s name is Georgia Lee Puryear
- He had two sons, Jim and Brian (Brian was a Platinum in the business before he passed away, Jim took over his dad’s business)
- He owned the River Rendezvous House, which is currently listed for sale
- He personally mentored many of the diamonds in his organization
- He was a devoted Christian
- He really reminded me of a coach.
- He was always calm, cool, collected and confident when he talked.
- He would motivate you, teach you, and inspire you with his talks.
- He really was a legend in the business.
- He spent about 44 years in Amway and was a full-time distributor for more than 40 of those years.
- Ron was respected by many different organizations within the world of Amway.
- He taught me a lot about leadership, setting goals, the power of association and personal development.
- I value those lessons immensely and continue to apply them in my life today.
- I consider Ron a man’s man.
- He was confident and extremely passionate about the business.
- He was a doer.
- He was a leader of leaders.
- Another thing I admired about him was his calm manner, even when sharing deeply important messages.
- When you listened to him, you really respected his wisdom and confidence and knowledge.
Although he is no longer with us, his legacy continues. I’m sure that many of the people he mentored in Amway will continue to do great things for the world. R.I.P. Mr. Puryear.
If you are currently involved with the World Wide Dream Builders, I applaud you. Worldwide Dream builders is a great Amway Motivational Organization. My only advice to you is don’t think WWDB is the solution to your success in Amway. It’s not. It’s only part of your success.
The only way to achieve true success in Amway or any other MLM Company is to educate yourself and then go out and sponsor new reps, sell the products and teach your team to do the same thing.
You can listen to all the tapes in the world and attend every seminar, but eventually you need to apply what you learn. If you don’t you are only kidding yourself.
On a side note, if you are currently (or formerly) involved with World Wide Dream Builders, why not share your story? I would love to hear what you liked or disliked about your experience. Leave a comment below to share your thoughts. Thanks for reading my post.
Disclaimer: Both Amway and World Wide Dream Builders are registered trademarks. I am not affiliated with either organization. Individual results will vary. This is just my story and opinion.