Never Go Into Management Mode in Network Marketing

Without a doubt, one of the biggest mistakes that I see people make in network marketing is to go into management mode way to early.  What most people do is sponsor a few people and then sit back and wait for their team to do something.  This is really a big mistake and it normally backfires on people who do it.

To succeed in network marketing you have to work the numbers.  That means that you need to be out in the trenches day in and day out leading by example.  You must continuously prospect, show the plan, follow-up, get customers and train your team.  This never stops!

As your organization grows and you find leaders in your team that will also work the business, you can shift your efforts from doing everything yourself to helping your team (management mode).  But you shouldn’t spend much time in management mode until you have several hundred (or more) people in your team and at least 10-20 LEADERS in depth.

Sponsoring a few folks and then going into management mode is never good.  You see, your people will do what you do.  They will watch you sitting at home, doing nothing but trying to motivate them.  And that’s what they will end up doing! They’ll end up sitting at home trying to manage their team, just like you do.  It’s true, people do what you do, not what you say.

However, if your team sees you out in the trenches many of them will roll up their sleeves and do the work it takes to become successful.

Here is what I recommend:

  • If your team has less than 100 people spend no more than 10% of your time in management mode
  • If your team has less than 500 people spend no more than 20% of your time in management mode
  • If your team has less than 1,000 people spend no more than 30% of your time in management mode
  • If your team has less than 5,000 people spend no more than 40% of your time in management mode

As your team grows, you will spend more and more time in management mode, HOWEVER, you should never spend a MAJORITY of your time in management mode.  And you should NEVER totally leave the trenches yourself.

Let’s put all of this context.  Let’s assume you have a team of 100 people and you work your network marketing business for 10 hours each week.  In this example, you would only spend one hour per week in management mode and the other nine hours would be spent on money producing activities.  Does that make sense?

Management activities are ANY activity that is not a MONEY PRODUCING ACTIVITY.

The only activities that really produce money are prospecting, showing the plan, following up, and getting customers.

That means 90% of your working hours should be spent on prospecting, showing the plan, following up and getting customers!

Once again, most network marketers really mess this up.  They don’t spend enough time on money producing activities.  As a result, they don’t build a big team or make money.  And of the few that do build a decent sized team, most of them mess up and go into management mode way to early.

I can see why.  Management mode is easy.  You spend all of your time with people who like you.  You don’t get rejection.  You get to have fun.  You don’t have to stretch outside of your comfort zone.

As tempting as it may be to go into management mode, don’t do it!  You will regret it.  And it will hurt your business.

What are your thoughts?  Leave a comment below to let me know what you think.

Direct Sales Home Party: How They Work and What You Should Know

The direct sales home party is one of the most effective, yet underutilized ways of building a successful direct sales or network marketing business. A direct sales home party is an in-home party where a host or hostess invites over some of their friends and family to learn about your products and business opportunity.

Typically, a home party is fun, exciting, and memorable. The guests arrive at a certain time and the presenter shares the products with them. They presenter conducts product demonstrations, samples the products, and educates the customers about what the products can do. The presenter answers questions, takes orders, and books additional parties. In many cases, an independent consultant can earn $500 or more, just for a couple hours of work (individual results will vary).

If you aren’t using the direct sales home party plan to grow your direct sales business, you are behind the power curve. In fact, you are missing out. My favorite thing about home parties is that you can work smart. Rather than sharing your products with one person at a time, you can gain exposure for your business and meet with five to ten prospects at a time. Plus, I’ve found it’s much easier to sell in a group setting. In most cases, your guests will help sell each other on the products.

If you’ve ever attended a home party, you know what I am talking about. Most in home parties are one to three hours. They’re fun. You get to hang out with friends, socialize and have a glass of wine or cold beverage.  It’s just a good way to spend an evening or Saturday afternoon.

If you are new to direct sales, or have never conducted an in-home party as a presenter, you should sit down with your sponsor or upline consultant and formulate a game plan. If you don’t feel comfortable presenting at in-home parties, you should ask your sponsor if you can attend one of their in-home parties with them, so you can learn the ropes. That would be very beneficial. My best advice to you is to just conduct an in-home party, even if you are uncomfortable. You’ll learn as you go.

In conclusion, the direct sales home party is one of my favorite ways to grow a direct sales business. Home parties allow you to work smart and share your products and business opportunity with several people at once. Additionally, they are lots of fun and are a great way to socialize. If you are new to direct sales, you should consider using in-home parties to grow your business. That way, you can earn more money and grow your business faster.

What are your thoughts?  Have you ever utilized the direct sales home party grow your business?  If so, leave a comment below to tell us how it went.

MLM eBooks PLR: Information About Private Label Rights eBooks

MLM eBooks PLR refers to the different network marketing themed private label rights eBooks that you can purchase online. For the purpose of this article, I would like to explain what private label rights eBooks are and how you can use them to grow your network marketing business online or offline. Let’s get started.

What are MLM eBooks PLR? These are eBooks that you can purchase on a wide variety of different websites. When you purchase the eBook (normally costs $5 to $20 each), you can edit the book, keep it as is, and/or republish it as your own book. For instance, Amy writes an eBook and sells it as a PLR book. John buys the book from Amy, changes the title, modifies a couple chapters, and sells it as his own book. This saves John hundreds of hours of time by not having to write the book himself, and it allows him to work smart. And Amy makes a profit by selling the PLR eBook.

Each PLR book that you purchase has a different buyer agreement, also known as the terms. For instance, some sellers require you to keep the content and links the same. Others might require you to keep the title the same. Other sellers might not have any requirements at all. Therefore, it’s very important to read and understand the terms of purchase before you purchase the PLR eBook. That way you know what you can and cannot do with your PLR eBook.

Next, there are many ways you can use MLM PLR eBooks to grow your MLM Business. You can use these eBooks to brand yourself as an author or leader. You can sell the eBooks on your blog or website. You can take the information from the eBook and add it to your auto-responder or online/offline newsletter. In some cases, you can add the content to your blog or website.  Or, you can give away the eBooks to generate leads for free. The options are pretty much endless. You are only limited by your creativity.

Another option is to write your own PLR eBooks. While I am not a big fan of doing this myself, it will allow you to create an additional income stream in your MLM Business. Or, you could give your eBook to your downline distributors and let them publish it as their own. This would benefit everyone in your downline and hopefully help them get better results in their business.

If you haven’t studied the concept of Private Label Rights MLM eBooks you are way behind the power curve. I just learned about this concept a couple years ago, and realize how much I have missed. Using other people’s PLR eBooks would have saved me hundreds of hours in time writing my own eBooks. Don’t make the same mistake I did. Educate yourself about this process and take advantage of PLR eBooks as quickly as possible. You will be glad that you did.

What are your thoughts?  What do you know about Private Label Rights eBooks?  Leave a comment below to share your expertise.  I look forward to hearing from you.

MLM Team Support System: What I Do to Support My Team

Today, I want to educate you about creating your own MLM Team Support System.  If you want to do well in the network marketing industry, you need to develop some type of system you can use to train and retain your MLM Team.  I think the easiest thing for me to do with you is simply share what I do, to give you an example MLM Team Support System.

Feel free to copy my system or take the parts of it that you like.

#1 Weekly Calls – I offer a Tuesday weekly business opportunity presentation and a Thursday training call.  These two calls happen every week.  People can plug in if they want to and learn the ropes of the business.  People can even plug their team into these calls, which frees up their time to go out and sponsor more people.  The Tuesday night call is a 25-30 minute call where I explain the products and business.  My team can get their prospects to dial in and listen, so they don’t have to know how to give a presentation to get someone sponsored.  The Thursday call is 60 minutes long and consists of 30 minutes of product training and 30 minutes of business training.  Whenever possible, I try to record the calls and email the call to everyone who missed it.

# 2 Initial Training Call – Whenever I sponsor someone new, even if they are just going to be a product user, I schedule a 60 minute call with them via SKYPE.  This is where I introduce them to the products and business, teach them how to make money, how to set up their website, how to order, answer their initial questions, etc.  This teaches people the ropes of the business and gives them the basic information they need to get started.

# 3 Training Manual - I have a 21 page “Getting Started Success Guide” specifically for my team.  It talks about everything they need to know to get started, has sample scripts, ways to get leads, how to order products, what videos to watch, etc.  It’s a quick read, but is loaded with great content.  I make sure that every team member gets a copy!

# 4 Do One-on-One Coaching When Needed – I try to be very accessible.  I don’t call my team very often since I don’t want them to feel bugged, annoyed, or like I am chasing them. Instead, I tell them they can call me anytime they want.  I do take most calls, but whenever I miss a call, or whenever I get an email, I try to respond back within a few hours.

# 5 Team Training Website – We have a successful distributor in our company who has a really good team training website.  Rather than recreate the wheel myself, I just plug my team into his training site.  It’s loaded with great videos, webinars and audio training that people can watch or listen to on their own.  This frees up a lot of my time, since I tell all my team members to watch ALL of the videos and webinars on his site.

# 6 Email Training - I send out about three emails per week to my team to share information, provide motivation and talk about specials and incentives.  I keep a distro list and make sure that EVERYONE is on my list.  That way the information is shared and people know what is going on.

Please notice that my system is simple and easy to do.  Anyone can plug-in to the support system and get the support they need to succeed.

Final Thoughts

The bottom line is that you need your own MLM Team Support System.  You need a simple way to give your team the support they need, without taking up all of your time in the process.  Following the advice listed above will be a great starting point.

What are your thoughts?  What type of system do you use to support your team members? Leave a comment below to share your thoughts.

MLM Business Opportunity Leads: 5 Things You Should Know

Today, I want to talk about MLM Business Opportunity Leads and share five things that I think you should know.  I’ve been in this industry a long time now, more than a decade, and I’ve done a lot of things right and a lot of things wrong.

I should start out by telling you that I am NOT a fan of purchasing leads.  EVER.  I just think it’s a complete waste of money.  When it comes to leads, specifically MLM Business Opportunity Leads, there are a few basic things you should know.

1.  NEVER Buy Leads from a Lead Company – First and foremost, I truly believe you should NEVER buy any type of leads from a lead company.  There are just too many factors out of your control when you buy leads from a lead company.  You don’t know how old the leads are, how many times they have been sold and what they were offered to become a lead.  In most cases, you will get a bunch of disconnected numbers or a bunch of angry people who have ZERO desire to work with you, or even listen to what you have to say.  I’ve bought leads in the past, when I first got started in the industry, and I’ve never done very well with purchased leads.

2.  Business Opportunity Leads Aren’t Normally Very Good – When it comes to network marketing, you really don’t don’t want to buy business opportunity leads.  There is a big difference from someone looking for a traditional business opportunity, someone looking to work from home and someone looking to get involved in network marketing.  In probably 99 out of 100 cases, leads interested in working from home, or a business opportunity, have NO desire to do network marketing.  In addition, a lot of MLM Business Opportunity Leads are nothing more than MLM Junkies looking to get rich quick.  These are not the type of folks you want to work with.

3. Learn How to Generate Your Own Leads Instead – Rather than buy leads, take the time to learn how to generate your own leads.  When you generate your own leads, the leads are exclusive.  You know what offer they responded to and they are typically much higher quality.  One of the best skills you can develop to succeed in network marketing is to master lead generation and online/offline marketing.  Once you know how to generate your own leads you can build your business quickly.

4.  Your Best Leads Are Leads for People Interested in Your Products – From personal experience, I can tell you that the best leads to focus on are people looking to buy or use products that are similar to what you are selling.  For instance, if you specialize in weight loss products, try to generate leads from people interested in losing weight.  Many of these folks will become happy customers or distributors if you can show them how your products or services helps them solve their problem (losing weight).  These are much better quality leads than people who are unemployed looking for a work from home job or of people looking to get rich quick without doing any work.

5. You Need a Game Plan to Follow Up with Your Leads – I am a big fan of having a sequential follow-up process for your leads, specifically with an auto-responder.  Most of your leads will need to see your message at least 10-20 times before they will take action.  If you just call or email someone once, you won’t convert many leads into customers or reps.  That’s why you need an auto-responder.  Let your emails to the selling and sifting and sorting for you, so you can find interested people who contact you for more information.  The most important thing is to have a follow-up sequence.  Most people never do this and that’s why they don’t get very good results with their leads.

Final Thoughts

The bottom line is that MLM Business Opportunity Leads normally aren’t very good leads for your network marketing business.  Rather than buying leads, learn how to generate your own leads.  Create ads and marketing for people who would be interested in your product line, rather than looking for people looking for a business opportunity.  As you generate leads, have a systematized follow-up process with an auto-responder, so you can stay in touch frequently, and let your auto-responder do most of the work for you.

What are your thoughts about MLM Business Opportunity Leads?  Leave a comment below to let me know what you think.