If you’re trying to learn how to build a MLM Business online, you are in the right place at the right time. I have personally spent more than $50,000 and eight years of my life to learn, implement and master this process.
Bookmark this page. Share it with your team. Come back to this page once a week for the next 90 days and re-read it, and pick up what you missed the first time around. And whatever you do, take this information and apply it in your network marketing business immediately, rather than just thinking about it.
I’m sharing these tips with you today so you don’t have to make the same mistakes I did. Trust me, I’ve made more mistakes than I could even list here. Thankfully, I also learned what works.
My tips to build a MLM Business online are broken down into eight steps for success. Just follow these steps in order and you will quickly separate yourself from the masses in our industry.
The First Thing You Need to Know
From a legal, ethical and moral point of view, I feel I must tell you something right out the gate. Here it goes.
Everyone wants to build their network marketing business online. It sure as hell sounds easy and sexy.
You see ads all over the internet that make it sound that way.
“Join my automated system.”
“We’ll do all your recruiting for you.”
“We’ve found the secret.”
This is all BULL SHIT.
Building your MLM Business online IS NOT EASY. Figuring out how to build my MLM Business online has been the hardest thing I have ever done in my life. And I’m a smart and hard working dude.
There is a HUGE learning curve to building your MLM business online. It is NOT fast, free or easy, contrary to what anyone else tells you. There are no shortcuts.
If you think there is a push button system, you are fooling yourself. The only people who make money with “push button systems” are the creators of those systems who happily take your hard earned cash by appealing to your greed.
Also, if you think you can just spam your link everywhere on different social media sites and people will buy from you, get ready to eat a big lunch. If you think you can just “blast an email” to two million people and you’ll get a bunch of new distributors, you better go out and buy some TUMS, because your stomach will hurt (so will your checkbook)!
If you think you don’t have to “talk to people” because you are building your business online, you are kidding yourself.
There will ALWAYS be a human element to this business. It is a people business. You cannot replace that with the internet. Food for thought.
You might be the 1 in 500 who can build online, but most people can’t.
It is certainly not duplicatable. That’s why most successful distributors don’t encourage it or teach it.
The real power of the internet is your ability to leverage the internet to meet people worldwide. You can leverage your time and work smart. You can also have people contact you first.
But it can also be a distraction. It’s not for everyone. And you don’t HAVE to use the internet to build your business. Most top earners stick to the old school methods, because they are proven and work.
Now that we have that out of the way, let’s dive into the training.
Other Posts You Might Enjoy:
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- Building Your Own Brand in MLM
- How Build Your MLM Business in Just One Hour a Day
- How to Use Meetings and Events to Build Your MLM Business
THE 8 STEPS TO BUILD YOUR MLM BUSINESS ONLINE
I’ve broken this process down into 8 steps to keep things simple. Follow these pointers and you can’t go wrong.
STEP # 1: DETERMINE YOUR TARGET MARKET
Let me start by telling you that you can’t be all things to all people. If everyone is a prospect, NO ONE is a prospect. Remember that.
All businesses have a TARGET MARKET. Network marketing is no different.
I like to think of a target market as a segmented group of people within a specific demographic who are MOST LIKELY to be interested in what you have to offer. Here are ten examples of different target markets:
- Other network marketers
- Stay at home moms
- Small business owners
- Corporate executives
- Insurance agents
- People who currently buy natural health products
- Marathon runners
- Men in their 40’s
- Single women
I don’t think that one target market is any better than another. However, if I was going to give you one tip I would tell you to pick a target market that you have something in common with. This makes life easier for you. Pick a target market you understand.
Personally, my target markets are network marketers, small business owners and military people. Why? Because I am/was all of these three things myself.
As a result, I can relate to them. I know how they think. We have common ground. This gives us an instant connection when we communicate.
Choose your target market wisely. You can always change it later on, but start with one you have experience with.
If you are a high school teacher, recruit other high school teachers. If you are a mechanic, recruit other mechanics. This is some of the best wisdom on this page.
STEP # 2: DETERMINE YOUR UNIQUE SELLING PROPOSITION
Also known as a USP, your unique selling proposition lets people know WHY they should do business with you. It’s what differentiates you from your competitors.
For example, I am “The No B.S. Network Marketer.” I call a spade a spade, do not use hype and am no non-sense.
Not every prospect will like that. But my ideal prospect does. Remember, you don’t want to be all things to all people. Instead, you want to attract a certain type of prospect.
If you don’t know WHY someone should join YOUR TEAM over someone else in your company, no one WILL join your team.
Look at everyone in your company and figure out what makes you unique. Until you do this you will spin your wheels in the business.
This is a basic marketing principle that very few network marketers understand. Put some serious thought into your USP. Get it right the first time. Once you do that you can move to the next step.
STEP # 3: CHOOSE YOUR PLATFORM
Step three is to choose your platform.
Fortunately, this step is pretty easy to do since there aren’t too many choices. Your platform is the vehicle you use for your content. It’s your base camp, your hub of operations.
Your basic choices are blogging, podcasting, a YouTube channel, a Facebook group or fan page, or you could use a simple capture page. There might be some other platforms, but I don’t know what they would be.
Your platform is where all your content is stored. It’s how people find you.
You could make a YouTube Channel. You could set up a blog. You could set up a podcasting channel. You could simply create an email list. You can also use a combination of these things. I do all of them, but you don’t need to do that.
Start with one. You can always expand later on.
STEP # 4: GET AN AUTO-RESPONDER
Regardless of what platform you use to build your network marketing business online, you need an auto-responder.
This is nothing more than a software program that lets you collect and manage your email leads. I personally use Aweber. I’ve been using them for many years and swear by them.
Your auto-responder allows you to keep in touch with your email leads 24/7. It automates your follow-up process so you don’t have to do it all yourself. My auto-responder is hands down my most valuable business tool.
You can synchronize your auto-responder with your blog, your podcasts, or your YouTube channel. You can even create capture pages and connect them with your auto-responder.
When you get an auto-responder, you need to set up your email campaigns and lists.
You can have more than list. You might have one list for your products and another for your business.
It’s totally up to you. I have a list for my business opportunity and one that is generic for MLM training. Do whatever is relevant to your situation.
Keep in mind your auto-responder is connected to your capture page.
STEP # 5: TRAFFIC
Once you have your platform and auto-responder set up, you should spend 90% or more of your time and money generating traffic. You want a tsunami of high quality, targeted traffic visiting your blog, website or lead capture page every single day.
Ideally, you want hundreds, even thousands of people visiting your website/blog/videos/capture page each day.
There are many ways to do this. Some of the common ways to generate traffic include:
- YouTube Videos
- Article Marketing
- Banner Ads
- Pay Per Click Ads
- Advertising in Newspapers or Magazines
- Direct Mail
- Social Media
I suggest you pick ONE paid and ONE free marketing method and do nothing else for at least one year. You want to master traffic. If you try to do too many things at once you will only dilute your efforts.
FOCUS. You can try new things once you have those two strategies mastered.
I’d also like to chime in and tell you there is NO SUCH THING as free traffic. Even if the traffic doesn’t cost you money to generate, it costs you time. And time is money.
Ideally, I recommend paid traffic over free traffic because you have control over it. It’s also much faster to start generating paid traffic compared to free traffic. Plus, you can scale your efforts once you find a paid strategy that is working well.
You should also study direct response marketing. Study guys like Mike Dillard, Frank Kern and Dan Kennedy. Take courses. Read books about whichever traffic methods you choose.
Never stop learning. Take massive action, learn from your mistakes and persist.
If there is only one thing in common among top internet marketers, it’s their ability to send an endless amount of qualified traffic to their offer.
STEP # 6: FOLLOW-UP AND BUILD A RELATIONSHIP
Most people who opt-in to your list won’t buy from you right away. It might take several months or even years before your leads join your primary MLM Company or purchase products from you.
You have to remember that people buy from people they like, know and trust. It takes time to build that trust. It also comes down to timing. Not all of your leads are in the market for what you are offering today.
In addition, most people need to see a message at least 10-20 times before they will ever respond favorably.
In order to do that, you need to follow up. I suggest you send 2-3 emails per week to your list, and even up to one per day.
Your goal is to educate and entertain your prospect to show them that you offer something of value. Don’t make the mistake of always pitching your business in each mail.
Focus on educating the leads by sharing helpful videos, articles and lessons that will help them solve their problems. Provide value and establish yourself as a leader. Build credibility. Sell by teaching!
You can recommend different products and courses from time-to-time, but don’t bombard your leads with sales messages.
As you build up your credibility your leads will start to like, know and trust you: just what you want. Once you have this credibility, it’s much easier to make sales. Never forget that people buy from people they like, know and trust.
STEP # 7: GENERATE MULTIPLE STREAMS OF INCOME
Multiple Streams of Income is vital to your success and profitability in the network marketing industry. If you are only promoting your primary MLM Company online you will GO BROKE fast.
Even if you are a master at closing people, more people will tell you NO than will tell you YES. That’s why you need to have additional products and services to promote, in addition to your primary MLM Company. Some examples might include:
- Capture Pages
- Training Courses
- Business Coaching
- Paid Mastermind Teams
- Website Design
- Hosting and Domains
- And Much More!
When you have multiple products and services to promote, you can still make money from people who tell you NO to your business opportunity.
And if you are good at what you do, you should make five to ten times as much from the people that tell you NO to your business opportunity than you do from the people that tell you YES to your business opportunity. Think about that for a moment.
When you talk with people (in person, by phone, or by email) you want to be the person who can help people solve their problems.
If you only have a MLM Company, and nothing else, you won’t be good at doing that. Someone might contact you who is perfectly happy with their current MLM Company, but they want advice on how to generate leads, how to blog, or something else.
By having other affiliate products to promote, you can help them solve their challenges and earn a nice income doing so.
When people call me now, I am a consultant. I figure out what their problem is, and I have over 40 different things I can offer them. I simply offer them whatever is best for their particular situation.
STEP # 8: BUILD YOUR PRIMARY MLM COMPANY
Your ultimate goal is to build your primary MLM Company.
Building your primary MLM Company will happen naturally as a result of doing everything else I mentioned above.
As you add people on your email list and cultivate a relationship with them, many of them will want to join your team, EVENTUALLY. They’ll see the value you provide and realize you would be a good sponsor for them.
What’s great about using an auto-responder is that you weed out a lot of the tire kickers and thumb suckers. You don’t have to even call prospects. You wait for them to call you.
It’s like a dream come true. You become the hunted, not the hunter.
As a few years go by, you should have a large team of distributors that provides a nice residual income for you. That is what you ultimately want.
However, your services, coaching and affiliate sales gives you TODAY money to live off while you build up your residual. To me, that’s just smart business!
BONUS TIPS FOR SUCCESS
Even if you are a master at doing things online, you should still do some offline things too. When you meet people in day-to-day life you can share your business opportunity and products with them and help them get started.
Offline skills are important to know because not everyone you sponsor will want to build their business online. You’ll still need a game-plan for them.
This really is the process to building a large and profitable MLM Business online, as I see it.
It’s what many top earners do. It’s what I do. It works for me and I know it can work for you, too.
What are your thoughts? What do you think about my tips on how to build a successful MLM Business online?
What strategies have you used to build your MLM business online? What are your best tips? Just leave a comment to share your thoughts. I look forward to hearing from you.
MUST HAVE RESOURCE
Now some five years later it is still extremely relevant. I’ve read the book at least 10 times and it’s literally changed my life and business.
I try to re-read it once each month. If money is tight, buy a used copy on Amazon!
Trust me, it’s a great investment if you are open minded and willing to apply what you learn. ORDER A COPY ON AMAZON!
DO YOU NEED HELP DOING THIS?
If you need someone to help you set everything up (like I talked about in the post) and work with you personally, I can help. All you need to do is contact me and we can agree on what you need me to do and how much it will cost you for me to do it for you (or help you).
Check out my services page to see how I can help. I look forward to hearing from you.
Disclaimer: Even if you follow this process, I cannot guarantee your success. Individual results will always vary. In addition, it might take you a few YEARS of applying this process and tweaking what you do to finally master it.