The Best Source of MLM Leads

Today, I want to talk about the best source of MLM leads.  Spend any time on the internet and you will find thousands of different people teaching or telling you thousands of different ways to get leads.  Each person will claim that they have the “secret source” for getting high quality leads.

What these same people don’t tell you is that the “lead source” they are recommending is typically an affiliate program and they “typically” earn a commission for referring “that lead source” to you.

I have no desire to do that to you.  Instead, my goal in this post is just to share some of my own insights from twelve years of experience in this industry.  I’ll talk about my “mindset” when it comes to getting leads, my best source of leads, and I’ll also share some of my favorite lead generation strategies.

real time mlm leadsTo me, the best type of lead is someone who contacts you first, to learn more about your product, service or business opportunity.  I have a rule in my network marketing business that I ONLY talk to people who call me first.  I don’t cold call anyone.  I don’t prospect anyone.  I don’t call friends and family. I don’t use the home parties.  I don’t use the three foot rule.

Of course, all of those things do work!  I’m not telling you NOT to use those techniques.  Many people have built network marketing empires using those steps.

I don’t use any of those techniques because I don’t like selling and I don’t want to bother, annoy or pressure anyone.  I don’t want people to think that the only reason I am talking to them is so I can make money off of them.  I also want to build my business online, so I can leverage myself, work smart and build an international team.

My goal is to be a welcomed guest, not an uninvited pest (thanks Dan Kennedy)!  In other words, I want people to be HAPPY that I am talking with them about my products and business, because they asked me to.

In addition, I have NO desire to mix family, friends and business. I’ve done it in the past, and it never turned out well.  Do I have some family members on my team?  Yes.  But not many!

The most common ways that I get leads are:

Other network marketers do things like:

At the end of the day, the best source of MLM Leads is the source that works best for you.  You have to find something you are comfortable with, that makes sense to you, and matches your budget, personality, available time, and strengths.

What works for one person might not work for someone else.  And that is perfectly okay.  You don’t HAVE to build your business the way your upline does.  The two of you are two totally different people with different skill-sets and experience.  What works for them might not work for you.

Return on Investment

When I try and determine which source of leads is the best, I only think about return on investment.  In other words, which lead source gives me the highest ROI?  Which lead source can I use and at least “break even” on the front end?

I know that the greatest expense for any business is acquiring new customers.  If I can acquire new customers and distributors at a break even cost, or even a very small loss, than I consider it a good lead source.

If I can’t do that, I ditch that lead source and use something else.

Time vs. Money

There is no such thing as free leads.  Get that thought out of your head.  You are either trading your personal time to get those leads or you are investing money.  And time is money!  I know most folks are on a limited budget at first, so they will have to focus on trading their time to get leads.  If that’s the case, I would find a lead source that doesn’t take tons of my time.  Find a lead source where you can leverage your time, such as doing an event.

As you start to make some money in your business, I would re-invest that money back into my business and use paid lead generation strategies.  I prefer paid strategies, because you can free up your time and work smart.  You only have so much time in a day.  Why not leverage yourself by using money to acquire leads?

The Process I Use to Get Leads

My process of getting leads is to give away free information.  This is without a doubt the best strategy you can use to get leads and build your network marketing business.  Rather than promote your business opportunity on the front end, give away a free book, eBook, newsletter, CD, boot camp or something with a high perceived value.

Use that giveaway to generate leads.  Let your free information do most of the selling, sifting and sorting for you.  Don’t call the people who requested the free information.  Wait for them to call you!  That’s what I do.

The beauty of this strategy is that people are already pre-sold when they call you.  All you have to do is answer a few of their questions and help them get started.  This is a lot better than doing what most people do and spend a lot of money to advertise a business opportunity that no one is interested in.

To build up my mailing list (direct mail) I give away a free CD that I mail to people.  Yes, it costs me money!  And I gladly pay it.  I also give away a free boot camp to generate email leads.  I should tell you right upfront though that my direct mail leads are my best leads.

My Best Sources of Leads

As of 2014, my best source of leads is blogging!  The reason my blog works so well and produces the best quality leads is because it has the like, know and trust factor.  I work really, really hard to provide great content.  People like the information that I provide and they trust me that I will offer fair advice.

A portion of the people who visit my blog subscribe to my newsletter and free boot camp, or they request my free CD.  Over a period of time (typically 6 months or more), many of these folks decide to do business with me.  They either join my team, buy one of my products or purchase an affiliate product that I recommend.  Either way, I make money.  Best of all, my business grows on complete auto-pilot.

Other things I do to generate leads include video marketing, solo ads, postcard marketing, and classified ads. These are all SECONDARY strategies that I use in conjunction with blogging.

Final Thoughts

27 Ways to Get More MLM LeadsIn summary, the best source of network marketing leads is the source that works best for you and gives you the best return on your time or money investment.  Please know that what works for one person might not work for someone else.  The key to success is to find a lead generation strategy or lead source you are comfortable with, stick with that one strategy, and master it.

Focus your time, energy, and money learning that one strategy UNTIL you are proficient at it. Do that for a period of a few YEARS and you will be amazed at what you can accomplish in your business.

What is your best source of MLM leads?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

The MLM Road Map by Ray Duncan: Review and Top Quotes

In today’s post I want to do a quick book review of “The MLM Road Map: A Step-by Step System of Building a Network Marketing Downline” by Ray Duncan.  I stumbled across this book while I was doing a search for MLM books on Amazon.

It didn’t have any reviews, but I figured I’d take a chance on it.  I ended up buying a used copy on eBay for about $4, with free shipping. I read the book in about two days and learned a few valuable tips from it.

What I want to do in the paragraphs below is share some of my favorite quotes and lessons from the book and provide my own thoughts on each point.  The quotes are in bold and italics. After each quote I will add in my own two cents. The quotes are in sequential order.  Let’s get started.

The MLM Road Map# 1 Your commitment and the commitment of each person you sponsor should be a one year dedication. Without a doubt, you have to be committed if you want to be successful in your network marketing business.  You have to set some goals, develop a plan, work your plan and give yourself a fair chance to success.  The only way to do that is to commit to at least one year to your company, and preferably five years.  This is not a get rich quick type of business.  You have to put in the work consistently and be committed.  After all, you wouldn’t start a restaurant or any other business and quit in 90 days or less, would you?

# 2 You simply cannot sell anything unless you have thorough knowledge of it. You don’t have to be an expert or guru on your products, but you do need some basic product knowledge.  The best way to do that is to use the products yourself, develop your own story, learn the benefits, the features, and the ingredients.  Read the company literature about each product and familiarize yourself on the company’s core line products.  You can easily do this in less than a month if you set your mind to it.  I should also point out that it’s hard to sell something you don’t use (or believe in) yourself.  It would be like owning a Chevy dealership but driving a Ford.

# 3 You need to hold scheduled training meetings apart from opportunity meetings to improve the success of your downline. Most people on your team will need a weekly meeting or weekly training call to keep them motivated and keep them trained.  If you leave people to try to figure things out on their own, most of them will quit. Local meetings really are important for the long-term success of your business.

# 4 The three way phone call to a prospect is the best method of sponsoring new distributors. If you’re just getting started out, or you are helping your new team members get started, one of the best things you can do is three way calls with them.  This lets you work smart and it helps them expose the opportunity to others right away.  Most of your new people will not show a plan on their own.

# 5 A good business card is the most economical tool you will ever use. Get a good business card.  Don’t be cheap in this area.  Make it look professional.  Hire a graphic designer or have it done by someone who knows what they are doing.  Don’t get the cheap ones and do them on your own computer.  Your business card is a reflection of you.  Your prospect will judge you by your business card, so make sure you make a good first impression.

# 6 Your best method for building a super group of network marketers is to search out and recruit people who have a positive attitude — those who are already respected and have the desire to succeed.  Ambitious people are all around us; we just have to learn to recognize them. You don’t want to try to recruit people who NEED the business.  Broke and unemployed folks will seldom get involved or do anything.  Instead, look for people who are already successful, confident, have disposable income and a large sphere of influence.  Don’t pre-judge people, but try to work smart and focus on prospecting the right people. Ultimately, you are looking for folks who want a Plan B or part-time business, not folks who NEED extra money. Learn more about your ideal prospect.

# 7 Generally, the more successful a person is already, the quicker he/she is to see the tremendous opportunity.  Successful people are typically MUCH more open-minded about new ways to make money than non-successful people. It’s sad, but true.

# 8 New distributors are often easier to work with than seasoned ones.  What you will find is the longer people are on your team, the harder it is to get them to do anything.  Most people develop routines and get set in their ways.  It’s hard to revive the dead.  Your newest people are the ones with the most excitement and enthusiasm.  Work with those folks whenever possible. Learn more about who to spend time with on your team.

# 9 Too many quality people give up before they get started, and that is a terrible shame. Rome was NOT built in a day.  You won’t build any type of successful business in less than a few YEARS.  Most people have unrealistic expectations about their network marketing business and they never even give themselves a fair chance to be successful. Discover what to expect in your business.

# 10 If you make the mistake some distributors do and let your new distributors cool off, you may never be able to get them started. Give people more than a couple weeks in the business to figure things out on their own and they will disappear and never do anything. They will end up in the Witness Protection Program, and you will probably never hear from them, or see them again.  You have to work with someone when they are still hot and excited.

# 11 History tells us that all distributors have the best opportunity to sponsor two people during their first week of a program. Most of the people you sponsor will never sponsor ANYONE.  You can improve the likelihood of them sponsoring people by working closely with them their first week or two in the business, when they are still excited.

# 12 One of the most important aspects of advertising is to keep your ad in front of people each week. Repetition is key when it comes to advertising.  If you just place an ad one week and stop it, you won’t do very well.  Most people who see your ad will need to see it AT LEAST five to ten times before they ever respond to it.  Make a goal to commit to weekly advertising in the same media for at least 12 months, before you decide whether it will work or not. Don’t try to be a one hit wonder!  Learn more about classified ads and newspaper advertising.

My Review of the Book

Like any book, there were things I liked and disliked about the book.  Without a doubt, my favorite thing about this book was all of the sample ads that Ray provided in it.  That alone makes it a good deal, as I see it.  There are probably close to 50 different ads to choose from.

Here are a list of the chapters:

The type face and font was bold and just hard on my eyes.  Also, I wouldn’t put this book in my top 20 list, but I do think it would be a valuable resource in your leader’s library.  Overall, I give it 3 of 5 stars.

Ray Duncan BookAbout the Book

“The MLM Road Map: A Step-by-Step System of Building a Network Marketing Downline” was published in 2000 by Double Diamond Publishing.  It contains 127 pages and comes in soft-cover format.  To the best of my knowledge it is an out of print book, but it can be found online.

About the Author

Here is the author biography, right from the book itself.

“Ray Duncan was the Director of the Lajitas Museum and Desert Garden near the Big Bend National Park, where he also operated a Real Estate Office and was Editor and Publisher of “The Lajitas Sun” newspaper.

His interest in MLM began early when, as a youth, he was involved part-time with several network marketing programs.  He became an avid student of the industry, and in 1990 started a full-time career which grew to include several corporate positions with network marketing firms.

Mr. Duncan formed his present consulting business in 1994, and his clients have ranged from start-up companies to established corporations seeking to improve their operations.”

Final Thoughts

In summary, I enjoyed Ray Duncan’s book “The MLM Road Map: A Step-by Step System of Building a Network Marketing Downline.”  I think it has a few Golden Nuggets in it that would benefit any network marketer.  As I mentioned above, the sample ads are my favorite thing about the book, and if for no other reason, you should get the book to see the ads.

What are your thoughts?  Have you read the book before?  If so, what do you think?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

Best Passive Lead Generation Strategies for Network Marketers

Today, I want to talk to you about some passive lead generation strategies for network marketers. When it comes to generating your own leads, there are passive and active strategies. Most network marketers have never been taught about this powerful concept before.  I hope to change that.

An active lead generation strategy is something you must continue to do repeatedly to keep generating leads.  This might include having home parties, advertising in the local newspaper, or prospecting strangers.  These lead generation strategies do work well, as long as you keep doing them every day.  The moment you stop doing them you stop getting leads.  And that is the major problem I have with active strategies.

On the other hand, passive lead generation strategies are something that you do ONE TIME and they continue to generate leads for you for many months (or years) to come.  They give you leverage and allow you to work smart.  They let you generate leads 24/7, even while you sleep.

passive lead generationWhat I’m going to do in the paragraphs below is share some of my favorite passive lead generation strategies for network marketers.  If you are truly serious about your network marketing business, I highly suggest you incorporate a few of these strategies into your marketing strategy immediately.  By all means, keep doing your active lead generation strategies.  Just combine some of these methods with it.

# 1 Blogging – I am a HUGE fan of blogging.  I truly believe that having your own blog is one of the best long-term methods to generate a constant flow of leads for your network marketing business.  You can write one good blog post that sends you leads every day, week, and month for many YEARS to come.  The only downsides of blogging is that you will need to frequently publish new content each week.  It also takes nine to eighteen months to build up momentum with a blog.  The upside of blogging is that each piece of content will continue to work for you and help you generate leads.  Learn how to build your business by blogging.

# 2 YouTube Videos – YouTube videos are another great passive lead generation strategy.  You can publish a few quality videos on YouTube that send you new leads for YEARS to come.  There are tons of great videos on YouTube that are six or seven years old and still get tons of traffic every single day.  When done right, this might just be the BEST passive lead generation strategy on this list.

# 3 Write a Kindle Book – Writing a Kindle book is another great passive lead generation strategy.  Inside your book, you can include some information about your products and business opportunity.  Not only will you make money from the royalties by selling the book, but some of your readers will check out the links you provide and potentially become a lead for your network marketing business.  Talk about a win-win situation.  This can also serve as your funded proposal.

# 4 Write an eBook – If you don’t want to go the Kindle book route, you could do your own eBook that you give away for free.  You could write a good quality eBook and upload it to several different internet websites.  You could provide your link in your free eBook to send people to your capture page.  Anyone who visits your capture page and opts in would become a lead.

# 5 Leave Comments on a Blog or Forum – Leaving blog comments or forum comments is a wonderful passive lead generation strategy.  Your key to success is to create a good signature file (for forums) and to provide quality comments.  Don’t be a spammer.  Make sure your comment is relative to the post and provides exceptional value to the readers.  Leave enough comments and you will send a lot of traffic to your own website or capture page.

# 6 Do a Guest Post on Someone’s Blog – Maybe you don’t want to have your own blog.  If you enjoy writing you can always do guest blog posts on other people’s blogs.  Just make sure that they are in the same niche as you, or have the same target market as you.  For example, if you sell weight loss products and you are looking for more customers, one of the best things you can do is find five to ten successful weight loss blogs and see if there is an opportunity for you to do a guest post on their blog.  It also helps if you look for successful, high traffic blogs to guest post on.

These are just a few examples of passive lead generation strategies for network marketers.  Of course, these strategies would work in almost any type of business, not just network marketing.

leads 24/7Tips for Success

My best tips for success are to set up your own capture page and focus on building a list. Provide the link to your capture page in everything that you do.  Promote that link using any of these passive lead generation strategies mentioned above.  Another good success tip is to pick two methods on this list and do them frequently.  That is one of my best tips.  Don’t try to do too many things at once.  FOCUS.

Final Thoughts

There you have it folks.  These are my best passive lead generation strategies for network marketers.  By all means keep doing your active lead generation strategies.  Just make sure that you combine a few passive strategies along with it.  This will let you work smart and leverage yourself, so you can generate leads on auto-pilot.

What are your thoughts?  What are your favorite passive lead generation strategies for network marketers?  Leave a comment below to share your thoughts.  I look forward to hearing from you.

Big Al’s How to Build MLM Leaders for Fun & Profit Book Review

I’m a big fan of “Big Al” Tom Schreiter.  I’ve read most of his books and one of my favorite books that he wrote is “How to Build MLM Leaders for Fun & Profit.”  The book is really loaded with some great tips.  Overall, I give it an 8 of 10 and consider it a must read.

“Big Al” talks about lots of interesting concepts that would really benefit any network marketer. What I want to do in the paragraphs below is share some of my favorite quotes from the book. Each quote is in bold an italics.  After each quote I will provide my own two cents.  The quotes are listed in no particular order.

# 1 Distributors come and go.  It’s how many MLM leaders you have that count.  Your strength, security and income depend on the number of leaders in your group, not the number of transient distributors passing through.  This is really good advice.  If you want to know if you have a good group, determine how many leaders you have.  How many people are showing their own business presentations?  How many people are independent of you?  How many people are actively building their own teams?  These are the folks that will ultimately determine your success, not the guy who joined looking to get rich quick.

big al book# 2 If you don’t have downline leaders in your MLM group you can never rest.  If you’re just building a team of distributors (followers) you will probably get burnt out and eventually quit.  If everyone depends on you and needs you to do everything for them, you will create yourself a low paying job. Your primary objective is to find and develop LEADERS.

# 3 The smart MLM superstars have several MLM leaders in their downline.  And their life is easy. This goes hand in hand with what I mentioned above.  I would personally rather have five leaders than hundreds of followers.  Leaders are the ones that will go out and do the work and actually build a group, with or without you.  When you have leaders you really do have leverage.

# 4 You may have to invest in several potential MLM leaders to get your superstar.  People will fool you.  Lots of folks will tell you they are a leader or tell you they WANT to be one of your top leaders, but at the end of the day they are just blowing smoke.  You have to watch people by their actions.  That being said, one good leader is worth a lot of money to you.  Remember you have to dig up a lot of dirt before you find gold!

# 5 Great MLM potential talent will come to you if you do your job right.  Lead by example.  Set the pace.  Do that and you will naturally attract other leaders to you.  People want to work with leaders.  Be that leader, even before you have a big group, and good things will happen to you.

# 6 The longer an organization exists, the slower it’s growth.  In most cases, your organization will grow the fastest in the first few years, when everyone is excited. As long as you always have new people joining your team, it will continue to grow.  Stop building or sponsoring and it will die a slow death.

# 7 Most leaders spread their efforts too thin.  They try to reach levels of achievement and ranks too fast.  Pace yourself.  This is marathon, not a sprint.  Build one or two legs at a time UNTIL they are rock solid and independent of you.  You can only work with two to five people at a time effectively.  It’s better to work with a couple groups at a time until they don’t need you any more, and then go start a new leg.

# 8 Focus on long-term steady progress. This is a great tip.  Nice and steady is what will win the race.  You must be persistent and consistent.  Grow your group a little bit each month and a good bit each year.  Do that for a few years and you will have a large team.  Rome wasn’t built in a day.  It takes time to get the momentum going.

big al book 2# 9 Personal letters are hard to ignore, especially if they are sincere and handwritten.  Send hand written notes to prospects and team members.  Most people get a lot of junk mail every day, but very few personalized letters.  I might get one personalized letter a month in the mail, if that.  Many other people are the same way.  When you hand write something, someone will read it.  Getting someone to read your message is more than half the battle, especially in today’s digital world.

# 10 You only need a couple of good leaders to make a fantastic income in MLM.  Most top earners make 90% of their income from one to three people on their team.  Chew on that.  One good person really can change your life.  These folks are hard to find, but they are out there. And when you find one it’s like winning the lottery.

# 11 Mail inexpensive for leads, then invest your printing dollars in the follow-up packages to these leads.  Use a two step follow up process.  Use low cost methods to generate a lead and then invest your money and send your lead a decent follow-up, information package.  Don’t just mail out information packs to anyone and everyone.  Only send them to someone who asked you to send them one.

# 12 Too many distributors join just for the money and forget about product value.  If the product doesn’t make sense neither will the business.  People who join a business to make money usually quit within 90 days or less.  People who join because they love the products will keep reordering whether they ever build a business or not.  That is where your residual income comes from.  Never forget that.

# 13 If the product or service is not a good deal for the distributor on the bottom, he will drop out. Same as above.  The product must provide a real value.  If the only reason people are buying products is so they can qualify for a bonus check, you are really missing the boat.  The products ARE the business.

# 14 Mail only for leaders.  You can’t efficiently train and support distributors.  Leaders can give their own meetings, train their people, and be productive without your presence.  All they ask for is your coaching.  When you do direct mail like I do, focus your efforts on finding quality people: leaders.  You don’t want to recruit a bunch of high maintenance distributors who don’t do anything.

# 15 The quality of the person responding is more important than the number of people who respond.  Response rates are overrated.  At the end of the day quality always trumps quantity.

# 16 Almost everyone is a prospect sometime during his life.  However, he won’t be a prospect every day of his life.  Timing is key.  Just because someone tells you no today does not mean that they will be a no forever.  Follow-up!

# 17 Low volume, hand-written prospecting letters pull up to ten times better than photocopied or printed form letters.  Mailing 100 handwritten letters is probably more effective than mass mailing 5,000 letters to strangers.

# 18 In other words, they run a mail order business and send their MLM opportunity to their customers.  This is what I do.  I sell stuff on Amazon and eBay to generate a lead. Since they already paid for postage for the item they bought, I include information about my products and business opportunity.

# 19 Don’t get into the herd mentality by following the followers.  Be different.  Recruit where you competition doesn’t recruit.  Be unique.  Stand out in the crowd.  Use your own unique talents and abilities to grow your business. That’s what leaders do.

# 20 When giving a presentation, they try to present the opportunity from the prospect’s point of view. Your prospect is always wondering “what’s in it for me?”  Make sure that when you give a presentation the presentation is tailored to them, and their needs, and that it’s not all about you (or things they don’t care about).

big al book 3About the Book

The book was published in 1991 by KAAS publishing.  It has 127 pages and is available anywhere books are sold.  It is an out of print book so you might have to look online to find a copy.

Final Thoughts

In summary, “How to Build MLM Leaders for Fun & Profit” is an awesome book that every network marketer should add to their leader’s library.  It is loaded with wisdom about direct mail and finding leaders.  If you haven’t read it yet, you should.

What are your thoughts?  What is your favorite quote listed above?  Leave a comment below to let me know what you think.  I look forward to hearing from you.

Stream Energy and Ignite Energy Business Review

The goal of this article is to provide an independent Ignite Energy review. Please know that I am not affiliated with the company in any way and never have been in the past. All information was conducted from independent research online. Ignite Energy is a registered trademark, owned by the company.

About the Company

Ignite Energy, also known as Stream Energy, is a multi-level marketing company that specializes in energy services such as gas, electricity, identity protection and credit monitoring.

Since the de-regulation of the energy industry in the United States, consumers now have a choice about who they purchase their energy from. Although the energy is still delivered to the consumer the same way, consumers can shop around with different utility companies to find the best price.

One of those new utility companies is Ignite Energy, a subsidy of Stream Energy.

Ignite doesn’t manufacture any product or produce energy itself. Instead, it buys energy at wholesale prices and allows its independent sales force to sell the energy via the direct sales business model. The independent consultants focus on finding new customers and distributors, while the company processes the orders, sends out invoices and bills, tracks commissions and pays its distributors.

Ignite Energy started in 2005. In its first year, the company grossed $70 million in revenue. Since its inception, it has achieved phenomenal success. In 2009, the company revenue was $845 million. The company is well on its way to reaching $1 billion in gross revenue. Personally, I find that amazing. Very few companies reach $1 billion in revenue in that short of a time.

Not many MLM Companies reach $1 billion in annual sales.  What makes that feat even more amazing is that they only do business in six states and Washington D.C.  Those states include Texas, Georgia, Maryland, New Jersey, New York and Washington D.C.

What’s Great About the Company

What’s great about the company is that there are no products to inventory or sell. Instead, you simply get people to switch their utility company to Ignite Energy. Even better, just about everyone has an energy bill. And regardless of how bad the economy gets, most people will still pay their energy bill in order to keep their electricity working.

In most other MLM Companies, when money gets tight, distributors and customers will cancel their monthly auto-ship. Items such as pills, potions, shakes, and juices are luxury items.  Yes, they’re good, but they are a “want” item not a “need” item.  On the other hand, your utility bill is a commodity, must have item!

Additionally, the energy industry is a $500 billion industry. That means that Ignite Energy has the potential to become a multi-billion dollar company. The company only operates in a few states. Just think how big the company will be when it operates in all fifty states. In my opinion, this is a ground-floor opportunity with unlimited potential.

What I Don’t Like About Ignite Energy

The only thing I don’t like about the company is the $300+ fee to join plus the $29 ongoing website fee.  I personally believe that both of these things should be free for reps.  Some people might even argue that most of the commissions paid out are from people paying this large sign up fee and not from the monthly utility bills.

Another thing I don’t like is that the reps are so recruiting focused.  I know this has nothing to do with the corporate team itself, but the distributor “culture” is all about recruiting new distributors, not finding customers.  Obviously, it’s more profitable to the distributor to recruit another distributor, rather than find a new customer.

I’m by no means knocking the company.  No MLM Company, or regular business, is perfect. Every company has good and bad things about it.

How to Get Started

How do you get started with Ignite? To get started as a distributor, you need to find a god sponsor. Your sponsor is the person who shares the Ignite business opportunity with you and agrees to train and motivate you. In essence, they are your own personal Ignite coach.

Next, you agree to pay the $300 sign up costs (approximate) and also agree to abide by the company’s terms and conditions. Once you do that, you own your own business. Even better, you are in business for yourself, but not by yourself. You have support team to guide you and coach you.

Most new distributors are taught to initially work with their warm market, by making a name list of all of their friends and family.  They are then taught to contact these folks by phone, email or in person to introduce them to the business.

How You Make Money

How do you earn money with Ignite? It’s really simple. Your primary goal is to educate consumers about Ignite and get them to switch their utility account to Ignite. When they do that, you earn an immediate commission and you also earn residuals each month they continue to keep Ignite as their utility company.

You want to teach people why they should consider switching their utility companies. I believe most people will be open minded; especially if you can show them a way to save money.

The next thing you need to do is find people to personally sponsor as an Ignite distributor. As you sponsor new distributors, your goal is to help them find customers and downline distributors. As you grow your sales organization, you earn commissions and overrides off your group’s sales volume. The larger your group sales, the more money you earn. As you progress through the Ignite achievement levels, the company also offers leadership bonuses, cash incentives and other rewards.

The most successful Ignite distributors and top earners find lots of personal customers (at least 50 to 100) and build a large downline of distributors. They combine offline and online recruiting efforts to build their business. In addition, they treat their Ignite business as if they had millions of dollars invested in it. They work their business consistently every week, always looking for potential customers and distributors to partner up with.

Ignite Class Action Lawsuit

In 2014, there was a class action lawsuit placed against Stream Energy claiming that they sell through a pyramid scheme in violation of federal racketeering laws.  I have searched online and could not find the results of this case.  Here is the article that explains it in greater detail.

Ignite Competitors

You can also read a post I did about the top 7 MLM Energy Companies.

Top Leaders

Some of the top leaders in the company include Presley and Jeanie Swagerty, Steve and Diane Fisher, Greg and Heather McCord, and Randy and Marcie Hedge.  These leaders are all Presidential Directors, the highest rank in the company.  You can read more about them here.

Third Party Reviews

After doing some research online about Stream Energy, here are some things I found:

Ultimately, it’s hard to find unbiased reviews online.  Many reviews are written by reps or by distributors in other companies, so they are either extremely positive or extremely negative.

The best thing you can do is trust your own intuition and do your due diligence.  Be an educated consumer.

Final Thoughts

After reviewing the company, I believe it is a great business opportunity for someone who is willing to get involved, work hard, be open minded and think long-term. My best advice is to start out as a customer for your first 90 days.  Try out the service and make sure that you like it and save money on your utility bill BEFORE you decide to become a distributor.

If you think the service provides a good value then you should consider becoming a distributor. If you decide to become a distributor, pick your sponsor wisely.  Team up with someone who has been with the company for a while, knows what they are doing and is willing to help you succeed.

Finally, come up with a game plan, make a commitment and get focused.  This is not some type of get rich quick plan.  You have to work hard, be consistent and stick with it for a few years. Rome wasn’t built in a day.

On a side note, if you are currently (or formerly) involved with Ignite as a customer or distributor, I would love to hear your story. Share a product testimonial or success story by leaving a comment below.