Build a MLM Business Online: How to Do It

If you’re trying to learn how to build a MLM Business online, you are in the right place. 

I have personally spent more than $30,000 and seven years of my life to learn, implement and master this process. 

Bookmark this page. 

Share it with your team. 

Come back to this page once a week for the next 90 days and re-read it.

And whatever you do, take this information and apply it in your network marketing business immediately.  

I’m sharing these tips with you today so you don’t have to make the same mistakes I did.

My tips to build a MLM Business online are broken down into eight steps for success.

Just follow these steps in order and you will quickly separate yourself from the masses in our industry.


From a legal, ethical and moral point of view, I feel I must tell you something.

Here it goes.

Everyone wants to build their network marketing business online.

It sure as hell sounds easy and sexy.

You see ads all over the internet that make it sound that way.

“Join my automated system.”

“We’ll do all your recruiting for you.”

“We’ve found the secret.”

This is all BULL SHIT.

Building your MLM Business online IS NOT EASY.

Figuring this out has been the hardest thing I have ever done in my life.

And I’m a smart and hard working dude.

There is a HUGE learning curve to building your network marketing business online.

It is NOT fast, free or easy, contrary to what anyone else tells you.

If you think there is a push button system, you are fooling yourself.

The only people who make money with “push button systems” are the creators of those systems who happily take your hard earned cash by appealing to your greed.

Also, if you think you can just spam your link everywhere on different social media sites and people will buy from you, get ready to eat a big lunch.

If you think you can just “blast an email” to two million people and you’ll get a bunch of new distributors, you better go out and buy some TUMS, because your stomach will hurt!

If you think you don’t have to “talk to people” because you are building your business online, you are kidding yourself.

There will ALWAYS be a human element to this business.

It is a people business.

You cannot replace that with the internet.  Food for thought.

Also, network marketing is really designed to be a warm market

You might be the 1 in 500 who can build online, but most people can’t.

It is certainly not duplicatable.

That’s why most uplines don’t encourage it or teach it.

The real power of the internet is your ability to leverage the internet to meet people worldwide. 

You can leverage your time and work smart.

But it can also be a distraction.  It’s not for everyone.

And you don’t HAVE to use the internet to build your business.  Most top earners stick to the old school methods.

Now that we have that out of the way, let’s dive into the training.

Other Posts You Might Enjoy:

  1. A Simple MLM Concept: Change How You Build Your MLM Business
  2. Build a Large MLM Team: How Long Does it Take?
  3. Building Your Own Brand in MLM
  4. How Build Your MLM Business in Just One Hour a Day
  5. How to Use Meetings and Events to Build Your MLM Business


I’ve broken this process down into 8 steps to keep things simple.  Follow these pointers and you can’t go wrong.


Let me start by telling you that you can’t be all things to all people.

If everyone is a prospect, NO ONE is a prospect.

Remember that.

All businesses have a TARGET MARKET.

Network marketing is no different.

I like to think of a target market as a segmented group of people within a specific demographic who are MOST LIKELY to be interested in what you have to offer.

Here are ten examples of different target markets:

  1. Other network marketers
  2. Stay at home moms
  3. Small business owners
  4. Corporate executives
  5. Realtors
  6. Insurance agents
  7. People who currently buy natural health products
  8. Marathon runners
  9. Men in their 40’s
  10. Single women

I don’t think that one target market is any better than another.

However, if I was going to give you one tip I would tell you to pick a target market that you have something in common with.

This makes life easier for you.

Pick a target market you understand.

Personally, my target markets are network marketers, small business owners and military people.


Because I am/was all of these three things myself.

As a result, I can relate to them.

I know how they think.

We have common ground.

This gives us an instant connection.

Choose your target market wisely.

You can always change it later on, but start with one you have experience with.

If you are a high school teacher, recruit other high school teachers.

If you are a mechanic, recruit other mechanics.

This is some of the best wisdom on this page.


Also known as a USP, your unique selling proposition lets people know WHY they should do business with you.

It’s what differentiates you from your competitors.

For example, I am “The No B.S. Network Marketer.”

I call a spade a spade, do not use hype and am no non-sense.

Not every prospect will like that.

But my ideal prospect does.

Remember that.

If you don’t know WHY someone should join YOUR TEAM over someone else in your company, no one WILL join your team.

Look at everyone in your company and figure out what makes you unique.

Until you do this you will spin your wheels.

This is a basic marketing principle that very few network marketers understand.

Put some serious thought into your USP.

Get it right the first time.

Once you do that you can move to the next step.


Step three is to choose your platform.

Fortunately, this step is pretty easy to do since there aren’t too many choices.

Your platform is the vehicle you use for your content.

It’s your base camp, your hub.

Your basic choices are blogging, podcasting, a YouTube channel, or you could use a simple capture page.

There might be some other platforms, but I don’t know what they would be.

Your platform is where all your content is stored.

It’s how people find you.

You could make a YouTube Channel.

You could set up a blog.

You could set up a podcasting channel.

You could simply create an email list.

You can also use a combination of these things.

I do all of them, but you don’t need to do that.

Start with one.

You can always expand later on.


Regardless of what platform you use to build your network marketing business online, you need an auto-responder.

This is nothing more than a software program that lets you collect and manage your leads.

I personally use Aweber.  I’ve been using them for many years and swear by them.

Your auto-responder allows you to keep in touch with your leads 24/7.

It automates your follow-up process so you don’t have to do it all yourself.

It is hands down my most valuable business tool.

You can synchronize your auto-responder with your blog, your podcasts, or your YouTube channel.

You can even create capture pages and connect them with your auto-responder.

When you get an auto-responder, you need to set up your email campaigns and lists.

You can have more than one.

You might have one list for your products and another for your business.

It’s totally up to you.  I have a list for my business opportunity and one that is generic for MLM training.

Do whatever is relevant to your situation.


Once you have your platform and auto-responder set up, you should spend 90% or more of your time and money generating traffic.

You want a tsunami of high quality, targeted traffic visiting your blog, website or lead capture page every single day.

Ideally, you want hundreds, even thousands, of people visiting your website/blog/videos/capture page each day.

There are many ways to do this.  Some of the common ways to generate traffic include:

I suggest you pick ONE paid and ONE free marketing method and do nothing else for at least one year. 

You want to master traffic.

If you try to do too many things at once you will only dilute your efforts.


You can try new things once you have those two strategies mastered.


Get traffic to your website.

I’d also like to chime in and tell you there is NO SUCH THING as free traffic.

Even if the traffic doesn’t cost you money to generate, it costs you time.

And time is money.

Ideally, I recommend paid traffic over free traffic because you have control over it.

It’s also much faster to start generating paid traffic compared to free traffic.

You should also study direct response marketing.

Take courses.

Read books about whichever traffic methods you choose.

Never stop learning.

Take massive action, learn from your mistakes and persist.


Most people who opt-in to your list won’t buy from you right away.

It might take several months or even years before your leads join your primary MLM Company or purchase products from you.

You have to remember that people buy from people they like, know and trust.

It takes time to build that trust.

Most people need to see a message at least 10-20 times before they will ever respond favorably.

In order to do that, you need to follow up.

I suggest you send 2-3 emails per week to your list, and even up to one per day.

Your goal is to educate and entertain your prospect to show them that you offer something of value.

Don’t make the mistake of always pitching your business in each mail.

Focus on educating the leads by sharing helpful videos, articles and lessons that will help them solve their problems.

Provide value and establish yourself as a leader.

Build credibility.  Sell by teaching!

You can recommend different products and courses from time-to-time, but don’t bombard your leads with sales messages.

As you build up your credibility your leads will start to like, know and trust you: just what you want.

Once you have this credibility, it’s much easier to make sales.

Never forget that people buy from people they like, know and trust.


Multiple Streams of Income is vital to your success and profitability in the network marketing industry.

If you are only promoting your primary MLM Company online you will GO BROKE fast.

Even if you are a master at closing people, more people will tell you NO than will tell you YES.

That’s why you need to have additional products and services to promote, in addition to your primary MLM Company.  Some examples might include:

multiple streams of income

Generate multiple streams of income

When you have multiple products and services to promote, you can still make money from people who tell you NO to your business opportunity.

And if you are good at what you do, you should make five to ten times as much from the people that tell you NO to your business opportunity than you do from the people that tell you YES to your business opportunity.

Think about that for a moment.

When you talk with people (in person, by phone, or by email) you want to be the person who can help people solve their problems.

If you only have a MLM Company, and nothing else, you won’t be good at doing that.

Someone might contact you who is perfectly happy with their current MLM Company, but they want advice on how to generate leads, how to blog, or something else.

By having other affiliate products to promote, you can help them solve their challenges and earn a nice income doing so.

When people call me now, I am a consultant.  I figure out what their problem is, and I have over 40 different things I can offer them.

I simply offer them whatever is best for their particular situation.


Your ultimate goal is to build your primary MLM Company.

Building your primary MLM Company will happen naturally as a result of doing everything else I mentioned above.

As you get people on your email list and cultivate a relationship with them, many of them will want to join your team, EVENTUALLY.

They’ll see the value you provide and realize you would be a good sponsor for them.

What’s great about using an auto-responder is that you weed out a lot of the tire kickers and thumb suckers.

You don’t have to even call prospects. You wait for them to call you.

It’s like a dream come true.  You become the hunted, not the hunter.

As a few years go by, you should have a large team of distributors that provides a nice residual income for you.

That is what you ultimately want.

However, your services, coaching and affiliate sales gives you TODAY money to live off while you build up your residual.

To me, that’s just smart business!


Even if you are a master at doing things online, you should still do some offline things too.

When you meet people in day-to-day life you can share your business opportunity and products with them and help them get started.

Offline skills are important to know because not everyone you sponsor will want to build their business online.

You’ll still need a game-plan for them.


This really is the process to building a large and profitable MLM Business online.

It’s what many top earners do.

It’s what I do.

It works for me and I know it can work for you, too.

What are your thoughts?

What do you think about my tips on how to build a successful MLM Business online?

What have you done to succeed with online MLM?

What are your best tips?

Just leave a comment to share your thoughts.

I look forward to hearing from you.


ewen chiaIf I could only recommend ONE book to teach you how to build your network marketing business online, it would be How I Made My First Million On the Internet and How You Can Too! by Ewen Chia.

This book launched me into online marketing, influenced me to start a website, and develop multiple streams of income.

Now some five years later it is still extremely relevant.

I’ve read the book at least 10 times and it’s literally changed my life and business.

I try to re-read it once each month.

If money is tight, buy a used copy on Amazon!

Trust me, it’s a great investment if you are open minded and willing to apply what you learn.   ORDER A COPY ON AMAZON!


If you need someone to help you set everything up (like I talked about in the post) and work with you personally, I can help.

All you need to do is contact me and we can agree on what you need me to do and how much it will cost you for me to do it for you (or help you).

Check out my services page to see how I can help.

I look forward to hearing from you.

Disclaimer: Even if you follow this process, I cannot guarantee your success.  Individual results will always vary.  In addition, it might take you a few YEARS of applying this process and tweaking what you do to finally master it.

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106 thoughts on “Build a MLM Business Online: How to Do It

  1. Joel

    I was goofing off at work the other morning and found this site. I spent the rest of the day on it.
    A lot of good info & reading here for sure. Reading the daily bootcamp stuff now.

    Great work.

  2. R.G. Westerman

    I am curious. Are there ever any complaints in regards to the auto-responders? Do people react well? I plan on checking more posts, but what is the experience of being turned off by them? What is the turn around rate in regards to those who may consider them click-bate? If approaching marketing as if it were a numbers game (as it is) this could of course still be beneficial in the long run. I

    1. Greg Boudonck

      Most people are quite accepting of auto-responders. Like Chuck said, if they are not in the mood, they can simply click unsubscribe.

      Most of the people usually willingly signed up to receive communication from time to time, so normally they are expecting it to be in their email.

      I do suggest not getting too carried away. You wouldn’t want to send your list multiple emails each day.

      I use a different responder than Chuck does, but it has worked out well for me.

      1. chuckholmes Post author

        Most people don’t even know what an auto-responder is. Truthfully. If you treat people well and offer value, people will read your emails and buy from you. It’s all about value.

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  4. Georgia Avery

    So much of this is new to me, but I am looking forward to delving into “how-to” portion of the online business and learn all I can. I never hear any MLM’ers discuss multiple streams of income unless it is within their own company, such as ~ selling products, building your downline, building your residual income. Thanks for all the tips and resources. It still all seems a little foggy to me at this point, but I am excited about learning something new. My question on regarding the capture pages ~ how do people know they are legitimate? So often I see these and “X” out of them right away, because I want to be cautious of viruses.

    Thanks so much!

    1. chuckholmes Post author

      I guess people will never really know if a capture page is legit or not. Most people in our industry are used to filling out forms and capture pages so it’s not normally that big of a deal.

  5. Britanica

    Bookmarked it! I will be coming back to this. I am still new to MLM and I know enough people who do it and have made good money. That is what brought me to your blog. Thank you for all this information. I will be coming back and reading more of your posts in the future. I been reading all day!

  6. Neil @ CoffeeMoney


    This is a great post and I can see why it’s getting lots of attention. You are spot on in terms of attracting business partners by providing value – as opposed to pitching anyone and everyone!

    – Neil

    1. Greg Boudonck

      Personally, I hate the word “pitching,” unless I am watching the St Louis Cardinals play ball. I think educating is a much better term. Yes, we want to educate anyone and everyone, but not come off as if we are trying to sell them something. If we use an educational tactic, people will request what we have to offer versus trying to “push” what we have to offer on them.

      Yes, Chuck did a great job with this post and hopefully many people learn the right way to build a MLM online.

  7. Syed Azhar

    Am really enjoy reading this post and now gaining my knowledge too. Thanks Chuck.
    By the way, what is your opinion if we create FB Groups to support them? Is it really helpful?

  8. Crystal

    Awesome post, I’m really glad I stumbled upon your site.
    Sorry if this is a silly question (I’m brand new to network marketing and the concept of generating leads online) by the way. You say that we should target network marketers, but if these network marketers are already in another business opportunity, then in the long run how would we convert them join our own team?

    1. chuckholmes Post author

      My target market is other network marketers. I don’t actively try to recruit any of them. Instead, I focus on educating and helping them. I provide value. I sell the picks and shovels. I know that many people switch companies frequently, especially if they aren’t getting the results they desire. I simply plant seeds by being a person of value and many of them seek me out when they are looking for a new company to join. I don’t try to sell, pressure or convince anyone. People hunt me down rather than me hunting them down. That is my business approach.

    2. Greg Boudonck

      Depending on the MLM you belong to, you want to go after a “target market.” Many network marketers go after people that are broke and have no job. These people usually will not last in an MLM. It is better to look for professionals; for people who have a desire to make more, to build more.

      In some cases, other network marketers may be your market as it is Chucks. In other cases, it could be different types of people. This takes research and this blog can help you discover your target market.

      1. chuckholmes Post author

        When it comes to your target market focus on people who will be interested in your products, people with disposable income, people with high paying jobs or their own business, people with good self esteem and people with a large sphere of influence.

  9. chuks

    Helo Chuck
    Your post is really inspiring, because I now know am in the right place with the right people, I just joined a MLM Company two months ago and planning to combine offline and online methods in building my business. Searching for the right ways to start brought me here.

    Before now I have come across that eBook you mentioned here and subscribed to it, it is really amazing. From the beginning of your post in this site to the end preaches what is in that Magnetic Sponsoring. I am encouraged to know that it has helped you and am planning to follow it also.

    I have been wondering how to set up a blog the right way, whether to use blogger or WordPress, please suggest for me the best. And you made me to understand that setting up capture page first, is the good way to start. I have just got to do that now.


    1. chuckholmes Post author


      Thanks for the comment. Yes, I recommend everyone reads Magnetic Sponsoring if they want to build their business online. Blogging is good. I recommend a self hosted Word Press blog, not one of the free options. Capture pages work well too. Ultimately, you want to pick one strategy to get started. Don’t try and do too many things at once.


    2. Greg Boudonck

      When it comes to blogging, I have found that by purchasing a domain and hosting thru GoDaddy, you can use WordPress to completely set your site up. You can have your capture page and your blog, or multiple blogs by running sub domains all in one. The price is usually not bad especially if you look for the discounts.

      This is much better than having the free blog version.

        1. Greg Boudonck

          One thing that some people do that I have heard is great is to start a free blog at WordPress, but then go premium with it and have your own domain name. By doing this, you are only dealing with one service. WordPress handles the hosting and registering the domain. Personally, I have my blog/website through iPage, and it is a great hosting program too. The key is to generate quality and educational content that people will want to read and subscribe to.

  10. Chris Dawkins

    I have a slightly different take on this.First, I think that doing MLM online is very much like mining for gold in the old days. I don\’t say this to discourage you but, to say if you continue to mine you will strike gold! MLM 2.0 which I term as “Social Employment” is still new to most and then you couple that will building online and it just takes the both the “Networker” and the Prospect time to connect in this medium.Second, I suggest that you definitly should approach this with the idea of using Multiple Steams of Income! Learn to build your list (which all Network Marketing companies tell you to do w/pen & paper) online. Then with this list, you can also do affiliate marketing and develop your own products while supplementing your MLM income. All the while, learning to “mine” on the internet and preparing yourself and your audience for your MLM Business. Third, If you teach your new people these two techniques above they will have do doubt to want to be a part of your Network Marketing business because, although MLM is a people-to-people business, it won’t be long for everything will be done (or a majority of it) on the internet and you are preparing yourself for the impending GOLD RUSH!

    1. Greg Boudonck

      I like your analogy. In a way, it is like mining for gold. What I take from your comment is to not “put all your eggs in one basket.” I do agree with that though, but I believe your MLM should be your biggest basket.

      Where many go wrong is leading with the business opportunity instead of the products or services. If you lead with your products, you will build a “basket” of happy customers. It is easier to flip a happy customer into a distributor because you then show them how to get their products at reduced prices, or even free.

      The system is really not difficult and it isn’t as hard as finding gold; it just takes perseverance and hard work.

  11. Faith Coleman

    This post answers the question that I asked yesterday in response to a different post, about the first thing to do and what steps to take. I think I could spend all day just reading about getting started, but success is in the action that counts. I like Colin Powell’s quote. Whenever he was asked how to be successful, how he had come to such success himself, his answer is always “There’s no substitute for hard work.”

    1. Faye

      This is a great comment – the quote from Colin Powell. That is why MLM businesses can be so lucrative. Many people in the business have a lottery ticket mentality and do not know want to or know how to work hard. They don’t do their homework and get into the right MLM business in the first place, or they don’t seek out a mentor to learn from. If you are one of the people who do the homework, put in the hard work and time needed, then you leave that competition far behind.

      1. chuckholmes Post author

        If you are dedicated, think long term and have a business mindset, this can be a great industry to be in. If you are looking for the quick buck, get ready to eat a big lunch. So many people looking to make money online or build a MLM online have a lottery mentality. It’s a sad reality.

    2. Greg Boudonck

      Sometimes we can study the fine points too hard instead of just getting in and doing it.

      The learning can come as we are working.

      I have known many people who have spent so much time trying to perfect how they will do something that they never get around to actually doing that something.

      Jump in and swim and the fine points will come as we do it.

      1. chuckholmes Post author

        One of the most valuable lessons I have learned from one of my mentors is that most people would rather spend money to learn how to do something than to actually go out and do it. I am 100% convinced that is true.

  12. s. conard

    These are all great tips! I especially think that building a list of prospective contacts and using an auto-response service seems like a great idea. By setting up several responses – welcome, education, etc. – it saves you a lot of time and hassle. At the same time, everyone is getting a response. The 5:1 ratio is an excellent idea. I have a very small, web-based service that I provide, and I have found that prospective clients will sign up for emails if they are given the opportunity for free information/education.

    1. chuckholmes Post author

      People love free information, especially if it is high quality. Focus on educating your prospects and over-delivering with good information and you will have more sales than you know what to do with.

  13. Greg Boudonck

    This advice you give on building your MLM or any other business for that matter, is top-notch! My Grandfather always told me not to put all my eggs in one basket, and you instill this same wisdom within this post.I would like to offer just a bit of my own personal advice:You can do all the above with one website. By buying a domain and hosting, if you use the main domain as a capture page and then make sub-domains as a blog, a sales site, etc… you can probably save a lot of money.I purchased my own domain and hosting and use WordPress. You can set up your capture page using WordPress; it doesn’t have to always be a blog. WordPress also has many plugins that are very helpful. There are auto responders that are plugins that will not cost any more. You have now given me an idea for an E-book Charles. Thanks for this great info.

  14. Dee Foster

    This is probably my third time reading this post, but it seems fresh every time and I gain new insight. I learned the hard way early on as well Chuck…Though I am not doing strictly a lead capture page, I do have a blog that captures leads as well. I believe I will rethink and try the lead capture page.

    1. Faye

      The lead capture page can be tricky. There are a lot cheesy-looking ones that I see that send up red flags and make me leave a website as fast as I can get out of there. I have to really want something from that website to make me leave that information, not really knowing where it might end up. I do cooperate more with the capture pages that offer something free, say something like “I know, I know, I hate these pages too, but I still need the information”, AND promise me that my contact information will go no further than the web page manager. My advice would be that if you have a capture page, treat it as if it is the most important page on your website, and put a lot of time into making it look good.

      1. chuckholmes Post author

        Capture pages can be tricky. To most people outside the MLM and internet marketing niche, people are cautious of capture pages and normally have red flags. To people inside of our niche, we are very used to capture pages. Having a good capture page does help. What you give away as your freebie is equally as important.

        1. Faye

          Good point, Chuck. You are marketing to … well … your market. So if your market is accustomed to, and even welcomes capture pages, your credibility is kicked up a notch, and people have a chance to get on your list who are looking to do just that. They are also looking for exactly the free product you to offer, and know the deal.

          Do you ever fill out capture pages? Just curious.

      2. Greg Boudonck

        I believe a big plus to getting a great capture page is to be unique. If your capture page looks like every other capture page on the internet, I doubt it will do much capturing. I also believe you need to have a great headline, and by all means, yes, giving something for free is a wise move. I also think that it needs to be easy to read and educative. If you are capturing on a weight loss niche, write some very educational material about losing weight, or eating properly. I also am a firm believer in A-B testing. Try different styles and find what works.

        1. chuckholmes Post author

          Great point, Greg. You definitely need a unique capture page so your prospect doesn’t say to themselves “I’ve seen this before?” and then hit the back button and leave your page. The good thing is you can have a custom capture page made for less than $50.

      3. Greg Boudonck

        That is great advice about treating your lead capture page as the most important page on your website.

        I do agree that there are many that scare me away immediately too.

        When developing these pages, we need to put ourselves in the position of the website visitor. Ask yourself if you would sign up or run away.

        This helps you develop a capture page that works.

        1. chuckholmes Post author

          You definitely want to test a few different capture pages to see which one has the best conversion rate. You never really know which one it will be either. Sometimes just one or two small tweaks can make a huge difference.

  15. Richard Brokenshire

    HI Chuck,Looks like I’m late to the party again. This is an excellent article/blueprint. If everyone would follow this strategy, they’d have a fighting chance to find success in the network marketing business.

  16. Alex

    This is an awesome post. I think anyone could build their business online if they did what you said, took massive action and persisted.

    1. chuckholmes Post author

      Taking massive action and staying persistent is definitely a key to success. You can’t just try it for a few months and see what happens. You need a game plan and you have to stick with it.

  17. Jeannie

    Amazing post here, Chuck. You make building a MLM Business online very simple. I think just about anyone could follow these steps and achieve success. Thanks for sharing.

  18. Denise


    This is just what I was looking for. I’ve been considering taking my business online in recent months, but there is so much conflicting information out there about what to do. I think I’m going to follow the steps you outlined and focus on building a list. Thanks.


  19. Ralph

    Absolutely amazing, Chuck. I learned so much about how to build your network marketing business online by reading this post. I wish my sponsor and upline would have taught me this seven years ago when I first joined the industry.

  20. Gillian

    I am just getting started to build my mlm business online (a health niche). But I do have some confusions though. If I am about to create a website/blog, the contents should be about health related topics or network marketing? This question goes same to email marketing. Please help me, thank you.

    1. chuckholmes Post author


      I would pick a health related theme for your website. You will have less competition and do a good job finding potential customers.


  21. Michelle

    I always thought building your network marketing business online was very complex and hard to do, but the way you explain it all Chuck makes things seem very simple. I’m going to follow your advice and get a capture page and promote a generic training product. I’ve tried (for almost two years now) doing things my way with little success. Hopefully, I can get better results using your online method.

    1. Faye

      I do have to piggy back on this comment, Chuck. It is true: you do have a way of explaining things and making them seem easy, or at least do-able. I especially like your step-by-step instructional pages, or your templates that you offer on how to build pages or plans. Thank you for sharing all of this great information. You are modeling your own advice: give people something of value for free, and they will keep coming back for the rest!

      1. chuckholmes Post author

        Thanks, Faye. One of my strengths is that I can take complex things and break them down into simple steps. When it comes to building your MLM Business online, that is the key to success. Start with a goal, come up with a plan, and do a little bit each day to move forward toward your goal.

  22. Ozzy

    To build a MLM business online boils down to this:

    1. Set up a capture page
    2. Get traffic
    3. Collect leads
    4. Follow up with multiple offers

    That’s my recipe for succes.

  23. Lance

    Great article, Chuck. I’ve been trying to figure out how to build a MLM Business Online for quite a while now. No one has ever broken it down to me like this before. I really appreciate all your help. I am going to follow your advice and see what type of results I can get in my business. Thanks again.

  24. Kent

    I’ve been trying to build my MLM business online for five years now. I’ve been with the same company for 10 years. For the first five years I did everything offline: prospecting, home parties, three way calls, hotel meetings, etc. The crazy thing is, these methods worked for me. I built up a team of more than 1000 people and had a nice monthly check coming in. Since trying to build my business online, things have fizzled out and most of my team has dropped out. I’m seriously thinking about throwing in the towel and reverting back to the old school techniques. What do you think about that, Chuck?

    1. chuckholmes Post author


      I can tell you that most top earners in most companies still build their businesses the old fashioned way. Yes, there are a few people who built a huge business online, but not anywhere near the amount as people who did it offline. You simply need to figure out what works best for you and what is duplicatable in your organization. Good luck.


      1. Amy Skalicky

        I can see Chuck’s point, starting from the basics, which would qualify as “the old-fashioned” way. I am building a business as well, and as much as I love the online world of social media and blogging, I am marketing myself locally by building my post card list, drafting an introductory letter and doing some walking-and-talking as well. I have a couple of workshops planned for later in the summer, and am engaging in some plain old networking in my community. Online marketing has so many options that it is easy to get lost if you are not savvy, so doing some research and talking to some people with experience might help you fine-tune a plan that would work for you.

        1. chuckholmes Post author

          Nothing will ever replace face to face communication. Technology is great, but if you are great at connecting with people and meeting new people, that will always be the best way to build a business.

    2. Greg Boudonck

      My advice is….Do both, but put the majority of time into what works best. It seems the old school method works great for you, so do it.

      But, don’t give up on the online method. I would just try various methods until you find what works.

      Sometimes simple things such as colors, fonts, etc… can change the whole scene and entice people to sign up.

      But, each of us are talented in different ways, and it sounds to me like the old fashioned way is your talent.

  25. Dwayne

    Here are some more tips to build your MLM business online.

    1. Look at what everyone else is doing and do the opposite.
    2. Keep a long term approach.
    3. Create a blog around your company’s product line.
    4. Write a book, eBook, white paper or free report to give away to generate leads.
    5. Stay active in different online forums.

    Hope that helps.


    1. Amy Skalicky

      Dwayne, it sounds like you and Gus have the same philosophy. I liked the emphasis both of you place on being different. While there is a foundation to be adhered to when building a business, there is always plenty of room for creativity. Doing some research into tactics that receive good response might be an option for coming up with ideas as well. Any effort, unique or otherwise, should be productive. If you try something and it does not work, time to make adjustments in the plan.

    2. Greg Boudonck

      Dwayne, I completely agree with you except on one point.

      You said set up a blog around your company’s product line and I believe you may be heading into a lot of competition with that approach. I would set up a blog in a niche that can “lead back” to the product line.

      I would suggest trying to be unique and develop a blog that is different than all the others.

      You actually said this when you stated be different than everyone else.

      Good luck in your business Dwayne.

  26. Gus

    Here are some of my top online tips.

    1) Find a way to be different than everyone else.
    2) Provide value.
    3) Don’t puke your business opportunity all over people.
    4) Lead with something other than your business opportunity.
    5) Create multiple streams of income.
    6) Have your own blog.

    I hope that helps.

    1. Greg Boudonck

      This comment from Gus really hits home.

      First, I must say Chuck that every time I read and reread this post, I get more from it. I have been studying how I can make this work in my business of selling our books. I know that it can be used and online is the biggest way.

      I am especially moved by what Gus said about “puking” your business on people. I believe this has been the major issue both online and off for network marketing. As someone who regularly receives emails from Chuck, I must say he is someone every network marketer should learn from. He doesn’t vomit the opportunities on me, he just tells me and lets my heart and soul decide.

      If we come off as puking, our auto-responders will end up sending emails to spam folders. So read what you are sending before you send it and use empathy as to how the person on the receiving end will take it.

      1. chuckholmes Post author

        You can use the process I mentioned above with any type of business. I do the same process with my military books and it works great. It all comes down to having a system for doing things that leverages yourself and lets you work smart.

  27. Amy Skalicky

    Chuck, I really like your discussion of value. The first thought that crosses someone’s mind when they open your email or pull up your site is “What’s in it for me?” Your highlighting the importance of asking yourself “What do people want?” is spot on. Sure, you may know that you are offering an awesome opportunity, but they don’t, not at first. People want a reason to invest their time in even reading the first page of your site, and your job is to capture attention right off the bat and let them know that you want to do something for them. Education and information are great examples of offering something of value, as well as taking the time to build the relationship. People are not interested in spending time with someone they don’t know or don’t like. Giving them the opportunity to see the value of YOU is important too. This post is right–you have to sell yourself before you can sell the product. Hitting people hard with “do it now” is not a good way to do that. Avoiding the temptation to rush them into action on what you want them to do demonstrates respect, an important ingredient in building relationships. Success will not be found if you have a limited view that only lets you act on what you want.

    1. chuckholmes Post author

      Find out what your customers/prospects want and give it to them. I can’t think of any better business advice for any entrepreneur.


    2. Faye

      I agree with Amy: everyone wants to know the bottom line – what is in it for me? No matter how much you sugar coat your MLM business opportunity, the smart people that you really want as customers or recruits are going to see through any smoke and mirrors to what is really behind them. So make sure that your opportunity is a good one, that you have made yourself into someone that others will want to do business with, and that you have something of value to offer your customer.

      1. chuckholmes Post author

        That’s true Faye. When you talk to people, either face to face or online, you have to focus on them, their needs and their challenges. Show them how what you have offers a solution or solves a problem and they will be very interested in your MLM.

    3. Greg Boudonck

      The key word is to use empathy. No not sympathy, empathy. When you develop a capture page, write an email, or any of the many other ways to attain leads, instead of just posting it or sending it immediately, put yourself in a prospect’s shoes. Read it aloud to yourself and ask yourself, “would I sign up?”

      So many network marketers do not consider how there material will be accepted. It may even help to utilize your mate, a friend or family member and read it to them. Have them critique it honestly, and be willing to accept what they tell you. By doing this, you are apt to develop well accepted material.

      1. chuckholmes Post author

        When I write an email to someone, I try to write it like I am having a natural conversation with them. I ask myself “what are their fears” and “what are they thinking about?” This helps me put things in their perspective.

  28. Evelyn


    This is the best blog post I’ve ever read about how to build your MLM Business online. I really appreciate you taking the time to write it. I’m going to bookmark this page and share it with my team. Thank you so much.


    1. chuckholmes Post author


      I’m glad this post could help you out. Building your MLM Business online is pretty easy once you know the formula for success. Unfortunately, most distributors don’t know the formula so they can’t teach it to their team.


  29. John

    I’ve built my online MLM business following the exact same advice you mentioned above, Chuck. It works. Unfortunately, it took me a few years and a lot of money to figure all of this out on my own. Hopefully, people will read your post and follow your advice from day one.

  30. James B

    That part you said about maintaining an offline presence really is important. Not everyone looking to spend or invest their money is a younger person with knowledge of current technology. It might sound a little prejudiced but older people tend to know less about computers and how they work. Making yourself available on as many mediums as possible will invariably help you to succeed.

    1. chuckholmes Post author

      Diversify your marketing efforts so you can appeal to everyone. One of the best ways to build an online business is to promote it offline. Believe it or not I’ve done that for a while now and it works very well.


    2. Faye

      Contrary to what some commercials try to tell us, older people know a good bit about computers, too. They just don’t run their lives around facebook, twitter, texts and instant messages. They still know how to live unconnected to technology. They want to know that they can look someone in the eye and do business with a handshake. Sooner or later, when the teens and twenty-somethings get a little older, they will want the same. It is essential to make yourself available offline as well as online.

      1. chuckholmes Post author

        I have to agree with you there. Most of the baby boomers I know of are not on Facebook or text. They still know how to use computers, it just isn’t their life.

  31. Diamond Grant

    I was just discussing with someone today that people rely so much on technology. I think that we may have lost the art of in person interactions. I think there is so much value in personal interactions. A face to face encounter with someone is a great opportunity to give people a glimpse of you and what you are all about. I agree with you that not relying totally on online modes of reaching out can be very good for business and a testament to how well you can speak about your business and get prospect interested.

    1. chuckholmes Post author

      I agree with you Diamond that nothing beats face to face communication. Personally, I think it’s wise to combine offline and online marketing methods. When combined effectively you can leverage yourself, work smart and still build strong relationships. Thanks for the comment.


  32. Brett

    WOW, Chuck! What a great post! No one in my upline ever taught me anything about building my business online. The only tips I get are to share my link with my friends on Facebook. I’m going to try out your strategy and see how that works for me. Thanks again.


  33. Claire Van Hoose

    Wow Chuck, this is fantastic and soooo kind of you to help me and my team purely from the kindness of your heart. I am so thankful to have connected with you and I have already shared this on my team's website. I have never done network marketing before being introduced to inspired living and this is such a great place to start….it's very affordable, can be free and no commitments and it attracts so many wonderful, kind, nice people just wanting to help each other be successful. It is helping me to reach out to people like you Chuck from online MLM community which originally I would have never done. But the rewards are priceless… to have a complete stranger want to help with nothing in return restores faith in humanity. People can be mean, rude and cruel in the World but I am finding a new breed of wonderful kind people inside the MLM community and I am so grateful for the messages from the Inspired Living app company to give me the courage to step out and find these new and wonderful friends. iLa has changed my life for the better.

    I hope many of you will join this amazing family of wonderful people and that it will bring you so many positive and wonderful experiences just like it has and is for me.


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