I try to be an observant person and having a passion for marketing and entrepreneurship, I find myself studying various attempts and strategies for business/product marketing.
I seem to think back to before some reading this were born when rating the marketing I see on television, billboards, online and in other venues. Yep, I travel back to 1966 and they are either rated:
- Clint Eastwood
- Eli Wallach
- or Lee Van Cleef
So now many of you are really confused… Let me just tell you that these are the 3 top actors in a great Western movie called The Good, The Bad And The Ugly.
I will just say that when it comes to marketing, there is a lot of bad and even more ugly. But I will say that sometimes ugly works if used in the proper scenario. But bad is bad and there is no getting around it.
In today’s post, we are going to have a little fun. These are the 15 best marketing quotes ever spoken.
I hope they help you stay in the Clint Eastwood zone, out of the Eli Wallach zone and know when and where to be like Lee Van Cleef.
#1: “Just because you can measure everything doesn’t mean that you should.” W. Edwards Deming
Deming was a great statistician and this quote is not JUST for marketers, but I felt it fits.
Sometimes we can get so caught up with measurements, we neglect the other important aspects of the business. You can measure every single thing, but if your neglecting your customer service, your marketing will be worth zilch.
Yes, you do need to measure, but choose just a few measurements and keep up with other responsibilities.
#2: “If you aim at nothing, you will hit it every time.” Zig Ziglar
Every time you are marketing, it has to aim at a target. And the whole world is not a viable target.
#3: “Marketing is no longer about the stuff that you make, but about the stories you tell.” Seth Godin
Seth is a marketing guru and he hits the nail on the head here. At one time marketing could sell just by showing the goods, but people no longer want that; he/she who has the coolest, funniest or most chaotic story usually wins the sale.
#4: “The best marketing doesn’t feel like marketing.” Tom Fishburne
If you are not familiar with Tom, you should be. He is the Marketoonist. He puts together fantastic cartoons that market to consumers. And he is right, if you look at your marketing ploy and it feels like marketing to you, maybe you don’t have it right.
#5: “Do you have a product or service that people want? If you don’t have that, nothing else matters.” Noah Kagan
The only thing I can add to this great quote by the marketing genius Noah Kagan is… DUH!!!
#6: “Content marketing is really like a first date. If all you do is talk about yourself, there won’t be a second date.” David Beebe
I find this quote so very important because I do see many marketers who talk way too much about themselves, their business and their brand. This turns people off!
Talk about them, ask about their needs. Only talk about yourself at most, 10% of the time.
#7: “The aim of marketing is to know and understand the customer so well that the product or service fits him and sells itself.” Peter F. Drucker
We preach the “know your customer” all the time. There are plenty of tools to do just that. When you know customers as well as you know your way to the refrigerator in the dark, you will create products and services that they will, most definitely, want.
Other posts you may enjoy:
- Has Affiliate Marketing Ruined the MLM Industry?
- What I Wish I Would Have Known Before I Joined Network Marketing
- Marketing Your Business on a Budget: 14 Things You Can Do
- The Best Affiliate Marketing Program for 2018
- My Marketing System
#8: “Write when drunk. Edit when sober. Marketing is the hangover.” Ashwin Sanghi
I have always loved this quote; what Ashwin means here is be the fun loving person when you are writing your marketing content. But be sure to edit it to ensure there are no major or minor mistakes.
#9: “Good marketing makes the company look smart. Great marketing makes the customer feel smart.” Joe Chernov
Great point Joe!
If you can give the prospect the impression they are wise because they are viewing your marketing content and even wiser when they buy and use your product or service, you will have a winner.
#10: “If you do what you’ve always done, you’ll get what you’ve always gotten.” Tony Robbins
It is called the definition of insanity – doing the same thing over and over expecting different results.
Don’t be insane with your marketing!
#11: “Marketing takes a day to learn and a lifetime to master.” Phil Kolter
Anyone can do marketing, but very few can do it with greatness. Plus, marketing evolves minute by minute, day by day and year.
#12: “If your competitors start copying you, then you are doing something right!” Jay Baer
When I hear a marketing freelancer get upset over material a competitor used that was very similar to the marketing material they wrote, I like to use this quote.
Don’t be angry, be ecstatic… It means you are better than the rest!
#13: “Marketing is too important to be left to the marketing department.” David Packard
Marketing is the lifeblood of a business’ revenues and profits; every department… every person in the company needs to be in marketing synchronization. Even the t-shirt and hat the janitor is wearing can be marketing. Get the whole tribe involved and your marketing goals will surely be a success.
#14: “Firms need to ensure that their ability to provide effective customer service keeps pace with their growth. If you’re marketing your firm to new customers, you better be able to provide them service when they do business with you.” Arthur Levitt
I said it before and I’ll say it again, without an excellent customer service system, you marketing is dead.
#15: “Behind every piece of bad content is an executive who asked for it.” Michael Brenner
Marketing is not a micro-managerial item executives should attempt. Let the pro do his/her job. Just give your thoughts, but give them the power to create a masterpiece.
The best advice I can give anyone about marketing is… Keep learning. Marketing is always changing and evolving. If you are not learning, you will lag behind.
What are your thoughts?
Do you have any questions?
Just post them below.
I have just one request… Click the social links below and share with all. Let’s get rid of Eli Wallach (the bad) and teach people when they dare use Lee Van Cleef (ugly)… But most of all… You want to be like Clint who said:
“You see, in this world there’s two kinds of people, my friend: Those with loaded guns and those who dig. You dig.”
Have a great day!
About The Author
Greg Boudonck is a full-time freelance writer and book author. You have probably read many of his articles either ghostwritten or in his name. You can find his books on Amazon, Barnes & Noble and more. Be sure and visit Greg’s website which is LancerLife.com.