Today, I’m going to share 8 ways to use webinars to grow your MLM Business. If you aren’t using webinars as part of your lead generation and closing strategies, you should be!
What is a Webinar?
In case you’re new to the internet, or simply haven’t hosted or participated in a webinar before, here is a simple definition.
A webinar is an online meeting or presentation held via the Internet in real-time. To put it simply, it is an online event, which connects individuals with viewers across the world.
The main feature of live webinars is interactivity, or the ability to discuss, send and receive information in real-time.
Advantages of Webinars
As of late, the use of webinars has become extremely popular. The advantages are numerous…
- No traveling for participants. It is all online.
- The presenter does not need to invest in any special equipment. A simple webcam is all you need.
- The cost can be minimal as most are based on the number of participants.
- Audience amount can be unlimited.
- The webinar can be automated so it can be viewed even after the original recording.
It just makes sense that MLM business owners would take advantage of the using of webinars to grow their business.
8 Ways to Use Webinars to Grow Your Business
With that being said, here are 8 ways to use webinars to grow your MLM business.
# 1: To Generate Leads
By making it mandatory that people entering your webinar supply you with their contact information, and as long as the webinar is about something that relates directly to your MLM business, you will have a lead.
Not you can start slowly “dripping” information and pull that lead into your business; either as a representative or a customer.
Through registration, audience members demonstrate a clear interest from the start, and that interest qualifies them as leads, which makes it easier for you to start natural conversations. New marketing leads may be compelled by a topic you’re discussing, and seasoned sales leads may sign up to see how your product differs from others. Webinars are good at meeting customers where they are as well as guiding them through the funnel. Proactively use webinars to connect marketing qualified and sales qualified leads to your company, and link them to the next stage of the buyer’s journey, whatever it may be (e.g. your website, a sales rep, another piece of content, etc.).
# 2: As Motivational Seminars
While it would be great to have a huge motivational seminar at the MGM Grand in Las Vegas, how many of your downline members would be able to attend?
But if you use a webinar format to provide the same motivational “stuff,” no one has to buy plane tickets, hotel rooms, etc…
You are ensured to get a great response and when you are able to motivate your team, you will see great things happen. Your downline will recruit and sell more, hence, your MLM business has growth.
A good sales pitch or educational presentation inspires, impresses, and engages the audience, this is key no matter the topic, industry, or niche.
# 3: Feature New Products
When your MLM company launches a new product, a webinar is an excellent way to feature that new product to your followers thereby getting more sales.
Tell how the new product is unique in comparison to the competitor.
Show the product, its benefits and the features and watch your sales go up.
Effective webinar content should showcase problems, kills objections, and deliver value without teaching too much. The content should teach your audience WHAT to want. The “what” is your product, and by the time you make the offer, the entire audience already wants it. This makes the sale much more natural, and no hard selling is required.
# 4: Interview Company Superstars
Here is a great way to entice prospects to join your downline!
Just approach one of the superstars in your MLM company. They could be in your upline, downline or on a whole different team.
But asking for an interview on your webinar will benefit them because of more exposure.
By hosting regular webinar events, businesses get the opportunity to invite industry experts to some of these online events. This means that they can leverage the knowledge, expertise, and market reach of the industry experts, achieving even further gains when it comes to attracting new leads and sparking new interest in their brand and products.
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# 5: Show Off Your Expertise
No matter who or what MLM business they have, every person has strong areas and weak areas.
This is an area I know Chuck has taught on a lot and I want to remind you… Build on your strengths and outsource your weaknesses!
So how does this pertain to webinars?
Simply put, it is a way to showcase your strengths. If you are excellent at managing a budget, you could have a webinar about MLM Budget Management. Maybe you are recruiting like crazy from your blog; have a webinar about MLM Recruiting by Blogging.
Showing and teaching others your strong areas will attract people to become part of your downline.
Hosting a webinar positions your brand as an expert in your field. However, the difference between reading a book written by an expert and attending a webinar is that you get to interact with, hear, and possibly even see the expert, establishing a stronger connection.
Before doing business with you company, prospects want to get to know the people behind the brand and webinars help make that more tangible in a digital world. The more you allow people to get to know you, the easier it is for them to trust you.
# 6: Demonstrate A Product
Showing how to properly use a product via a webinar and the results can be another great way to grow your MLM business.
As people see how to use the product you can also explain where they can go to purchase it.
Webinar meetings effectively allow you to both teach and sell at the same time. No other type of presentation can bring this type of benefit to the table.
In order to make a sale, however, you will need to develop content that is effective. This means that you will illustrate potential problems, be able to shoot down objectives, and deliver exceptional value without having to over teach any particular concept or idea.
# 7: Training
In these days when we have the ability to recruit all over the world, it just makes sense that training sessions be held online.
So with your new recruits, you can have them sign up for your training webinar and train various recruits at the same time.
Unlike a video, those recruits can ask questions and get answers right then and there.
Webinar live streams and webcasts can include how-to videos that showcase training in various fields of study and concepts. It’s the sort of training that can be done online, broadcasted live and in real-time (plus archived for posterity), and offers immediate feedback from the viewer in question through real-time comments. Just as you can use webinars to increase understanding of your products and services as another form of web video, so too can you introduce concepts for the sake of educating the viewer. You can cover a wide range of topics plus do on-the-spot communications or even interactive evaluations on multiple viewers (instead of having one-on-one chats on programs like Skype).
Source: Business 2 Community
# 8: Recorded So Others Can Watch Later
Be it training, a product launch or demo or any other MLM webinar, it can be recorded so the webinar can be watched in the future. You could even upload it to your website, YouTube or any other video venue.
In this way, your webinar can help you grow your business anytime, anywhere.
Recorded webinars can be edited and broken down into smaller segments. You can use these clips as short educational or training videos that can boost your marketing efforts. These short video clips can be uploaded to video sharing sites or be featured in your blog posts. Video marketing is an essential part of modern day online marketing.
What Does Chuck Do?
Chuck here. Although Greg wrote this awesome article, I thought I would add a quick paragraph or two about how I use webinars to grow my MLM Business. I use webinars in two different ways.
First off, I do a team training webinar every Tuesday night for my team at 9pm EST. We share company updates, do recognition, product training, business training, interview our “Beast of the Week” and share other good to know information. Our webinars are informative, fun, and start and end on time. They last one hour. We even mix in trivia questions and give away free gifts on each webinar.
The second way I use webinars to grow my own MLM Business is to make videos for YouTube. I do “one person” webinars in ZOOM, almost daily, and then upload them to YouTube as videos. This works very well for me because I can share my screen and make it more of an interactive video. I pay $14.99 for my ZOOM account and think it is well worth the money!
If you aren’t using webinars to grow your MLM Business, you should be. Video is the wave of the future!
There are various websites and software you can use to host your own personal webinars to grow your MLM business. Pricing varies… Some of the most recognized are
- Go To Meeting
- and ON24
At this point in time, I know the owner of this site, Chuck does publish Podcasts that you can follow and listen to here.
I have mentioned doing some valuable webinars and I believe he is considering it. So stay tuned to Online MLM Community and by all means, if you would like Chuck to give some webinars, give a shout out in the comment area below.
What are your thoughts? Do you have any questions? Post any and all below and have a great day