Build a MLM Business Online: How to Do It

If you’re trying to learn how to build a MLM Business online, you are in the right place.  I personally spent more than $20,000 and four years of my life to learn this process.  Book mark this page.  Share it with your team.  And whatever you do, take this information and apply it in your network marketing business immediately.   I’m sharing these tips so you don’t have to make the same mistakes I did.

My tips to build a MLM Business online are broken down into six steps for success.  Just follow these tips and you will quickly separate yourself from the masses in our industry.

Step # 1: Create a Capture Page

When it comes to building your MLM Business online, everything starts with a capture page.  A capture page is a one page website that is designed to capture a prospect’s attention and entice them to give you their name and email, in exchange for something such as a free online report, eBook or white paper.  Here is a sample capture page.

A good capture page has a headline, a few key benefits, a call to action and sometimes a video.  You shouldn’t use more than 120 words on the page, and you shouldn’t have any other links on the page.  All you want is a capture page that entices someone to opt-in.  I’ve found that if you can get a 20% conversion rate, you are doing really well.  That means that for every five people who visit your website, one person becomes a lead.

Please note that your capture page DOES NOT promote your primary MLM Company.  Instead, it could be geared around any of the following:

  • How to Succeed in Network Marketing
  • How to Generate Leads for a MLM Business
  • Blogging Secrets for Network Marketers
  • How to Make Money Online
  • Work from Home

Ideally, you want your capture page designed for your target market: other network marketers.  Don’t focus on opportunity seekers or people looking to simply make money online.  In most cases, you will just waste your time with these people because they are broke and skeptical about everything.  Simply put, they aren’t looking for what you have and there’s a good chance they couldn’t afford to get involved any way.

To get the best results with a capture page think of a common challenge other network marketers are dealing with and create a capture page around that theme.

Creating your own capture page is fairly easy to do.  You can even have someone do it for you less than a couple hundred dollars.  Here is a great company I recommend for building a capture page (I use them myself).

http://www.ezleadcapture.com/

This company gives you an auto-responder, domain and capture page for just $127 per year.  That’s about $10 a month. It’s a real bargain.  And no, I am not an affiliate.

***** You can have your own blog or website, but it’s not mandatory for building a MLM Business online.  A blog might be helpful, but if I had to choose between a blog or capture page, the capture page would win every time.  Besides, you can always start a blog later on down the road, once you achieve some success.

Takeaway: Get a capture page now.  Give away something valuable for free.  Keep things simple and don’t mention your MLM Company or business opportunity on your capture page.

Step # 2: Build a List

From day one in your MLM Business, you better start building a listThe money is in the list.  Nope, I’m not talking about making a list of everyone you know either.  I’m talking about building an email list.  You need to start collecting names and emails in your auto-responder, right from day one in your business.  The sooner you do it, the better off you will be.

An auto-responder is simply a software program that lets you automatically create, edit and manage an email list.  I’m not talking about Outlook or a distribution list with Hotmail, AOL or any of those email providers either.  It’s a separate program.

Once you have your capture page setup for your business, you need to sign up for an auto-responder service so you can start building a list.  Some of the leading auto-responder services are:

  • Mail Chimp
  • GVO
  • Get Response
  • Aweber

Personally, I use Aweber and only recommend them.  They are reasonably priced and have high deliverability rates: just what you want.

aweber

Learn more about Aweber

Once you sign up for the auto-responder service you will copy and paste a code (or script) from your auto-responder onto your capture page.  This creates a form where people can type in their name and email and automatically be added to your list.

Additionally, you can set up your list and pre-write your emails.  This is where you will write a welcome email and additional emails to promote your primary MLM Company and different affiliate products.  As a rule of thumb, make sure that every email isn’t a sales email.  Try to keep it to a 5:1 ration of education to sales emails. As you find new affiliate products to promote you can write an email about it and upload it in your auto-responder.

Furthermore, you can schedule your emails.  Once someone signs up for your list they automatically start getting your emails.  You can choose whatever frequency you want.  I suggest you send at least 2-3 emails per week.  That way you keep in touch with your prospect on a regular basis.

Your single greatest asset in your MLM Business will be your list.  My list would be the last thing I give up in my business.  I’d shut down my websites, blogs; capture pages and MLM Company and everything else before I ever gave up my list.  You should think the same way.

When you have a list, you can make money on demand.  Any time you find a new product or service to promote, you can send it to your list and make money (more on that below).

Takeaway: The key takeaway is to get an auto-responder and build a list.

Step # 3: Traffic

Once you have a capture page and auto-responder set up, you should spend 90% or more of your time on generating traffic.  You want a tsunami of high quality traffic visiting your capture page every single day.  Ideally, you want hundreds, even thousands, of people visiting your website each day.

There are many ways to do this.  Some of the common ways to generate traffic include:

  • YouTube Videos
  • Blogging
  • Article Marketing
  • Banner Ads
  • Pay Per Click Ads
  • Advertising in Newspapers or Magazines
  • Direct Mail
  • Social Media

I suggest you pick ONE paid and ONE free method and do nothing else for at least one year.  You want to master traffic for your capture page.  If you try to do too many things at once you will dilute your efforts.  FOCUS.

traffic

Get traffic to your website.

I’d also like to chime in and tell you there is NO SUCH THING as free traffic.  Even if the traffic doesn’t cost you money to generate, it costs you time. And time is money.  Ideally, I recommend paid traffic over free traffic because you have control over it.

You should study direct response marketing.  Take PPC Courses.  Read books about whichever method you choose.  Never stop learning.  Take massive action, learn from your mistakes and persist.

Takeaway: Without traffic you are doomed. This is the most important step to success on this page.  Once you learn how to get traffic you can make money promoting anything online.

Step # 4: Follow Up & Build a Relationship

Most people who opt-in to your list won’t buy from you right away.  It might take several months or even years before your leads join your primary MLM Company or purchase products from you.

You have to remember that people buy from people they like, know and trust.  It takes time to build that trust.  In order to do that, you need to follow up.  I suggest you send 2-3 emails per week to your list, and even up to one per day.  Your goal is to educate and entertain your prospect to show them that you offer something of value.

Don’t make the mistake of always pitching your business in each mail.  Focus on educating the leads by sharing helpful videos, articles and lessons that will help them solve their problem.  Provide value and establish yourself as a leader.  Build credibility.

You can recommend products and courses from time-to-time, but don’t bombard your leads with sales messages.  As you build up your credibility your leads will start to like, know and trust you: just what you want.

Takeaway: Provide value and communicate often.

Step # 5: Generate Multiple Streams of Income

Multiple Streams of Income is vital to your success and profitability in the network marketing industry.  If you are only promoting your primary MLM Company online you will GO BROKE fast.

Even if you are a master at closing people, more people will tell you NO than will tell you YES.  That’s why you need to have additional products and services to promote, in addition to your primary MLM Company.  Some examples might include:

  • AutoResponders
  • Capture Pages
  • Leads
  • Training Courses
  • Business Coaching
  • Paid Mastermind Teams
  • And Much More!
multiple streams of income

Generate multiple streams of income

When you have multiple products and services to promote, you can still make money from people who tell you NO to your business opportunity.  And if you are good at what you do, you should make five to ten times as much from the people that tell you NO to your business opportunity than the people that tell you YES.  Think about that for a moment.

When you talk with people (in person, by phone, or by email) you want to be the person who can help people solve their problems.  If you only have a MLM Company, and nothing else, you won’t be good at doing that.  Someone might contact you who is perfectly happy with their current MLM Company, but they want advice on how to generate leads, how to blog, or something else.  By having other affiliate products to promote, you can help them solve their challenges and earn a nice income doing so.

Takeaway: Have at least 3-5 different ways to make money with your business.  Diversify.

Step # 6: Build Your Primary MLM Company

Your ultimate goal is to build your primary MLM Company.  Building your primary MLM Company will happen naturally as a result of doing everything else above.  As you get people on your list and cultivate a relationship with them, many of them will want to join your team.  Some might join right away and others will take a while.

If you’re smart, you’ll put a few messages in your auto-responder about your primary MLM Company.  This can help pre-sell your prospects and weed out the tire kickers.  When people get emails about your MLM Company, and they are interested, they will give you a call or just go and sign up.  How does that sound for a change?  Learning tactics like this can help your business thrive. Find ways to soak up as much information as possible. You can attend business forums, or refer to a number of mba accredited schools for opportunities to learn.

As a few years go by, you should have a large team of distributors that provides a nice income for you.  That is what you ultimately want.  If you do things right, within three to five years from now your income from your primary MLM Company should exceed that of your affiliate marketing.   But even if it doesn’t you will still have multiple streams of income.

Takeaway: The big money is with a MLM Company, not affiliate marketing.  It just takes a few years to get to that point.

Bonus Tip for Success

Even if you are a master at doing things online, you should still do some offline things too.  When you meet people in day-to-day life you can share your business opportunity and products with them and help them get started.  Offline skills are important to know because not everyone you sponsor will want to build their business online.  So, you’ll still need a game-plan for them.

Final Thoughts

This really is the process to building a large and profitable MLM Business Online.  It’s what many top earners do.  If it works for them, I know it will work for you, too.

What are your thoughts?  What do you think about my tips on how to build a successful MLM Business online?  What have you done to succeed with online MLM?  What are your best tips?  Just leave a comment to share your thoughts.

Recommended Readings

There are several books that teach more about this process.  I only recommend two of them:

If you haven’t read both of those books, stop what you are doing and order them right now.  The books are completely life-changing if you take the information and apply what you learn.

Do You Need Help Doing This?

If you need someone to help you set everything up (like I talked about in the post) and work with you personally, I can help.  All you need to do is contact me and we can agree on what you need me to do and how much it will cost you for me to do it for you.  I look forward to hearing from you.

Disclaimer: Even if you follow this process, I cannot guarantee your success.  Individual results will always vary.  In addition, it might take you a couple YEARS of applying this process and tweaking what you do to finally master it.

Comments

comments

53 thoughts on “Build a MLM Business Online: How to Do It

  1. Chris Dawkins

    I have a slightly different take on this.First, I think that doing MLM online is very much like mining for gold in the old days. I don\’t say this to discourage you but, to say if you continue to mine you will strike gold! MLM 2.0 which I term as “Social Employment” is still new to most and then you couple that will building online and it just takes the both the “Networker” and the Prospect time to connect in this medium.Second, I suggest that you definitly should approach this with the idea of using Multiple Steams of Income! Learn to build your list (which all Network Marketing companies tell you to do w/pen & paper) online. Then with this list, you can also do affiliate marketing and develop your own products while supplementing your MLM income. All the while, learning to “mine” on the internet and preparing yourself and your audience for your MLM Business. Third, If you teach your new people these two techniques above they will have do doubt to want to be a part of your Network Marketing business because, although MLM is a people-to-people business, it won’t be long for everything will be done (or a majority of it) on the internet and you are preparing yourself for the impending GOLD RUSH!

    Reply
  2. Faith Coleman

    This post answers the question that I asked yesterday in response to a different post, about the first thing to do and what steps to take. I think I could spend all day just reading about getting started, but success is in the action that counts. I like Colin Powell’s quote. Whenever he was asked how to be successful, how he had come to such success himself, his answer is always “There’s no substitute for hard work.”

    Reply
  3. s. conard

    These are all great tips! I especially think that building a list of prospective contacts and using an auto-response service seems like a great idea. By setting up several responses – welcome, education, etc. – it saves you a lot of time and hassle. At the same time, everyone is getting a response. The 5:1 ratio is an excellent idea. I have a very small, web-based service that I provide, and I have found that prospective clients will sign up for emails if they are given the opportunity for free information/education.

    Reply
    1. chuckholmes Post author

      People love free information, especially if it is high quality. Focus on educating your prospects and over-delivering with good information and you will have more sales than you know what to do with.

      Reply
  4. Greg Boudonck

    This advice you give on building your MLM or any other business for that matter, is top-notch! My Grandfather always told me not to put all my eggs in one basket, and you instill this same wisdom within this post.I would like to offer just a bit of my own personal advice:You can do all the above with one website. By buying a domain and hosting, if you use the main domain as a capture page and then make sub-domains as a blog, a sales site, etc… you can probably save a lot of money.I purchased my own domain and hosting and use WordPress. You can set up your capture page using WordPress; it doesn’t have to always be a blog. WordPress also has many plugins that are very helpful. There are auto responders that are plugins that will not cost any more. You have now given me an idea for an E-book Charles. Thanks for this great info.

    Reply
  5. Dee Foster

    This is probably my third time reading this post, but it seems fresh every time and I gain new insight. I learned the hard way early on as well Chuck…Though I am not doing strictly a lead capture page, I do have a blog that captures leads as well. I believe I will rethink and try the lead capture page.

    Reply
    1. chuckholmes Post author

      Taking massive action and staying persistent is definitely a key to success. You can’t just try it for a few months and see what happens. You need a game plan and you have to stick with it.

      Reply
  6. Jeannie

    Amazing post here, Chuck. You make building a MLM Business online very simple. I think just about anyone could follow these steps and achieve success. Thanks for sharing.

    Reply
  7. Denise

    Chuck,

    This is just what I was looking for. I’ve been considering taking my business online in recent months, but there is so much conflicting information out there about what to do. I think I’m going to follow the steps you outlined and focus on building a list. Thanks.

    Denise

    Reply
  8. Ralph

    Absolutely amazing, Chuck. I learned so much about how to build your network marketing business online by reading this post. I wish my sponsor and upline would have taught me this seven years ago when I first joined the industry.

    Reply
  9. Gillian

    I am just getting started to build my mlm business online (a health niche). But I do have some confusions though. If I am about to create a website/blog, the contents should be about health related topics or network marketing? This question goes same to email marketing. Please help me, thank you.

    Reply
  10. Michelle

    I always thought building your network marketing business online was very complex and hard to do, but the way you explain it all Chuck makes things seem very simple. I’m going to follow your advice and get a capture page and promote a generic training product. I’ve tried (for almost two years now) doing things my way with little success. Hopefully, I can get better results using your online method.

    Reply
  11. Ozzy

    To build a MLM business online boils down to this:

    1. Set up a capture page
    2. Get traffic
    3. Collect leads
    4. Follow up with multiple offers

    That’s my recipe for succes.

    Reply
  12. Lance

    Great article, Chuck. I’ve been trying to figure out how to build a MLM Business Online for quite a while now. No one has ever broken it down to me like this before. I really appreciate all your help. I am going to follow your advice and see what type of results I can get in my business. Thanks again.

    Reply
  13. Kent

    I’ve been trying to build my MLM business online for five years now. I’ve been with the same company for 10 years. For the first five years I did everything offline: prospecting, home parties, three way calls, hotel meetings, etc. The crazy thing is, these methods worked for me. I built up a team of more than 1000 people and had a nice monthly check coming in. Since trying to build my business online, things have fizzled out and most of my team has dropped out. I’m seriously thinking about throwing in the towel and reverting back to the old school techniques. What do you think about that, Chuck?

    Reply
    1. chuckholmes Post author

      Kent,

      I can tell you that most top earners in most companies still build their businesses the old fashioned way. Yes, there are a few people who built a huge business online, but not anywhere near the amount as people who did it offline. You simply need to figure out what works best for you and what is duplicatable in your organization. Good luck.

      Chuck

      Reply
      1. Amy Skalicky

        I can see Chuck’s point, starting from the basics, which would qualify as “the old-fashioned” way. I am building a business as well, and as much as I love the online world of social media and blogging, I am marketing myself locally by building my post card list, drafting an introductory letter and doing some walking-and-talking as well. I have a couple of workshops planned for later in the summer, and am engaging in some plain old networking in my community. Online marketing has so many options that it is easy to get lost if you are not savvy, so doing some research and talking to some people with experience might help you fine-tune a plan that would work for you.

        Reply
        1. chuckholmes Post author

          Nothing will ever replace face to face communication. Technology is great, but if you are great at connecting with people and meeting new people, that will always be the best way to build a business.

          Reply
  14. Dwayne

    Here are some more tips to build your MLM business online.

    1. Look at what everyone else is doing and do the opposite.
    2. Keep a long term approach.
    3. Create a blog around your company’s product line.
    4. Write a book, eBook, white paper or free report to give away to generate leads.
    5. Stay active in different online forums.

    Hope that helps.

    Dwayne

    Reply
    1. Amy Skalicky

      Dwayne, it sounds like you and Gus have the same philosophy. I liked the emphasis both of you place on being different. While there is a foundation to be adhered to when building a business, there is always plenty of room for creativity. Doing some research into tactics that receive good response might be an option for coming up with ideas as well. Any effort, unique or otherwise, should be productive. If you try something and it does not work, time to make adjustments in the plan.

      Reply
  15. Gus

    Here are some of my top online tips.

    1) Find a way to be different than everyone else.
    2) Provide value.
    3) Don’t puke your business opportunity all over people.
    4) Lead with something other than your business opportunity.
    5) Create multiple streams of income.
    6) Have your own blog.

    I hope that helps.

    Reply
  16. Amy Skalicky

    Chuck, I really like your discussion of value. The first thought that crosses someone’s mind when they open your email or pull up your site is “What’s in it for me?” Your highlighting the importance of asking yourself “What do people want?” is spot on. Sure, you may know that you are offering an awesome opportunity, but they don’t, not at first. People want a reason to invest their time in even reading the first page of your site, and your job is to capture attention right off the bat and let them know that you want to do something for them. Education and information are great examples of offering something of value, as well as taking the time to build the relationship. People are not interested in spending time with someone they don’t know or don’t like. Giving them the opportunity to see the value of YOU is important too. This post is right–you have to sell yourself before you can sell the product. Hitting people hard with “do it now” is not a good way to do that. Avoiding the temptation to rush them into action on what you want them to do demonstrates respect, an important ingredient in building relationships. Success will not be found if you have a limited view that only lets you act on what you want.

    Reply
  17. Evelyn

    Chuck,

    This is the best blog post I’ve ever read about how to build your MLM Business online. I really appreciate you taking the time to write it. I’m going to bookmark this page and share it with my team. Thank you so much.

    Evelyn

    Reply
    1. chuckholmes Post author

      Evelyn,

      I’m glad this post could help you out. Building your MLM Business online is pretty easy once you know the formula for success. Unfortunately, most distributors don’t know the formula so they can’t teach it to their team.

      Chuck

      Reply
  18. John

    I’ve built my online MLM business following the exact same advice you mentioned above, Chuck. It works. Unfortunately, it took me a few years and a lot of money to figure all of this out on my own. Hopefully, people will read your post and follow your advice from day one.

    Reply
  19. James B

    That part you said about maintaining an offline presence really is important. Not everyone looking to spend or invest their money is a younger person with knowledge of current technology. It might sound a little prejudiced but older people tend to know less about computers and how they work. Making yourself available on as many mediums as possible will invariably help you to succeed.

    Reply
    1. chuckholmes Post author

      Diversify your marketing efforts so you can appeal to everyone. One of the best ways to build an online business is to promote it offline. Believe it or not I’ve done that for a while now and it works very well.

      Chuck

      Reply
  20. Diamond Grant

    I was just discussing with someone today that people rely so much on technology. I think that we may have lost the art of in person interactions. I think there is so much value in personal interactions. A face to face encounter with someone is a great opportunity to give people a glimpse of you and what you are all about. I agree with you that not relying totally on online modes of reaching out can be very good for business and a testament to how well you can speak about your business and get prospect interested.

    Reply
    1. chuckholmes Post author

      I agree with you Diamond that nothing beats face to face communication. Personally, I think it’s wise to combine offline and online marketing methods. When combined effectively you can leverage yourself, work smart and still build strong relationships. Thanks for the comment.

      Chuck

      Reply
  21. Brett

    WOW, Chuck! What a great post! No one in my upline ever taught me anything about building my business online. The only tips I get are to share my link with my friends on Facebook. I’m going to try out your strategy and see how that works for me. Thanks again.

    Brett

    Reply
  22. Claire Van Hoose

    Wow Chuck, this is fantastic and soooo kind of you to help me and my team purely from the kindness of your heart. I am so thankful to have connected with you and I have already shared this on my team's website. I have never done network marketing before being introduced to inspired living and this is such a great place to start….it's very affordable, can be free and no commitments and it attracts so many wonderful, kind, nice people just wanting to help each other be successful. It is helping me to reach out to people like you Chuck from online MLM community which originally I would have never done. But the rewards are priceless… to have a complete stranger want to help with nothing in return restores faith in humanity. People can be mean, rude and cruel in the World but I am finding a new breed of wonderful kind people inside the MLM community and I am so grateful for the messages from the Inspired Living app company to give me the courage to step out and find these new and wonderful friends. iLa has changed my life for the better.

    I hope many of you will join this amazing family of wonderful people and that it will bring you so many positive and wonderful experiences just like it has and is for me.

    Reply

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