Building Your MLM Business Like an Affiliate Marketing Business

Today, I’m going to talk about treating your MLM Business like an affiliate marketing business.  I was sitting on the couch last night watching a Jet Li movie when the idea for this post came to my mind.  I know that this information will be beneficial to people who apply it in their business.

One of the biggest complaints in MLM is that people don’t want to bug their friends and family. They don’t want to pressure their family and friends and they don’t want to strain their personal relationships.  I can totally understand that way of thinking because I feel the same way.

Many folks ruin their personal relationships with their close friends and family once they get involved in MLM.  This happens because a lot of folks approach people the wrong way, and they pressure and annoy people until they join, or stop returning their phone calls.  As a result, they end up as part of the No Friends Left club.

I don’t want that to happen to YOU!

I have nothing against old school MLM.  I built my network marketing business that way for many years and I can assure you that it does work.  Many folks have built dynasties making their name list, working their warm market and by using the three foot rule.

I also know that many folks have failed using those strategies AND damaged their personal relationships at the same time.

I just know that “the old school” model of MLM is NOT for me.  I don’t like to sell face-to-face and I don’t want to pitch my friends and family about my business or products.  Maybe some of you can relate, maybe not.

That’s why I treat my network marketing business like an affiliate marketing business.  Affiliate marketing is the nothing more than getting paid to sell someone else’s product or service for a commission (just like MLM).  You can do this offline through direct mail or online. Most people do affiliate marketing online by recommending different products or services on their blog, YouTube videos, pay per click, or through email marketing.

I decided a long time ago that I didn’t want to bug, pressure, chase, sell or annoy anyone about a MLM Business or products.  Instead, I wanted people to buy from me because they wanted to buy the product or business opportunity, not because I convinced them to.  I wanted people to approach me and ask me to join, or just sign up in my business or buy my product without even talking to me.

As a result, I decided to pursue affiliate marketing as my primary business model.  I learned the affiliate marketing process by building my own websites, learning search engine optimization, learning how to blog, how to use email marketing and becoming an internet marketer.

I then applied those affiliate marketing concepts in my network marketing business.  And it has worked VERY well for me.  Once again, it’s not for everyone, but it is a good fit for some people.

How I do recommend you build your network marketing business like an affiliate marketing business?

The first thing you have to do is build your own AUDIENCE of people who know you, like you and trust you and listen to your recommendations.  You have to pick a NICHE market and then you want to build a large audience of people in that niche market.  You have to become an expert and trusted leader in that niche.

This niche market could be people interested in business opportunities, people interested in your product line, other network marketers, people who want to lose weight, or anyone else. Ideally, you want a niche that you are knowledgeable about and passionate about and understand their challenges.

You could build your audience via Facebook fans, a large email list, a blog, a YouTube Channel, by podcasting, or anything else.  Your audience is your most valuable asset.

Your job with your audience is to educate them, help them solve their problems and provide value.  You do that by sharing information that will hep them.  Simply put, you position yourself as an expert in their eyes and you are their information provider on that specific topic.

As you build up your like, know and trust factor with your audience, you can recommend a variety of different products, services and opportunities that will INTEREST them.  And many folks in your audience will buy what you recommend.

Think about what I do with this blog for a minute.

  1. I picked a niche of network marketers.
  2. I provide them value by writing content every day.
  3. I help educate them and solve their problems.
  4. I don’t pressure, hype or hard sell anyone.
  5. People know me, like me and trust me because I help them.
  6. I recommend a variety of different products and services to help the people in my niche
  7. Some of these folks buy from me.  Some hire me for coaching or a service.  Others buy an affiliate product I recommend.  One of those products is my MLM Company. 
  8. I make money whether they join my opportunity or not, because I have multiple streams of income (about 40).
  9. In either case, I help people solve their problems and I make money.  I don’t get rejected face-to-face.  I don’t strain any relationships.  I don’t pressure people.  Best of all, I have fun.
  10. People come to me and buy what they want to buy because they WANT to buy, not because I try to sell them. 

This is how I build my affiliate marketing business and network marketing business.  It’s fun.  It gives me fulfillment.  No relationships are ruined or strained.  It makes me money.  Talk about a win-win.

Best of all, it’s a real business. I own an asset (my blog and audience).  It provides multiple streams of income and builds my MLM Team on complete auto-pilot at the same time.

If you’ve tried MLM the old school way, but don’t feel comfortable doing that, consider trying this approach.  Build your network marketing business like you would an affiliate marketing business.  You might get much better results.

magnetic sponsoringTo get started:

1.  Pick a niche you want to focus on, ideally a niche you understand

2.  Build your audience (with a blog, YouTube Channel, podcast, or email list)

3.  Provide value by teaching, so your audience knows you, likes you and trusts you (build a relationship with them)

4.  Recommend a variety of different products and services that might interest them (including your MLM Products and business opportunity)

5.  Generate multiple streams of income

That’s the five steps you need to follow to build your network marketing business like an affiliate marketing business.  I learned all of this information in the book “Magnetic Sponsoring.” This book changed my life and taught me this complete process.  I now use this process in ALL of my online businesses, not just my MLM Blog.  I even use it on my military website.  It works for me and makes me money.  It can do the same for you.  Learn more about Magnetic Sponsoring.

What do you think about this concept?  Leave a comment below to share your thoughts about building your MLM Business like an affiliate marketing business.  I look forward to hearing from you.  Have a great day.

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Chuck Holmes is an author, blogger and network marketer. He is a top producer in his network marketing company. He is happily married and lives in Florida with his beautiful wife, Rachel.

13 thoughts on “Building Your MLM Business Like an Affiliate Marketing Business

  1. Very good post Chuck.

    Many of us just do not like the old school form of network marketing. This “affiliate marketing” approach makes more sense. I like the part that you have multiple streams of possible income in one niche. Instead of just relying on one possibility, you opened it up to many.

    I need to go deeper into this myself. I did have a website, but the cost was too much versus the money coming in from it. It was my own fault, and I wish I would have read more of these before I lost it.

    I will start another one soon. With this website, I think I will do better.

      • As you know, I have since bought a new website, and I have been using the affiliate approach. It does seem to be doing well, because I have multiple streams. Not only is the MLM I am with advertised, but I also have several other affiliates. Between that, the books I have published and my freelancing business, times are getting economically better, plus I feel healthier because I am using the tremendous products that the MLM business I am with makes.

        As James Brown says: I Feel Good!

  2. You mentioned several possibilities for building a niche (blog, YouTube, Facebook, etc). Would you recommend someone solely focus on one of these options or could someone benefit from putting energy into multiple resources for building a niche? In my mind it seems like if you have more outlets then you are raising the chances of being seen and heard, and thus increasing your selling potential. On the other hand, if a person does too much they might not be investing enough in these various areas and thus fall short.

    • I would focus on building content somewhere that you OWN it, like a blog, and then use these other venues to help spread the word.

  3. I think affiliate marketing is an excellent way to approach an MLM business and I definitely prefer it to the old school model that tends to center on hype and selling by not-so-passive means. You shouldn’t have to forcibly build an audience around your business. Your business should be attractive enough to establish an audience on its own. It’s not a matter of pushing your business or your products – you’re selling yourself. Once your audience knows you and trusts you, they will listen to what you have to say and consider buying what you have to offer.

    • I agree. I make sales, get customers and sponsor people into my MLM, just like I make affiliate sales. I write articles that educate people and people interested in the links I provide check them out, and some of those folks buy. I don’t try to convince or pressure anyone.

  4. Finding your niche market is essential. When you’re constantly sharing quality information and ideas with those around you, chances are you’ll be seen as an “expert” of sorts. By participating in affiliate market business, you’re doing nothing more than providing the same product and information that they would have gotten elsewhere. You’re providing the information and the solution.

  5. I agree: the reason why you can make money with affiliate marketing is largely this blog. Through it, you show people that you are knowledgeable and that you care. You have worked hard to create relationships (even if only on line) based on trust. So I wouldn’t give any of your readers the impression that if they just set up a blog, the affiliate sales money will come rolling in. They will also need to build a reputation of being trustworthy and knowledgeable, and like any MLM business, that takes time and effort.

    • Good point. Like I mentioned in the post, you have to build an AUDIENCE of people who know you, like you and trust you. That takes YEARS to do. Anyone can create a blog, but you have to be committed to build an audience. You also have to provide a lot of value.

      • First, can I just say that Jet Li rocks?

        I like the idea of building an MLM business like an affiliate business, and for precisely the reason that you specify–I don’t want to feel like I’m “preying on” my friends and family. However, to do so, I think it is essential to pick a niche that you are an expert in (or at least to pick a niche that you have a high interest in and then educate yourself before you provide content. I also think that the content you provide must be of reasonable quality or you won’t attract the audience you are looking for.

        For me, however, the real challenge is monetizing the audience. Sure, you can do the Adsense thing, but in my experience, that’s not much of an income stream. How do you get beyond Adsense when it comes to monetization?

        • The monetizing will depend upon the niche. At a minimum, sell affiliate products. Create your own products. Sell services. There are lots of great options.

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