What are the best Herbalife Marketing Tips I can share with you?
Let me begin by telling you that Herbalife® is one of the top 10 biggest and most successful multi-level marketing companies in the world.
They are a multi-BILLION-dollar company.
They’ve been around over THIRTY years now.
They are a MAJOR player in our great industry.
They have products that people want and need.
Their products are fantastic.
While many people do earn large incomes with Herbalife, it’s a proven fact that most people struggle.
This is not exclusive to Herbalife.
It’s actually quite common in all MLM Companies.
In my opinion, people struggle for just TWO REASONS.
First off, they don’t know how to generate leads.
That means they have no one to share the products or business with, after they go through their warm market.
The second issue is they don’t know how to close prospects, or how to ask for the sale.
That means they can’t convert the few prospects they do have into customers or distributors.
As a result, they don’t make money.
And then they QUIT.
I hope to fix that.
You see, sales and marketing are the lifeblood of any business.
When you have your own Herbalife business, your products are not your business.
The products are important, but they are NOT the business.
Instead, marketing and selling your Herbalife products (and business opportunity) is your real business.
In other words, your ability to share your products with others and make sales is what will make you money in Herbalife.
If you can’t learn to do that you will fail.
Even though the products are great, they don’t sell themselves.
You don’t need to be a sales superstar, but you do need to know how to meet prospects, share the products and close sales.
Most Herbalife reps have never been taught how to market their products and they’ve never had a sales or marketing job before.
Even worse, most reps have never owned a business before.
As a result, many reps are clueless about marketing and sales.
My goal today is to help solve that problem.
I want to share my top 10 Herbalife Marketing Tips with you, so you can get better results in your business.
They are listed in no particular order.
# 1 Understand Why People Buy Stuff
People are emotional creatures.
Write that down.
If we were logical, no one would be overweight in the first place.
Everyone would eat healthy and exercise regularly.
Because we are emotional, we make emotional decisions and then justify it with logic.
It’s just human nature.
When you are trying to make a sale, focus on people’s emotions.
Forget about the details.
Forget about the ingredients.
People really don’t give a crap about that stuff anyway.
Do you actually think most people read the label on everything they buy at the supermarket, or McDonald’s?
What people care about is “what’s in it for me?”
That is their favorite radio station: WIIFM.
You need to find out your prospect’s hot button and work it.
Figure out what their problem is and then offer them a solution to that problem.
Show them how your products can:
- Make them look good for their upcoming high school reunion
- Help them lose weight so they can find a date
- Help them get healthy so they have more energy to go mountain biking on the weekends
- Help them lose weight so they can wear their bikini this summer
Remember this; each person’s hot button will be different.
It’s your job to ask questions (and listen) so you can figure out what their hot button is.
After you do that, tailor your sales presentation around that hot button and you will make more sales.
Show them what’s in it for them and they will move mountains and earth to get it.
Show them what’s in it for you and they could care less.
# 2 Develop a Written Business and Marketing Plan
Name one successful business in the real world that doesn’t have a written marketing plan?
I don’t know of any.
Herbalife is a REAL business.
To succeed as a distributor, you need a written marketing plan.
You need clear goals, a strategy you can follow and a sound daily routine so you can be effective and efficient.
Most people who get into the business don’t do these things.
They just “wing it” and hope everything will work out for the best.
They don’t have a clear goal, nor do they have a plan to get there.
This leads to frustration and burn out.
Spend some time and write down your business plan and daily action plan.
Check out the links above to see examples.
Get feedback from your sponsor and upline to see what they recommend
Do NOT skip this step.
Failing to plan is planning to fail.
# 3 Study Marketing
Most companies in our great industry do a horrible job at teaching their reps marketing.
Making a list of family and friends is a fine starting point.
It’s something anyone can do.
But it sure in hell ain’t marketing.
Most people are screwed after they go through their warm market.
They don’t know what to do next.
They don’t know where to find prospects.
Do NOT let that happen to you.
Every. Single. Day.
Study direct response marketing.
Learn everything you can about lead generation.
I can assure you, everyone who does well in Herbalife knows how to generate leads.
Without leads, there is no business.
No one to talk to.
I encourage you to spend 30 minutes a day to study marketing.
There are tons of great YouTube videos on the subject.
There are tons of books on the subject.
There are even generic marketing and lead generation conferences and workshops you can attend.
You can even buy audio CD training programs that teach you about marketing and lead generation.
Once you master lead generation the business becomes much easier to do.
When you have a steady flow of new leads each day, the business becomes PROFITABLE.
Study DAN KENNEDY.
That dude is a marketing genius.
There are many other marketing gurus, but he is the best-of-the-best, in my opinion.
You can check out his books real cheap on Amazon.
Order a few of them and study them.
You owe it to yourself, and your team, to get good at marketing and lead generation.
# 4 Become a Professional
We get paid based upon the value we bring to the marketplace.
More value, more money.
People join PEOPLE, not companies.
People buy from people they like, know and trust.
Work on yourself.
Learn more about the products.
Get healthy yourself.
Maintain a great personal image.
Invest in your business education.
Develop your skills.
The law of attraction is always working.
It’s either working for you or against you.
Become someone worth joining.
Ask yourself, “would I want to be a customer to a distributor just like myself?”
If yes, keep getting better.
If no, keep getting better.
The better you become, the more people will WANT to buy from you.
NO ONE wants to sell their home with the brand new agent who has never sold a home before.
Instead, they want to list their home with the top agent in the agency.
The same holds true in Herbalife (or really anything else).
People want to do business with professionals, not amateurs.
Work on becoming a professional in your business.
It is time and money well spent.
It’s one of my best Herbalife Marketing Tips.
# 5 Wear the Button
Mr. Hughes was a marketing genius when he came up with the idea to “wear the button.”
A REAL GENIUS…
Wearing the button is a great way to get more leads for your Herbalife business.
Some people might think it is silly, but it does work.
Countless people have achieved success with Herbalife simply by wearing the button.
The button will spark people’s curiosity.
Not everyone, but some people.
If they are interested, they will ask you questions: just what you want them to do.
Wear that silly little button everywhere you go.
Oh yeah, make sure you know what to say when people ask you about it.
The last thing you want to do is give them a dumb and confused look.
Have a simple little elevator speech that you can share with them.
Get really good at asking questions and getting their contact information.
Whatever you do, do NOT puke your business or presentation all over them.
Be short and sweet, to the point, get their information, and follow up with them later.
# 6 Create a Referral Program
Happy customers are ALWAYS the best source of new leads.
Treat your customers like gold.
Create a referral program.
Let your customers know about your referral program.
Incentivize them with CASH for anyone they refer to you who becomes a customer.
Figure out how much a new customer is worth to you financially and pay them accordingly.
Only you can decide what is best, but do not be cheap.
If people have a REASON (cash money) to give you referrals, they will.
If they don’t have an incentive to do so, they probably won’t give you many referrals.
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# 7 Focus on People in Your Target Market Exclusively
This is one of my top Herbalife Marketing Tips.
You have to understand that not everyone is a potential prospect.
You can get much better results with your marketing efforts by focusing exclusively on people in your target market.
You really have two target markets with Herbalife: customers and distributors.
To get customers, focus on people who are health conscious and WANT to lose weight.
You can find people like this at the gym, using diet plans, and people who buy food at health food stores.
Just because some NEEDS to lose weight doesn’t mean they WANT TO.
Never forget that.
Your ideal prospect is OVERWEIGHT, wants to do something about it, and HAS THE MONEY to buy your products.
If they don’t have those three things, they are a suspect, not a prospect.
For distributors, your target market is people actively looking to start a business or people with a big, burning desire to change their life for the better.
It’s not your unemployed, broke Uncle Jim.
# 8 Do Events
Events are a great way to leverage yourself.
Instead of going to see people yourself, you can have access to hundreds, or thousands, of people at one time.
Best of all, they come to you.
This might include health fairs, farmer’s markets, flea markets, etc.
Please read your distributor agreement first to see what you can and can’t do.
Most people would tell you to set up at one of these events.
Depending on the cost, that might be a good option.
A better option would be to attend these events as a visitor and network with the vendors.
They are already entrepreneurial and would be a good prospect.
Plus, it’s probably free to attend.
You can also network with the other people who attend the event.
Try to do one or two events each month.
# 9 Create Your Own Wellness Group or Weight Loss Challenge
This is a great Herbalife Marketing Tip.
You could create your own weight loss group or weight loss challenge with a few of your friends.
Get a group of people together who want (and need) to lose weight and do a 90-day weight loss challenge.
Facilitate the group.
Let the group be free to participate in, but people have to be a customer of yours to have access to the group.
Even finding 5-10 friends who agree to do the weight loss challenge with you could provide you a nice little retail income.
# 10 Back End Sales
This Herbalife Marketing Tip might not apply to everyone reading this.
However, it will help some people.
If you own a traditional business, you can offer your Herbalife products (or business opportunity) to your clients.
For example, if you are a personal trainer, you could offer the products to your clients.
If you are a life coach, you could offer your products or business opportunity to your clients.
If you are a doctor, you could offer your products to your patients.
If you are a cosmetologist you could offer the skin care products to your clients.
The options are endless.
If none of these things apply to you personally, look for other people who do these things and show them how the Herbalife products or business opportunity would allow them to leverage their existing business or client base.
Most professionals are open minded to this and are looking for additional income streams.
Following my Top 10 Herbalife Marketing Tips will help you improve your Herbalife marketing efforts and grow your business.
It will help you find more customers and distributors.
Not all of this is rocket science, but I hope you found the information helpful.
What are your thoughts?
What are your best Herbalife Marketing Tips?
Leave a comment below to let me know what you think.
I look forward to hearing from you.
Disclaimer: Herbalife is a registered trademark. I am in no way affiliated with the company.
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Charles (Chuck) Holmes
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