Amway 9 CORE Steps: My Takeaways

Today, I’m going to share the Amway 9 CORE steps. These are the “steps to success” in Amway, as taught by many successful Amway Diamonds.

I spent about 2.5 years in Amway. I enjoyed the experience, achieved moderate success, and learned a lot. What you will see in the paragraphs below are the same steps I was taught to follow.

One of the first lessons my upline Platinum taught me was the Amway 9 CORE Steps. The steps were typed up in a little booklet (like a pocket calendar) that I was given when I first joined the business. I was told that if I followed these steps, I would be achieve success in the Amway business.

Amway 9 CORE Steps

Amway 9 CORE Steps

In a nutshell, the nine steps are:

  1. Read 30-Minutes Daily
  2. Listen to One Tape per Day
  3. Attend All Functions
  4. Show the Plan
  5. Use the Products
  6. Make Retail Sales
  7. Be Teachable
  8. Be Accountable
  9. Counsel with Upline

In the paragraphs below, I will elaborate more about each step and share my own insights on it.

Step # 1: Read for 30-Minutes a Day

If there is one thing I am eternally grateful for from my Amway experience, it’s that it got me reading books on a daily basis. For some 20-years now, I have devoured self-help, business, leadership, and network marketing books. Doing so has had a tremendous positive impact on my life.

I love books. Reading books is one of the fastest ways to learn a new skill. You can read an auto-biography and study a successful person’s life in just 8-10 hours. What took them a lifetime to learn, you can learn in just a few hours. How awesome is that?

Reading “good” books has changed me as a person. It has helped me grow and develop my potential. Reading has improved my mindset, attitude, and outlook on life. I know it will have the same impact on you if you decide to read every day.

As an Amway rep, I was told to read for minimum 30-minutes per day. Our leaders even had a suggested reading list. The purpose of reading their suggested books was to improve my attitude, mindset, and skill-set.

My Takeaway: You feed your body every day, so why not feed your brain every day? Read non-fiction books to learn new skills that will benefit you in life and in business. If you are too busy to read, or don’t enjoy reading, listen to audio books as you drive to and from work each day.

Step # 2: Listen to a Tape a Day

During my time in Amway, we were encouraged to listen to at least one tape a day. These tapes were Amway training and motivational tapes. In most cases, the tapes were successful Emerald and Diamond level Amway distributors giving motivational talks. They shared their successes and failures in the business and told you their story.

I loved listening to the tapes. I learned a lot of new skills from doing it, and it kept me inspired. After leaving Amway, I still listen to personal development audio programs, just not Amway tapes.

I recommend you listen to 30 minutes of audio training per day from successful sales trainers such as Zig Ziglar, Brian Tracy, and Tom Hopkins. Study subjects such as marketing, sales, lead generation, success thinking and entrepreneurship.

Turn off your car stereo and turn on automobile university. You can also listen to podcasts on your phone. If you listened to 30-minutes of audio training for a year, about one specific topic, you Would become an expert on that topic. Isn’t that exciting?

My Takeaway: There is so much good educational content on iTunes, YouTube, podcasts, CDs, etc. Listen to at least 30 to 60-minutes of something positive every day. This is easy to do if you incorporate it during your drive time, lunch break, exercise time, etc.

Network Marketing is an Event Driven Business

Step # 3: Attend All Functions & Events

The Amway functions were VERY, VERY fun and powerful. There is nothing like walking into an arena or auditorium with 10,000 to 20,000 people who are excited about life!

These events were electrifying. My favorite function was Free Enterprise Day. We were encouraged to attend local, regional, and the big quarterly events.

Since leaving Amway, I still attend events. I attend several conferences each year to meet new people and learn new skills.

Events are very powerful in network marketing. It gives people social proof and create camaraderie. Events are the glue that keeps your business together. Network marketing is an event-driven business.

My Takeaway: Never, ever miss an event for any reason. Promote all events and attend all events. Remember, we build our business from event to event. Either you need the event or the event needs you. If money is tight, budget for each event, so you can afford to go.

Step # 4: Show the Plan

We were taught to show 10 presentations per month OR sponsor 2 serious business builders per month, whichever happened first. At the end of the day, your network marketing business won’t grow much if you aren’t sharing the business with new people each day.

Knowing what I know now, 10 presentations a month isn’t enough, in my opinion. With the invention of webinars and videos, I believe you should show MINIMUM 30 presentations per month, since you don’t need to meet face to face with people to do a presentation.

In addition, you must realize this business is a numbers game initially. You must expose the products and business opportunity to A LOT of people to find your serious business partners, part-timers, and customers.

My Takeaway: If you do nothing else from these Amway 9 CORE Steps other than show the plan consistently, there is no doubt in my mind you can build a big Amway business. The more exposures you make, the more money you will make!

Always Be Your Own Best Customer

Step # 5: Use the Products

Be your own best customer. If you own any type of business you should be your own best customer. You need to use your company’s products so you can develop your own product story and build up your conviction and belief in the products.

You don’t want to be a product expert, but you do need to have a basic understanding about what the products can and can’t do. You need to know the BENEFITS of each product.

You should be passionate about your company’s product line. It makes a huge difference when you are talking with other people.

My Takeaway: Be loyal to your own store and never use a competitor’s product. Be your own best customer! If you aren’t convinced enough to use your own products, how can you expect someone else to buy from you?

Step # 6: Make Retail Sales

Every business needs customers. Although there isn’t a huge emphasis on retailing in network marketing, it is a critical component of the business.

As I see it, everyone should have two to ten personal RETAIL customers at all times. This gives you immediate retail profits. Also, it’s hard to teach your team members how to get customers if you don’t know how to get customers yourself.

On a side note, MLM is not about one person retailing a lot of products. It’s about building a network and having every distributor acquire and maintain several retail customers. That is the key to success: a lot of people each doing a little bit.

My Takeaway: Sell a few products every month to legitimate retail customers and then spend the rest of your time team building.

Retailing and Recruiting are the Two Most Important Activities in MLM

Step # 7: Be Teachable

Before you can become a teacher and leader, you must be the student first.

You start out as the apprentice. Then you master your skills and become a teacher. Ultimately, your job is to teach people, to teach people, to teach people. That is what successful MLM leaders are really good at.

This is a teaching and coaching business, not a business of recruiting and selling.  

Also, humble yourself and follow someone successful. Follow their lead. Don’t act like a know it all or try to reinvent the wheel. It’s much easier and smarter to learn from someone else’s mistakes than try to figure everything out on your own. Keep an open mind and be a sponge. When you are around your successful mentor, do more listening than talking!

My Takeaway: Stay coachable and hungry and never let your success go to your head.

Step # 8: Be Accountable

Do what you say and say what you do. In today’s society, that’s pretty rare. Be a person of integrity and if you say you are going to do something, do it! Be reliable to your team and upline. Find an accountability partner, if possible, and check in with them daily.

Building the business is like going to the gym. Most days you aren’t motivated to go. It’s easy to come up with a reason to skip a day. However, if you have an accountability partner, you are less likely to miss a day at the gym. If you have an accountability partner in your Amway business, there’s a higher likelihood you will put in the work consistently.

My Takeaway: Talk is cheap. Watch the feet not the list. Make sure your actions align with your words. It’s easier to stay “engaged” and “active” in your business if you have someone to be accountable to (other than yourself).

Step # 9: Counsel with Your Upline

During my time in Amway we were taught to get 100% of our advice from our active, successful upline and to avoid cross-line communication at all times.

This advice does have some merits, considering your upline has a financial stake in helping you become successful in the business, whereas cross-line reps have no stake in helping you succeed.

That being said, I think we can all learn from each other. I realize your upline mentor has a vested interest in your success, but I don’t believe it’s smart to follow anyone blindly. By all means, seek their counsel and input, but still trust your instincts and get your guidance from a variety of sources.

Just make sure the person you get advice from is SUCCESSFUL in their own right, and has YOUR best interest in mind.

My Takeaway: All successful people I know of have a coach or mentor and they HUMBLE themselves to listen to that person. Stay plugged in with your ACTIVE upline at all times!

Putting it All Together

In summary, these are the Amway 9 CORE Steps. They aren’t rocket science, but I do believe that if you follow them you will make significant progress in your Amway business. I would also caution you do the following things:

  1. Always trust your instincts.
  2. Don’t spend money just to spend money; monitor your business expenses wisely.
  3. Going to functions and events will not build your business in and of itself; only retailing, recruiting, and team building does.
  4. Seek advice from several mentors, just make sure they are qualified and successful and care about your success.
  5. Acquire and maintain at least two to ten retail customers at all times.
  6. Focus 90% or more of your “work hours” on income producing activities: retailing and recruiting.
Suggested Reading

If you’re looking to succeed in Amway, here are a few books I recommend. The first one is Empire of Freedom. This is a book covering the Amway story. It’s a great read. I also suggest The 45 Second Presentation by Don Failla and Beach Money by Jordan Adler. These last two books will teach you the fundamentals of network marketing. You can click on the links to order those titles on Amazon.

Final Thoughts

In conclusion, these are the Amway 9 CORE Steps. I hope you found the information helpful and can learn something from it. What are your thoughts? What has been your experience following these Amway 9 CORE Steps? Leave a comment below to share your thoughts. I look forward to hearing from you.

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chuck holmes


Chuck Holmes
Network Marketing Professional

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