Today, I want to educate you about MLM Prospects. If you are trying to build your network marketing business, you need leads that you can turn into prospects and prospects that you can convert into customers and/or distributors. Most distributors are taught that everyone is a potential prospect. When I first joined this industry in 2002, I thought the same thing. Boy was I wrong.
You see, not everyone you talk to is a MLM Prospect; especially the people in your warm market. Most of these folks simply aren’t looking for a business opportunity or a chance to use your product line. You might sponsor a few of these folks, or get a few customers, but most of your warm market will tell you NO.
Your key to success is to find MLM Prospects that are looking for what you have to offer. In other words, you want people who are:
- Looking to Start a Business of Their Own
- Looking for a Network Marketing Company to Join
- Looking for Distributor Who Sells Your Company’s Product Line
But how do you this? And what type of people make the best prospects? I will answer both of these questions below.
Who Are Your Best MLM Prospects?
If you’re looking for people to build a network marketing business of their own, the last people you want to approach are unemployed, destitute, job-oriented people. Sure, a few of these folks might be a good prospect, but most won’t. Instead, you want people who have experience owning their own business. Entrepreneurs are a unique breed. They understand merit based pay and they are seldom skeptical of new money making ideas.
Another good type of network marketing prospect are sales professionals: people used to getting paid on commission. This could include realtors, accountants, insurance agents, etc. Once again, these folks are used to get paid off their results, so they are familiar with commission based pay plans, and normally like these type of plans.
Another good type of MLM Prospect is other network marketers. Many network marketers are unhappy with their current company and are looking for a new company to join. I’m not recommending you try to take network marketers away from another company, but in an unhappy distributor from another company shows interest in working with you, you should recruit them. What makes them a good prospect is that they are already trained and sold on the idea of network marketing.
If I were you, I’d also keep an eye open for anyone who has achieved major success in life. Look for people who have done something great such as: sports, writing a book, running a marathon, etc. Many of these folks are naturally doers and goal oriented people. They would make a great MLM Prospect.
Finally, your best MLM Prospects are your HAPPY RETAIL CUSTOMERS. If you can get people using the products, and they fall in love with the products, many of these folks will want to eventually join the business opportunity and promote it. Never forget that. Focus on getting happy customers first and your business is sure to grow.
Where Do You find MLM Prospects?
My immediate answer to this question is to advertise! Sure, you can talk to people you meet and get referrals through your warm market. That is a good starting point. But for most folks it’s not a long-term strategy. If I could give you just one piece of advice it would be to get others to contact you first! You can do that with effective paid advertising. You could advertise online, through direct mail, with flyers or countless other methods.
If you are going to advertise, make sure you place advertisements in publications, on websites, and through the mail exclusively to people in your target market. In other words, don’t try to reach anyone and everyone. Only focus on people in your target market. You want to go to the publications your target market reads and advertise in those publications. You want to buy targeted mailing lists of people with the same demographics as your target market and send out a direct mail campaign. You want to place text and banner ads on websites that your target market visits. This is a very important piece of advertising advice: focus on your target market, not the masses.
These are best tips on who are your best MLM Prospects and where to find them. If you want to reach any level of success in your network marketing business, you need a constant flow of leads to share your products and business opportunity with. Rather than you approaching everyone you come in contact with, you would be much better off to get people to contact you first. The best way to do that is to learn how to advertise to your target. Become the hunted, not the hunter.
What are your thoughts?