Best Worst First by Margie K. Aliprandi: Book Review

I recently read the book “Best, Worst, First” by Margie Aliprandi.  This is a very unique book of interviews of successful network marketers sharing their best, worst and first tips.  What I want to do in the paragraphs below is share some of my favorite quotes from the book.  Each quote is in bold an italics.  After each quote I will share my own two cents.  Enjoy.

# 1 One of the biggest things we do as leaders in our business is seeing that untapped potential in people, even before they are fully keyed into it themselves.  Our job as leaders is to look for the best in people.

# 2 Know also there will be attrition. People you have invested your heart and soul in will leave. Most people will quit, regardless of what you do to help them.  Be prepared for it.

# 3 What you focus on expands. You become what you think about.

# 4 Stay passionate about your goals. Have a big WHY and keep your goals in front of you at all times.

# 5 Have realistic and worthy goals. Set challenging, but realistic goals that make you stretch out of your comfort zone.

# 6 This is a team sport. No one succeeds in this business all by themselves.

# 7 Learn how to uncover the need or desire that your prospect has. Show your prospect how to get what they want and they will move heaven and earth to get it.

# 8 Show your determination to succeed. Let people know that you’re serious, that you’re committed, that you’re going to make this happen. The speed of the leader is the speed of the team.  People want a leader that they can look up to.

# 9 This is a business, not a rescue mission.  It’s not your job to save people or make people successful.

# 10 The key to keeping your own belief alive is to remember that your mission is to serve others. The more people you serve the more money you make.

# 11 Build the people, and the people will build the business. This really is a people business, more than anything else.

# 12 CEOs plan. Planning is a huge part of succeeding in their business. Spend some time each week to plan your business.  Write down goals.  Strategize whenever possible.  Don’t let the minutia keep you from seeing the big picture.

# 13 We committed to ongoing learning. Try to get a little bit better every single day.

# 14 Even if you’re still the only member of your team, behave like a leader. Act like a leader at all times.

# 15 It’s critical to find a few key players right out of the gate. Find 2-3 serious people as quickly as you can.

# 16 Network marketing is the only profession I know of that levels the playing field for all people. You can come from Yale or you can come from jail. Although there is no guarantee of success in our industry, it is a level playing field.

# 17 You want a sponsor who is going to tell you like it is. Look for someone who leads by example and tells you what you need to hear.

# 18 You want a sponsor who will hold you accountable. You want someone who will keep it real with you and hold you accountable at all times.

# 19 Sponsor with the end in mind, not just for instant gratification. Build relationships early and develop a successful business locally first. Build in your own backyard before you try to build out of state or out of country.

# 20 It’s going to take three to five years to build a solid foundation that will allow for sustainable growth going forward. Don’t over-estimate what you can do in a year or underestimate what’s possible within five years. It takes time folks.  Rome wasn’t built in a day.

# 21 Comparing your progress with someone else’s story will rob you of the joy of your own journey. Never compare yourself with others.

# 22 Go to as many events as you can – company events, generic events, conference calls. Attend all events and get your team members to events.

# 23 Ultimately people don’t buy based on facts. They buy on emotion. We are all emotional creatures.  Appeal to people’s emotions if you want to recruit more people.

# 24 If you knew that you could set yourself up financially for life in the next 12 to 24, months, how hard would you go at it? Massive action is the key to being a success in network marketing. If you want it, go for it!

# 25 The biggest challenge that we have is that it’s too easy and too inexpensive to get started in network marketing. Most people won’t treat their business seriously because they don’t have much money invested in it.

# 26 It’s much easier to go from $1,000 a month to $2,000 a month than it is to get from 0 to $1,000. Once you get a team going, it’s pretty easy to keep it going and growing.

# 27 You never know when the timing is going to be right for someone. Stay in touch with everyone you talk to.

# 28 Pick a company that will last. Partner up with an established company with a great reputation.

# 29 Building a successful sales organization requires at least three to five years. Have some patience and be consistent.

# 30 Is the product something you would use even if there was no business opportunity attached to it? The product must present a good value for the end user, the retail customer.

# 31 Most of the sales volume is made up of distributors who quit the business but they don’t quit the products. Most people who start with the business will stop and just revert to being a customer.

# 32 Focus on building at home until you have a stable income. Build locally first.

# 33 Be the person who attracts others. Become the leader so you can attract other leaders.

# 34 The secret is in giving people time to warm up to you and the idea of network marketing. Most people you talk to will not join right away.

# 35 Remove the option to quit. Get rid of your exit strategy and be all in.

# 36 This is a business. You need to treat it like a business. It needs consistent effort. At the beginning you’re going to work really hard for very little so that later you can work very little for a lot. You get out what you put in.

# 37 Find a “running partner.” Find one to three serious people as quickly as possible and run with them.

# 38 Working directly with your sponsor is going to be a major key to your success. Work closely with your sponsor and stay in the trenches with them.

# 39 The worst thing you can do is to let time go by without action and productivity in your first 30, 60, and 90 days. Get off to a good start in your business.

# 40 All the people who were winning recruitment contests weren’t the big income earners. This is a leadership and team building business, not a recruiting business.

# 41 They know how to create community and culture and team spirit. Good leaders create a strong team culture.

# 42 The better person you become, the better the people you’re going to start attracting into your life. You attract more of what you already are.

# 43 Worrying never improves anything. Focus on what you can control and don’t worry about things you can’t control.

# 44 Target successful professionals. The ideal candidates are already in sales in some way. Your best prospects are people who are already successful in life.

# 45 Make it your goal to hear as many no’s as you possibly can as fast as you can. Go for NO and you will get more YESs.

# 46 The reason most people don’t succeed in this profession is because they’re not decision-driven. You have to follow through what you start if you want to succeed.

# 47 80% of recruitment is non-verbal. People join people. Your prospect is watching you.

# 48 I’ve routinely asked for two-year commitments. Get a commitment from your new person as quickly as possible.

# 49 Go to your top three friends. Everyone can sponsor their top three friends.

# 50 When you recruit new people, set initial goals that will require them to stretch a little bit, but not overwhelm them. Give your new people tasks and goals to aim for.

# 51 Choose your sponsor carefully. The person you partner up with is just as important as the company you join.

# 52 We’re driving a lot of amazing people out of the business by shoving leadership activity down their throats. Never pressure your people to do more than they are willing to do.

# 53 Give them the time they need to grow at their own pace. Love on people and meet them where they are at.

# 54 During your first year in network marketing you need to be recruiting like crazy. Bring in as many people as you can until you find your five serious people.

# 55 Build your organization to the point where you have at least four well-developed lines in your downline chasing you. Build four good legs as quickly as possible.

# 56 Recruiting is a process; it’s not an event. Recruiting takes time.  You have to walk your prospect through a series of steps.

# 57 Your upline wants to see by your actions that you’re serious about your business. Treat your business seriously and your upline will seek you out.

# 58 Success comes when you focus on helping others get what they want. Show other people how to reach their goals and you will reach your goals.

# 59 You’ve got to listen. Listen more than you talk.

# 60 When we really know what other people’s pains and needs are, we will then know what specific solutions we have to offer them.  Find out what other people want and show them how to get it.

# 61 Don’t listen to people who don’t have what you want or who are not going where you’re going. Only take advice from people who are qualified to give it.

# 62 You don’t try a marriage with the idea of trying it for 18 days and then quitting when it gets too hard. Take the long term view and realize that it will not go exactly as planned.

# 63 Connect deeply with others. Build friendships with everyone on your team.

# 64 If you’re not sharing your opportunity with everyone you know, that’s an indication that you’re still split. Start out by contacting your warm market.

# 65 You have to be all in. You can’t be wishy-washy and succeed.

# 66 In network marketing, you succeed by helping others succeed. The only way to get what you want is to help others get what they want.

# 67 You are the leader of your own tribe. You will build your own team and lead them, if you want to succeed.

# 68 Dedicate 90% of your time to learning the business. Few people come into our industry with the right skills.  You must commit to developing your skills before you can become successful.

# 69 Your success is determined by your daily agenda. You are a creature of your habits.

# 70 It’s like building a skyscraper. Things are going to be happening underground for a while before you see the building pop up. Typically, your first two to three years in this business are getting your foundation built.  Once it’s built, the business can grow quite rapidly.

# 71 I learned what truly grows and bonds a team was leading with compassion, leading with love. Build rock solid relationships with your team if you want long-term success.

# 72 No compensation plan, product, or sponsor will get you there. Ultimately it’s going to be you who has to get you there. It’s not your sponsor’s job to make you successful.

best worst first# 73 Stop trying to get out of the work. Do the work. When you look at who is successful, they’ve all put in the work. Roll up your sleeves, get to work, and never look back.

# 74 The harder you fight for something, the more you’ll value it once you achieve it. Anything worth accomplishing requires a big sacrifice.

# 75 The big stories are great. But the smaller stories will get you further. Most people would be very content with just an extra $200 to $500 per month.

# 76 When you’re meeting with anyone, take the time to find out what it is that they want more of in life. Find out what other people want and then show them how the business or products will help them get what they want.

# 77 People make money. But systems generate wealth. Make your business system dependent not people dependent.

# 78 It’s going to take you at least the first full year just to figure out the business and learn your company’s products. It takes time to build  up a successful business.  The first year is a learning year.

# 79 Get rid of excuses. Take responsibility. Your success is 100% up to you.

# 80 If you are going to be successful, you have to take ownership of your commitment to succeed. I’ve never met a successful victim.

# 81 All the money is in prospecting. Prospecting new people will solve all of your money problems.

# 82 Unless you’re fully committed to network marketing and what it offers you in terms of future rewards, it’s just a wish. Not a dream. A mere wish. You have to be all in to make it to the top.

# 83 Telling stories is a much more effective approach than merely sharing a typical business presentation of data and facts. Facts tell, but stories sell.

# 84 If someone doesn’t want to be a customer or distributor, keep in touch with them anyway. People’s situation in life will change.  Treat everyone well and stay in touch.

# 85 Whoever recruits the most frontline people wins. Sponsor as many people as you can and let the cream rise to the top.

# 86 If I have six to seven people on each team, my group will be a success. For every three people I talk to, one will want to see the business. For every three people who see the business, one will get in. For every three people who want to get in, one will do something with the business. This is simply a business of numbers.

# 87 You have to stay emotionally detached from everyone until they start demonstrating that they will be with you. Don’t place your success in anyone else’ hands.  Expect nothing from everyone you sponsor, but hope they will do something.

# 88 Running a business in network marketing is a lot like flipping a well-shuffled deck (or multiple decks) of cards. Every time we introduce our opportunity to a new person, we’re flipping another card, looking for the aces.  If we flip enough cards, we are going to find the aces. There are four aces in every deck.  You never know when they will show up.

# 89 A no today can be a yes at some point down the road. Everyone is a good prospect at some point in their life, even if they aren’t ready today.

# 90 Our business is not for everyone in the corporate world. Not everyone is cut out to be an entrepreneur.

# 91 I’m looking for people who are looking for something more. At the end of the day you are looking for people with a big, burning desire.

# 92 Roadblocks will ultimately benefit you and improve your skills as a business leader. Every trial and tribulation you go through makes you stronger.

# 93 This profession isn’t about pressure, it’s about service. Treat others well and focus on serving others.

# 94 Love people where they are. Be patient with them and be a good example. Don’t pressure people to do more with the business than they are ready to.

# 95 This is not a product business, it’s about helping people build their dreams. Build up the people and the product volume will take care of itself.

# 96 People work harder for praises than they will for raises. People crave recognition and appreciation more than anything else.

# 97 Build rapport with questions. Ask questions. Do more listening than you do talking.

# 98 During the first month they’re in the business, I don’t want them talking to anyone about joining the organization.  Get your people trained before you throw them to the wolves.

# 99 The leaders who develop the fastest are the ones who delegate. Don’t try to do everything yourself.  Empower others as much as possible.

# 100 Influence is about being authentic and heart-centered. Lead with your heart.

# 101 The way to go about creating authentic relationships online is to be who you would be offline. Be yourself, whether you are online or offline.

# 102 Every single person who goes online looking for business also has a warm market. Always start out with your warm market.  That is your best source of prospects.

# 103 People who come to you through advertisements are still cold leads.  Paying for advertising isn’t very duplicable either. Keep the business as simple as possible and don’t reinvent the wheel.

# 104 Use social media to expand locally. If I were to move to a new town today, I’d start with Meetup, and then LinkedIn, and Facebook. These are great resources to meet new people in any location.

# 105 Focus only on your successes. Everyone goes through temporary defeat.  Focus on what is going right, not what is going wrong.

# 106 Professionals get paid; amateurs don’t get paid. Enough said!

# 107 Expose, present, validate, enroll, and support. Exposure is the money step. This is a numbers game. Work the numbers and then build relationships with the people that you do bring into the business.

# 108 Your warm market is any group of people who will warm up to you when they find out you have something in common. This is the best group of people to focus on in your business.

# 109 The pace you set in your first 90 days foreshadows your long-term successes. How you start your business is a good indication of how it will end up.

# 110 Present to partners together. If you are sharing the business with someone who is married or has a partner, make sure you share it with both of them at the same time.  It’s the right thing to do .

# 111 Think of your business in terms of 90-day micro-bursts.  Do 90-day challenges whenever possible.  This will but some momentum in your business.

# 112 The very nature of starting any business is messy. The goal for the first year in any business is simply to survive.

About the Book

This book was first published in November 2013.  It has 326 pages.  The publisher is Martha Finney. The ISBN is 978-1939927675.  It is available anywhere books are sold.

Buy a Copy on Amazon

Final Thoughts

In conclusion, I give “Best Worst First” a 9 of 10 stars and consider it a must read.  What do you think about all these great quotes?  Which one is your favorite?  Leave a comment below to let me know what you think.


Dana Collins: Lessons from the 2015 MLM Mastermind Event

In today’s post I want to share 12 lessons that I learned during Dana Collins’ speech during the 2015 MLM Mastermind Event in Orlando, Florida.  These are notes that I took during her speech.  In other words, they are paraphrased and are not her exact quotes.  Each lesson is in bold and italics.  At the end of each lesson I share my own two cents.  Enjoy.

# 1 How do you spend your time?  This is a question that each one of us should put a considerable amount of thought into.  Most of us are not very disciplined with our time.  Most people in our industry are doing the business part-time, therefore, they also have their job and family responsibilities.  If you want success with your network marketing business you must plan your work and work your plan.  You must master time management and spend 90% or more of your business hours on money producing activities.  You don’t have to put in tons of hours every week, but you must consistently work 10-20 hours per week on money producing activities.

# 2 What does your calendar say about your commitment to the business? Show me someone who is struggling in their network marketing business and I will show you someone with an empty calendar.  In other words, most people who don’t do well in our industry have not consistently worked their business on the money producing activities.  I would argue that if you are showing 10-20 plans per month it would be next to impossible to struggle in the business.

# 3 Commitment precedes success.  In order to become successful, you must first be committed to your goals and business. If you must wait until you are successful first, before you commit, you will never become successful.  It really is that simple.

# 4 You are looking for people who will commit.  When you are out prospecting you are looking for people who have a big burning desire to succeed, have a good work ethic, and are willing to stick with one thing until successful.  This is not more than 10 to 20 percent of the population.  Commitment is a skill that most people stink at.   You want someone who will do whatever it takes for as long as it takes. Keep in mind that finding just 2-3 people who will commit can lead you to a six figure income.

# 5 One person’s commitment can change the world.  One committed, inspired network marketing leader really can change the world.  One “all in” network marketer can build a team of millions!  It won’t be easy or happen overnight, but if you are willing to draw a line in the sand and do whatever it takes for as long as it takes, you will eventually make it in this industry.

# 6 People don’t buy products or opportunities; they buy a solution.  People don’t buy a drill because they want  a drill.  People buy a drill because they want a hole.  Never forget that.  Your key to success with recruiting is to find out what the other person wants and show them how your products or business will help them get what they want.  People are only concerned about what’s in it for them!

# 7 To have more you must become more.  For things to get better you have to get better.  Your outer world is a reflection of your inner world.  You must work on your personal development and constantly improve.  As you grow and learn you will become the person you need to be in order to achieve the success you desire.

# 8 Get rid of your fall back plan.  Get rid of your exit strategy.  Flush the “I’ll try it” attitude down the drain.  Make a commitment that you will succeed with your business no matter what.  Adopt the “I can, I will, I shall” attitude.  As long as you have an exit strategy you will not be willing to do whatever it takes.

# 9 The grass is greener where you water it.  Ignore other opportunities.  Things are rarely as they seem.  When things aren’t going so well don’t get distracted and explore other opportunities.  Focus on what you want.  If you want greener grass, water your grass.  Put in the work and finish what you started, even after your initial enthusiasm is gone.  Don’t keep jumping from company to company looking for ferry dust.

# 10 The more problems you solve, the happier you are, and the more money you make.  As entrepreneurs we get paid to solve other people’s problems.  The more problems you solve, and the more people you serve, the greater your value is in the marketplace.  The greater your value is in the marketplace the more money you make.  It’s that simple.

# 11 We need more leaders.  This is ultimately a business of leadership and team building.  The top LEADERS are the ones who grow the biggest teams.  Leadership is nothing more than the level of influence that you have on others.  If you want to attract leaders into your team you must become a leader first.

# 12 What are you giving up by being comfortable? For most people, their comfort zone is what’s holding them back.  Most people will not stretch out of their own comfort zone because of fear of failure, fear of rejection or fear of success.  Don’t let your comfort zone keep you from greatness.  Stretch a little bit out of your comfort zone every single day.  Do things that make you uncomfortable long enough and they will eventually become new habits.

About Dana Collins

Dana Collins is a top earner and Executive National Vice President with Arbonne. She has spent more than 15 years in the industry and has been a top earner with her company for the past ten years.  Visit her website to learn more about her.

Final Thoughts

In review, these are 12 valuable lessons that I learned from Dana Collins during the 2015 MLM Mastermind Event.  I would love to hear which lesson resonates with you the most.  Leave a comment below to let me know what you think.  Have a great day!

The Perfect MLM Prospect: Who Are They?

I watched one of Dale Calvert’s “No Fluff” webinars last night and he took the time to describe the perfect network marketing prospect.  He said that he learned this definition of the perfect prospect from A.L. Williams, founder of Primerica.

He went on to explain that there are always exceptions to the rule, and you should never stereotype or pre-judge people, but if you were to focus on just one demographic of people, this is who it should be:

  • 25-35 years old
  • Married with children
  • Own their own home
  • Income of $40k to $100k per year

He explained that people in this demographic are the best network marketing prospects because they haven’t made it yet, but they want to really bad.

In other words, they are HUNGRY for success!

Chew on that for a minute.  To be quite frank with you, I have been thinking about this for the past 24 hours, just spinning it around in my mind.

And while I personally believe that anyone can be a great prospect for our business, when the timing is right for them, I would have to agree that this demographic is a good one to focus on.

At the end  of the day you are looking for someone who is open minded and HUNGRY for success.  You don’t want someone who has accepted their lot in life and settled for their current situation.  You don’t want  a “negative nelly” or “pessimist” who thinks they know everything, or has given up on their dreams.

DESIRE is the number one attribute of a good prospect.  You want someone with a big, burning desire.  You can teach skills, but you can’t teach hustle, desire and work ethic.  Give me someone with desire and I can show them how to be successful in our industry, even if they don’t know what they are doing yet.  Give me someone with skills, but no motivation, and I will show you a picture of most struggling network marketers.

You really want someone who is sick and tired of being sick and tired and is ready to do “whatever it takes for as long as it takes” to be successful.

Most people in their mid twenties to thirties have realized that a traditional career isn’t going to give them what they want in life.  Even with a decent paying job (which most people don’t have) most of these folks don’t have the time and money to do what they want when they want to do it.

Many people in their 20s and 30s are looking for a different path.  Many of these folks want to be home with their kids, want to work from home, and would even love to work for themselves.

Assuming you can approach these folks the right way (as a professional) many of these people will take a look at what you have to offer.  I’m not saying everyone will join your team or become a customer, nor am I saying that every 25-35 year old is a good prospect, but I believe it’s a good group to focus on.

I don’t know about you, but I was in this demographic when I first learned about the network marketing industry.  I had a good work ethic, hustle, and was looking for a better way.  Thank goodness someone sat me down and shared the possibilities of network marketing with me!

What do you think?  If you were to look at your team, what do your two or three best performers have in common?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

Wes Linden: Top 10 Lessons from the 2015 MLM Mastermind Event

In today’s post, I want to share some of the valuable lessons I learned from Wes Linden during the 2015 MLM Mastermind Event in Orlando, Florida.  These are notes that I took during his speech and they are not quotes.  Each lesson is in bold and italics.  After each lesson I share my own two cents.  They are listed in no particular order.  Enjoy.

# 1 You can say the wrong thing to the right person

What you say and how you say it has a big impact on whether someone pays attention to you and ultimately joins your team, or becomes a customer.  This might be a game of numbers, but it is also a game of skill and strategy.  You need to practice your elevator speech, know how to answer questions, and overcome objections.

# 2 Do calls together with your team members

Help your team members with their calls.  Listen in to what they are saying so you can give them honest and constructive feedback.  Let them listen to some of your calls and provide some coaching to them after each call to help them improve.

# 3 Protect the relationship, so when the timing does become right, they say YES

Never alienate someone because they say no to becoming a customer or distributor.  Treat everyone with respect.  If you treat people wrong they will never work with you.  If you treat people well, there is a good chance they will come back to you when the timing is right for them.   If you treat people well, they might tell one or two people.  And if you treat people badly they will probably tell 100 people.

# 4 You’ve got to have a WHY that makes you cry

You need a WHY that is so big and powerful that it moves you to action and keeps you in the game.  A strong why will keep you in the trenches, even when things are tough and aren’t going your way.  If you don’t have a big why, you will quit when things get tough.

# 5 Build your brand

Every serious network marketer needs to create their own brand.  Even if you aren’t building online you need to realize that your prospect will research you online, to see what you are all about.  I suggest you promote yourself, in addition to promoting your company.  Your brand will be your most valuable asset.

# 6 Throwing a lot of mud on the wall just makes a mess

Once again, this is a game of strategy and skill, not just a game of numbers.  You need a game plan that everyone on your team can follow, so they at least have a fair chance of achieving success.  95% or more of your team will need intense hand holding.

# 7 Most people join our business with baggage

Everyone has baggage.  Everyone has experiences in their lives that make them who they are.  Lots of people have low confidence, worthiness issues, and self-esteem issues.  Some people who join your team previously failed in network marketing.  You’re going to have to get the root cause of each person’s problems and help them overcome their own issues, so they can be successful.

# 8 Nobody joined our business for us to beat them up

Nobody joined network marketing because they want another boss or another job.  People want more friends.  You need to treat people well, regardless of their performance.  Meet people where they are at and never pressure them or force them to do more than they are willing to do.  Follow the Golden Rule.

# 9 Make people feel great about themselves

Treat everyone as well as you would treat your own mother or daughter.  Be nice to people. See the best in people.  Recognize people for their efforts and make them feel proud to be part of your team.

# 10 Building your business on Facebook the wrong way is a quick way to alienate friends

Stop puking your business and products all over your Facebook wall.  Stop spamming people on Facebook.  Never mention the name of your business on Facebook, on your timeline or in your profile.  It’s fine to meet prospects on Facebook, but use the phone, email or face to face to communicate with them to share your products or business opportunity.

About Wes Linden

Wes Linden is a top producer in his network marketing company.  He has spent more than 17 years in the same company.  He is the author of the best-selling book “79 Network Marketing Tips for Fast Track Success.”  You can visit his website to learn more about him.

Final Thoughts

In review, these are some of my favorite lessons from Wes Linden’s speeches at the 2015 MLM Mastermind Event in Orlando, Florida.  Which one is your favorite and why?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

Auto-Responder and Email Marketing Tips: Ideas for Network Marketers

In this post, I want to share some of my best email marketing and auto-responder tips for network marketers.  Please keep in mind that most of this information will apply to ANY business owner, not just network marketers.

We’re going to cover a lot of information in this post to include:

  • What is an Auto-Responder and How Does It Work?
  • Popular Auto-Responder Services
  • Reasons Why You Need an Auto-Responder for Your Network Marketing Business
  • Segmenting Your Email Lists
  • Tips for Writing Good Emails
  • Overall Success Tips with Your Auto-Responder
  • Key Takeaways
  • Final Thoughts

By the time you finish reading this post you should have a better understanding about how to grow your network marketing business exponentially by using an auto-responder.  Let’s get started.

What is an Auto-Responder and How Does It Work?

  • It is a program that manages your email contact list and automatically adds and removes people when requested
  • It sends out emails on your behalf, automatically, at a frequency you determine
  • It can automatically respond to emails sent to a certain email address
  • It is an email management program that allows you to build an email list, manage it with ease, and send out emails automatically
  • People enter their name and email into a form and they are automatically added to your email list and they will start receiving your emails at a frequency you choose
  • You can also manually add people to your auto-responder IF they gave you permission to do so
  • An auto-responder sends emails to people who give you permission to contact them – it’s not spamming
  • Auto-responders comply with the CAN-SPAM Act, as long as you provide a physical address and a way to unsubscribe
  • Each email has an “unsubscribe” button where people can remove themselves from your email list if they want to

Popular Auto-Responder Services

There are many popular auto-responder services in the marketplace.  The one you choose is a personal preference.  Some of the popular services include:

  • Aweber
  • Get Response
  • GVO
  • Mail Chimp
  • I Contact
  • Constant Contact
  • Infusion Soft
  • 1 Shopping Cart
  • Office Auto-Pilot

I personally use and recommend Aweber.  I’ve been using them for about six years now and really enjoy their service.

I suggest you compare at least three different auto-responder services BEFORE you choose one.  That way you can be an educated consumer.

Reasons Why You Need an Auto-Responder for Your Network Marketing Business

# 1 To Build a List of LeadsThe money is in the list.  You’ve probably heard that before.  All businesses need leads.  Without leads your business is doomed.  Leads are people who have “opted-in” or requested more information about your products and/or business opportunity. Think of companies like Amazon® and eBay®.  They have MILLIONS of subscribers.  Once you visit their website and create a free account (opt-in) you become a lead and then send a variety of marketing messages to you to encourage you to become a paying customer.  MLM is no different.  If you don’t have a list, you don’t have anyone to share your products or business opportunity with.

# 2 Multiple Exposures – From personal experience I can tell you that most people will not buy from you the first time they learn about your products or business.  Most people will need at least five to twenty follow ups before they make the decision to buy.  Most network marketers, and entrepreneurs, do a crappy job with the follow up process.  Your auto-responder keeps you in touch with your prospect without you even thinking about it.  It’s 100% automated and automatic.

# 3 To Build a Relationship with Your Leads – People like to do business with people they know, like and trust.  Assuming you provide value in your email, and educate your prospect, there will come a point in time where they know you, like you and trust you and WANT to buy from you. It might take a few months, or even a few years to get to this point, but your auto-responder helps you build this relationship automatically.

# 4 To Educate Others About Your Products and Business – If your company offers a wide variety of products or services, your auto-responder can educate your prospects about each product or service, so they can decide if it is a good fit for them.

# 5 To Follow-Up and Stay In Touch Frequently – Smart entrepreneurs stay in touch with their prospects frequently.  If you don’t stay in touch with your prospects and customers, another business owner will!  You want to keep your business, products and services in the front of your prospect’s mind UNTIL they are ready to buy.

# 6 To Convert Prospects into Paying Customers or Distributors – Your auto-responder will definitely help you with conversions.  This is the process of converting leads into prospects and then converting prospects into customers.

# 7 To Leverage Yourself – Smart entrepreneurs leverage themselves whenever possible.  Your auto-responder gives you a great deal of leverage because you don’t have to maintain it.  Once people are added to your list, your emails automatically go out at the frequency you determine.  This saves you a lot of time to do other things in your business.

# 8 Provide Answers to FAQs – Your auto-responder can provide answers to frequently asked questions that your prospects have.  This saves you time with customer service.

# 9 Share Updates and Critical Information – If you have something critical or important to share you can send a quick, one-time email message to your list to get the time-sensitive material out.

# 10 To Get People to CONTACT YOU – When the timing is right, many of your prospects on your email list will eventually contact you to ask you more about what you have to offer.  I use my auto-responder to make my phone ring.

# 11 To Promote Events, Specials and Incentives – Auto-responders are a great way to give special, one time, limited promotion, such as a 24 hour sale.

# 12 Drive Traffic to Your Website – A good auto-responder sequence will send a steady flow of traffic back to your blog, website, or sales page.  This will lead to more sales.

Segmenting Your Email Lists

You want to create three separate LISTS within your auto-responder account.  These include:

  1. Prospects
  2. Customers
  3. Team Members

Here’s what you need to do for each one:


You want to write 10-20 pre-written message that EDUCATE them about your products, business opportunity, company and the industry

  • Email # 1: Welcome email
  • Email # 2: Why you joined the company and your personal story
  • Email # 3: What you like about the industry
  • Email # 4: Your favorite product
  • Email # 5: Why people need a plan B
  • Email # 6: Success stories from your company
  • Email # 7: Success tips for building a business
  • Email # 8: Common FAQs and objections
  • Email # 9: 10 reasons to get started
  • Email # 10: What’s holding you back?

Space these emails three to five days apart.


  • Email # 1: Welcome email
  • Email # 2: Your experience with the products
  • Email # 3: Talk about your favorite product
  • Email # 4: Talk about your second favorite product
  • Email # 5: Talk about your third favorite product
  • Email # 6: Testimonials from happy customers
  • Email # 7: Common questions about the products
  • Email # 8: Offer a coupon or discount for their first order
  • Email # 9: 10 Reasons to get Started
  • Email # 10: What’s holding you back?

Space these emails three to five days apart.

Team Members:

You want to write 10-20 pre-written message that EDUCATE them about how to get started

  • Email # 1: Welcome email
  • Email # 2: How to place your first order
  • Email # 3: How to set up your website
  • Email # 4: How to make your name list
  • Email # 5: How to contact people
  • Email # 6: How to give a presentation
  • Email # 7: How to follow up with people
  • Email # 8: How to find customers
  • Email # 9: Common Q&A’s
  • Email # 10: Tips for Success

Space these emails one to two days apart.

Tips for Writing Good Emails

# 1 Pick a TOP NOTCH Subject Line – Like it or not, your subject line will ultimately determine how many people open your emails.  They need to be catchy and pique people’s interest.  They can be controversial, extreme, funny or entertaining.  Put a lot of thought into your subject lines. This is the most important part of your message.

# 2 Short and to the Point – Try to keep your emails to about 300 words or less.  Yes, they can be longer than that, but remember that most people have a very short attention span and won’t read a long email.

# 3 Appeal to People’s Emotions – We are emotional creatures.  We make emotional decisions and then justify it with logic.  Whenever possible, try to appeal to people’s emotions.  Focus on their hot buttons if you want them to buy or take action.

# 4 Conversational In Tone – The best emails are conversational in tone.  Don’t use business or academic writing.  Try to write as if you were talking to a close friend.  The more personal you can make the message the better.

# 5 Focus on Benefits, Not Features – Features tell, but benefits sell.  Whenever possible, focus on what your products or services will do to help someone, rather than focus on the features of your products.

# 6 Keep the Message Geared Around One Main Point – Keep each email message geared around one main point.  Don’t run on and on and on. In each email message, you only want your prospect to do one thing.

# 7 Focus On Educating, Not Selling – The best marketers focus on educating their prospects rather than trying to sell them.  Some people call this reverse selling or attraction marketing.

# 8 Proofread – Always proofread your email before you hit the send button.  Write your email, proofread it, leave for an hour, and then come back and read it one final time.  Even better, have someone else proofread it as well.

# 9 Be Optimistic and Kind – Don’t be a negative Nelly.  Be optimistic and nice.  Don’t sound arrogant or cocky.

# 10 Don’t Write Anything That Could Get You In Trouble – Never send an email when you are angry or upset or depressed.  Never send an email that could make you look bad.  Act as if every email you send would be used in a court case against you. Do that and you can’t go wrong!

Overall Success Tips with Your Auto-Responder

# 1 Communicate frequently, minimum once a week – The most successful marketers I know send a DAILY email to their list.  I’m not saying you have to do that, but at a bare bones minimum make sure you send at least one email each week.  From personal experience, I’ve found that sending two emails per week is very effective for me.

# 2 Send out a monthly email newsletter – Newsletters are a great way to stay in touch with your prospects.  I recommend you send out a monthly newsletter once a month.  Make sure that about 80% of the newsletter is valuable content and the other 20% can be promotional materials.  Focus on providing value with your newsletter, so your prospect looks forward to getting it.

# 3 Repurpose your content from you blog – If you have a blog like I do, you can repurpose some of your old blog content into helpful emails.  Go through some of your older content and see if you can edit it a little bit and create a crafty email message with it.

# 4 Use a P.S. line and sell with your signature file – Always use a P.S. line at the end of each email with a strong call to action.  This is where you can put your marketing message.  The P.S. line is quite perhaps the most viewed part of your email.

# 5 Use tracking links to see who opens each email and what they do – I also suggest you use tracking links so you can see who is opening your emails, clicking the links and making purchases.  These are your most responsive prospects.  Using analytics will help you determine which types of emails are most effective for you.

Key Takeaways and Final Thoughts

# 1 My auto-responder is the most important tool in my business.  I mean it.  I would give up my downline, this website, my mailing list and just about everything else I have before I gave up my list! When you have a list, you can join any company or promote any product and make money. In MLM, your list is the ONLY thing you really own, since you don’t own your downline, the intellectual property or the MLM Company itself.

# 2 EVERY network marketer needs their own auto-responder, even if they are building offline. Whether you are building belly-to-belly, or exclusively online like I do, you want to build a list. Everyone you talk to should be added to your list (as long as they give you permission to do so). What would your list look like if you have built a list of EVERY person you ever talked to about the products or business opportunity?  If you’ve been in the industry any period of time you would have thousands of people on your list.

# 3 The money is in the list.  Your list is like an ATM machine.  Once you have a good relationship with your list, you can recommend just about any type of product or service and lots of people will buy it from you!  Whenever you need more cash flow you can send out an email and make money on demand!  That’s how powerful a list is!

# 4 Build a list, build a good relationship with your list and monetize.  This is the key to success. Most people will typically only buy from people they know, like and trust.  Your objective is to build good relationships with everyone on your list.  You do that by educating others and offering solutions!  Make sure that your primary goal is to help educate your list, not sell them. Do that and your business will explode!  No one likes a sales person but everyone likes someone who is an expert, who helps them solve their own problems.

# 5 Stay in touch with people until they die or unsubscribe.  Once people opt-in to your list, don’t remove them.  If they don’t unsubscribe it means they are still interested in learning more about what you are offering. Your job is to keep sending messages until they buy, die or unsubscribe.

# 6 Focus MOST of your efforts on building your list.  Add new names to your list every day.  Realize that your job is to get people INTO your marketing funnel.  Once you do that your marketing funnel will take over from there!

Final Thoughts

In summary, every network marketer should have their own auto-responder and use email marketing to grow their business!  It will be the most important business tool that you can use. Building a list is the SMARTEST thing you can do when you are growing your network marketing business.  It allows you to follow up with ease, to stay in touch frequently, to increase conversions and to promote multiple streams of income.  I think it’s a win-win for most network marketers.

What are your thoughts?  What do you think about auto-responders and email marketing? Leave a comment below to share your thoughts.  I look forward to hearing from you.  Have a great day!