There are many different ways to build your MLM Business. Interview 100 top earners and you will quickly discover that they used 100 different strategies. Some of these popular business building strategies include home parties, one-on-one meetings, YouTube videos, blogging, solo ads and email marketing, events and social media. In the paragraphs below I will go in more detail about these.
# 1 Home Parties – Home parties are still a very popular and effective way to grow your network marketing business. With a home party, you simply get started by inviting five to ten friends over to your house. You do a 30 to 60 minute business presentation that explains your company and products. You review the products, compensation plan, and company. You answer questions and sign up people who are interested. Initially, you start with a home party at your house, but you try to expand it to other people’s homes as quickly as possible. Home parties work. I’ve used them myself with much success.
# 2 Party-Plan – Do not overlook the party plan. This is on one of the best and easiest ways to make sales and expand your customer base. What I love about the party plan is that is a lot of fun. Similar to a home party, you invite over five to twenty people and focus on selling the products. You can also find a host who will invite friends over to her house. The party plan works great with food products, jewelry, skin care items, cosmetics, health products, cookware and just about anything else. The party plan is fun and you can be in front of an audience of at least five to ten people at a time. I think this is the best method to acquire customers.
# 3 One-on-One Meetings – These meetings are where you meet someone at a coffee shop or at their home and explain what you do in a private, quiet setting. I’ve found that the best way to build a network marketing is either one-on-one or in a small group setting. Basically, you invite your prospect to meet with you in a one-on-one setting and you take 20 to 45 minutes to share what you have to offer. I’ve found this to be very effective.
# 4 YouTube – Some people have leveraged YouTube to build their network marketing business. I don’t think this is a good PRIMARY strategy to build a downline, but it’s a good way to supplement another method. I have a YouTube Channel with more than 130 videos about my opportunity and products. People who watch the videos can contact me to learn more about it. The beauty of YouTube is that the videos often rank high in the search engines, so you can get a lot of eyeballs to see your videos. If you do your videos right, you can convert a lot of these eyeballs into customers and distributors on your team. Your key to success is to provide value. Make good quality videos with good information. Don’t come across as a desperate salesman!
# 5 Blogging – I generate a lot of leads through this blog and my other website. Creating your own blog is a TIME CONSUMING and LONG TERM approach to generating leads and building your MLM Business. Don’t expect any type of results for at least a year using this method. However, once your blog is established and you have a loyal following, you can get a lot of customers and distributors with a blog.
# 6 Solo Ads and Email Marketing – Solo ads and email marketing are another common way to build a network marketing business. Basically, you buy a solo ad and send your email to someone else’s email list. You send them to a capture page and convert them into a lead. You have your own auto-responder that automatically follows up with them. Assuming you have good sales copy in your emails, you can convert some of these folks into customers and distributors. The best part is that your auto-responder does the work for you 24/7.
# 7 Events – Events are a very SMART way to build your network marketing business. You could rent a booth at a tradeshow, a job fair, or even a flea market. You can display your products and focus on generating leads. What’s great about events are that your prospects comes to you! You simply answer people’s questions, collect leads, and follow up with people. This method can be expensive, depending upon the venue, so I suggest you start small and look for free or low cost events in your local area, to see what type of results you get.
# 8 Social Media – Facebook, Twitter and Pinterest can be a great way to build your MLM Business. Just about every network marketer I know of is on Facebook. Unfortunately, most people do it the wrong way. They simply blast and puke their links and business opportunity all over their wall. I’m sure you’ve seen it before. The real key to success is to provide value. Share pics and photos. Offer tips, quotes and inspirational thoughts. Basically, draw people in, rather than pitch them.
You can build your network marketing business using ANY of these methods. There is no right or wrong method. You have to find something that works for you that you feel comfortable doing. I highly suggest you do face to face prospecting, even if you plan on doing stuff online. Utilize the one-on-one and/or home parties at a bare bones minimum.
What I’d like to do for a moment is keep it real with you and put things in perspective.
At the end of the day, to succeed in MLM you need to talk to people! You need to connect with 2-3 people a day and you need to show at least 10 business presentations per month for at least two years BEFORE you will make it big. That is the best piece of advice I can share with you.
The best way to share the business is one-on-one or in small groups. Thinking that someone will just click on your link online and sign up as a distributor is highly unlikely.
That being said, there are TONS of ways to generate leads and meet people. Just remember that if you meet people online your goal is to get them offline as quickly as possible. That way you can connect with them as a person and build a relationship with them.
My final tip is to pick ONE of these strategies and focus on nothing else for at least a year. If you try to do too many strategies at once, you won’t get very far.
What are your thoughts about this? How do you build your network marketing business? What are the different ways to build your MLM Business as you see it? Leave a comment below to share your thoughts.