Addition vs. Multiplication in Network Marketing

Today, I want to talk about addition vs. multiplication in network marketing.

If you get nothing else out of this article remember this: When you sponsor quality people you multiply your organization.  When you sponsor lazy people and followers you add people to your organization. 

One of the biggest reasons people quit our industry is because they don’t get the results that they want soon enough.  They don’t make money right away and they don’t have the vision or mental toughness to stick with it for the long haul.

And one of the biggest reasons people don’t get the results they want is because they do not have duplication in their business.

Just to clarify what I mean by duplication, I simply mean finding other people who actively retail and recruit.  I’m not talking about everyone building the business the exact same way.

Rather than duplicating themselves and multiplying their organization, most people ADD people to their business. Sadly, the people they ADD normally drop off in 30 to 90 days. 

This happens when you sponsor FOLLOWERS or low quality prospects and/or do not have a game plan for your new people.

You see, most people who enter our industry are not leaders, mavericks or doers.  They are good people, just not “great” quality prospects for a business.

The odds of them building a successful business are very small, and if they do, they will need TONS of help and support from you.

The only way to get multiplication in your business is to spend a lot of time helping these folks, or to SPONSOR up and look for better quality prospects.

Let me take a few moments and explain this concept in greater detail so it makes sense to you.

If you study the top earners in our industry, you will see they have HUGE networks with tens of thousands of distributors and customers.  And in most cases they only sponsored 100 to 200 people personally.

The rest of their team was built by a lot of people doing a little and a few folks doing a lot. 

Think about that for a moment.

They sponsored some people who sponsored some people who sponsored some people who sponsored some people, and so forth.

Everyone on the team uses the products, gets a few customers and sponsors a few distributors.

That is the power of network marketing, if you understand it.

It’s about a lot of people doing a little bit, and a few people doing a lot.

To succeed in MLM and achieve financial freedom, you need duplication in your team.  You need thousands of people who use the products, find a few customers, and sponsor a few people.

And you need a few superstars who build it big.

Most of your income and growth will be tied to just one or two people, even if you’ve sponsored hundreds. 

Most network marketers don’t really understand duplication and therefore, they don’t get it!

Instead, they follow what I call addition and subtraction.

Basically, they sponsor a few people.  None of those folks do anything and they end up quitting. It’s a revolving door in the business.

They don’t have a game-plan to help their new team members get started right.  They don’t have a system. They don’t have a training guide.  It’s like the blind leading the blind.

As a result, their team doesn’t grow and they end up quitting the industry with a bad taste in their mouth.

If you want to succeed in MLM, it’s really important to understand addition vs. multiplication.

Your goal should be to sponsor a lot of people as quickly as possible and then identify the people who want to do something with the business.  Work with them personally, help them get some customers and sponsor some people.

Start working in depth as quickly as possible with EVERYONE you sponsor and keep repeating this process in your downline forever.  Always work at the bottom most point of your group with the newest, most excited distributor.

That is how you will get multiplication in your business.

Here are a few key points to remember:

  1.  Sponsor quality people at your level of motivation or higher
  2.  Work with the willing, where your time is deserved
  3. Treat every serious person on your team as if they are personally sponsored
  4. Taproot everyone and build depth to find leaders in depth

addition vs. multiplication in mlmIf you can’t get people in your team to duplicate and multiply, your business will never grow.

If you have to do everything yourself, because no one else duplicates the activities that you do, your business will fizzle out.

The sooner you can get your people trained, using the products personally, plugged into a system, attending events, and building a team of their own, the better off they will be. And the better off you will be.

What are your thoughts about addition vs. multiplication in network marketing.  Leave a comment below and tell me what you think.

*** This is part of a mini-series.  Read the original post.

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4 thoughts on “Addition vs. Multiplication in Network Marketing”

  1. It obviously makes more sense to focus on duplication so that you can be multiplying rather than just adding. Duplication is especially important given the fact that so many people will enter and leave the business as time goes on. So having a group of solid committed individuals who are building their own teams helps to offset some of the struggle that comes with people leaving the business because they aren’t achieving speedy quick results.

  2. This is another great post Chuck.It does seem many network marketers just want to get a few people and suddenly think they can live on “easy street.” If they just keep working the numbers, training the people they have and having them watch us how to do it, they will do their share, and they will hopefully train those under them the way you trained them. Multiplication is much better than addition in network marketing. The biggest key is doing what you want the people you sponsored to do. They are watching and will copy our actions. If we are doing it correctly, they will too.

      1. Yes, you are absolutely correct. Even in other forms of work, only a select few will strive to be better. I believe that by training those select few real well, they will, in time, rub off on the ones who are lazy. They will see the success they are having and will copy their methods. In some cases, lazy individuals will become top earners because they have copied what the select individuals are doing.

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