MLM Prospects: Who Are the Best Prospects to Approach?

Today, I want to educate you about MLM Prospects.  If you are trying to build your network marketing business, you need leads that you can turn into prospects and prospects that you can convert into customers and/or distributors.  Most distributors are taught that everyone is a potential prospect.  When I first joined this industry in 2002, I thought the same thing.  Boy was I wrong.

You see, not everyone you talk to is a MLM Prospect; especially the people in your warm market. Most of these folks simply aren’t looking for a business opportunity or a chance to use your product line.  You might sponsor a few of these folks, or get a few customers, but most of your warm market will tell you NO.

Your key to success is to find MLM Prospects that are looking for what you have to offer.  In other words, you want people who are:

  • Looking to Start a Business of Their Own
  • Looking for a Network Marketing Company to Join
  • Looking for Distributor Who Sells Your Company’s Product Line

But how do you this?  And what type of people make the best prospects?  I will answer both of these questions below.

Who Are Your Best MLM Prospects?

If you’re looking for people to build a network marketing business of their own, the last people you want to approach are unemployed, destitute, job-oriented people.  Sure, a few of these folks might be a good prospect, but most won’t.  Instead, you want people who have experience owning their own business.  Entrepreneurs are a unique breed.  They understand merit based pay and they are seldom skeptical of new money making ideas.

Another good type of network marketing prospect are sales professionals: people used to getting paid on commission.  This could include realtors, accountants, insurance agents, etc.  Once again, these folks are used to get paid off their results, so they are familiar with commission based pay plans, and normally like these type of plans.

Another good type of MLM Prospect is other network marketers.  Many network marketers are unhappy with their current company and are looking for a new company to join.  I’m not recommending you try to take network marketers away from another company, but in an unhappy distributor from another company shows interest in working with you, you should recruit them.  What makes them a good prospect is that they are already trained and sold on the idea of network marketing.

If I were you, I’d also keep an eye open for anyone who has achieved major success in life.  Look for people who have done something great such as: sports, writing a book, running a marathon, etc.  Many of these folks are naturally doers and goal oriented people.  They would make a great MLM Prospect.

Finally, your best MLM Prospects are your HAPPY RETAIL CUSTOMERS.  If you can get people using the products, and they fall in love with the products, many of these folks will want to eventually join the business opportunity and promote it.  Never forget that.  Focus on getting happy customers first and your business is sure to grow.

Where Do You find MLM Prospects?

My immediate answer to this question is to advertise!  Sure, you can talk to people you meet and get referrals through your warm market.  That is a good starting point.  But for most folks it’s not a long-term strategy.  If I could give you just one piece of advice it would be to get others to contact you first!  You can do that with effective paid advertising.  You could advertise online, through direct mail, with flyers or countless other methods.

If you are going to advertise, make sure you place advertisements in publications, on websites, and through the mail exclusively to people in your target market.  In other words, don’t try to reach anyone and everyone.  Only focus on people in your target market.  You want to go to the publications your target market reads and advertise in those publications.  You want to buy targeted mailing lists of people with the same demographics as your target market and send out a direct mail campaign.  You want to place text and banner ads on websites that your target market visits.  This is a very important piece of advertising advice:  focus on your target market, not the masses.

Final Thoughts

These are best tips on who are your best MLM Prospects and where to find them.  If you want to reach any level of success in your network marketing business, you need a constant flow of leads to share your products and business opportunity with.  Rather than you approaching everyone you come in contact with, you would be much better off to get people to contact you first.  The best way to do that is to learn how to advertise to your target.  Become the hunted, not the hunter.

What are your thoughts?

Comments

comments

29 thoughts on “MLM Prospects: Who Are the Best Prospects to Approach?

  1. Tina T

    This is great and useful! I’ve signed up friends and family into my business and they’ve done nothing to grow. I don’t think you will make thousands concentrating only on your warm market, I feel like I’m wasting my time in this area. Chuck, you have raised some good points and shared some fantastic advise. There may be other ways but at least you’re giving a helping hand for free, thanks :)

    Reply
    1. chuckholmes Post author

      Glad I could help, Tina. There’s nothing wrong with starting in your warm market. One of the best things you can do is be customer focused. This will help you make more money even if people don’t join as distributors. Also, look for successful people who have an entrepreneurial background. These folks make great prospects for your business.

      Reply
  2. James

    I think the best people to approach are successful people who already make a good income. Most of these folks are always looking for additional income streams. In addition, they are open minded and will be “more likely” to sit down with you and learn more about what you have to offer them.

    Reply
  3. Anonymous

    Your best MLM Prospects are hands down people who have already been in the industry for a period of time. These folks are sold on the industry and are already trained on how to build a business. If at all possible, you should focus on recruiting other current and former network marketers into your business.

    Reply
  4. Greg

    There is no best prospect. You never know who will join and who won’t. And you never know who will run with the business. You just have to talk to as many folks as possible. Throw mud on the wall and see what sticks.

    Reply
  5. Fred

    I like to recruit people who already have experience in the industry and are sold on the concept of network marketing. I think it’s better to recruit those folks than it is to recruit someone who’s never been in the industry before.

    Reply
  6. Rebecca

    The best prospect is someone who would be attracted to your products and highly likely to use your product line. They must have the want and money to buy your products.

    Reply
  7. Kevin

    I don’t think there is a best prospect to approach. History has proven that you never know who will “blow up” their business. Talk to everyone you meet. Work the numbers and everything should work out fine.

    Kevin

    Reply
  8. Larry

    I think your best prospects are people who will use and enjoy the products. You can sponsor people until the cows come home, but if no one is using the products, you don’t make any money. Look for people in your target market, who would enjoy your products, and focus on getting them as customers.

    Larry

    Reply
  9. Rhonda

    I think it’s really hard to say a certain type of person is a better prospect than someone else. I’ve sponsored more than 100 people personally, from every walk of life. You just never know who will take the business and run with it. I’ve sponsored successful people who were duds and unemployed folks who blew it up. My advice is talk with everyone and never pre-judge anyone.

    Reply
    1. chuckholmes Post author

      Good points, Rhonda. Ultimately, none of us know who will or who won’t build a business. I created this article to help point people in the right direction. But by no means should you stereotype or ONLY try to recruit certain types of people. If someone expresses an interest, never pre-judge them.

      Reply
  10. Gina

    The most successful people on my time have a teaching background. They don’t have sales or marketing experience. Instead, they are good at teaching, coaching and helping others. They don’t sponsor hundreds of people, but they go out and build good relationships. They help each person get started and they invest time and energy into each person.

    Gina

    Reply
    1. chuckholmes Post author

      I’d have to agree with you Gina. Sponsoring teachers is a great strategy. Most people think you want to sponsor the sales superstars. The problem with that is most sales oriented people will do nothing but recruit. They might sponsor a lot of people, but their people won’t stick around very long because no one spends any time helping them get started.

      Chuck

      Reply
  11. Dexter

    I like to recruit realtors myself. These folks are hard working, have a big network, and aren’t scared to get paid on commission. They make great prospects for your MLM Business.

    Reply
  12. Amy Skalicky

    What about conducting a workshop, or series of workshops, targeting current people in the business who are looking for resources to improve or build their businesses, as well as those thinking about starting their own business, or are just unhappy where they are and are looking for alternatives? When I say “target” I am referring to the type of audience, not using it to persuade those who are already committed to something to abandon their efforts. There are plenty of opportunities to market your company and contribute to someone else’s efforts as well. I know of a gentleman in Denver who works with teens, teaching them entrepreneurial and leadership skills as well as providing them with hands-on experience, not just with him, but with other businesses as well, regardless of whether they are competitors. Are they going to make a permanent commitment to his business? Probably not, but he’s passionate about sharing his skills and his success with others, as well as nurturing youth to proactively plan for their futures now. A natural result of his efforts is that awareness of him and his business has grown. Again, value first offers returns later.

    Reply
    1. chuckholmes Post author

      Conducting a workshop is one of the best ways to find new prospects and sponsor more distributors. Most of the top earners follow this exact same approach. They do a training workshop that would benefit any distributor from any company, and then they get approached by people in the crowd to join their team. It works.

      Chuck

      Reply
  13. Diamond Grant

    Charles when you were discussing MLM prospects and who are the best prospects, I agree with you that those with experience owning their own business are usually the individuals to go with. Those with experience can bring the most to your business because they have the background and the understanding to be able to do so. It is true that they have a strong ethic and can easily get on board with an opportunity to succeed in another business.

    Reply
  14. James B

    I was browsing your site earlier and left a comment about why buying genealogy lists is such a good idea. However, for the person who has numerous clients to keep track of, a list just like that is a very useful tool. These lists are great for knowing who’s buying what, which of your programs work, which don’t and even more.

    Reply
    1. chuckholmes Post author

      MLM Genealogy lists can work sometimes, but there are some problems with buying them. Yes, everyone on the list was a network marketer at one time, so that is a good thing. The problem is most of the addresses are outdated. The biggest issue is no one on the list gave you permission to contact them. So, you will get a lot of angry people when you call. Just my two cents.

      Chuck

      Reply
  15. Charlie

    I like your newsletter and it’s content. I like the idea of prospecting professional and commissioned sales people. Do you have an ad that you have used or a short letter geared to them? Thank you.

    Reply
    1. chuckholmes Post author

      Thank you Charlie. When you sponsor up, life is that much easier! Commissioned sales people are used to getting paid on commission, so when you explain our commission based compensation plans, they typically aren’t very skeptical.

      Chuck

      Reply

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