Sadly, he passed away in January 2013, but his spirit and teachings still live on. He built an Amway team of nearly TWO MILLION distributors and led the Britt World Wide Organization.
He was a leader and bulldog, a true man’s man. During my few years in Amway, I was in complete awe of this guy. There was something about his mental toughness, leadership, patriotism and strong beliefs that absolutely resonated with me.
Although I was not affiliated with his line of sponsorship, I did study lots of his training materials. I listened to most of his tapes and learned what I could from him. I even heard him speak at a couple of live events.
To say he had a lasting positive impact on my life and business would be an understatement. What I want to do in this post is share everything I learned from him. Consider this a tribute to Bill Britt. I’ll also share some of his best quotes. Enjoy the post.
Top 12 Bill Britt Amway Leadership Lessons
Listed below I want to share fourteen valuable lessons I learned from Bill Britt, mostly from watching him and hearing him speak.
# 1 People Want to Be Part of Something Greater Than Themselves
Network marketers, and just about every other human being, wants to be part of something much bigger and greater than themselves. We all want to belong to something of importance.
Bill Britt was great at creating something other people wanted to belong to. For most people on his team, Amway and Britt World Wide were much more than just a business opportunity. They were a lifestyle, family, culture, and an organization of winners. People were proud to be affiliated with Bill Britt and his team.
If you are involved with network marketing, and you are serious about building a large team of your own, you should do the same thing that Bill Britt did.
You want your team to be a family, a social club and a place where people can get support, motivation and encouragement. You want to create your own team culture. There’s something powerful when you can take your business opportunity and turn it into something much greater than a business opportunity.
When you can do that, many folks will stick around with you for the long-haul just because they can’t find that same feeling OUTSIDE of the business. Even if they never build a big business themselves, they’ll stick with you because of the way you make the feel when they are around you.
# 2 Get People to Events Every 90 Days
Events are powerful. Events keep people unified and motivated. Whenever possible, get your team to events. Promote events like your business success depends upon it!
This can be events that you put on, events your MLM Company offers, or events that are generic for any distributor in any company.
When people attend events, they rekindle their vision and dreams. They build their belief in their business. They re-gain their long-lost motivation. And they meet new people and learn new skills.
Without a doubt, getting people on your team to attend these events is the single most important thing you can do to grow your business. Do whatever you can to promote events.
Attend every event yourself and try to get your team to do the same thing. The people who attend the events will be the ones who go on to build a big business.
# 3 You Have to Work the Numbers
There was a special on 60 Minutes about Amway and they interviewed Bill Britt. They asked him what his secret to success was. Prior to his interview, they focused on how so many folks who joined Amway failed, but when they got to Bill Britt they got a pleasant surprise. This is what he said.
There is no secret. I simply showed the plan to 1200 people. 900 said “NO” and only 300 signed up. Out of those 300, only 85 did anything at all. Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.
I wish I could find the interview on YouTube so you could listen to it yourself, but I can’t. The moral of the story is that if you work the numbers everything else will fall into place. You will find the serious people you need to build a large team. You can’t show your business presentation to a few people and expect big success.
You must take massive action and sort through the wimps, warriors and weenies until you can find a few very serious warriors who want to run with it and take massive action, just like you do.
These “winners” are out there. You just don’t know who they are or when they will show up.
# 4 Focus on Finding Leaders
Bill Britt was good at finding and developing leaders in his Amway business. Of all the people in Amway, other than Dexter Yager, Bill Britt probably had the most leaders on his team. He had hundreds of Diamond level distributors and thousands of Platinum and Emerald level distributors in his organization.
He knew how to find leaders and train future leaders. He learned early on that finding a few key leaders could really provide a substantial income. I think it’s better to sponsor 10 leaders on your team than sponsor 1,000 followers on your team. You should do the same thing in your business.
Find leaders. Develop leaders. If you can do that, everything else will fall into place. Of course, that doesn’t mean you don’t sponsor non-leaders. Recruit anyone and everyone you can, but spend your time with the leaders. Quantity leads to quality.
# 5 Join the Right Company at the Right Time
You have to join the right network marketing company at the right time, before it hits critical mass. You don’t need to join a start-up company to achieve success, but you want to join the distributor ranks before it hits critical mass. Bill Britt joined Amway right before it hit its major momentum and then rode it to success! Of course, he still put in the work and worked the numbers.
# 6 Follow a System
As a new distributor, you need to follow a training and marketing system. I recommend you follow your sponsor’s or upline’s system until you outgrow it and can create your own. Additionally, make sure you plug your team into the same system. Keep thing simple so you can duplicate your efforts.
# 7 Take Massive Action
You have to take massive action to succeed in network marketing. You need to personally sponsor at least 50 to 100 people to find a few winners who will also take massive action. This means you need to prospect every day and show business presentations every day. You can educate yourself until the cows come home, but it’s only when you apply that knowledge that you will succeed.
# 8 Work in Depth
The sooner you can start working in depth in your organization the better. This business in built in depth. Once you have a decent amount of people personally sponsored, shift your efforts and drive your organization deep. That is where the big money will come from. That’s also where your long-term security will come from. Find five people who want to run with the business and then spend 90% of your time helping their teams. Always work at the deepest level in your team, with the newest most excited distributor.
# 9 Stick with One Company for the Long Haul
To make it big in network marketing like Bill Britt did, you need to stick with one company for the long haul. If you jump ship every couple months (or years) you won’t achieve much success. Find a company with a decent compensation plan and great products and be willing to stick with them for at least ten years, preferably 20 or more years.
# 10 Focus on Your Own Personal Development
To achieve success in life, and in the business, you need to grow. You need to read books, find mentors, attend seminars and listen to self-help programs. You must focus on life-long education and strive to get better every day. Your business will only grow as much as you do.
# 11 Get Your Spouse on Board
If you want achieve success in network marketing like Bill Britt did, you need to have a supportive spouse. That means that you and your husband (or wife) work together to build the business. At a bare bones minimum, you spouse should be understanding and encouraging of your business venture, even if they do not help you build it. it will be almost impossible to reach your goals if your spouse is constantly nagging or trying to sabotage your success.
# 12 Never Quit
To achieve success in anything in life you must persist. Nothing worth accomplishing is easy, free or happens overnight. It might take you a few years to achieve success. It might take 5-10 years to reach your goals. Or, it could take longer! As long as you do something productive to build your business every single day, and you never quit, you will eventually achieve your goals.
Top 25 Bill Britt Quotes
# 1 If you couldn’t get excited about your country you couldn’t get excited about your business. Bill was a true patriot who loved his country. He spent time in the military and believed everyone should be passionate about their own country, especially Americans.
# 2 The government didn’t teach me how to make it, just like they don’t teach anybody else how to make it. Neither schools, colleges, nor the government itself, will teach anyone how to be successful in life.
# 3 The government school system taught me how to be broke. The problem with the school system is that it teaches people how to be employees, not entrepreneurs, even though we live in a capitalistic society.
# 4 The Constitution of the United States makes each citizen a king or queen. Our government, and the politicians, work FOR the people and get their power from us. We do not serve them. They exist to serve us: the people.
# 5 No one can make you succeed… all you have is an opportunity. Each of us is responsible for our own lives and own success. Until we take responsibility for our lives and business we will never succeed.
# 6 To succeed in life you’ve got to grow bigger than the problems you must overcome. Everyone has challenges, disappointments and setbacks. The more you want to accomplish in life, the more of challenges you will have to overcome.
# 7 I believe the Amway business is the best business opportunity that has ever existed in the free world. Bill loved Amway and he believed it was free enterprise at its finest. I feel the same way about network marketing.
# 8 You don’t have to have any special talent… you don’t have to have any special gifts… you just have to keep on keeping on and learn from your experiences. Nobody is born a winner. You don’t need any special gifts, other than a big burning desire to succeed, an open mind, and willingness to learn.
# 9 You’re not working for money, you’re working for happiness. This is my favorite quote on this list. Money won’t make you happy, but neither will being broke. Money will allow you to buy things that you enjoy and give you more time to do what you want to do.
# 10 You’ve got what it takes… let me show you how to use what you’ve got. Bill could see the best in people. He was a leader’s leader, a servant leader. He knew how to tap the potential in other people.
# 11 Leaders aren’t born, they’re developed. I couldn’t agree more. All true leaders have had a mentor and were taught leadership by someone else. It is a learned skill.
# 12 Get out there and share your freedom with other people. Show the plan and share the dream. Get people dreaming about their own future.
# 13 If I can do it, you can do it. If one person can be successful in the business anyone can. It doesn’t mean everyone will, but the opportunity is there if you choose to make it happen and do the work.
# 14 Think of the difference a dream can make. Dreams are what propel us to success and to work hard and overcome challenges. If you don’t have a dream, life will be boring and un-fulfilling.
# 15 Success is how many people are better off because you lived. Life is about helping other people and leaving a legacy.
# 16 I’m proud. I’m confident. I’m bold. I’ll get the job done. That’s it. PERIOD! This is the attitude you need to have if you want to succeed in life and business.
# 17 An orderly society is not created by government. An orderly society is only created by orderly people who are orderly in their hearts and in their minds. It’s our job as citizens to ensure we create a safe and good society. We do that by voting in the right politicians, voting out the bad ones, and holding our government accountable to do their job.
# 18 It’s not the size of the dog in the fight; it’s the size of the fight in the dog. It’s what is on the inside that matters most. It’s your burning desire and drive to be successful that will determine whether you make it or not.
# 19 It’s how you handle things in your life that’s gonna make you what you finally become, because you will get knocked down, you will have problems, everybody’s got ‘em, and the difference between winners and losers is really simple, the winner always gets up one more time than they got knocked down. Life will be tough. Get up one more time than you are knocked down and learn from every experience.
# 20 They can say anything in the world they want to say about me, it’s what I think about me that I have to live with, not what they think about me. Your own self-image is much more important than what any one person thinks about you.
# 21 When someone is down and out it’s not a time to step on somebody, it’s a time to lift somebody up, because all of us can get down and out. Be someone who sees the best in others and lifts them up and inspires them to greatness.
# 22 Mistakes aren’t the end, they are the beginning. You have to fail your way to success if you ever want to succeed.
# 23 Let the dogs’ bark because this caravan is moving on PERIOD. Have the attitude that you are going to make it no matter what.
# 24 Nothing can shine out until you can shine past where you are. Don’t let your past hold you back from reaching success in the future.
# 25 Don’t speak what you have got that you don’t want, that’s what most people do, speak what you haven’t got that you do want. Focus on the things you want in life, not on what you don’t currently have.
10 Things I Admired About Bill Britt
Here are ten things I admire about Bill Britt.
1. He failed in his first business (car investment scam) but still had the guts to give it another go. Most people who fail in business once, never try anything else.
2. He stayed with the SAME company (Amway) for more than 40 years. In the world of MLM, this is practically unheard of.
3. He was a master at developing leaders. He’s developed thousands of leaders and some of those folks have achieved more success than Bill Britt did. Very few people in any company have ever developed as many leaders as Bill Britt did.
4. He realized the importance of having a system, so he went out and created his own system. Like any successful business, there must be a system. Britt World Wide was Bill Britt’s system for training and motivating his team. The system was far from perfect, but it did work.
5. He was hard working and tough like a bulldog. I call Bill Britt the “General Patton of Amway.” He is a true leader, a man’s man. He faced more rejection than most distributors will ever face, yet he stayed steadfast to his vision.
6. He didn’t fluff things up. When you hear him speak he is direct and to the point. He has strong beliefs and never waivers. He called a spade a spade.
7. He had the vision to stick with Amway through the ups and downs. All businesses have cycles and Bill Britt rode out those cycles with Amway.
8. He went out and walked the walk, not just talked the talk. He took massive action and continued to do so for several DECADES.
9. He served our country as an Army Officer. Bill Britt was a proud veteran and loved his country.
10. He taught the importance of mentors and personal development. One thing I learned from Bill Britt was the importance of finding a mentor who has already accomplished what you are trying to accomplish in life and in business.
Of course, Bill Britt is not a man to be worshiped, nor was he perfect. None of us are. But he was a great man who achieved phenomenal things with Amway. He really is the ultimate success story. Although he is no longer with us today (RIP), he built a legacy that will continue to live on for many years to come.
If you’ve ever met him or worked with Bill Britt in person, I’d love to know what you admired about him the most. Just leave a comment to this post to share your thoughts. I look forward to hearing from you.
Disclaimer: Amway is a registered trademark. I am not affiliated with the company in any way.