Chuck’s MLM Weekly Wisdom # 30: April 1, 2015

Chuck’s MLM Weekly Wisdom # 30 – April 1, 2015

Dear Network Marketer:

I hope you are happy, healthy and well.  Here is this week’s weekly wisdom.  Enjoy.

# 1 The Power of 10 a Day – I want to take a moment or two and talk to you about the 10 a day concept.  Did you know that if you called or prospected 10 people a day about your network marketing business (every day) you would talk with 3,650 people per year?  Let’s assume that one in five people agree to listen to a presentation, one in five of those people sign up as a distributor, and one in five people who sign up as a distributor build a small business of their own.  And let’s also suppose that one in five people who decide to build a business are a rock star.  What would your numbers look like at the end of the year?  Here is a hypothetical example using the numbers just mentioned.

  • 3650 people prospected
  • 730 presentations given
  • 146 people sponsored
  • 29 people who build up a decent part time business
  • 5 ROCK STARS who build it big!

Would it be worth your time to do this?  Could talking to just 10 people a day change your life and business?  I think so.  The only real question left is “will you do it?”

# 2 Picking Your Marketing Strategy – There are literally tons of different ways to generate leads and build your network marketing business.  No one method is better than any other method.  What works for someone else might not work for you, and vice versa.  What matters most is that you pick ONE business building strategy, learn everything you can about it, and stick with it day in and day out.  So many folks try to do so many different things at once in their business that they end up accomplishing very little.  Your key to success is to find a marketing and business building strategy that makes sense to you, matches your personality and strengths and then focus on that one strategy and take massive action UNTIL you reach your goals.

# 3 Motivating Your Team – First off, it’s not your job to motivate anyone but yourself.  You don’t want to be in the business of dragging people across the finish line.  Trust me.  Instead, your primary goal is to find self-motivated people who have the desire and work ethic to build a successful business of their own.  If you do decide to try and motivate your team, the best thing you can do is motivate it from the bottom up, rather than from the top down.  Light a fire in the basement of your group and watch the entire leg BURN with excitement.  There is NOTHING more exciting than having someone excited on level 10, 20 or 30 and then watching that excitement motivate everyone above them.  Remember that the fear of loss is the greatest motivator.  Give each person on your team something to lose, by building depth in each leg, and there’s a good chance that many of them will come around and get serious about the business.

# 4 Featured Blog Posts

Here are a few posts on my blog that you might enjoy.

# 5 The Strategic Work In Your Network Marketing Business – I’d like to take a moment or two and talk about the strategic work in your network marketing business.  The strategic work is the “big picture thinking” and “planning.”  It’s the game-planning.  It’s stepping back from the minutia of your business and taking the time to look at the big picture.  It’s when you look at your business from the outside in, rather than from the inside out.  It’s when you take some time to set goals, formulate a plan and assess what you are doing.  This is the work that often gets neglected by most network marketers.  I encourage you to set aside one hour a week, every week, to step away from the day to day work of your business and analyze things.  Ask yourself some tough questions.  Evaluate what is and what isn’t working.  Review your goals and set new goals.  Plan your time for the upcoming week.  Review your vision board and WHY.  Doing this for an hour a week will clear your mind and strengthen your purpose.

# 6 The Most Important Skill in Network Marketing – The most important skill to succeed in our industry is LEADERSHIP.  Anyone can make some money by retailing or recruiting, but the big money in this industry comes from leadership!  It comes from teaching, coaching, mentoring, and training others.  It comes from finding and developing leaders in depth.  Your real goal is to find and develop leaders in your organization who are completely independent of you!  In the first year or two in your business, you will have to spend most of your time recruiting and team building.  As you hit the three to four year mark, you should shift your efforts and focus on building leadership in your team!  By all means, never stop personally recruiting, but make sure you spend most of your time developing and finding leaders in depth!

# 7 How to Overcome Fear and Doubt – Everyone has some fears and doubts.  That’s perfectly normal.  Many people sit back with analysis paralysis because they fear success and/or they fear failure.  I’ve found from personal experience that the only way to overcome fear and doubt is to TAKE ACTION.  That’s right, action cures fear!  When you are out and about doing the activities you know you should be doing, your fear will go away!  It’s crazy, but true.  The more you do something the less you fear it.  When you are busy you don’t have time to be scared!  So if you are sitting back reading this right now and you have fears about success or failure, roll up your sleeves and get to work if you want the fear to go away.

# 8 Suggested Reading

Here are a few books I recommend:

# 9 Recommended Videos

Here are a few recommended videos that I found on YouTube that I thought you might enjoy.

# 10 Run With Me – I am knee deep making my run towards Diamond with my company.  I’m looking for two more LEADERS who want to run with me.  If you don’t have a business to promote, or are looking for something new, give me a call at (352) 503-4816 or send me an email to chuck@onlinemlmcommunity.com.  Serious people only please.  I’m willing to invest time and money to help the right people!  We will be working very closely together (daily) for the next 12 to 18 months.   You can also visit this page of my website to learn more about what I do.

Final Thoughts

Thanks for reading my weekly wisdom this week.  I hope you have a great week.  Happy April Fool’s Day! Take care.

March 2015 Month in Review for My MLM Blog and MLM Business

Here is my month in review for March 2015 for my OnlineMLMCommunity.com blog and my MLM Business.  I post my results each month on my website to stay accountable to myself and to show you the power of being persistent and consistent in your business.

My Business Goals for March 2015

Here were my business goals for March 2015.  I have them broken down into two categories: one for my blog and one for my MLM Business.

Blog:

MLM Business:

  • Personally Sponsor new 6 customers/reps
  • Send out mailed newsletter on 1st of the month
  • Help one team member rank advance and help one qualify for the fast start bonus
  • Rank advance
  • Conduct team training call every Tuesday and Sunday

My Daily Mode of Operation for March 2015:

This was my daily game plan to build my business in March (Monday through Friday):

  • Publish one new blog post every day
  • Revise one old blog post every day
  • Post 3-5 updates in my Facebook Mastermind Group every day
  • Send training email to my list every Wednesday and Sunday
  • Follow up with new leads daily by phone and/or email every day
  • Send out training newsletter in the mail on last day of the month
  • Mail out two hand written notes every day
  • Call 1-2 team members every day
  • Have team training call every Tuesday and Sunday

*** On average, this takes me about two hours per day to accomplish!

In addition to my daily game plan, I also wanted to do the following two things every day:

  • Read for 30 to 60 minutes daily
  • Exercise for at least 30 minutes

Stats and Results for My MLM Blog and MLM Business March 2015

  • Total Visitors: 24,642   (previous month: 21,083)
  • Unique Visitors: 20,080 (previous month: 17,429)
  • Total Page Views: 36,614  (previous month: 30,180)
  • Visits Per Day: 794.9  (previous month: 752.9)
  • Unique Visitors Per Day: 647.7  (previous month: 622.5)
  • Page Views Per Day: 1,181 (previous month: 1,110)
  • Keywords Searched to Find My Blog: 1,689 (previous month: 1,581)
  • New MLM Boot Camp Leads: 359 (previous month: 310)
  • New MLM Company Specific Leads: 54 (previous month: 38)
  • New Weight Loss Leads: 15 (previous month: 14)
  • New Requested free CD Leads: 26 (previous month: 26)
  • Total New Leads: 454  (previous month: 388)
  • Facebook Mastermind Group: 389 (previous month: 353)
  • Mailing List: 245 (previous month 225)
  • Published 28 blog posts
  • Added 408 blog comments
  • Published 17 podcasts
  • Created 0 YouTube videos
  • Personally sponsored 2 new distributors

Here is where I came up short with my goals:

  • I did not publish any videos on YouTube
  • I only sponsored two people while my goal was six
  • I fell short with my daily exercise

Top 5 Most Popular Posts on My Blog in March 2015

Here were the top five most visited blog posts in March:

  1. Top 27 Amway Diamonds of All Time
  2. Advocare Success Tips
  3. Top 50 MLM Companies of All Time
  4. Home Page
  5. Top 10 Herbalife Marketing Tips

Personal Development in March 2015

Here are the books that I read in March 2015:

  1. The One Minute Sales Person by Spencer Johnson
  2. Beach Money by Jordan Adler
  3. The Mark of a Millionaire by Dexter Yager
  4. Your Best Year in Network Marketing by Mark Yarnell
  5. Best, Worst, First: Everything you Need to Know to Build the Business of Your Dreams by Margie Aliprandi and Martha Finney
  6. Duplication by Eric Lofholm and Judy O’Higgins
  7. How to Get More Customers in Your Network Marketing Business by Argena Olivis
  8. Network Marketing Unplugged: What My Upline Never Told Me! By Odessa Hopkins

All of these books were fun to read.  My favorites were The One Minute Sales Person, Beach Money, Your Best Year in Network Marketing and Best, Worst, First. 

What’s Ahead for April 2015

April is going to be a great month.  I’m starting my 90 day challenge and I am going all in to create some serious momentum in my network marketing business.  That being said, here are my goals for April 2015:

Blog:

  • Publish 30 new blog posts
  • Publish 30 videos
  • Publish 30 podcasts
  • Mail out training newsletter on last day of month
  • Add 333 comments to website
  • Leave 60 blog comments on other blogs
  • Send weekly email to list every Wednesday and Sunday
  • Generate 666 leads

MLM Company:

  • Personally sponsor 8 new reps
  • Rank advance
  • Help two team members rank advance and 2 reach the Fast Start bonus
  • Conduct team training call every Tuesday and Sunday
  • Contact 1-2 team members daily
  • Mail out monthly team newsletter via USPS on the first of the month
  • Contact 10 new prospects per day
  • Add 30 new team members

Final Thoughts

In summary, March 2015 was a pretty good month for my MLM Business and blog. I hit most of my goals for the month. I had three people tell me they were going to join my team, or said they signed up for my team, but didn’t.

I’m in the process of of going all in with my business to do my 90-day challenge from April 1 to June 30, 2015.  I’m sure that by the time these 90 days are up I will have some serious momentum in my business.  Either way, I’ll keep you posted.

What are your thoughts?  What do you think about my results for the month?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

Network Marketing Unplugged by Odessa Hopkins – Book Review

Today, I want to do a quick book review of “Network Marketing Unplugged: What My Upline Never Told Me!” by Odessa Hopkins.  While searching for some good network marketing books to buy on Amazon, Amazon recommended this book to me.  I took a chance on it since I love to read and I’m always looking for new sources of information to help me grow my network marketing business.

The book is short and to the point.  It has a few golden nuggets in it.  Overall, I give it 3 of 5 stars.  What I want to do in the paragraphs below is share some of my favorite quotes from the book and also provide my own two cents on the quote.  Each quote is in bold and italics and is listed in no particular order.

# 1 The point is not to join a business based on what someone else did. Your success, as with any business, is based – first – on your own effort. Individual results will always vary (in any business).  Just because someone else made a lot of money in your company, or lost their shirt, doesn’t mean you will get the same results as they did.  For example, in every town in America there are restaurants that make a lot of money and others that go out of business.  It doesn’t mean the restaurant business model is bad.  Your success is ultimately up to you.

network marketing unplugged# 2 While they will hit their quota when I come in the business, once they do, I will go to the bottom of their priority list. No one should enter into any business with the expectation of getting paid for doing nothing.   Never expect your upline or sponsor to build your team for you.  Yes, it’s their job to support you, train you and encourage you.  However, at the end of the day it’s your business and you must accept responsibility for your own success or failure.  If you’re counting on someone else to make you successful, get ready to eat a big lunch!

# 3 People buy things they want – not things they need. They buy on emotion.  When you are talking with your prospects, focus on their emotions.  Don’t try and be logical.  Logic will get you nowhere.  People make emotional decisions and then justify their decision with logic.  Focus on benefits not features.  Focus on wants not needs.

# 4 Family members are often the least likely candidates to support you in any business – and network marketing is no exception. Don’t be surprised if your family does not support you in your business.  Don’t be surprised if your family is negative and condescending.  Most family members won’t be supportive.  It’s just a reality.  Don’t take it personal.  Accept it and move on.  Most family members don’t want you to be successful because it will make them uncomfortable with their position in life.

# 5 Always invite someone who turned down the opportunity to become a customer – especially supportive friends and family members.  If someone tells you no to the business opportunity give them the opportunity to become a retail customer.  Most people don’t want their own business, but just about everyone loves to buy.  I’d take it a step further myself, and tell you to lead with the products not the business.

# 6 The first advantage of entering into business, particularly while working a traditional job, is the tax benefit. Very few people talk about the tax advantages of network marketing, but they should!  In the first year or two of your business, while you are getting your business established, a majority of your income will come in the form of tax savings.  Most network marketers can save an extra $3,000 to $5,000 per year in taxes (or more), just by keeping good tax records.

# 7 I must have different types of systems for each part of my business.  Your secret to success is to develop simple systems that work for you.  You want a lead generation system, a training system and a follow-up system, at a bare bones minimum.  By no means do you need to use your upline’s system, but you do need to find something that is simple and works well for you.

# 8 You must really go through a lot of people to find the true leaders.  You have to work the numbers.  Selling is a numbers game.  MLM is a numbers game.  Not everyone will be interested in your products or business opportunity.  Most won’t.  Just like looking for gold, you have to go through a lot of dirt and rocks before you find gold.  What you lack in skills you can make up for in numbers.

# 9 How simple it is to sponsor or bring people into the business if you relax and act like you are talking to your best friend.  Calm down!  Take a chill pill.  Control your hype and enthusiasm.  Don’t be so overexcited that you blow your prospect right out of the water.  There is something said for being calm, cool and collected and having posture and poise when you are talking with your prospects.

# 10 The fortune is in the follow up.  Did you know that most people need to be followed-up with anywhere from seven to twenty times before they make the decision to buy?  Sadly, most people never follow-up with their prospects more than once.  And they wonder why people don’t join their team.  What you need to do is develop is a follow-up system that stays in touch with each person you talk to FOREVER.  Basically, you want to follow up with people until they die or buy!  That being said, you don’t need to chase, annoy, pressure or bug people.  Instead, you want to walk people through your standardized follow-up process and stay in touch with them UNTIL the timing becomes right for them to buy.

# 11 People join people, not businesses. This is so true.  People join businesses because they think YOU can help them get what they want.  People join people they know, like and trust.  Most prospects want to know if you are serious about the business and if you’re going to be there to help them succeed!  People are always sizing you up.

# 12 The first year is a building period. Don’t expect to make money your first year in business.  In any business, it’s going to take at least a year to get established and get things off the ground.  Good things take time.  Have some patience and do the work.  If you really need IMMEDIATE income make sure you focus on retailing.  It takes some time to build up your residual income and get your business established.  This is true in ANY business.

About the Book

The book is available on Amazon for $5.38.  The ISBN is 9780615825410.  It has seven reviews with an overall rating of 5 stars (as of March 2015).  The book is available in soft-cover and Kindle editions.  The book features 62 pages and was first published on June 8, 2013.

Final Thoughts

In conclusion, “Network Marketing Unplugged” What My Upline Never Told Me” by Odessa Hopkins is a pretty good book with some tips and golden nuggets that can help anyone.  If you haven’t read the book yet yourself, you should check it out.

What are your thoughts?  If you’ve read this book before I would love to hear from you.  Did you like the book?  What is your favorite quote listed above?  Just leave a comment below to share your thoughts.

Recruiting vs. Team Building in Network Marketing

Today, I want to take a few minutes and talk to you about the difference between recruiting and team building in the network marketing industry.  For some weird reason, this topic is frequently misunderstood by most people in our profession.  I hope to clarify things with you.

Contrary to what you have been taught, MLM is not a recruiting business.  No successful distributor ever built a large team all by themselves.  It’s not about personally recruiting hundreds of people on your front line so you can make it big.  From what I’ve discovered, the top earners are not the best recruiters.  Instead, they are the best teachers and team builders.

MLM is a team building business.  Network marketing is about a lot of people doing a little bit, not a few people doing a lot.  It’s about sponsoring some people personally and helping them succeed, and then repeating this process over and over in depth.  It’s about helping the people you bring into the business, so they can in return find new distributors and customers.

Most people with the mass recruiting mindset don’t do very well in this business.  Sure, they might bring in 100-200 people personally, maybe even more than that, but most of those people drop out just as quickly as they entered the business.  When you sponsor a lot of people personally, you can’t invest much time with each person to help them become successful.  And that is the major problem with mass recruiting.

At the end of the day, network marketing is a sponsoring and teaching business, not a selling or recruiting business.  It’s about teaching your team members how to teach their team members how to teach their team members.  It’s about bringing someone into the business and helping them become successful.

To clarify, I’m not telling you to build anyone’s business for them.  Nor is it your job to make someone successful.  But, it is your job to HELP the people on your team who want your help.  Not everyone will want your help, or be serious about the business, but it’s your job to work with the ones that raise their hand and say “I want to build a business.”

After all, it’s much smarter to work in depth than it is to keep building your front line.  You will meet some great recruiters in our industry who have a huge front line, but no one in depth. Within a year or two max, their organization will crumble and cease to exist.  Building a team is where it is at.

The people who make the most money in this industry are the ones who have huge organizations in depth. Personally, I would rather have 3 legs in my group with 100 people in each leg than to have 300 people on my frontline!

What I Recommend You Do

I think the best thing you can do is to personally recruit people until you have three to five people who are serious and committed and want your help.  You might have to personally sponsor 30 to 50 people to find three to five really serious people, but that’s okay.

Once you have some serious and committed team members, shift your efforts from personal recruiting to helping them become successful.  Be the teacher and work closely with them until they are independent of you.  Get in their sphere of influence and help them find a few customers and three to five serious people.  At this point, shift your efforts and start working with the people on their team.  Keep repeating this process over and over in depth and never stop.

Final Thoughts

At the end of the day, network marketing is a teaching business.  If you just want to recruit or sell, you should do direct sales (not network marketing), where your commission is determined by your personal efforts.  But if you want want network marketing really offers (leverage) it would make more sense to help your team members succeed, and work in depth. That is the smartest way to spend your time.

By all means, keep bringing in 1-2 new people each month yourself while you do this (to lead by example), but don’t try to sponsor more people than you can physically work with and help at one time.

Yes, you will have to focus on recruiting in the beginning of your business until you find your key people, but once you have them, work smart and help them succeed.  That is the power of network marketing.

What are your thoughts about recruiting vs. team building?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

How Many People Do I Need to Personally Sponsor to Succeed in Network Marketing?

Today, I want to answer the question “how many people do I need to personally sponsor to succeed in network marketing?”  It’s a question that people ask me a few times each week, so I figured that many of you would like to know the answer.

Before I answer the question, I have to legally tell you that individual results will vary.  I cannot guarantee that if you sponsor “X” amount of people you will have a large and successful business.  There are a lot of factors that vary by company, compensation plan and the person involved.

In addition, everyone has a different definition of success.  To some people, success is getting their products for free.  For others it means earning $5,000 per month.  For the sake of this article, I’m going to assume that success equals a six figure annual income.

I’ve also found that everyone has a different number.  Your number will vary based upon the quality of prospects you talk to and sponsor, timing, your company, and even luck.  I know of one person who sponsored fewer than 40 people to earn $1 million per month in this industry.  And others have sponsored 400-500 people personally to get the same results.

That being said, I’ve found that the AVERAGE number of people you need to personally sponsor to earn six figures in network marketing is typically between 100-200 people.  I’ve studied successful distributors in many different companies and almost all of them sponsored somewhere between 100 and 200 people personally.  Some sponsored a few less than that and some sponsored more than that, but that was the average.

Of those 100 to 200 people you will sponsor, at least half of them will quit.  The attrition rate might even be as high as 75%.  Most people who stick with it will just end up as product users.  About 10% of the people you sponsor will be consistent and stick around for the long haul and build a smaller, but successful part-time business.

And out of that 10% of people who keep building, a very small percentage of them (1-2% of all the people you personally sponsor) will go on and build a wildly successful business.  In most cases, 90% of your income will be tied to the work of just one to three people on your team, even if you’ve sponsored 100-200 people. 

From what I have discovered through research and interviews, here is what to expect:

  • About 1 in 30 will be a sponsoring machine and earn a few grand per month
  • About 1 in 100 will earn six figures
  • About 1 in 1000 will earn a high six figures

In order to five really, really good people, you will probably need to sponsor about 150 people (following the 1 in 30 rule).

Of course, these numbers can vary by company.  As another disclaimer, I am not saying that I can guarantee your team numbers will match these figures.  Individual results will always vary.

The idea of sponsoring 100 to 200 people personally might sound like a huge milestone that is impossible to overcome.  I’ll tell you what I tell everyone on my team.  If you just sponsored one person per week for three to five years, you could build a dynasty. 

Do it for three years and you’ll sponsor 156 distributors.  Do it for five years and you’ll sponsor 260 distributors.  In order to sponsor one person per week, all you need to do is approach three people per day.  I think that is very manageable and easy to do.  The only real question is “will you do it?”

I’d like to close this post with a quote that I found from Amway legend Bill Britt.  Here is what he credits to his success.  “There is no secret.  I simply showed the plan to 1200 people.  900 said ‘NO’ and only 300 signed up.  Of those 300 only 85 did anything at all.  Out of those 85 only 35 were serious, and out of those 35, 11 made me a millionaire.”

What are your thoughts?  How many people did you have to sponsor to make it big?  How about other people in your company?  Leave a comment below to share your thoughts.  I look forward to hearing from you.