I recently ordered a copy of Relationship Marketing, a book by Steve Thompson, who happens to be a seven figure income earner in the network marketing industry. One of my mentors suggested this book, so I ordered a copy from Amazon.
The book was so good I read it in one setting. And then I re-read it again. The book is one of my top five favorite network marketing books of all time and I highly recommend it to every network marketer I talk to. Overall, I give it a 10 of 10.
What I want to do in this post is share a few of my favorite quotes and lessons from the book. I will turn this post into a mini-series. Each one of his quotes are in bold and italics. I will provide my insights after each quote. The lessons are listed in no particular order.
# 1 One important thing I learned was to check the backing of the company very closely. The company you choose to partner up with is VERY important. Do your due diligence and learn everything you can. The more you can find out the better. Read more about how to evaluate a MLM Company.
# 2 The only way to accumulate and grow wealth is to become personally more valuable and to give that value to others in exchange for wealth.
# 3 If amassing money is important to you, never listen to poor people!
# 4 Work on your personal development every day. One of my favorite things about the MLM Industry is the personal development. Who you become is just as important as the money you make. It really is its own Personal Development Course. Read more about personal development.
# 5 Wanting something for nothing is not even a good dream.
# 6 You cannot succeed your way to success. You must fail your way to success.
# 7 After years in MLM I can tell you that you really can’t say just the right thing to the wrong person.
# 8 The biggest change in my MLM career came when I quit spending too much time with the wrong people.
# 9 For any business or job you must have a plan and start at the beginning.
# 10 There are two kinds of people you do not want to work with: lazy people and negative people.
# 11 You can make excuses or you can make money. But you can’t do both!
# 12 Just as only 20% will ever look, of the ones that join, only about 10% to 20% will do very much.
# 13 Each day you must be identifying and reaching out to help and mentor those showing leadership potential.
# 14 People will frequently do more for recognition than they will for money.
# 15 Human nature is to band together.
# 16 Don’t use Facebook and Twitter to try and sell.
# 17 The evening hours from 5 p.m. until 9 p.m. are the most valuable hours in your day.
# 18 Do not spend more than 10% of your time managing even the people you bring in.
# 19 One should always have three personally recruited consultants that deserve their time.
# 20 Never stop recruiting. It is not a start and stop process but an ongoing daily process. When you stop recruiting you stop growing.
# 21 Frequently the best leaders occur deep in your downline under a string of average business builders. Look for and identify these legs or team leaders.
# 22 Until you reach the highest level you should always be dividing your time between 3 or 4 legs and your recruiting time.
# 23 All great businesses have a business plan.
# 24 There is nothing more important to your success than building leadership.
# 25 Let leaders learn to lead.
# 26 Although some sales techniques are helpful, if you convince people to join you have little chance of them engaging and going to work.
# 27 The top earners with huge teams were usually not salespeople.
# 28 Never forget that you may be just one person away from a life-changing breakthrough.
# 29 I do not spend much of my time talking about products, services or sales. I spend most of my time talking about learning more, helping more and from that process, getting closer to your dreams.
# 30 Make sure that the teacher has the success to back up his or her teaching.
# 31 Never neglect to help a team member because of his placement in your compensation plan.
# 32 The 3-Way Call is one of the most powerful tools in MLM.
# 33 Never try to sell or pitch strangers unless you need a good lesson in rejection.
# 34 You can generate more leads than you can ever use just by getting to know people and asking for referrals.
# 35 I recommend contacting two prospects a day.
# 36 The members of your team that attend company events will be your true leaders.
# 37 The business is as much social as it is work.
# 38 Your business and your company will rise and fall on leadership.
# 39 I have been in the industry for over 18 years and while I had some good success over the years, it was sticking around that made me a Top Earner.
# 40 There is no free ride to success.
# 41 Never let anyone steal you dreams by turning your focus to what won’t work. Lead from the front and others will follow.
# 42 All successful business people have a system.
# 43 Never quit working with a winner because of coding.
# 44 Recruit up, but do not neglect people.
# 45 Drill down for success. Work the bottom.
# 46 Quit chasing people.
# 47 Massive action over a several year period of time will change the course of your history.
# 48 Some will find success quickly. Others will take longer, but only the quitters fail. Get excited, stay focused and never quit.
# 49 Nothing compares with calling people you know or meeting people in person and establishing a relationship.
Video with Steve Thompson
I hope you enjoyed these Steve Thompson quotes from his book “Relationship Marketing: View from the Top and What It Really Takes to Get There.” If you have never read this book before I HIGHLY recommend it.
I would love to hear from you. What is your favorite quote on this list? Leave a comment below to let me know what you think.
Relationship Marketing is published by Pirate Publishing, LLC. It is copyright 2013. The book comes in paperback format and is available anywhere books are sold. It has 153 pages.
Connect with Steve Thompson
- Never Quit Steve Website
- Order the Book on Amazon
- Read His Success Story on His Company’s Website
- Check Out His Linkedin Profile