What is the key to making money with Advocare? Actually, it’s quite simple. To make money with Advocare, you must do three things. You must have retail customers, you must sponsor new distributors, and you must drive depth in your organization.
While you can make money just by selling the products or just by sponsoring others, I truly believe it is a wise move to do BOTH of these things at the same time. We will cover my success tips in more detail below.
# 1 Get Customers
First and foremost, you need to find retail customers for your Advocare business. All businesses need customers. Retail customers purchase the products from you at the suggested retail cost. This puts immediate profits in your pocket and gives you money to reinvest back into your business.
I recommend you try to find at least 10-20 loyal personal retail customers who will reorder from you every month BEFORE you try to sponsor people into the business. The best place to find customers is in your warm market.
The more customers you can find, the more money you can make. More importantly, teach your team members to do the same thing. What would your team look like if every distributor on your team had 10-20 retail customers?
In most cases, you will make more from customers than you will from distributors (initially anyway). You see, most of the people you sponsor as distributors will only stick around 60 to 90 days before they quit the business, so there is little residual income with distributors (since most quit). Yes, there are a few exceptions, especially if you sponsor a really good distributor, but you have to sponsor a lot of people to find a few who stick around for any period of time.
However, if you can find a good customer who really loves the product, they will stick around much longer than most distributors will. All you have to do is treat them well, stay in touch and provide great customer service.
And here’s the million dollar point. Most of your best business builder distributors will start out as customers first. People who join because they love the products, rather than people who join simply to make money, will be your best people. After all, a happy and satisfied customer is your best prospect for the business. People who are REALLY passionate about the products will naturally want to share them with others.
For some reason, most distributors are only taught to only focus on recruiting distributors. I think that is a BAD move. Here’s why. If you talk to 100 people about starting their own network marketing business, you might be lucky and find three to five people who are interested (if that). However, talk to those same people about products that can help them get healthy, you should easily be able to find at least 15-20 customers. NOTE: Individual results will vary.
Here’s something to remember. Only 5% of the population likes to sell, but 100% of the population likes to buy. The key takeaway is to lead with the products, find customers, and then upgrade your customers into distributors.
How do you find customers? You talk to people. You set up at events. You communicate with friends on social media. You use the products and develop your own product story. This is a people business. You won’t build your business hiding behind your computer.
# 2 Sponsor 100-200 Distributors
Next, I recommend you personally sponsor 100 to 200 distributors as quickly as you can, preferably in your first two to three years in the business. Once again, you can do this by upgrading customers into distributors and by approaching business minded people about the business opportunity.
This might sound like a lot of people to recruit, but if you recruit just one person a week for three years you would personally recruit 156 people. To recruit one person a week, you will probably need to talk to 15-20 people per week, which is simply 2-3 people per day.
Anyone can talk to 2-3 people a day! This business is simply a numbers game. The more exposures you make the more money you will make.
In most companies (individual results will vary), here is what you can expect.
- About 1 in 5 you sponsor will do anything at all
- About 1 in 5 who do anything at all will be a rock star
- You need about five rock stars to make a large income
- 90% of your income will probably come from the efforts of 1-3 people on your team
What does this mean? It means that you will have to sponsor approximately 125 people to find 25 people who do something to build their business to find 5 rock stars who generate 90% or more of your income.
Your numbers will vary a little based upon your skills, the quality of people you talk to, and even a little bit of luck. But these seem to be about the norm in the industry. Most top earners have sponsored 100-200 people personally.
# 3 Work in Depth
Furthermore, as you grow your team you must work in depth, at the bottom most point of your organization. Always work with the newest most excited person on your team regardless of where they are at in your organization. Typically, your best people will come in depth and will not be personally sponsored by you.
In other words, you must help your personally sponsored distributors build a team. The only way to succeed with Advocare is to help others succeed. Ideally, you want to drive each leg of your organization at least 20 levels deep as quickly as possible. By doing so, you will find additional leaders in depth to work with, and you will secure your leg. Some folks call this building a taproot leg.
Remember, the width of your organization determines your profitability, but the depth in your organization provides the long-term security. Most of the top earners in Advocare have thousands of people in their team and they earn a little bit from each person’s efforts. More importantly, they did not personally bring all of these people into the business. They sponsored 100-200 like we talked about earlier (or maybe more) and then they focused on helping their key people succeed.
To work in depth, you must keep a close eye on your distributor report to see who is working the business. Look for people who are retailing, sponsoring people, building a team and then offer them your help. Reach out to them and see if there is any way you can serve them.
In addition, when you first sponsor someone, get into their warm market as quickly as you can. Help them get a few people sponsored and then start working with their most exciting person. Keep repeating this process over and over until you have five good leaders in the leg. At that point the leg should grow on its own.
By focusing on these three activities, you will succeed at making money with Advocare. You will have immediate profits in your business, you will build up a nice residual income, and you will potentially earn leadership and advancement bonuses from the company. Your key to success is consistency. Get started, be consistent and never quit!
Additionally, make sure you spend MOST of your time on these money making activities: prospecting, showing the plan, acquiring customers, following up, and training your team. To the best of my knowledge, these are the only activities that put money in your pocket! Cleaning your office, sorting files, watching YouTube videos, attending conference calls and webinars, and surfing the internet do not count as time worked in your Advocare business.
What are your thoughts? If you are in Adovcare and have experienced good results building your business, leave a comment and let us know your best Advocare Success Tips. I look forward to hearing from you.
Disclaimer: Advocare is a registered trademark. I am in no way affiliated with the company, nor have I been in the past. Individual results will always vary.Best Regards,
Charles (Chuck) Holmes
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