Amway Reading List: Empower Your Amway Journey

In today’s post, I’d like to share the Amway Reading List. This information is from my experience in Amway, between 2002 and 2004.

If there is one thing I am grateful for about my Amway experience, it’s that they got me started on my personal development journey. Prior to Amway, I did not read books or work on my personal development. Amway taught me the importance of associating with positive people, setting goals, counseling with a trusted mentor, reading self-help books, and focusing on continuous improvement. Now nearly 20 years later, I still do these things.

What is Amway?

Amway is a multinational company specializing in direct selling, offering a wide range of products in categories like health, beauty, home care, and more. Founded in 1959, it has grown into one of the largest direct selling companies globally, operating in over a hundred countries.

Amway’s business model revolves around independent business owners, or IBOs, who sell its products and recruit others to join their network. The company emphasizes entrepreneurship, providing opportunities for individuals to run their own businesses, earn income through retail sales, and build a network of distributors. With a focus on quality products, ethical business practices, and a commitment to social responsibility, Amway continues to be a prominent player in the direct selling industry.

amway reading list

Amway Reading List

What you see below are some of the popular titles on our Amway Reading List during my time with World Wide Dream Builders from 2002 to 2004. I’m sure the current Amway Reading List has been updated, since many great books have been published since then. I do not have access to that since I am no longer in Amway.

I have read ALL these books several times and thoroughly enjoyed them. I’ve listed the titles in alphabetical order to keep things simple. If you are in Amway, a different network marketing company, or simply want to level up your life, I encourage you read and study these titles on the Amway Reading List.

# 1: Acres of Diamonds by Russell Conwell

Acres of Diamonds is a classic self-help book by Russell Conwell that emphasizes the idea that opportunities for success often lie nearby, within one’s immediate surroundings. Conwell tells the story of a man who travels the world in search of diamonds, only to discover that the vast wealth he sought was right in his own backyard.

The central message is about recognizing and maximizing the potential in one’s current circumstances rather than constantly seeking success elsewhere. Conwell encourages readers to cultivate their skills, work diligently, and appreciate the untapped opportunities available in their own lives, advocating for a mindset of resourcefulness and appreciation for what one already possesses.

My Biggest Takeaway: Bloom where you are planted. You have everything you need to succeed right where you are right now.

bloom where you are planted

# 2: Bringing Out the Best in People by Alan Loy McGinnis

Bringing Out the Best in People by Alan Loy McGinnis is a guide to understanding and harnessing the power of positive reinforcement in relationships, leadership, and personal development. McGinnis explores how encouragement, appreciation, and positive feedback can motivate and inspire individuals to achieve their full potential.

He delves into the psychology behind affirmation and encouragement, offering practical advice on how to create an environment that fosters growth and excellence in others. Through anecdotes, studies, and real-life examples, McGinnis illustrates the transformative impact of acknowledging and reinforcing the strengths and efforts of those around us.

The book serves as a roadmap for individuals, leaders, and anyone seeking to bring out the best in themselves and others through positive reinforcement and encouragement.

My Biggest Takeaway: Leaders are in the people business. We build people and people build the business.

# 3: Developing the Leaders Around You by John Maxwell

Developing the Leaders Around You by John Maxwell is a comprehensive guide for aspiring leaders, focusing on the critical skill of developing leadership in others. Maxwell emphasizes that effective leadership involves not only personal growth but also the cultivation and empowerment of others within an organization.

Drawing from his experience, Maxwell outlines practical strategies and principles for identifying, mentoring, and empowering potential leaders. He emphasizes the importance of investing time and effort into developing the leadership skills of those around us, creating a culture of leadership development that benefits both individuals and the organization.

This book serves as a roadmap for leaders at all levels, providing actionable insights and tools to nurture and maximize the leadership potential of those they work with.

My Biggest Takeaway: Real leaders develop and attract other leaders.

# 4: Developing the Leaders Within You by John Maxwell

Developing the Leader Within You by John C. Maxwell is a foundational guide to understanding and cultivating effective leadership qualities. Maxwell delves into the core principles of leadership, emphasizing that leadership is not about titles but about influence and impact. Through practical insights and relatable examples, he outlines key traits such as vision, integrity, influence, and the ability to empower others.

The book serves as a mentorship tool, encouraging readers to assess their leadership potential and offering actionable strategies to enhance their leadership skills. With an emphasis on self-awareness, continual growth, and the importance of serving others, Maxwell inspires individuals to unlock their leadership potential and make a positive difference in their spheres of influence.

My Biggest Takeaway: Anyone can become a leader if they choose to. Leadership is a choice.

# 5: How I Raised Myself from Failure to Success in Selling by Frank Bettger

How I Raised Myself from Failure to Success in Selling by Frank Bettger is a captivating account of the author’s personal transformation from a struggling salesman to a highly successful one. Through engaging anecdotes and practical insights, Bettger shares the fundamental principles and techniques that propelled his journey to sales success. He emphasizes the importance of enthusiasm, belief in oneself, effective communication, persistence, and the ability to understand and address customers’ needs.

The book serves as a comprehensive guide for sales professionals, offering timeless strategies and actionable advice to improve selling skills and achieve remarkable results, making it an invaluable resource for anyone looking to excel in the field of sales.

My Biggest Takeaway: Anyone can succeed in selling if they learn and master the basic skills.

# 6: How to Have Confidence & Power When Dealing with People by Les Giblin

How to Have Confidence & Power When Dealing with People by Les Giblin is a practical guidebook offering insights and techniques for enhancing people skills and communication. Giblin delves into the nuances of human interaction, emphasizing the importance of confidence, empathy, and understanding in successful dealings with others.

Through relatable anecdotes and actionable strategies, the book explores methods to improve one’s self-image, build rapport, handle conflicts effectively, and influence others positively. Giblin’s focus on developing genuine confidence and the ability to connect with people authentically makes this book a valuable resource for anyone seeking to improve their social interactions and cultivate impactful relationships, both personally and professionally.

My Biggest Takeaway: People like and respect people who are confident and believe in themselves.

# 7: How to Win Friends & Influence People by Dale Carnegie

How to Win Friends and Influence People by Dale Carnegie is a timeless classic that remains a cornerstone in the realm of people skills and human relations. Through practical advice and engaging anecdotes, Carnegie outlines fundamental principles for building strong relationships, winning people over, and fostering influence. He emphasizes the importance of understanding others’ perspectives, showing genuine interest in people, listening attentively, and giving honest appreciation.

The book highlights techniques for effective communication, handling conflicts diplomatically, and inspiring others to cooperate enthusiastically. With its enduring wisdom, this book continues to be an invaluable resource for anyone seeking to enhance their social skills, cultivate meaningful connections, and positively impact their personal and professional lives.

My Biggest Takeaway: People skills have a bigger effect on your relationships and career than anything else.

# 8: Hung by the Tongue by Francis P. Martin

Hung by the Tongue by Francis P. Martin is a compelling exploration of the profound impact of our words on our lives. Martin explores the power of spoken words and their ability to shape our reality, influence our actions, and determine our destiny. The book delves into the concept that our words carry immense weight, affecting not only our mental outlook but also our circumstances and relationships.

Martin underscores the importance of exercising control over our speech, emphasizing positive affirmations, constructive self-talk, and the practice of speaking life-affirming words to manifest desired outcomes. With a focus on the transformative potential of our language, “Hung by the Tongue” serves as a guide to harnessing the power of words to create a more fulfilling and purpose-driven life.

My Biggest Takeaway: What you say to yourself affects what you think about yourself.

what you think about yourself

# 9: Psycho-Cybernetics by Maxwell Maltz

Psycho-Cybernetics by Maxwell Maltz is a groundbreaking self-help book that explores the connection between self-image, success, and personal fulfillment. Maltz introduces the concept of the “self-image,” arguing that it strongly influences an individual’s behavior, performance, and overall well-being. Through various anecdotes and practical exercises, he presents techniques to reprogram and improve one’s self-image, thereby enabling individuals to achieve their goals and unlock their potential.

The book emphasizes the power of visualization, positive thinking, and the subconscious mind in shaping one’s reality, offering a roadmap for readers to transform their self-perception and create a more confident, successful, and fulfilling life.

My Biggest Takeaway: What you think about yourself is 100x more important than what others think about you.

# 10: Rhinoceros Success by Scott Alexander

Rhinoceros Success by Scott Alexander is a motivational and unconventional guidebook that uses the analogy of a rhinoceros to inspire readers to charge toward success with relentless determination. Alexander presents the rhinoceros as a symbol of strength, resilience, and an unstoppable attitude in pursuing goals. Through humor and straightforward advice, the book encourages readers to adopt a “rhino mentality,” emphasizing traits like decisiveness, persistence, and a positive outlook.

It offers practical strategies to overcome obstacles, seize opportunities, and navigate life with confidence, making it an engaging and motivational read for those seeking a mindset shift towards achieving their aspirations.

My Biggest Takeaway: You can make money or you can make excuses, but you can’t do both.

# 11: Rich Dad, Poor Dad by Robert Kiyosaki

Rich Dad Poor Dad by Robert T. Kiyosaki is a personal finance classic that challenges conventional views about money and wealth. Through contrasting the financial philosophies of his two fathers—his own “poor dad” and the father of his friend, his “rich dad”—Kiyosaki imparts essential lessons on building wealth and achieving financial independence. He emphasizes the importance of financial education, asset accumulation, and cultivating a mindset that focuses on generating passive income.

The book encourages readers to rethink their approach to money, assets, liabilities, and investment, providing a blueprint for achieving financial success by embracing entrepreneurship, investing wisely, and developing a mindset geared towards financial freedom.

My Biggest Takeaway: The rich think differently than the poor. Reprogram your thinking if you want to achieve financial success in life.

# 12: The Business of the 21st Century by Robert Kiyosaki

The Business of the 21st Century by Robert T. Kiyosaki explores the landscape of network marketing and its potential as a business model in the modern era. Kiyosaki discusses the changing dynamics of traditional employment and the opportunities presented by the network marketing industry, emphasizing the importance of entrepreneurship, financial literacy, and creating multiple streams of income.

The book advocates for the advantages of network marketing in terms of flexibility, low startup costs, and the potential for financial success, while also highlighting the need for diligence, perseverance, and a mindset focused on personal development. It serves as a guide for individuals seeking alternative paths to financial independence and success in the evolving economic landscape of the 21st century.

My Biggest Takeaway: Network marketing is the best business model for the average person to create a leveraged, residual income without needing capital or employees.

# 13: The Dream Giver by Bruce Wilkinson

The Dream Giver by Bruce Wilkinson is a powerful allegory that follows the journey of a character named Ordinary, who embarks on a quest to pursue his big dream despite the obstacles and naysayers around him. Ordinary receives a dream from the Dream Giver and sets out on an adventure, facing various challenges and encountering characters who either encourage or discourage his pursuit.

Through Ordinary’s journey, the book explores themes of courage, perseverance, and the importance of pursuing one’s dreams, highlighting the struggles and triumphs that come with stepping out of comfort zones to achieve personal aspirations. Ultimately, “The Dream Giver” serves as an inspirational tale that encourages readers to identify and pursue their dreams, even when faced with opposition or fear.

My Biggest Takeaway: Anyone can do great things if they follow their dreams. You get one shot at life. Make it count.

# 14: The Five Love Languages by Gary Chapman

The Five Love Languages by Gary Chapman is a transformative guide that explores how people express and experience love in different ways. Chapman introduces the concept that individuals have distinct primary love languages—words of affirmation, acts of service, receiving gifts, quality time, and physical touch—that determine how they best perceive and feel loved.

Through anecdotes and practical examples, Chapman illustrates how understanding and speaking your partner’s or loved one’s primary love language can significantly improve relationships, fostering deeper connections and emotional intimacy. The book serves as a roadmap for individuals to identify their own love language as well as the languages of those they care about, providing valuable insights into nurturing and sustaining fulfilling relationships based on mutual understanding and appreciation.

My Biggest Takeaway: People show and receive love differently. Learn how others “receive” love and show them love in their love language.

# 15: The Go-Getter by Peter Kyrne

The Go-Getter by Peter B. Kyne is a motivational story that follows the journey of Bill Peck, a determined and resourceful war veteran, as he seeks employment at a company owned by Cappy Ricks. Bill’s relentless determination and unwavering commitment to fulfilling his task, despite facing numerous challenges, showcase the essence of a true ‘go-getter.’ Through his unwavering persistence, creativity, and resilience, Bill exemplifies the qualities of a proactive and driven individual who stops at nothing to achieve his objectives.

The book serves as an inspirational tale, highlighting the importance of initiative, tenacity, and a never-say-die attitude in attaining success, making it a timeless read for anyone seeking motivation and a lesson in perseverance.

My Biggest Takeaway: Be all in. No excuses. You can make money, or you can make excuses.

# 16: The Greatest Salesman in the World by Og Mandino

The Greatest Salesman in the World by Og Mandino is a compelling narrative that weaves profound wisdom into the story of a poor camel boy, Hafid, who dreams of becoming the greatest salesman. The book unfolds as Hafid embarks on a journey guided by ten ancient scrolls containing timeless principles for success.

Mandino’s scrolls impart essential lessons on perseverance, embracing opportunities, cultivating good habits, and understanding the value of love and empathy in salesmanship and life. Through its engaging storytelling and powerful messages, the book serves as a motivational guide, inspiring readers to embody the qualities of persistence, determination, and a genuine desire to serve others, ultimately leading to personal and professional success.

My Biggest Takeaway: Your habits create your success (or failure).

# 17: The Magic of Thinking Big by Dr. David Schwartz

The Magic of Thinking Big by David J. Schwartz is a transformative guide that challenges readers to expand their thinking and embrace a mindset of success. Schwartz outlines the power of belief and positive thinking in achieving one’s goals, urging readers to overcome self-imposed limitations and aim for larger aspirations. Through anecdotes, practical tips, and strategies, the book emphasizes the importance of confidence, persistence, and the ability to envision success.

It encourages readers to think beyond current circumstances, adopt a proactive approach to life, and take bold actions towards their dreams. This timeless classic serves as a blueprint for cultivating a mindset that unlocks potential, fosters growth, and propels individuals towards greater success in both personal and professional endeavors.

My Biggest Takeaway: Don’t sell yourself short or compare yourself to others. Set big goals, take massive action, and always do the best that you can.

don't sell yourself short

# 18: The Richest Man in Babylon by George S. Clason

The Richest Man in Babylon by George S. Clason is a timeless classic that presents financial wisdom through parables set in ancient Babylon. Through a series of stories and lessons, it offers practical advice on personal finance and wealth accumulation. The book revolves around the core principles of saving a portion of income, investing wisely, avoiding debt, and understanding the value of sound financial decisions.

It emphasizes the importance of taking control of one’s finances, making them work for you, and cultivating disciplined habits that lead to long-term prosperity. The wisdom imparted in this book transcends time, offering valuable insights into achieving financial security and wealth generation.

My Biggest Takeaway: Anyone can build wealth if they are smart with their money. Always spend less than you earn and pay yourself first.

Suggested Video


In conclusion, the Amway Reading List serves as a powerful repository of wisdom, offering a diverse array of books aimed at personal growth, entrepreneurship, and business success. These recommended readings transcend mere business tactics, delving into the realms of mindset, leadership, and self-improvement.

Through titles like “Rich Dad Poor Dad” by Robert T. Kiyosaki and “The Magic of Thinking Big” by David J. Schwartz, Amway encourages its distributors—and readers at large—to expand their perspectives, embrace positivity, and develop the skills essential for success in various facets of life.

Moreover, beyond the specific books listed, the underlying message of continuous learning, personal development, and empowerment shines through. The essence lies not only in the titles recommended but in the ethos of lifelong learning and the belief that knowledge and personal growth are instrumental in achieving one’s goals.

Whether an Amway distributor or an individual seeking inspiration, the Amway Reading List serves as a catalyst for personal transformation, guiding readers toward a mindset primed for success and fulfillment.

Suggested Reading
  1. Amway Business Review
  2. Bill Britt, the Amway Legend
  3. Britt World Wide Review
  4. Amway UR Association
  5. How to Sell More Amway Products
chuck holmes


Chuck Holmes
Network Marketing Professional (since 2002)
Author, Blogger, & Entrepreneur

P.S. Level up your life today! FREE resources to help you improve your health, finances, business, and relationships. I'll even give you FREE leads and a free business plan template. Learn more.

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