Chuck’s MLM Weekly Wisdom # 11 – November 26, 2014
Dear Network Marketer:
I hope you are happy, healthy and well. Here is today’s training.
# 1 If You Want to Build a Tall Building, Build a Deep Foundation First – When you look at a skyscraper, you might not realize that it typically takes more time to build the foundation than it does to build the actual building. It can take a year or more to build a solid foundation for a skyscraper. The same holds true with network marketing. The hardest part of your job is building your frontline until you have your key leaders in place. Once you have your leaders in place the magic happens. The real key to building a good foundation for your business is to build depth; that’s where you will find your leaders. You want several legs in your group to be 20, 50, even 200 levels deep. This will “secure” the leg and enable you to make a nice income. Build it wide to make quick money and build it deep to make long-term money. I learned this lesson from my mentor Don Failla.
# 2 Action Cures Fear – We all have fears: fear of what others might think, fear of failure and fear of rejection. These fears are natural and normal. Unfortunately, most people are paralyzed by these fears. They let their fears control them. Because of what they fear might happen, they do nothing! I’ve found that the only way to cure your fears is to take action. Once you get to work, you will quickly discover that most of your fears are unjustified. Fear really stands for False Evidence Appearing Real. Remember, action cures fear in network marketing.
# 3 The Power of Repetition – The more we do something the better we get at it. The more people you talk to, the better you will get at talking to people. The more plans you show, the better you will get at showing the plan. The more time you spend prospecting, the better you will get at prospecting. You can study something until the cows come home, but it’s not until you actually do it that you will really get good at it. If you want to master something – practice, practice, practice. Do it and do it and do it and you will one day be really good at it. No one starts out as a “master” of a task. They get there practice and repetition.
# 4 Building In Your Own Back Yard – Most new distributors would rather sponsor someone on the other side of the country, even overseas, than sponsor someone locally. This is a big mistake as I see it. It’s much smarter to grow your business locally. When you sponsor someone locally, you can spend time working with them and helping them. When you sponsor someone far away and you don’t have the resources to help them, you are really doing them an injustice. Whether you live in a big city or small town, I know you can find your customer base and your first few distributors by sponsoring locally.
# 5 Holiday Season for Network Marketers – Most network marketers, especially the non-serious people, really slow down, quit, or do nothing in the months of November and December. The truth of the matter is these are great times of the year to sponsor people and make sales. Most people are in the holiday spirit during this time of year. They are happy and friendly. It’s a great time of year to share your business, sell your products as holiday gifts, have home holiday parties and grow your business. Gift your products as holiday gifts. Invite over a few people for a home party. Talk to people. You’ll be amazed at how much you can grow your business during the holiday season, if you try!
# 6 How Many People Should I Sponsor to Make it Big? – Most top earners have personally sponsored between 100 and 200 people. Most top earners make most of their money from one to three of these people. I know it’s crazy, but it’s true. Assuming this is true, all you really need to do is sponsor one new person a week for two to five years and you will personally sponsor enough people to be a top earner. Don’t make the mistake of only sponsoring a few people and then sitting back waiting for them to do something! Never go into management mode. Lead from the front and get your team built!
# 7 The Truth About Leaders – When you sponsor a leader, they won’t need your help, your system or your motivation. They will naturally get started and build their own team. They won’t need you to call them to check in or motivate them. That’s why they are leaders. Typically, about one in 30 people you sponsor will be a leader. These leaders will produce most of your income. They will build large organizations and be sponsoring machines. Treat them well, encourage them, support them and stay the heck out of their way! When you sponsor a leader, consider yourself fortunate. Having two or three leaders on your team can make you a lot of money.
# 8 Your Best Friend is the Phone – The best business tool you have is the phone. If you honestly spent 30-60 minutes a day on the phone, building your business, you would be amazed at what you could accomplish in a relatively short amount of time. You could easily make 10 calls a day in less than an hour a day. Use the phone to work smart. It’s a lot better than driving all over town or wasting your time surfing the internet. Be disciplined enough to use your productive time on the phone to grow your business. It’s time well spent. Remember, the phone does not weigh 300 pounds. Smile, dial, and grow your business.
I hope you have a Happy Thanksgiving. Thanks for subscribing.
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