Amway UR Association Review, Overview and Testimonials

This post will provide an independent review of the Amway UR Association, one of the leading Amway Motivational Organizations.

Let me begin by stating that John and Jennie Belle Crowe are legends in the Amway business. They live in Virginia. They joined Amway in 1973 and reached Diamond in just five years. Since then, they have gone on to build a large Amway business that spans the globe. From what I found online, they are currently at the Founders Crown rank in Amway.

Their team has tens of thousands of distributors (maybe even more than that) in many different countries. More importantly, they have helped many of these folks achieve success with Amway. As you can tell, they are dynamic leaders, motivators, speakers, and trainers.

Amway UR Association

About the UR Association

After spending many years associated with the Britt World Wide system, John Crowe and several of his successful downline Diamond leaders decided to form their own training system. In 2007, Amway Founders Crown John Belle Crowe, and his wife, Jennie, founded the UR Association. This is an Amway Motivational Organization.

The purpose of the UR Association is to teach, train, and motivate Amway distributors within its line of sponsorship. The system provides CDs, books, websites, motivational materials, business support materials, and seminars to its distributors.

Some of the successful “Diamond” distributors include John Sestina, Rex Renfrow, David Dussalt, and Jack Spencer. One cool thing about John Crowe is that his daughter and son-in-law are Diamonds in their Amway business (David and Kristen Dussalt).

When I initially visited the Amway Wiki site, I found 7 total Diamonds associated with the UR Association. As of today, there might even be more than that.

The Controversy

One of the major controversies with the UR Association (and many other Amway Motivational Organizations in general) is the tool money.

It’s a proven fact that many of the successful distributors in Amway earn a large portion of their income from the tool money, rather than from Amway itself. If you search online, you will find that most of the complaints are from the systems, not Amway.

What You Will Learn

While the Amway UR Association System isn’t perfect, it does provide value. You will receive training on entrepreneurship, leadership, communication, and marketing.

You will learn the importance of mentorship, association, goal setting, and much more. The knowledge you will learn will help you achieve success in many aspects of your life.

However, just plugging into the system alone is no guarantee of success with Amway. The real key to success in ANY network marketing business is retailing and recruiting and DUPLICATION.

You can go to events, listen to tapes, and study things until the cows come home, but if you don’t focus on the income producing activities, and apply what you learned, your business will not grow.

Ultimately, it’s up to you to decide whether or not you want to participate in the system (UR Association), or not. For most people, I think it would be beneficial, especially if they are just starting out in their Amway business.

Although the UR Association is fairly new, they’ve already achieved some impressive success.

UR Association Testimonials

Amway UR Association Testimonials

Here are some submissions that my website visitors sent to me with their testimonials and experience about their time with the Amway UR Association.

Testimonial # 1

I’ve been part of the UR Association team for almost 2 years now, and I am very thankful for them. The tools/training are great, and are way cheaper than any other major team in the US (having some relatives on those teams for reference). I’ve personally seen the revenue generated from the tools and training materials, and they are very, very miniscule. The leaders in the team have put money aside in the name of helping people who want to learn and work to achieve success.

John and Jennie-Belle Crowe have done a business merger (similar to the Yager’s merger) with their son, John Crowe III, and their daughter/son-in-law, Dave and Kristen Dussault, to form the Crowe Family Legacy. All together they are Crowns in the business, and will soon be the largest Amway business in North America. They did this to not only give John and Jennie-Belle the success they deserve (he was shot and left disabled many years ago, which put a hinder from building their business past the Double Diamond level) but to also pass the whole business on to their children, who can will it to their children, who can will it to their children. They have secured their families financial future for the next 100+ years.

They bring in successful speakers from other teams to talk at the quarterly conferences in DC, too (Brad Duncan, Rick Setzer, Dave Severn, etc.) so you get a fresh perspective. The team has bent over backwards again and again for me, and I’ve seen great success because of their sacrifices. The only thing they’ve ever asked is that I do the same for the people I help. It’s building a business based on Pay It Forward, basically. Gives me faith in humanity and free enterprise. ~ Anonymous

Testimonial # 2

Hi everyone, I joined Amway in June 1982. I was a single young man with lots of self image problems, to say the least. I found my upline to be very caring people and I wanted the inner strength that they all seemed to exhibit in their lives. I found hope in my life again. I was pretty messed up at that time. I made a little money through the years, but I have always felt from that first day that Amway and the upline I was given saved my life. I will always be grateful for all of the company and the people I met through 1982-2000. At this point in my life I developed a blood virus and it almost killed me. I was forced to discontinue all ventures I was involved in. I hated to cancel my Amway IBO, but I had no choice. My upline was John & Jenny Belle Crowe, Jack & Magee Spencer, and Ron & Vicky Junk. I live in South Bend, Indiana. I would love to talk to someone who has the same upline in my local area. Call me at 574-204-3799. Thanks. ~ Larry Pierce

Testimonial # 3

“I was a part of the UR Association between 2009 and 2012. I used the tools, and was a part of Amway Global. I personally met John and Jennie Belle Crowe, Greg Stergar, David Dussault, Rex Renfrow, and really just about anybody in my upline except for one person. I bought cds, books, and attended all of the training seminars. Although I no longer go or participate in the business directly, after you meet John Crowe, you realize that there is something different and really good about that man and his wife. I met him by accident while in a hotel in Washington DC and he was by himself in his wheelchair. He told me some of the most magnificent stories I have ever heard. The man inspires hope, because he has been down before, and wants to help others to learn how to help themselves. It appears to me as though he is one of those people who doesn’t give people fish, nor does he teach people how to fish, he teaches them how to buy the lake, and the boat, and the time to enjoy your new lake and boat, then you can fish whenever you want. Many of the principles I learned while there helped me develop the drive to start my Aerospace and Defense company. And as I always hear them all say, now I say… “By the grace of God, there go I.” Those lessons they taught, are worth more than the money they receive. I have long since moved to Ohio to care for my family, but I will never forget the people behind the association.” ~ Timothy

About John & Jenni Belle Crowe

John and Jennie Belle Crowe are Amway legends, having been in the business almost fifty years now. They joined Amway in 1973 and went Diamond in 1979. They reached the rank of Crown Ambassador in 2014. They are currently Founders Crowns.

About Amway

Amway, short for the American Way, is a multinational direct-selling company that specializes in the sale of a wide range of products, including health and wellness supplements, beauty and personal care items, and household products. Founded in 1959 by Jay Van Andel and Richard DeVos, Amway operates on a unique business model known as multi-level marketing (MLM), where independent distributors, referred to as Amway Business Owners (ABOs), earn income through direct sales of products and by recruiting new distributors into their network.

ABOs have the opportunity to build their own businesses and earn commissions not only from their personal sales but also from the sales generated by the distributors they recruit. Amway remains one of the largest and most well-known direct-selling companies globally, operating in numerous countries and continually expanding its product portfolio to adapt to changing consumer preferences. Here is a list of their top 20 products. You can also read my review of Amway here.

What is an Amway Motivational Organization

What is an Amway Motivational Organization?

An Amway motivational organization refers to groups or entities that operate independently but are closely associated with Amway, the multinational direct-selling company. These organizations primarily focus on providing motivational and training support to individuals who are part of the Amway business.

Amway itself employs a multi-level marketing (MLM) business model, where independent distributors, known as Amway Business Owners (ABOs), earn income through direct sales of products and by building a network of distributors.

Motivational organizations within the Amway ecosystem often conduct events, seminars, and training sessions to inspire and educate ABOs. They may offer guidance on sales techniques, business building strategies, personal development, and leadership skills.

These organizations are not directly owned or controlled by Amway but operate within the framework of the larger Amway network. Some ABOs choose to participate in these motivational organizations to enhance their entrepreneurial skills and grow their Amway businesses.

What is an Amway Diamond?

An Amway Diamond is someone who has developed six direct (Platinum legs) and also maintained a certain volume outside of those legs. To learn more about top Amway Diamonds and what they did to reach that rank, check out my post about the Top Amway Diamonds of All Time.

Final Thoughts

In summary, the Amway UR Association is an Amway Motivational Organization owned by Founders Crowns John and Jennie Bell Crowe, and their family. It provides business support materials and training to Amway distributors within their line of sponsorship. If you have any experience with the UR Association, please leave a comment to tell us about it. I look forward to hearing from you.

If you’re thinking about joining Amway, or are already in the business, I can recommend a couple of books to help teach you the ropes. The first book is Guerrilla Multi-Level Marketing, quite perhaps my favorite MLM Book of all time. I’d also suggest Beach Money by Jordan Adler. You can click on either of those two links to find them on Amazon.

Disclaimer: The UR Association and Amway are registered trademarks. I am not affiliated with either company. Individual results will vary.

Suggested Reading
  1. World Wide Dream Builders
  2. Bill Britt, the Amway Legend
  3. How to Build Your MLM Business Online
  4. 34 Ways to Get MLM Leads
  5. Mark Yarnell Tribute
chuck holmes


Chuck Holmes
Network Marketing Professional

Suggested Resources
  1. Claim Your 200 Free MLM Leads Right Now
  2. Discover the Best Places to Advertise Your Business
  3. Suggested MLM Tools to Work Smart & Grow Your Business
  4. Learn More About My Business & Join My Team

Claim Your Free Gifts Right Now!

Stop failing in MLM and Learn How to Succeed. Join My Email List Today!

  • 200 Free MLM Leads
  • Free Texting Scripts
  • My MLM Boot Camp
  • Free MLM Training

3 thoughts on “Amway UR Association Review, Overview and Testimonials”

  1. I realize this comment is very late in the ballgame, but I attended a few of those meetings years ago, when they met off east paris in GR. Invited by a lady who’d contacted me off LinkedIn. I have no appraisal for MLMs or pyramid schemes. Considering their shameless efforts to promote empty wealth. But kudos or blessings to your personal success in the business.

  2. I met John and Jennie about 35 years ago. I have my testimony all written down. Don’t know where to mail to. I’ve been to his home in Fairfax station Virginia.

  3. I know I have heard bad things about the UR Association. After reading these testimonials, I would have to side with John and Jennie Belle Crowe and the Association. It seems to me that when anyone is doing things right and making a substantial income for themselves, their family, and those who followed along, there will always be “haters.”

    I felt goosebumps when I read Larry Pierce’s testimony. It is always a great thing when a program such as this can bring someone out of the pits of despair.

    Amway has always been a great MLM program, and I am sure the UR Association has helped build that reputation better. I hope those who are trying to bring it down wake up and realize that they have done good for people. Don’t dislike them because you are envious. Learn from them and, you too can climb the success ladder!

Leave a Comment

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.