My Top 48 Selling Tips: Awesome Frank Bettger Quotes

Frank Bettger is the author of one of the best salesmanship books ever written.  It’s called “How I Raised Myself from Failure to Success in Selling.”  I’ve read this book countless times now and what I want to do in this post is share some of my favorite quotes from the book.

The book is old.  It’s been around for at least 50 or 60 years now, maybe even longer.  But don’t let that fool you; the content is still extremely relevant and helpful.  Listed below are some of my favorite quotes from the book.  Enjoy.

# 1 This business of selling narrows down to one thing – just one thing…seeing the people! Selling is a numbers game.  What you lack in skill you can make up for in numbers.

# 2 I became aware that my time was worth something, and I determined in the future to waste as little of it as possible. Plan your week and be disciplined enough to stick with your plan.  Manage your time wisely.  It’s your most valuable asset.

# 3 The records showed that 70 per cent of my sales were made on the first interview, 23 per cent on the second, and 7 per cent on the third and after. But listen to this: 50 per cent of my time was spent going after the 7 per cent. Figure out how many times you have to see a prospect to make a sale and then be disciplined with your time.

# 4 Without records, we have no way of knowing what we are doing wrong. Keep stats of everything you do, so you know where you need to improve.

# 5 Selling is the easiest job in the world if you work it hard – but the hardest job in the world if you try to work it easy.  If you see a lot of people you will make a lot of sales.

# 6 You can’t collect a commission until you make the sale; you can’t make the sale, ‘til you write the order; you can’t write the order, ‘til you have an interview; and you can’t have an interview ‘til you make the call!  Smile and dial baby.  Without the call, nothing else will happen.

# 7 I would urge any man or woman who is being held back by fear, and who lacks courage and self-confidence, to join the best public-speaking course in his or her community. I can speak from personal experience and tell you that Toastmasters helped me immensely.

# 8 All the leaders and successful men I’ve ever met have had courage and self-confidence, and most of them, I notice, are able to express themselves convincingly. To be confident you must act confident.

# 9 It is surprising how much I can get done when I take enough time for planning, and it is perfectly amazing how little I get done without it.  Plan your time in 15-minute intervals and stick with your plan.  Master your time management skills. 

# 10 I don’t think anybody is cut out to be a salesman – or anything else. I think we’ve got to cut ourselves out to be whatever we want to be. If you want to succeed at something, you must take the time, money and effort to develop the right skill-set and right mind-set.

# 11 Most of the successful men I’ve met are absolutely ruthless with their time. You only get 24 hours in a day.  Manage it wisely.

# 12 Whatever success I’ve had in this business has been due to the fact that I refuse to allow anything or anybody to interfere with the schedule of the week which I devote every Friday to preparing. Make a schedule and stick to it, no matter what.

# 13 One of the greatest satisfactions in life comes from getting things done. Be productive, whenever possible.

# 14 The most important secret of salesmanship is to find out what the other fellow wants, then help him find out the best way to get it. Always think of things from the other person’s perspective.

# 15 Top salesmen are all hungry for new ideas and always hunting for ways to do their job better. Strive to learn something new each day and improve yourself each day.

# 16 When you show a man what he wants, he’ll move heaven and earth to get it. Figure out what the other person wants and show them how what you are offering will help them achieve that.

# 17 You gain a big advantage when you make an appointment. Be the welcomed guest not the uninvited pest.

# 18 Never try to cover too many points; don’t obscure the main issue; find out what it is, then stay right on the beam.  Keep the main thing the main thing.

# 19 There are only two factors that move men to action: desire for gain, and fear of loss. There are no other valid reasons that someone buys something.

# 20 People don’t like to be sold. They like to buy. Great advice here.

# 21 Praise your competitors.  Never speak ill of anyone, especially your competition.

# 22 Everyone likes to feel important. People are hungry for praise. Give honest, sincere praise whenever possible.

# 23 Assume a close.  Assume that everyone you talk to WILL buy from you.

# 24 See things from the other person’s point of view and talk in terms of his wants, needs and desires. Focus on what your prospect wants, not what you want.

# 25 Write out what you said in your last selling interview. Then see how many places you can find to strike out the personal pronoun “I”, or “we”, and change it to “you” or “your”. Put you in the interview. This is some amazing advice.

# 26 Putting my ideas in the form of questions showed him how I felt about what he should do, but at the same time kept him in the buyer’s seat. Each time he offered and objection or comment, I passed the back right back to him with another question.  Answer every question with a question.

# 27 The “don’t you think” habit is a little aid which I find helps me avoid making so many positive statements.  Get the other person’s opinion about things whenever possible.

# 28 Encourage your prospects to talk.  Ask questions and listen.

# 29 The main problem in the sale is to:

  1. Find the basic need, or
  2. The main point of interest.
  3. Then stick to it!

# 30 Nothing will take the place of complete honesty.  Never lie, use hype or pressure.

# 31 I’ve always noticed that the leaders are men who know their business.  Work on your product knowledge.  Be a student of your own business.

# 32 Clothes don’t make the man, but they do make ninety percent of what you see of him. You never get a second chance to make a first impression.

# 33 I find that people love to hear that they have helped you.  When someone helps you, let them know about it.

# 34 Try to get a man to tell you what is his greatest ambition in life. Help him raise his sights. Get other people talking about themselves. 

# 35 Action and feeling go together.  Let your actions control your emotions, rather than letting your emotions control your actions.

# 36 I’ve found it pleases people when I pass them on the street to give them a big, cheerful smile.  Your smile is your best selling asset.

# 37 Overtalking is one of the worst of all social faults. You have two ears and one mouth for a reason.  Use them in that proportion.

# 38 When you’re scared…admit it! Always be honest with your prospect.

# 39 The approach is the most difficult step in the sale! Prospecting sucks, but without prospects you won’t have any sales.

# 40 There is little use telling a sales story to a prospect who hasn’t first been sold on the importance of listening to you. Find out what the other person wants first before you offer them what you have.

# 41 The approach must have only one objective: selling the sales interview, not your product, your interview. It is the sale before the sale. Enough said.

# 42 The foundation of sales lies in getting interviews, and the secret of getting good, attentive courteous interviews, is in selling appointments. Sell the appointment first.

# 43 Some of the best contacts I ever made were men who were extremely difficult to see. Busy people are the people you want to do business with.

# 44 First, sell the appointment. Second, sell your product.  Don’t try to sell your product the first time you meet someone.  Get them to schedule and appointment with you first.

# 45 Looking back over my own career of selling, the biggest regret I have is that I didn’t spend twice as much time calling on, studying and servicing my customers’ interests. Find out what the other person wants and show them how to get it.

# 46 The best prospects are the ones who object. Every prospect will have a few objections.  It’s a normal part of the sales process.

# 47 Nobody will remember the times you struck out in the early innings if you hit a home run with the bases full in the ninth.  Win when it counts.

# 48 Failures mean nothing at all if success comes eventually.  You must fail your way to success.  Most successful people have failed 9 times out of 10, but because they stuck with it, they eventually made it big.

About the Book

This book was published more than 50 years ago.  It has sold millions of copies and is still available in print.  You can buy it anywhere books are sold.

About Frank Bettger

Frank was born in 1888 and died in 1981.  He was a former professional baseball player with the St. Louis Cardinals.  After baseball he became a salesman with the Fidelity Mutual Life Insurance Company.   After a successful career in sales, he later met Dale Carnegie, and then authored his best-selling book “How I Raised Myself from Failure to Success.”

Buy the Book

Final Thoughts

In conclusion, these are my top 48 selling tips from Frank Bettger.  I hope you enjoyed them as much as I did.  Please leave a comment below to tell me which quote is your favorite and why. Have a great day.


Nutri-Metics International: History, Review and Cool Facts

In today’s post, we are going to look at a very successful multilevel marketing business called Nutri-Metics International. This company offers personal care, home care, and health & wellness products.

I am going to research and provide history behind Nutri-Metics International. I will also give you a review of the Nutri-Metics business and opportunity. Lastly, I will tell you some cool facts that I discovered about Nutri-Metics International.

Keep in mind that I am not affiliated in any way with Nutri-Metics International. I am providing this for educational purposes so you can determine if you would like to start a Nutri-Metics home based business, or use any of the Nutri-Metics products.

Nutri-Metics International History

It is my understanding that a young scientist was traveling throughout the world attempting to find people who looked and lived longer than others. When he happened upon the Hunza Tribe in the Himalayan Mountains, he noticed that they had youthful appearances, and he wanted to find out why.

In studying these native people, he found that they used oils from apricot seeds. These were nutritional rich oils that did wonders to their skin and complexion.

This was the basis of Nutri-Metics. In the mid 1960’s, a couple by the name of Bill and Imelda Roche founded Nutri-Metics in their home country of Australia. Imelda had a desire to help other women succeed in business, so they began using the multilevel marketing business format so that other people could enjoy fruits from the sales of Nutri-Metics products.

As the business grew in the Southern Hemisphere, Bill and Imelda opened the opportunity up internationally. The Nutri-Metics business grew by leaps and bounds across the world.

In 1997, Bill and Imelda sold Nutri-Metics International to the Sara Lee Corporation for a large amount of money.

Nutri-Metics is still going strong today in many countries.

Nutri-Metics International Review

Nutri-Metics International uses a party plan system. Many of the independent representatives have exclaimed how wonderful Nutri-Metics has been to them. Customers are quite happy with the products they have used from Nutri-Metics.

Hostesses have a great reward system when they book parties to demonstrate the many Nutri-Metics International products.

Some of the top selling products from Nutri-Metics International are:


  • Ultracare+ Daily Complexion Refiner

  • Nutri-Rich Instant Radiance Beauty Balm


  • Nutri-Rich Moisturizing Body Satin

  • Nutri-Spa Intensive Hand Balm


  • NC Sheer Tint Make Up SPF 15

  • Professional Complexion Set


  • NutriClean Original Lotion Concentrate

  • NutriClean Fabric Softener Concentrate

Health & Wellness

  • NutriShape Meal Replacement Shake – Vanilla Bean

  • NutriShape Super Greens Powder

These are just a few of the many products offered through Nutri-Metics International Independent Representatives.

With all the years that Nutri-Metics has been operating, I did not find many negative reviews about them. They seem to be a firm multilevel marketing company.

Nutri-Metics International Cool Facts

While researching this article, I came across several cool facts. I wanted to share some of these with you.

  • Nutrimetics is on Facebook here.

  • Nutrimetics is on Twitter here.

  • Nutrimetics is on YouTube here.

  • Nutrimetics is on Pinterest here.

  • Bill Roche left school at 13 years old, but still made millions.

  • Imelda Roche became Chancellor of Bond University from 1999 to 2003.

  • Besides selling Nutri-Metics International to Sara Lee for a huge sum, in 2014, the Roche’s sold the real estate the Nutri-Metics headquarters was located on in the Balmain district of Sydney, Australia. They received $58,000,000 from Toga Group.

  • Nutri-Metics International has offices in Australia, New Zealand, France, Thailand, and Brazil.

  • Avalla Corporation is the sole distributor of Nutri-Metics in North America in agreement with Sara Lee.

Final Thoughts

Overall, Nutri-Metics seems to be a very reputable company. If you are currently, or have been a Nutri-Metics representative, we would love to hear from you. Tell us what Nutri-Metics has done for you.

What are your favorite Nutri-Metics products?

If you think you would like to try any of the products, or possibly start a home based Nutri-Metics International business, I suggest you visit the website that is linked in the reference section below.

You can post any questions, comments or suggestions you have related to Nutri-Metics International in the comment section at the end.

Thank you for visiting.

Disclaimer: Neither I nor the Online MLM Community is affiliated in any way or form with Nutri-Metics International. This is not a paid review. It is written strictly for your information.


  1. Nutri-Metics Australia Website
  2. Bill and Imelda Roche on Wikipedia
  3. Top Tip from Nutrimetics founder Imelda Roche and Pandora Australia founder Karin Adcock’s for combining business and motherhood
  4. Roche family sells former Nutrimetics HQ in Balmain for $58m

About the Author

Greg Boudonck is a freelance writer and the author of over 50 books. He writes on many different topics, but business subjects are one of his primary areas of writing expertise. You can see more about Greg and his work by visiting his website at

Stanley Home Products: History, Review and Cool Facts

Stanley Home Products is one of the older direct selling companies in the nation. Offering a wide line of products primarily within home care such as cleaners, but also offer products in personal care too.

In today’s post, I am going to tell you about the history of Stanley Home Products. I will also review this long-standing company, and I will tell you several cool facts about Stanley Home Products.

Stanley Home Products History

In 1900, a young man traveled from Nova Scotia, Canada to Northfield, Massachusetts with $1.35 and went to Mount Hermon School. After graduating, this man traveled to upstate New York where he met the woman of his dreams. They married and had children, and the man joined a company that was gaining a huge following on the East coast: Fuller Brush Company.

The man’s name was Frank Stanley Beveridge. He was a wise man and rose through the ranks to Director of Sales at Fuller Brush and later Vice President of Sales.

The Great Depression hit the United States terribly in late 1929. Sales of Fuller Brushes took a hard hit, but Frank along with his Fuller Brush assistant, Catherine L. O’Brien, had a plan of action.

They launched a direct selling company that would show how people could make a living selling products that people need. Using Frank’s middle name, in 1931, Stanley Home Products became a reality.

Using some methods of Fuller brush, Frank and Catherine added a wider range of products, and for a small investment, normal people battling the Great Depression hardships could start their own business selling products door-to-door that every household needed.

As the Depression began to decline, Frank decided they needed to look at other selling methods. He hired Norman Squires who created the Hostess Home Party system that took Stanley Home Products and the independent distributors to a whole new level of success.

The Hostess Home Party System created by Stanley Home Products has been used by a plethora of direct selling and multilevel marketing companies worldwide.

So we come to now with Stanley Home Products. Yes, they are still in business, and Fuller Brush is also in the same corner. In 1969, CPAC, Inc purchased the Stanley Home Products and the Fuller Brush trademarks. So distributors now have the advantage of both company’s products as they throw home parties.

Stanley Home Products Review

The Stanley Home Products and Fuller Brush Home Party system still works amazingly well. For anyone who would like to host a party, they can contact a consultant who will have you pick the date, show you methods to invite friends and family and tell you the benefits.

Consultants do gain commissions on having people throw home parties. The hostess has a wonderful benefits program. Just for booking a home party, the hostess can get one half-price item. And the other benefits come by the amount of sales.

  • $200-$499 in guest sales: hostess receives 10% in free product value and 2 half-priced items.

  • $500-$999 in guest sales: hostess receives 15% in free product value and 3 half-priced items.

  • $1,000 or more in guest sales: hostess receives 20% in free product value and 4 half-priced items.

And consultants can start their own business just by buying the Starter Kit and then for every sale, you get anywhere from 15-40% commissions. So you get a person to throw a Home Party, and you benefit.

The fact is, most of the products offered by Stanley Home Products are consumed and must be purchased again. This means a representative can gain repeat customers.

The Stanley Home Products business system has helped many people live comfortably for years.

Some Cool Facts About Stanley Home Products

While researching this article, I came across a wide amount of cool facts. Just to share some with you:

  • Representatives can sell by catalog, one-on-one, telemarketing, over their own websites, via fundraisers as well as the home party system.

  • The Party Plan was the invention of Stanley Home Products. The Party Plan business system accounts for approximately $9 Billion of the $40 Billion direct selling business model according to the past President and CEO of the Direct Selling Association: Neil Offen.

  • Mary Kay Ash began at Stanley Home Products before founding Mary Kay.

  • Brownie Wise started at Stanley Home Products before taking the Party Plan system to Tupperware.

  • Frank and Jan Day worked the Stanley Home Products method before Jafra Cosmetics.

  • Home Interiors founder, Mary Crowley was a big seller with Stanley Home Products.

  • Stanley Home Products is on Facebook here.

  • Stanley Home Products is on Twitter here.

  • Stanley Home Products is on Instagram here.

  • Stanley Home Products carry personal care products such as soaps, fragrances, and dietary supplements along with all the home care products they are known for.

Final Thoughts

In past days, I have used some Stanley Home Products along with Fuller Brush Products. In my opinion, they have good items that are worth the cost.

What is your opinion? What are your favorite Stanley Home Products items?

If you think that you may want to start a home based Stanley Home Products business, I suggest you visit their website I am putting in the reference section below. You can also purchase products from the links too if you would like to try any of the items.

While I have never been affiliated with Stanley Home Products, I do believe they run a great system. Do you agree?

Please post any comments or questions in the comment area at the end. Thank you.

Disclaimer: Neither I nor the Online MLM Community is affiliated in any way or form with Stanley Home Products. This is not a paid review. It is written strictly for your information.


  1. Why should you consider Stanley Home Products business opportunity?
  4. Planet Retro

About the Author

Greg Boudonck is a freelance writer and the author of over 50 books. He writes on many different topics, but business subjects are one of his primary areas of writing expertise. You can see more about Greg and his work by visiting his website at

You Call the Shots by Cameron Johnson: Book Review

You Call the Shots by Cameron Johnson is an amazing book for aspiring and current entrepreneurs.

My wife bought me this book as a gift about seven or eight years ago.  It was in the clearance bin at our local Border’s Bookstore in Frederick, Maryland.  She bought the book for $3.99.

When she gave me the book I looked at her like she was crazy!  I didn’t really like the cover AND the book was about a kid!  As a result, I was a bit reluctant to read it.

The only thing that held my attention was that Cameron was a successful entrepreneur.  Since I’ve always enjoyed studying other entrepreneurs I decided to read the book.

I’m glad that I did!

From the time I started reading it, I couldn’t put the book down.  This kid was amazing.  Here I was, a guy in my early thirties, fascinated by what a teenager accomplished at such a young age.

You Call the Shots turned out to be one of my all time favorite books. I’ve since re-read it several times and still enjoy it.  I’ve even given away a few copies as gifts.

You Call the Shots follows the entrepreneurial ventures of Cameron Johnson, a normal kid from Roanoke, Virginia who started his entrepreneurial ventures selling vegetables and then expanded into many different things.

He became a successful eBay seller, website developer, and even managed a car dealership with his family.

In the book, Cameron Johnson shares many tidbits of advice, such as:

• Starting Small

• Look Close to Home for Great Ideas

• Make Yourself Your Brand

• Adapt or Die

• Find Great Mentors

• Seek Out New Knowledge Every Day

• Stick to Your Guns

• And So Much More!

He elaborates on each topic and does a great job explaining things in a simple and easy to understand way.  The book is to the point and fun to read with no fluff!

Cameron Johnson Quotes

Here are a few of my favorite quotes from the book.  Each quote is in bold and italics.  I share my own two cents on each quote immediately after it.

# 1 “Don’t ever let anyone convince you that winning doesn’t really matter: it does and it should.”  Winning is vitally important.  You only get one shot at life, so make it count.  To me, winning means getting what you want in life.

# 2 “I think your ideal goal should be to build a business that is working for you and that can run itself one day, not one that keeps you more and more involved. Starting your own business is about earning the freedom to live your life and make your own decisions, not becoming a slave to your creation.” This is advice every entrepreneur should read and remember.  The purpose of a business is to free you, not take over your life.  Most entrepreneurs are a slave to their business.  Even worse, they have no exit strategy.

# 3 “Listen to your customers and give them what they want.” Find out what your customers want and offer it to them.  Talk to your customers.  Listen to them.  Ask them questions.  Find out what type of products and services they are actively looking to buy.

About Cameron Johnson

Cameron started his first business at age seven.  By the age of 17 he was a self-made millionaire. By the age of 23 he sold more than a dozen successful businesses and has been featured in more than 250 different media outlets. He is a respected author, speaker and entrepreneur.

About the Book

You Call the Shots was published by Free Press Publishers in September 2007.  It features 272 pages. The ISBN is 978-1416536093.  It comes in Kindle and soft-cover format.  It is available anywhere books are sold.  As of April 2016 the book has a 4.3 out of 5 star rating on Amazon with more than 64 reviews.

Buy it On Amazon

Final Thoughts

In conclusion, if you have never read Cameron Johnson’s book, You Call the Shots you should. The book is fun, easy to read and is absolutely pack filled with great information that will benefit any entrepreneur. The book is published by “Free Press” and retails for approximately $13.00. You can buy it anywhere books are sold. I give it a 10 of 10.

Top 81 A.L. Williams Quotes from His Book “All You Can Do Is All You Can But All You Can Do Is Enough”

I’ve always been  a big fan of Mr. A.L. Williams.  I’ve never been affiliated with his organization, but I love his can do spirit, his enthusiasm and all of the training he does to help people transform their lives.

I recently stumbled across one of his books on Amazon.  The name of that book is “All You Can Do Is All You Can Do, But All You Can Do is Enough.”  To call this book anything less than a masterpiece would be doing it a huge disservice.

I easily give this book a 10 of 10 and consider it a must read by ANYONE looking to achieve success in life.

What I like about the book is that it is easy to read.  There’s no fluff.  The content is amazing. Once you pick up a copy and start reading it, the book will be hard to put down.  This is one of those rare books that you should read every three to four months for the rest of your life!  The information will be totally life changing if you apply it in your life!

What I want to do in the rest of this post is share some of my favorite quotes in the book.  Each quote is in bold and italics.  After each quote I will share my own two cents on the topic.  The quotes are listed in no particular order.  Enjoy.

# 1 Everybody wants to be somebody……all of us believe that we’re special, we’re different. We are all unique.  Know that there is no one else in the world just like you.  Make others feel unique, special and important when they are around you.

# 2 Society is kindest to people who don’t rock the boat. Most people are taught to play it safe and do what everyone else does.  There’s nothing wrong with that, but if you really want to be successful you must take risks, step into the unknown and be a renegade.

# 3 I became determined not to be defeated by someone else’s opinion of me or my ideas. Don’t worry about what others think of you.  Most of them aren’t thinking of you anyway.

# 4 You can count on you. You can’t count on anyone else, but you can always rely on yourself.

# 5 I believe the number-one problem that keeps people from winning in the United States today is lack of belief in themselves. Most people are their own biggest critic, their own worst enemy.

# 6 Life will give you what you’ll fight for. Anything worth accomplishing in life will be hard work and tough.

# 7 All you need is the belief that you deserve a place in this world and the determination to get it. Most people do not believe they are worthy of great things.

# 8 You’ve got to learn to dream again. Success starts with a dream.  Without a dream life will be dreadful.

# 9 Stop telling yourself what you can’t do. Start thinking about what you really want from life. Stop selling yourself short.  There is greatness within you.

# 10 The last time most people really competed was in high school or college. Most people are living lives of quiet desperation.

# 11 There has never been and there never will be a test that can look inside a person and tell if he has what it takes. It’s what’s on the inside that matters most.

# 12 You know what the “big leagues” is? It’s your life. It doesn’t get any bigger than your life. Be more excited about your own life than you are about your favorite sports team.

# 13 Desire is the key. If you’ve got desire, you can be anything you want to be in America today, provided you have two things:  a specific goal and a plan.  Success starts with desire, but you also need written goals and an action plan to get there.

# 14 Forcing yourself to set goals makes you take a hard look at what you really want from life. Sit down and write down what you want to achieve in life.

# 15 There aren’t any good jobs for people who want to be somebody. If you want to do great things in life you must work for yourself and create your own destiny.

# 16 It’s tough to make a total commitment. It’s not an overnight decision: it’s a long, ongoing process.  Ultimately, you must “sell out” to what you want to achieve in life.

# 17 The first eighteen months in business, everything turns into a mess. Your goal the first year or two in your business in just to survive.

# 18 It’s been my experience that it takes from three to five years to get a business – any business – off the ground.  It takes time to build a successful business.

# 19 Life isn’t a sprint; it’s a marathon. The ability to hang on when everything seems to be falling apart around you is a major difference between winners and losers. When the going gets tough you must get tougher.

# 20 It’s necessary to have big dreams and big goals to succeed, but a dreamer without endurance is destined to fail. One of my favorite sayings is used by the Fellowship of Christian Athletes: “Dreamers are a dime a dozen, but marathoners are one in a million.”  You must be willing to do whatever it takes if you want to succeed.

# 21 The “Magic Formula for Winning”:

  • You beat 50 percent of the people in America by working hard
  • You beat another 40 percent by being a person of honesty and integrity and standing for something.
  • The last ten percent is a dog fight in the free enterprise system.

# 22 You beat 50 percent of the people at any level just by working hard consistently over a long period of time.  Finish what you start.

# 23 Most people don’t give themselves enough time.  Anything worth accomplishing takes time, normally longer than you think.

# 24 Inch by inch, it’s a cinch. Break your goals down into smaller steps.

# 25 More than 90 percent of all new companies fail their first two or three years. Surviving the first few years  in business will normally be your biggest challenge.

# 26 The most bankrupt people in the world are the ones who’ve lost their ability to dream. The day you no longer have something to dream about and hope for, is the day your life becomes meaningless.

# 27 Most of us are just comfortable enough to kind of drift along, existing from day to day. Our comfort zone is often our biggest enemy.

# 28 It’s much easier to be motivated when you know your spouse and your kids are behind you. Involve your spouse and kids with your dream and win over their support.

# 29 You can make it with just a personal dream, and a lot of people do. But most people perform at their best when they’re part of something bigger than themselves. Everyone wants to be part of something greater than themselves.

# 30 How you live and how you conduct your business are more important than the bottom line.  Your integrity is the most important thing. Money doesn’t make a man.  It reveals the man.

# 31 The only way not to be controversial is to be average and ordinary.  Whenever you step above the crowd you will have critics.

# 32 Once you find your crusade, you’ll never be the same again.  Figure out your life’s purpose as quickly as possible and then go after it.

# 33 A big mistake that people make when they fail in business or even at life is trying to complicate things.  Sometimes things don’t work out.  Learn from it, made adjustments and press on.

# 34 Don’t let your respect for modern technology replace the fundamentals of what will make your business a success. Focus on what generates income, and put your time and effort in this area.  Always focus on the money producing activities.

# 35 In any business, you have to take action.  Nothing beats hard work.  Slackers never make it to the top.

# 36 It’s so easy to get sidetracked.  Keep the main thing the main thing.

# 37 The shorter your message, the greater the effect. Be the messenger, not the message.

# 38 The key is believing in yourself. If you don’t believe in you, no one else will, either. Have confidence in yourself and know that you are worthy.

# 39 There’s no trick to winning. It’s an everyday, all-the-time thing.  Winning is a mindset, something you do all the time.

# 40 More than 90 percent of winning is being excited, especially when you don’t feel like being excited.  Be enthusiastic.  Let your actions control your emotions, rather than let your emotions control your actions.

# 41 Most people can stay excited for two or three months. A few people can stay excited for two or three years. But a winner will stay excited for twenty or thirty years – or as long as it takes to win.  This is some of his best advice.

# 42 Stop making excuses. An important part of having a positive attitude is refusing to look for or accept a reason not to do it.  You can make excuses or you can make money.

# 43 99 percent of the things you worry about never happen.  Don’t worry so much.  Most of the things you worry about will never happen anyway.

# 44 Surround yourself with positive, excited, happy people who love what they’re doing.  You are the result of your five closest friends.  Choose wisely.

# 45 No matter what your business or career is, you can’t do it alone.  Surround yourself with people who are better and smarter than you.

# 46 Inside every person is a winner who deserves to be treated as the most special individual on earth.  There is greatness within you.

# 47 Nobody needs a “boss”; everybody needs a leader.  Inspire others by what you do.  Be the Captain, not the dictator.

# 48 People respond better to praise than to punishment.  Say good things to others whenever you can.  Look for the good in people.

# 49 People have a way of rising to the level that you set for them.  Have high expectations for everyone you interact with. Believe in others even when they don’t believe in themselves.

# 50 People love being singled out as special.  Treat everyone you interact with as if they are as important as your own mother or daughter.

# 51 A great head coach always gives his assistant coaches and players credit when the team wins…… But also remember that the head coach always takes all the blame when you lose. Take responsibility for your own life and never pass the buck.

# 52 Withdrawing praise is ten times more effective than criticizing. This is a smart thing to do.

# 53 The deepest relationships are formed in the tough times.  You never know how good of a friend someone is until things get bad.

# 54 Your people are your most valuable asset.  This is spot on advice.

# 55 Quitting is easy. Anybody can quit. In fact, most people do. If everybody out there was tough, dedicated, and determined, the winner’s circle would be a lot more crowded than it is. But it isn’t crowded because most people won’t stick it out long enough to win.  Stay strong and keep going.

# 56 Failure is the halfway mark on the road to success.  You must fail your way to success.

# 57 The best cure for discouragement is to double and triple your efforts.  Whenever things go badly, work harder and smarter.

# 58 Hanging on in the tough times – that’s the part of success stories you usually don’t hear about.  When things don’t go your way, stay focused.

# 59 Most people get out of business and quit before they give their efforts time to compound.  Starting a business is not a lottery or luck.  It takes time and hard work.

# 60 Give yourself time to succeed.  Work hard, but have patience and realistic expectations.

# 61 Just because you love what you’re doing doesn’t mean that everybody’s going to love it, too.  You will always have critics.

# 62 Everybody pays the price.  There are not shortcuts.  The greater the achievement the greater the price you must pay.

# 63 The millionaires of tomorrow are the bottom of the leader’s bulletins today.  Everyone starts at the bottom and has to earn their way to the top.

# 64 In your business life, 95 percent of the things you do aren’t going to work.  Learn from each mistake.

# 65 Everybody talks a good game. But a winner goes out and does something.  Watch the feet, not the lips.

# 66 Without competition, it’s a thousand times tougher to motivate yourself.  Have competitions with other people whenever possible.

# 67 Your success doesn’t depend on anybody else but you.  You are the captain of your own ship.

# 68 The people who are real winners aren’t looking for handouts; they’re looking for opportunities.  If you can’t find an opportunity, create one.

# 69 A leader can never show fear, never show hurt, never show quit.  Be the strength for others to follow.

# 70 All great people had some big setbacks.  There is always a story behind the story.  Most successful people went through years of struggle.

# 71 I believe that most people who go into business for themselves fail because they don’t have enough cash flow to survive.  Manage your money wisely.  Save up sufficient funds before you even go into business.

# 72 It’s not how much you earn; it’s how much you keep that counts. Be a good steward of your own money.

# 73 Time and consistency are the keys to building security in your financial future.  Anything worth accomplishing will take time and effort, normally more than you think.

# 74 A healthy body is one of life’s most precious possessions.  Take care of your body.  It’s the only one you’ve got.

# 75 The first decision you’ve got to make is the decision to change. Don’t let your comfort zone hold you back.  For things to change you need to change.

# 76 Be willing to pay a price. Pick one thing to go for.  Decide what you want and go after it like your life depends upon it.

# 77 No matter how hard you work, no matter how committed you are, everything isn’t going to go the way you planned. Nothing in life goes exactly as planned.

# 78 There’s no dishonor in failing if you truly give it everything you have. It’s better to attempt something great and fail than attempt to do nothing and succeed.

# 79 I really believe that nine times out of ten, all you can do is going to be enough. Do your best and go the extra mile.  Success is a matter of time and effort.

# 80 Most people in business judge you by how much money you make….. But there is nothing like feeling good about yourself. If you love what you do you will never work a day in your life.

# 81 The thing that counts is what that person in the mirror says about you.  Think highly of yourself and don’t sell yourself short.  Whatever you think, you’re right.

About A.L. Williams

A.L. Williams is the founder of Primerica.  He is a respected author, speaker and entrepreneur.

About the Book

This book was published in August 1988 by Thomas Nelson Publishers.  It features 219 pages. The ISBN is 978-0840790101.  It is available anywhere books are sold. It has a 4.8 star rating on Amazon as of April 2016.

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Final Thoughts

In review, these are my top 81 quotes from A.L. Williams’ book “All You Can Do is All You Can Do, But All You Can Do Is Enough!”  I give this book a 10 of 10 and consider it a must read for anyone who wants to achieve success and happiness in life.

On a side note, I would love to hear from you.  What is your favorite quote on this list?  Have you read the book before?  If so, share your thoughts about it in the comment section below. Have a great day.