Alternatives to Cold Calling in Network Marketing

In another post I shared my top cold calling tips for network marketers.  In today’s post I want to talk about some alternatives to cold calling for network marketers.

Let me begin by telling you that I am NOT a big fan of cold calling.  I understand that some people have built dynasties in our industry by picking up the phone and cold calling leads, but I know that it’s not a good fit for me, and it’s probably not a good fit for you either.

Most people simply do not enjoy picking up the 300 pound phone and calling people they don’t know.  Most people fear rejection and they cannot take a barrage of complaints, profanity, and mean people on the other end of the phone.

And think about this.  Most people hate receiving cold calls.  After all, how do you like when someone cold calls you while you are having dinner with your family to try and sell you something over the phone?  If anything, it probably annoys you.  I know when someone calls me and starts to pitch me on something, I immediately put up my defenses and try to get off the phone as quickly as possible.  Most people do the same thing.

The bottom line is that cold calling does work, but most people on your team won’t want to do it.  That means that you have to have a few good alternatives that your new team members can use, rather than smiling and dialing and cold calling leads.

What I want to do in the paragraphs below is share some of my favorite alternatives to cold calling MLM Leads.  Keep in mind that not all of these strategies will work for everyone, but there should be a few business building strategies that will work for you.

# 1 Home Parties – Home parties are a proven, fun way to build your network marketing business.  You can schedule home parties with people you know, and people they know, and build your business that way.  You can do this a few nights each week and work smart by talking with several people at a time. Learn more about home parties.

# 2 Three Foot Rule – The three foot rule basically means you talk to everyone and anyone who comes within three feet of you.  This might not work well for introverts or shy people, but if you are extroverted and enjoy talking with people, this is a great strategy.

# 3 Newspaper Advertising – Newspaper classified ads still work, if you do it the right way.  Many people have built large MLM teams with newspaper ads.  However, keep in mind that newspaper advertising is a science.

# 4 Events – Events are one of the best, most effective ways to build your business.  You can set up a booth at a popular event (bazaar, health fair, trade show) and have thousands of people walk by your booth (and stop) in a given day.  All you have to do is be friendly, answer questions, make sales and collect leads.

# 5 YouTube – I love YouTube.  Most network marketing companies prohibit you from talking about their company or products on YouTube, but there is a much better way anyway.  You can make educational videos about the BENEFITS of your products. For instance, if you sell weight loss products, you can make videos covering weight loss tips, reviewing different diets, sharing your success story, etc.  Learn more about using YouTube to build your business.

# 6 Facebook – When done right, Facebook is an amazing way to build a network marketing business.  There are more than one billion people on Facebook so you should never run out of contacts.

# 7 Postcard Marketing – Direct mail might not be as popular as it once was, but it sure is effective.  I do a lot of it myself and find it to be a very cost effective and simple way to help your new team members get started right.  Learn more about postcard marketing.

# 8 Warm Market – The warm market will always be a great way to build a network marketing business, but it won’t work for everyone.  Most people know at least 2000 people and could get their business off to a good start by contacting everyone in their warm market.

These are just a few simple business building strategies to choose from that will work as a great alternative to cold calling your MLM leads.

Final Thoughts

In conclusion, cold calling does work for some people in the network marketing industry.  These are people with good confidence, posture, phone skills, selling skills and presentation skills.  For most people though, this option will not work for them.  If that’s the case, the best thing to do is to pick one of the strategies mentioned above, or come up with your own strategy to build the business.  It’s different strokes for different folks.

What are your thoughts about cold calling MLM Leads?  Leave a comment below to let me know what you think.  I look forward to hearing from you.


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10 thoughts on “Alternatives to Cold Calling in Network Marketing

  1. Kathy Marie Howell

    I always love your ideas on marketing Chuck. I would prefer to be contacted in person than any other way and have found that to be the most effective for me. With that said, I have not tried postcards but you all are making me think I should give it a go. Thanks for sharing your wisdom once again!

  2. Jason Ruth

    The key is the personal touch. What makes you stand out above the crowd. With email marketing, you are lucky if someone opens your email these days since everyone’s inbox is full of solicitations.

    Aside from your warm market, I believe that the best alternatives to cold calling from your list are events and post cards.

    With events, you get to talk to people in person, which makes a great bit of difference.

    With the post card method, well… Who doesn’t like receiving a post card? It doesn’t have to be full of spam, but add value and sincerity. It goes a long way.

    1. chuckholmes Post author

      Good points, Jason. There are many ways to get leads, and yes, the personal touch seems to work best. Anything you can do to be different makes a difference.

  3. R.G. Westerman

    I learned through Mary Kay that talking to complete strangers on the street is not that difficult after all. More people are open to being approached than being called on the phone. Especially opening with a smile and a compliment! People will do just about anything to help another person if you go out of the way to make them feel special.

  4. Greg Boudonck

    There are 2 here that I believe should be utilized by all network marketers.

    Postcard Marketing is great. As Diamond said, not many use it and there is just something special about receiving a personalized card in the mail. I also believe that Facebook, along with other social media can be a network marketer’s friend if it is used properly.

    As a person who used to cold call to set appointments, I know it works, but it can also wear on you. You just cannot let the rejection get you down. I do believe it is one of the best marketing methods if a person knows how to do it, and how to accept rejection.

  5. Diamond Grant

    Post card marketing has proven to be effective for me as well. I think the fact that many people don’t utilize that strategy makes you stand out to people when you do use that outlet. Plus it gives the people a chance to sort of process what you’re sharing versus them trying to remember a conversation you’ve had. Then they can contact you directly saving you time and energy. Plus, it’s so much more personal than an email and people do appreciate that.


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